The entertainment industry shouldn't be like this

Chapter 296 It's only a few dollars to sell goods (4K)

In fact, regardless of personal perception, peripheral data is mostly opaque.

The most intuitive data is always the box office.

And no matter which publisher is in the same period, they are paying close attention to their competitors. Once the box office shows signs of fatigue, they must immediately send someone to contact the theaters, and strive to get back some canvases from the opponents!
It's a pity that "My Neighbor Totoro", which had a tepid box office, has become that "soft persimmon".

It cannot be said that everyone pushes the wall down, but if there is a chance to step on the aggressive Dunhuang in the past, basically no one will be soft.

Coupled with the relative lack of confidence in the long-term box-selling ability of the movie "My Neighbor Totoro", the film screening rate of "My Neighbor Totoro" has continued to decline.

Interestingly, the number of "My Neighbor Totoro" shows has been reduced, but the attendance rate has increased, resulting in a single-day box office that has not dropped much.

However, compared to word-of-mouth and box office, "The Lion King", which has an extremely good momentum, "My Neighbor Totoro" has been far behind in the box office!
"This is the end of Dunhuang's first battle this year! This shows that our new strategy is successful."

In the office of the president of Lianya Pictures, who is Xiong Yi talking on the phone with?

I don't know what the other person said, which made him show a relaxed smile,
"Yes, the advantages of 'top horses' over 'lower horses' are fully demonstrated. The best part is that we don't have to bear direct losses."

The other party replied, and Xiong Yi nodded subconsciously, "You are right, Dunhuang will not be hurt, but this time it can be regarded as a serious setback to his momentum, which is very important. If we need to take the lead, many people will take the opportunity to attack them..."

——If an outsider heard their conversation, they would definitely be surprised.

Because combining their words, it is not difficult to draw a conclusion: "The Lion King" is the biggest killer against Dunhuang in this schedule!
It sounds a bit surprising at first, but not at all when you think about it carefully.

Because we all know that the Big Five account for most of the imported films in Hollywood.

Generally speaking, only good films will be imported, so in theory, every imported film is an absolute "top horse".

The Big Five distribute their own films, and of course they will not put their own films on the same schedule as the imported Hollywood "top horses". There is no need to worry that it will affect their own box office results, but they will definitely have a big impact on movies produced by other film companies in the same schedule. , forming a powerful impact!

In the past, the Big Five tacitly staggered the imported Hollywood movies to popular schedules.

Firstly, the popular schedules are basically divided by the family members, so outsiders are naturally treated second-class; secondly, they also have to take their peers into consideration.

Now, they obviously aimed this impact at Dunhuang.

Hollywood studios can't say anything yet.

At any rate, it's on a popular schedule, and I've done my best in publicity... As for having a strong opponent, isn't that a matter of course?Based on the number of movies produced by China Entertainment Industry every year, which schedule does not have a strong player?
In this way, the Big Five are almost invincible-they mainly invest in publicity and distribution costs. According to the distribution agreement, regardless of whether the box office is good or bad, their publicity and distribution investment will be deducted first, and then the accounts will be divided.

As for Dunhuang, every time it encounters carefully selected Hollywood blockbusters, it sounds like the situation is even worse than last year!

Of course, it can’t be said that the Big Five’s actions really have no impact at all. After all, the introduction of movies from both sides of the Pacific is a two-way street. If you take advantage of them, they will return to you at home.

But obviously, after weighing the pros and cons, the Big Five, um, to be precise, the Big Four think that the benefits of "killing someone with a borrowed knife" outweigh the disadvantages.

What's more, the five majors and the borrowed "knife" are not impossible for a win-win situation!
No, isn't "My Neighbor Totoro" just powerless in front of "The Lion King"?

Until he hung up the phone, Xiong Yi had a smile on his face.

——This is not just because of the first victory of the new strategy!
You know, most of the production team of "My Neighbor Totoro" are "abandoned children" of Lianya Entertainment.

It's like a piece of land that originally belonged to me, but I didn't like it and abandoned it, but it was taken over by Dunhuang and developed.

If the development is not good, then forget it, it means that the land is really worthless; but if there is a bumper harvest, then Lianya Entertainment will be slapped in the face!

In particular, although "abandoning waste" is the group's decision, it is up to him to implement it. If one is not good, the blame will fall on him.

