Reborn 80s

Chapter 446 Price War

Mota Group handed over overseas sales to Xiangjiang Yuanmao, but Xiangjiang Yuanmao is a subsidiary controlled by Mota Group.

Xiangjiang Yuanmao is developing quite well now, and people are somewhat neglecting that it is a holding subsidiary of Mota Group.

Xiangjiang Yuanmao has two shareholders, the major shareholder is Mota Group, and the second shareholder is Meta Investment.

Mota Group has firmly controlled the entire sales in its own hands.

For a manufacturer, if the sales channel cannot be controlled by itself, then it will be controlled by the sales channel in turn.

Channel is king, this is no joke.

Chen Huaiqing stretched out his hand to Wang Wan who was sitting on the side. Seeing this, Wang Wan hurriedly handed over Chen Huaiqing's thermos.

"Boss, Mr. Song, this is what we think about this year's sales plan. Overseas, our motorcycles will actively cut prices."

Chen Huaiqing unscrewed the lid of the cup, signaling to continue.

After taking a sip of tea, he covered it again.

The production cost of Mota Group is not only reflected in the labor cost, but also in the cost of the entire industrial system.

Over the years, Mota Group has continuously invested in technology research and development, and has also continued to support and supervise the development of the entire supply chain.

The current Mota Group has been able to localize all parts of motorcycles and automobiles.

This point is undoubtedly quite difficult.

The localization of all parts and components will naturally reduce the production cost a lot.

Of course, the decline in these costs is not as powerful as the depreciation of the RMB against the US dollar.

"Our active price reduction this time will not have a big impact on profits. However, it can increase our overseas sales to a greater extent. The most important point is to be able to integrate Neon motorcycle companies completely out of the market."

Song Qi looked at Chen Huaiqing, and the new price reduction plan was naturally approved by her.

Now that the Mota Group wants to acquire the motorcycle business of Tuanmu, it must make Tuangi feel no hope in the market.

Even, coercing the company of Neon to give up the motorcycle business.

It is not impossible for a strong man to cut off his wrist.

For these companies of Neon, after giving up the motorcycle business, there is still a car business that can develop.

In the past few years, in the face of the strong competition from the Mota Group, Neon's motorcycle sales have already had serious problems, and the sales volume has been declining year by year.

Once the Mota Group implements a new price reduction strategy this time, Neon's motorcycles may be completely withdrawn from the market.

Facts over the past few years have proved that Neon's motorcycles do not have an advantage when facing the competition from Mota motorcycles.

Mota motorcycles can take the initiative in the market because the price is slightly lower than it.

Chen Huaiqing was skeptical in his heart that his subordinates wanted to complete their work in one battle, but it would not dampen everyone's confidence.

The Mota Group has a great advantage now. As long as it does not make waves on its own, it will not give Neon motorcycle companies opportunities in the mainstream market.

In terms of motorcycle technology and quality, Mota Group still has a gap in high-end motorcycles, mainly in terms of engines.

Mota Group's two-cylinder motorcycle engine has already been successfully developed, and it is still being improved continuously, and it has performed very well.

The other is the motorcycle four-cylinder engine.

In fact, for motorcycles that are commonly used, a single-cylinder engine is sufficient.

The single-cylinder engine has a simple structure and strong explosive power. Although the top speed performance is not optimistic, and the vibration feeling is relatively obvious at high speeds, the advantage lies in the low manufacturing cost.

Ordinary scooter is enough.

The two-cylinder motorcycle engine has the characteristics of smooth operation, high speed, and low vibration. The structure is relatively complicated. Compared with the single-cylinder engine, the manufacturing cost must be much higher, and the later maintenance cost will be relatively higher.

It is usually mounted on high-end motorcycles, and people who can afford high-end motorcycles obviously don't care about this small amount of money.

As for the four-cylinder motorcycle engine, in addition to its excellent speed performance, people also prefer its thick and powerful sound.Of course, the volume of the engine will be larger and the structure will be more complicated, the manufacturing cost will inevitably be higher, and the later maintenance will be more difficult.

The model equipped with a four-cylinder motorcycle engine is definitely a boutique model among high-end motorcycles.

The price is also extremely expensive.

In the market, it is hard to see.

Most people will not buy this kind of motorcycle.

One is more expensive than a car, why not buy a car?
Only the kind of rich motorcycle enthusiasts will consider it.

Of course, this kind of motorcycle equipped with a four-cylinder engine can run at an amazing speed. It is normal for the speed to exceed [-] in the first gear.

If the speed does not reach three or four hundred kilometers per hour, I am too embarrassed to sell it.

To be honest, if you don’t have some skills to ride this kind of motorcycle, it’s really a mistake to go to Yan Wangye to recall your life.

Mota Group develops four-cylinder engine motorcycles, in order to participate in professional competitions, motorcycles are also used by professional motorcycle racers.

The Mota Group has selected some motorcyclists from across the country, but to be honest, some of them are not very satisfactory.

However, there is no rush now.

After all, the Mota Group didn't think about saying that once they participated in the competition, they would directly win a grand prize.

Participate first, then slowly.

Chen Huaiqing remembers that domestic motorcycles competed with neon motorcycles in the Annan Market in the 90s.

In the early stage, domestic motorcycles directly occupied more than 90.00% of the Annan motorcycle market by virtue of low-price competition.

Neon motorcycles were directly driven out of the market.

But when domestic motorcycles occupy the market, the internal competition of domestic motorcycles has begun again.

On the Annan market, the price of motorcycles ranges from US$1000 to US$800, and then to US$500 or even lower.

Manufacturers need to make a profit.

Under this kind of fierce competition, unless you are rich and powerful, you will directly hurt others with your own self, hold on until your opponent collapses.

But it is obvious that domestic motorcycle companies are not strong enough to put it bluntly.

It can only be reduced to reduce production costs.

After the configuration is reduced, the quality of the motorcycle can be imagined.

Originally, the quality was average, but after the reduction, the quality was even worse.

After riding for a while, various problems appeared.

Domestically produced motorcycles have directly left a reputation of poor quality in the Annan market. When facing the counterattack of neon motorcycles, they were directly defeated.

Neon Motorcycle’s counter-offensive has two points, the launch of motorcycles with lower prices, and the other is to cooperate in finance.

It is to give people a loan to buy a motorcycle.

Although neon motorcycles are still more expensive than domestic motorcycles, their quality is guaranteed!

Spending more money to buy a peace of mind is undoubtedly something that many people are willing to do.

(End of this chapter)