The entertainment industry shouldn't be like this

Chapter 297

For all creators of entertainment culture, there is one question that can never be avoided——

"The phenomenon of piracy has been banned repeatedly, what should I do?"

The answer of most people is probably the three-character mantra——

Angry!
no way!
ignore it!
It's not that only cultural products can be copycats, but the cost of copying cultural products is relatively the lowest, which makes the entertainment and cultural industry a hardest hit area for piracy!
Not to mention some overseas markets with imperfect laws, even domestic and developed markets such as Europe and the United States that attach great importance to copyright, copycats of entertainment and cultural products are not uncommon, and at most they can only focus on the big and let go of the small.

——Piracy is to originality, probably the same as darkness is to light, and it cannot be eradicated.

The former Wang Wei, as a consumer, has honestly become a beneficiary of "cottage goods" even though he knew in his heart that he shouldn't;
Now, when he "really has a cow", he is not interested in the phenomenon of knock-offs - pirates not only take advantage of his achievements, put money into their own pockets, and even tarnish the reputation of genuine products...

And if Wang Wei can still see it, then Lao Wang, who naturally hates the phenomenon of copycats, can't bear it.

Not to mention, he really figured out a trick that sounded feasible——

"For counterfeit goods, the only way is to beat the slow with the fast!"

"Of course, if the peripherals of "My Neighbor Totoro" are mainly 'work of art' such as figures, nothing will work - except for a few mature market fans who have the habit of buying derivatives such as figures, other In developed markets, the market for any flashy product is limited, so there's no need to compete."

Old Wang was a little disappointed, but soon became excited again,

"However, the peripheral products of "My Neighbor Totoro" are mainly practical consumer goods, and this market is huge. We can't help but think of ways to reduce the living space of pirated copies."

——What we are talking about here is mainly overseas markets, especially underdeveloped but promising markets like Southeast Asia.

Wang Wei somewhat understood what Lao Wang was thinking, but he just listened attentively.

"Speaking of a thousand words and ten thousand, the biggest advantage of pirated products is that they are cheap!"

Pharaoh analyzed with his fingers,

"There are many factors involved in this - intellectual property rights, design fees, materials, craftsmanship, branding, etc., but in the end, regardless of whether it is genuine or fake, they are all industrial products."

"No matter how expensive it is to develop an industrial product, once it is mass-produced, the cost can be amortized to an incredible level."

Wang Wei nodded in understanding.

The old king said without stopping,
"Take the peripheral product line of "My Neighbor Totoro" as an example, not to mention the luxury goods. Many of the general consumer goods that occupy the majority are produced locally in Southeast Asia. As long as we are willing to make small profits but sell more, it will be very competitive locally. strong."

"In this way, the problem of broadcasting "My Neighbor Totoro" on the TV station is also solved - so many consumer goods manufacturers also have advertising needs, we are not begging the TV station to play a 'bad movie', but to the TV station. Advertisers, let's do joint promotion together..."

To put it simply, just look at "My Neighbor Totoro" as a super long commercial.

And relying on the advantage of mass distribution, the price of chinchilla derivatives can be brought to the same level as that of counterfeit goods, um, at least at a similar level, which can obviously greatly limit the intervention of counterfeit manufacturers, thereby swallowing the biggest piece of cake.

Of course, how to set the price to ensure that the pirates feel that they are not overwhelmed and that they can ensure "small profits but high sales" is not something that can be explained clearly in a few words, and Wang Wei doesn't care - since Lao Wang said so, he must have intentions Well, even done a detailed market research.

What he cares about--

"Even if there are manufacturers to share the promotion costs, Dunhuang has to invest a lot of money. When did you become so generous?"

Or, so radical?

Not to mention anything else, the amount of money needed is simply too large for the distribution of goods in large quantities!
——Dunhuang’s previous distribution was mainly distributed around the cinema, but now it is fully spread out, and the investment required for both is not of the same order of magnitude.

"When I saw that selling peripherals can really 'get rich'."

Lao Wang said very naturally,

"So, I hope that the early sales of Totoro's merchandise will not be a flash in the pan, and I hope your judgment will continue to be accurate, otherwise, I may really vomit blood at a loss!"

Wang Wei didn't pat his chest to promise anything, instead he frowned,
"Don't you think you, or the entire Dunhuang, are too superstitious about my judgment? This is not a good thing for a company's decision-making, right?"

It is no exaggeration to say that all these plans are based on Wang Wei's correct judgment, that is, "My Neighbor Totoro will not be affected by the movie box office and continue to sell well".

Let’s talk about the past, whether it’s a stingy habit or a deliberate nitpicking, it’s always Lao Wang who holds the reins tightly in risky decision-making.

Now he is actually more radical than Wang Wei, is this the case?

"Of course it's not a good thing!"

Comrade Lao Wang said bluntly,
"Nobody is infallible, and it's dangerous to hang the fate of a company on one person."

Wang Wei had a black line on his face, "...I'm serious."

"I'm serious too."

Old Wang's smile faded away,

"However, I want to say that you probably haven't realized that superstitious belief in your vision is good or bad, and it's not our priority."

His tone became serious, "I dare not say that we are doing something unprecedented, but we are really doing a crazy thing - fighting the industry hegemony to the end!"

Wang Wei gave him a puzzled look, how did he come up with this topic?
"Look, that's the problem. You're young and you're arrogant, so you think it's okay; but from a businessman's point of view, it's crazy!"

"Let's put it this way, if a normal businessman, after being suppressed last year, would either give in completely, or quit as soon as it was good, and lower his figure... But we didn't."

"Not only did we not, we even acted more rebelliously - I dare say, if the Big Five, um, the Big Four originally retained the idea of ​​allowing independent operations after incorporating Dunhuang, they are gone now; their only idea is that Dunhuang has completely become History; either split Dunhuang and completely integrate into their system..."

"So..." Wang Wei still didn't quite understand.

"So I feel that the pressure to lead Dunhuang is even greater! And we have no other way but to trust your vision!"

Lao Wang's tone was very calm,
"As for whether this leads to a reasonable decision-making process, whether it is healthy or not, to be honest, those are all things that need to be considered after survival."

"At this juncture where you need to continue to boost your spirits, you can only use your vision of never failing to put on the strongest posture to the outside world and send the clearest signal-Dunhuang is still on the road to triumph!"

……

(End of this chapter)