The entertainment industry shouldn't be like this

Chapter 293 I'm Not Worried About the Box Office

"It seems that Dunhuang is going to bring another big blockbuster?!"

In the Oriental Star Cinema, after putting boxes of peripheral products on the shelves, Li Junwu said to his boss who came to inspect with a beam of joy.

Oriental Star Cinema is one of the chain cinemas under Sky Cinemas, and it is also a super-large cinema with the highest passenger flow in the capital area. Li Junwu works in this cinema and is in charge of the peripheral sales counter.

As the Spring Festival approached, he became more and more busy, but Li Junwu was happy to hear about it—his income was closely related to sales performance. To some extent, he hoped that the movie would sell well more than Dunhuang, so that he could He gets more commission.

However, the supervisor did not give an affirmative answer, and asked instead, "Why do you know?"

Is there much guesswork?

Li Junwu's eyes fell on the surroundings of "My Neighbor Totoro" which were full on the container.

If you weren't very optimistic about this movie, how could there be so many goods in the theater?
"Then you guessed wrong. As far as I know, almost all mainstream theaters, including our Sky Cinemas, are more optimistic about "The Lion King."

The supervisor's eyes fell on the surroundings of "The Lion King" that were also placed on the other side of the container.

Yes, this Spring Festival, in addition to "My Neighbor Totoro", there is another animated film released at the same time, that is "The Lion King" produced by Disney introduced by Tang Yu Media.

Disney’s animated film, which is said to have been sharpened for five years, has been released in North America one step ahead of schedule, and has received rave reviews. Many North American media even call it "the pinnacle of 2D animated films"!
For such a work, it is not surprising that theaters are optimistic about it.

But Li Junwu was a little confused——

At least from the perspective of their own peripheral stocks that are almost the same, it is really hard to see that the theater has any obvious tendency towards these two animations.

The supervisor did not hesitate to explain, "First of all, the script of "My Neighbor Totoro" is still written by Wang Wei, and he even assured the merchants in the promotion that he is not worried about the box office of this movie at all!"

Li Junwu blinked and understood!
The shadow of the so-called person's famous tree.

Although the audiences of these two animated films are highly crossed, and even though the theaters are more optimistic about "The Lion King"...but it is Wang Wei who stood up to guarantee the ticket!It's Wang Wei who never misses!
Even the theater chains who are most familiar with the market subconsciously have reservations about their own judgments in front of Wang Wei.

"In addition, Dunhuang also promised that if the surrounding items are not sold out, you can return them."

These words made Li Junwu take a deep breath, "Dunhuang is taking a big gamble!"

The supervisor nodded in agreement, "After all, it is a work endorsed by Wang Wei himself!"

……

In fact, it wasn't just the people in the theaters who were affected by Wang Wei's words.

"I'm not worried about the box office at all!"

When the words Wang Wei said to his partners spread, many film forecasting agencies replaced their original titles like "The veteran 2D animation overlord will teach novices a hard lesson" with "Hollywood and China Entertainment In the battle of 2D animation in the circle, who wins and who loses?" type title.

——If you ask who in China Entertainment Industry has left the biggest psychological shadow on the film forecasting agencies, it must be Wang Wei and his wife!

Therefore, as soon as Wang Wei showed infinite confidence, the forecasting agency lost confidence in the first place.

No way, they were slapped in the face too many times in predicting the performance of Wang Wei's works.

Therefore, although they are also more inclined to the side of "The Lion King", they still unconsciously raise their expectations for "My Neighbor Totoro".

And this is not a good thing in the eyes of Comrade Lao Wang.

He glanced at Wang Wei, who was flipping through various Spring Festival previews, and sighed.

"I always feel like you set some kind of ominous FLAG for this movie. It's very likely that you were the one who got slapped in the face this time."

Wang Wei put down the newspaper in his hand, blinked with a smirk, "I'm not talking too much, I'm really not worried about the box office at all—it won't be high anyway."

This is completely the truth, okay?

As for other people and the media's understanding of "not worried", it has another meaning, so it's none of his business.

"What's more, so many manufacturers help us promote peripheral products, I have to give them a little confidence!" Wang Wei spread his hands.

Old Wang glared at him, but couldn't refute.

By now, he can be regarded as fully understanding Wang Wei's intentions——

This guy doesn't expect the movie to be a big hit at the box office at all, what he counts on is the peripheral products of the movie, well, the main thing is that the peripheral products of the Totoro can sell well!
However, after understanding Wang Wei's true intentions, Old Wang became even more disturbed——

You know, the production cost of "My Neighbor Totoro" is not low.

Although director Xu Zhonghe is an honest person, honest people are often more serious, especially in his beloved works;
No one will deny that one of the charms of "My Neighbor Totoro" comes from the natural beauties depicted in the film; and these beauties were all witnessed by Xu Zhonghe;

Because what he wants is not to make the fictional things look real, but to present the real things, so he did not hesitate to go to all over the country to survey the scenery, and the scenery in the movie was composed of real scenery;

In addition, he also has extremely high requirements for the soundtrack of the film - neither can blindly emphasize the sense of mystery, nor can it be too intimate, but also sound dreamy, soft and inclusive, and even require When you hear the melody, you can see the corresponding movie image in your mind...

This listening is the request of the soundtrack composer!
But Wang Wei also agreed and even condoned Zhonghe's request.

In the end, I had to invite Yao Weihong, the soundtrack master of the Chinese entertainment industry.

The master makes a move, and the final result is naturally very good: relaxed and cute music can instantly awaken the innocent and breezy childhood, giving people a kind of warmth like a fairy tale-of course, the fee is also at the "master" level...

All in all, the final production cost of this seemingly simple animation film reached almost 4000 million!
There is also the cost of publicity and distribution - although it is not intended to compete with competitors in the same period at the box office, it is impossible to do no publicity at all; and the more severe situation Dunhuang is facing in publicity, it is necessary to need real money Spending money in silver, a little estimate is tens of millions.

And according to Wang Wei’s plan, if you don’t fight for publicity—well, you probably won’t be able to fight if you want to—there will be fewer movies in theaters; if there are fewer movies, it is not difficult to shorten the screening cycle, but the box office will definitely not be very good;
And the follow-up TV copyright is also half sold and half free-Nimma, the box office is not good, and it can't be sold at a high price-this means that it will be the first Dunhuang film to lose money at the box office in recent years.

How many peripherals do you have to sell to recover the cost? !
What disturbed Lao Wang the most was——

Is there really a case of a movie that didn't do well at the box office but sold well in the surrounding area?
MMP, why does it look like it's about to overturn? ! !
……

　There will be a short update first, and another update is estimated to be tomorrow morning, friends who can watch fast can get up and watch again~~~
　　
　
(End of this chapter)