"Fortunately, a low-grade horse is still a low-grade horse. Even if the rider is Wang Wei, he can't compare with a high-grade horse."

Xiong Yi felt that everything was under control, so he opened the Big Pineapple webpage.

——It has to be said that Dunhuang has indeed brought a lot of positive changes to the industry. At least he is now used to visiting the Big Pineapple website occasionally, so that he can have a relatively intuitive judgment on the film and television works he pays attention to.

And "My Neighbor Totoro" scored 8.9 brightly, which made him purse his lips.

The Big Pineapple has been online for a while, and everyone has a deep understanding of the various evaluation criteria in it. From the data of film history, when a movie scores more than 9 points, it will be an undoubted classic.

"My Neighbor Totoro" is just a thread away from the classic.

The following are full of positive comments, which proves that his evaluation of the creative team "low horse" is not convincing——

"Simply the best movie I've ever watched!"

"It's not about how good the theater equipment is, or how quiet the people next to it are—there is some chattering, and the sound of eating, drinking and chewing next to me is never absent, but My Neighbor Totoro has made me more tolerant than ever;"

"Those things that usually drive me crazy have become completely indifferent. My Neighbor Totoro made me a child again. No, it awakened the memory of being a child. Goodbye to the long-lost innocence..."

When seeing this, Xiong Yi couldn't help but shook his head and laughed, "I hope this movie can also make Wang Wei more 'tolerant'."

After all, Xu Zhonghe's works are often like this. Many people may applaud him, but they are very uncommercial. This is the main reason why he was laid off in the first place.

Looking at his previous works, it can be said that the songs are high and low. It is difficult to say that it is not a pitfall for film investors.

In particular, considering the efficiency of Wang Wei's use of funds, "My Neighbor Totoro", which may take several years to pay back, is simply a deep pit!
Well, maybe My Neighbor Totoro is a little better.

Because Xiong Yi saw many viewers "showing off" on the page——

"Look at the cute thing I bought, no one can resist its charm, right..."

"I really want to sleep on the belly of Totoro... Then I can really sleep on the belly of Totoro! Super big Totoro.jpg!"

"After watching the movie, I really want to move all the chinchillas on the counter home! Damn, someone actually almost emptied the counter! Empty counter.jpg!"

Flipping through these comments, the smile on Xiong Yi's face gradually disappeared.

——Well, he actually heard some rumors, saying that the sales of the movie's peripherals seemed to be very good.

But after he thought about it, he didn't take it seriously again, "It's only a few dollars to sell the peripherals!"

Of course, this does not mean that he looks down on his surroundings.

What a joke, merchandise sales accounted for more than half of Lianya Entertainment's turnover, how could he look down on selling merchandise?

But that's exactly the case. He knows that a movie, especially an animated movie, will explode at the box office, and the peripheral products will also rise!

If the surrounding development is compared to a speeding train, then the engine that drives the train forward is undoubtedly the movie itself.

Judging from the box office performance of "My Neighbor Totoro", its audience is just that, how many merchandise can it sell!

——Don’t buy everything around you online!
As for the short-selling counter, Xiong Yi didn't even move his eyebrows—the image of Totoro is cute, so what's so strange about conquering one or two wealthy fans?
Xiong Yi exited the webpage, and then fell into his own thoughts——

Well, after he no longer cares about "My Neighbor Totoro", which has not caused any waves, Xiong Yi is actually not so happy with the success of "The Lion King".

Colleagues are enemies!

On the other hand, Lianya Entertainment also has the same troubles as Disney - the traditional animation school sees that "The Lion King" is invincible all over the world, and it is back up again!

To be honest, Xiong Yi is very optimistic about 3D animation. In other words, most discerning animators realize that 3D animation is the future.

But the ass decides the head, and the interests are related, so it is not possible to complete the change by saying "optimistic".

The more brilliant the results of "The Lion King", the more trouble he will be in the company's internal line dispute, because no matter which choice he chooses, the price will be extremely expensive——

Choosing to maintain the deeply rooted "old man" can't see the future; choosing to fully support the "newcomer" is also very risky, and it is easy to cause turmoil in the company...

Speaking of which, when Xu Zhonghe and Ma Qingshi were laid off, it caused a lot of turmoil within the company. Many people watched their situation after they were taken in by Dunhuang...

