The entertainment industry shouldn't be like this

Chapter 276 "Big Pineapple" Scoring Website Goes Online to Help

Many people may find it difficult to imagine how obvious the advertising effect of a popular movie can be!
Huaguo is the world's largest car country, so all the modified cars in "Fury Road" will naturally not use foreign models; and for the largest group of car fans in the world, this is undoubtedly the most imaginative and exciting competition. Ambitious modified car party!

On the Internet, there are many posts about "What are the names of the modified cars in "Fury Road"? What are the modified prototype cars?"

Therefore, while raking in the box office, "Fury Road" also influenced the auto market at the end of 93 with its own power. All civilian cars that appeared in the movie received significantly more inquiries. Some cars that had already been discontinued Old models even command high prices in the second-hand market!
Coupled with the news that the "props chariot" was sold at a sky-high price, it was equivalent to a wave of free advertisements for the relevant car company brands.

These car companies and brands all laughed, and began to enthusiastically inquire about the release plan of "Fury Road" in North America and Europe, and even expressed that they could help with some matchmaking work: these two major markets are also domestic car companies that are vigorously developing. market, the annual advertising fee is unknown.

Of course, there are still a small number of viewers who buy a car after watching the movie. After all, they have to spend a lot of money, but there are many viewers who can afford to buy a set of chariot models!
——Although it costs four to five hundred yuan to buy a complete set of chariot models in the movie.

But the more expensive peripherals are not without——

The same model of the fire-breathing guitar of the Rock Warrior in the movie, well, it can’t be called a model, but the same model of guitar that can be used normally, and the price starts at 1000 yuan;
Of course, the mass-produced version of the same model cannot breathe fire!

But how can this stump some "manual masters"?
——"Fury Road" was released simultaneously throughout Asia, and almost all overseas media also received rave reviews, saying that this film has dedicated film-historical action scenes and sublimated the theme of the apocalyptic wasteland to a new height!

Naturally, the same guitar was released at the same time.

Then, on the second day after the film was released, a well-known rock band in Southeast Asia used the same guitar that they modified themselves to reproduce a scene in the film that was hailed as the "best in the film" at their concert— ——The guitar breathes fire all the way, and performs all the way!
At that time, after a few seconds of silence, the audience at the scene erupted with unprecedented loud noises!
Especially some movie fans, fell into madness!
Countless screams erupted from extreme excitement, which could pierce one's eardrums!

This concert, which almost triggered a "riot" among the audience, was widely reported by large and small media—this is not something anyone can suppress, and it has become a war hammer that directly hits the hearts of many audiences——

Guitar lovers want to buy a guitar of the same style as the movie to collect or modify; beginners also want to buy a guitar of the same style as the movie to practice... So, in just a few days, the guitar of the same style as the movie was sold out!
Dunhuang, who dare not stock too much because of the high price: ...

What else can I do?I can only appeal to the audience not to modify it into a "fire-breathing" version casually, so as not to cause accidents, and quickly place additional orders with the factory!
Although Dunhuang did not publish relevant data, Tang Yu Media, who obtained some rough surrounding statistics by various means, knew that this time Dunhuang was going to make a fortune in the surrounding area.

After all, according to normal rules, peripheral products usually reach a sales peak a week after the film is released.

Tang Yu Media understands better that the box office results of such hot films around will definitely not be bad!

This is not good news for the upcoming own film.

really--

On Friday, the first day of "Super Power" was screened, and with less than a full day of screenings, it won a box office of over 5000 million in one fell swoop!

However, "Fury Road" continued to "furious", even though it was impacted by the opponent, the attendance rate rose instead of falling compared with the previous day, and then won a single-day box office of more than 7200 million, ranking first in the box office chart.

You can say that "Super Energy" was only screened for most of the day, so it suffered; but don't forget that its film schedule is nearly 10% higher than that of "Fury Road"; and its rating is also higher than that of "Fury Road". Road" has more advantages.

Undoubtedly, the rating of "Fury Road" will inevitably affect the choices of some viewers, especially family viewers with minors, they will definitely not choose such a restricted film, which also affects its box office, making It simply can't be super explosive like some super blockbusters.

However, how could Tang Yu Media sit idly by, not surprisingly, during the first weekend of the two films, the negative reviews of "Fury Road" emerged——

"It's all made up of special effects and fighting. This is the super bad movie that looks like a good movie this year..."

"Besides fighting is fighting, so the so-called feminist propaganda film is an outright violent film?"

"From the inside to the outside, there is a cult temperament and chaotic madness. This is not our traditional value aesthetic..."

The above-mentioned remarks were not only filled with traditional media overnight, but also spread on the Internet.

——Traditional media giants like the Big Five can no longer ignore online public opinion!

It's just that they made two mistakes in their estimation——

First, compared to the earlier, larger and more professional naval forces in the hands of Dunhuang, they are more than one level behind, so that the traces of leading and belittling "Fury Road" on the Internet are in the eyes of the Dunhuang navy. too obvious

Second, Internet thoughts are more diverse than real social thoughts.

In other words, "non-traditional" is a personality in the eyes of netizens, as long as the content is innovative and sincere, they will support it.

And these people's social attributes are still very strong. Once they get their support, they are very willing to be "tap water" and actively spread "Amway" - and the combat effectiveness of the "tap water" group is stronger than all water troops combined .

Not to mention, Dunhuang's strategic partner, Weibo Technology also provided them with a voice platform this time——

The world's most professional and technologically advanced film and television comprehensive review website, "Big Pineapple" film and television website is online!
Before the Internet age, the evaluation criteria for a good movie came from professional film critics and academics, and only experts and practitioners had the right to speak.

With the advent of the Internet age, with a wider audience and a larger radiation surface, ordinary people began to express their personal viewing experience and opinions on the Internet, so many related websites and forums appeared.

But because they cannot make a profit, these websites are small businesses with extremely single functions;

As soon as Weibo Technology made its move, it acquired several well-performing websites, and then through integration and technology upgrades, especially the upgrade of the scoring algorithm, the "Big Pineapple" was born!
The "Big Pineapple" website has a variety of information on film and television works, including basic information such as creators, plots, and film reviews, as well as rich peripheral content;

While directors, actors and other creators have their own dedicated entries on the site; the site also offers daily updates on film and TV news, as well as special reports on various film events such as the nominations for the Pegasus Awards.

Forums are of course indispensable, as well as message boards for each database entry, there are various general discussion boards on a variety of topics.

Of course, the most important thing is the scoring system. "Big Pineapple" adopts a 10-point system, as long as it is a registered user, it can be rated on the website, which definitely reflects the general public's views on film and television works.

At this time, no one could foresee that the rating system of "Big Pineapple" would be regarded as a measure of the reputation of film and television works, and its film and television list would be regarded as "the list of the best films in the world", and even affect the entire film industry ecology...

But everyone is witnessing this process!

……

(End of this chapter)