The entertainment industry shouldn't be like this

Chapter 292 "For the sake of world peace" show operation

Well, when people in the industry like Lao Wang say that a movie is "not good to evaluate", he is actually saying "I don't have much confidence anyway", or simply "I'm a bit pessimistic about it".

This... is really surprising, but not too surprising.

The surprising thing is that the idea of ​​"My Neighbor Totoro" came from Wang Wei after all—and Wang Wei has been like a flash bomb these years, like a stock that is trending against the sky. As long as his name is put on it, many Everyone has more confidence in the box office.

Then, Lao Wang chose to bad-mouth the movie, which is hard not to be surprised.

But it is not incomprehensible.

This is indeed a very special animated film.

As Lao Wang said——

"It doesn't have a story with a beginning and an end in the popular sense, and there is no interlocking plot. Even its protagonist, the big chinchilla, only appears in the movie four times. At 10 minutes;"

"As for this non-human protagonist, he has no lines, no background story, and even his character is unpredictable... I advise you not to be too optimistic."

Yes, he didn’t mean that he felt that this animated movie was “rotten and hopeless”—otherwise he would not have agreed to invest in it—he just wanted to say that the expectations for this movie should not be too high.

Especially box office!
And the feedback from the internal preview held later also proved his opinion——

Almost all representatives of the theaters criticized the poor storyline of "My Neighbor Totoro". After watching it, they even felt that there was no complete story;

In short, the theaters basically expressed their unwillingness to promote this extremely bland animation.

——This can be said to be the most unpopular work produced by Dunhuang in recent years. Even Sky Cinemas, a strategic partner, has a flat attitude.

On the other hand, among the film critics who participated in the internal preview, this animation was well received!

Most of the film critics expressed their liking for this work, which is shrouded in both real and illusory, wonderful and infinite colors. Some film critics even described the image of Totoro as "more pure and awesome than any other character created by Wang Wei." ..."

This extremely polarized word-of-mouth, although not uncommon, is really not common.

Generally speaking, the success or failure of a movie basically takes shape from the moment the final cut version is born.

The word-of-mouth of the internal preview probably hints at the final quality of the film; before the release of many bad films and blockbusters, people in the industry will know that their performance cannot be too good. The same is true for the first-day estimates.

The word-of-mouth reputation at the internal screening of "My Neighbor Totoro" probably indicates whether it will be well received or not.

What's even more painful is that some film studios can modify the finished film to improve the quality in response to some bad opinions after the preview meeting; but "My Neighbor Totoro" can't be changed even if they want to—

If the story is too simple, how can you change it?Overthrow and start over?
——In fact, Wang Wei made a final decision after the internal preview, and there is no need to change this version.

However, the content does not need to be changed, and the release plan cannot be modified based on the feedback from the internal preview meeting.

Of course, the evaluation of the internal preview meeting is not absolute.

The evaluation of the film at the internal preview meeting was very mediocre, and it was even sentenced to death by the theaters and film critics, but then it ushered in a super hit. Such a situation is not uncommon.

Lao Wang can only hope that the representatives of the theaters have collectively misjudged this time.

But anticipation is nothing more than anticipation. If it wants to be released on the scale of the original plan, it means that Dunhuang must give up the profits to the theaters.

After all, the theater chain is not a winner, and there are not enough benefits. Why should people show movies that they don't like, instead of those that are relatively good?

This is due to the fact that this film bears the title of screenwriter Wang Wei-generally speaking, for such films that representatives collectively do not like, the theaters will not waste film scheduling resources, even if it may only waste one hour. Adjusted back in two days.

However, what Lao Wang did not expect was that the person who was least likely to raise an objection raised an objection——

"There is no need to give profits to the theaters. We might as well shorten the screening cycle of "My Neighbor Totoro" as much as possible."

Wang Weiru suggested.

"Shorten the screening period? Do you want to use large-scale publicity to explode the box office revenue in a short period of time?"

Old Wang asked in surprise.

This is a sharp weapon for commercial blockbusters to quickly harvest the box office, but it often means that a lot of pre-publicity is required, and a lot of publicity costs are required at the same time!

It's not that Dunhuang has no money, but——

"Although I don't know what the other big four are doing, I have vaguely heard rumors that the other four have reached a more united front, and it is possible that all their media channels will block us."

Lao Wang's expression became serious.

That is to say, if Dunhuang could open some gaps in the blockade of the five majors by offering "irresistible" prices in the past; now, it may be useless to add money.

——This also shows that the speed of Dunhuang's progress may have caused the five strongest senses of crisis!

"Of course I know, I mean, lower the box office expectations for this movie, well, it's lower than your expectations."

Old Wang was a little dumbfounded!

——Are you admitting that "this is really a blockbuster"! ?

"I thought you liked this animation very much?"

Wang Wei simply shrugged his shoulders, "I am very optimistic about it, this is indeed a good animation!"

"..."

No, then what kind of mysterious operation are you doing?
It's actually very simple.

Whether it is the memory of the previous life as a reference or Wang Wei's personal judgment, it has proved one point-some good movies are indeed recognized classics, but they are just not suitable for watching in theaters.

This "My Neighbor Totoro" is such a work in Wang Wei's opinion.

Because its story is really gray and simple, and the real charm lies in the tracing of innocence, like a sleeping dreamland, which requires the audience to savor it carefully.

Such works are naturally not suitable for most audiences who just want to go to the cinema to pursue visual spectacle and vigorous sensory stimulation.

Its real destination should be——

"After shortening the screening cycle in theaters, we can start TV broadcasting earlier; um, in order to praise the truth, goodness and beauty, to maintain the innocent world of children, and for world peace... Well, in short, giving it to the TV station for free is not something that cannot be considered."

Wang Wei slowly showed a kind smile.

Lao Wang couldn't get it, he was dumbfounded when he heard it!
What the hell are you talking about?

Also, don't want the box office, and give it to the TV station for free, what kind of show operation is this?

……

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(End of this chapter)