Thinking of this, Xiong Yi couldn't help but once again congratulate "My Neighbor Totoro" for its failure, otherwise, he would only have even more headaches now.

but--

"For Dunhuang, this can be regarded as a good side. At least it can stick to the 3D line and not have to worry about the 2D and 3D disputes. This is really unpredictable!"

……

"There are no unpredictable things in the world. What do I say? The box office of this movie is not important at all, the peripherals are the big ones!"

On the other side, in the CEO's office in Dunhuang, Wang Wei finally smiled comfortably when he saw the preliminary sales data of "My Neighbor Totoro" around the Spring Festival.

——After he was fed up with the unsatisfactory box office of "My Neighbor Totoro", this company also called to comfort him, and that also called to enlighten him, or they were very careful when talking to him, for fear of stimulating him after "failure" The appearance of a "fragile" mind.

Damn, they obviously made a lot of money, okay?

"Yes, yes, you are cute, you are right!"

Comrade Lao Wang's pupils have turned into the shape of a chinchilla!
How much money can a cute animal that everyone loves attract?
——Dunhuang's statistics on peripheral sales data show that since the peripherals began to be distributed and put on shelves, the sales of "My Neighbor Totoro" peripheral products have always been ahead of the box office!

Even, from the premiere day, the single-day peripheral shipments were nearly twice that of the box office, and the gap has been widened at a slow but firm pace since then.

This shows what?
It shows that either every audience who watched the movie emptied their wallets and spent a lot of money, or there are many audiences who didn't buy movie tickets at all, but bought them on the peripherals.

I also know that it can only be the latter!
So far, the creature "My Neighbor Totoro" has been promoted to Comrade Wang's number one pet!
——That's right, Lao Wang's preferences are so pure!

"I finally understand your feelings. How can such a cute and happy creature not belong to the whole world?"

Lao Wang looked at "My Neighbor Totoro" again, and the "love" in his eyes was so strong that it almost manifested.

——You don’t have to pretend like that, who doesn’t know what the source of happiness it brings you?

Wang Wei complained silently in his heart.

However, Wang Wei is deeply convinced of the judgment that this creature can overwhelm the world.

In fact, regarding the birth of the image of Totoro, even though he accomplished it overnight in the initial project proposal and gave the design, the creative team led by Xu Zhonghe did not "copy" from the beginning, but used their own imaginations , created all kinds of strange creatures.

Of course, this will definitely lead to a lot of increase in production costs, but Wang Wei did not stop, and even greatly encouraged this kind of "re-creation" behavior——

He didn't want to have a bunch of uncreative art workers sitting around waiting to be fed.

What's more, who dares to say that so many collisions of imagination will not create creatures cuter than chinchillas?
However, in the continuous collision creation, the one that is closest to or surpasses the image in their minds is still Wang Wei's first draft of Totoro!
Therefore, it is not without reason that Totoro has been prosperous since its birth in the previous life and has become the most popular peripheral image of Ghibli-it is so cute that it cannot be modified even if it is modified.

Of course, if it only relies on the lonely image of Totoro, its surroundings will not attract passersby and audiences.

In a broad sense, movie peripherals are also a kind of "art" that needs to be designed. Just printing the image of a movie on a product for sale, such peripheral products are completely unqualified in design.

Fortunately, the relatively developed domestic peripheral development industry in this life has cultivated a group of excellent derivative product designers; with Wang Wei's generous investment, it has ensured that the peripherals of "My Neighbor Totoro" are enough to attract consumers;
For example, a very simple canvas bag is designed with meticulous tailoring, and the Totoro is cutely printed on it. It has a high degree of restoration and a sense of quality. It is the choice that many girls can't put it down...

After all, all this investment is worth it in front of the rich rewards!

"So, for the overseas market, I have an idea - except for a few mature markets that can be adjusted depending on the theater screening situation, for other markets, let's directly promote it to the DVD market and TV stations."

Pharaoh Wang just said nakedly that "I don't care about the little money at the box office".

Wang Wei felt that this guy was a little too excited,
"It's not that it can't be done, but I have two questions."

"First of all, it's not a blockbuster movie. If you are willing to give it away for free, maybe other TV stations are not willing to prostitute for nothing?"

"Secondly, since it's an immature market, can your genuine products outperform others' pirated products?"

……

　Chastity is lost after all... The author doesn't want to say that he has been squeezed dry, but, can't you really get up?Today, the author only wants to open a copy of "My Royal Sister Can't afford to mess with it"~~~
　　
　
(End of this chapter)