Reborn 80s

Chapter 447
Thinking of domestic motorcycle manufacturers, Chen Huaiqing gritted his teeth for a while. These motorcycle companies have not yet paid attention to overseas markets, but sooner or later they will.

At that time, these motorcycle manufacturers will launch a charge against the Mota Group.

So, but no!
Something has to be done.

Chen Huaiqing flicked through the information, the price reduction would naturally not be a direct drop, it must be supported by market data.

Data doesn't lie.

Chen Huaiqing has always attached great importance to the collection and analysis of data.

Patting his head to make a decision is not feasible for Chen Huaiqing.

It must be supported by data.

Is everyone like him?

know about future developments.

Since you are not sure what the future will be like, then make decisions through data analysis.

A decision made like this cannot be guaranteed to be 100% correct.

Because the data may also deceive people, that is, when analyzing the data, the analysis is not correct.

However, decisions made after careful analysis must be more scientific than making decisions based on feelings.

Chen Huaiqing: "How do you plan to surrender?"

"We have studied several models sold by Neon motorcycle companies in the market, and we are going to cut prices on models of the same level."

This belongs to tell the neon motorcycle company plainly, and now I am targeting you specifically.

Chen Huaiqing tapped the table lightly with his hands. He didn't think that the price war alone could wipe out the neon motorcycle companies in the market.

The foundation of everything depends on technology!
Price wars can gain a short-term advantage in the market, but if you want to occupy the market for a long time, you must rely on technology.

The Mota Group has improved rapidly in motorcycle technology, but they are not just standing still, they are also making progress.

Furthermore, although the Neon motorcycle company has been robbed by the Mota Group in the motorcycle market, it is certain that its vitality will be severely damaged.

But if you want to say that you just fell into a slump, it really didn't.

It's not that they only have motorcycles as a business.

One to many!

This is too weak!

The Mota Group is not yet so powerful.

If you really want to irritate others, it is also a troublesome thing to fight directly with the Mota Group.

Anyway, in the current market, there are only a few companies from the Mota Group and Neon. As for the motorcycle companies in Europe and the United States, they are mainly concentrated in large-displacement motorcycles.

With a displacement of less than 200CC, it now belongs to the Mota Group and ranks first in the market share.

Chen Huaiqing: "In addition to reducing the price of models with a displacement below 200CC, we have to focus on the models with a displacement above 200CC. To compete with Neon motorcycle companies, we must compete in all aspects .By the way, how is the acquisition of the Atsugi motorcycle business going, is there a possibility of winning it?"

The Mota Group has cooperated with Tuanmu for several years, and everyone has cooperated very well all the time.

The shopping mall is like a rainforest with fierce competition. As long as there is a little weakness, there will be hunters who will regard it as prey.

If you want to survive, you can only continue to strengthen your own strength.

"There is a pine mouth on the wood, but the asking price is a bit high!"

Tsuchigi now has three major businesses: motorcycles, minicars and engines.

Now that the motorcycle business is facing the competition from the Mota Group, it seems to be a little weak, and it even suffers losses.

Normally speaking, selling like this is a very normal operation.

When the Mota Group acquired the motorcycle business of Tuanmu, it was natural that they also wanted to acquire the brand.

Chen Huaiqing: "I hope this time the price cut can make the situation clear to the Azuki side."

Buy Euraki!

Still value its engine technology.

As for why you chose Eugene?

Don't look at Tuanmu, who is known as the king of small and micro cars in Neon, but among the various Neon car companies, his strength is not very strong.

Tochigi also intends to sell the motorcycle business in exchange for funds to develop the automotive field.

In any case, cars are more promising than motorcycles.

It is undoubtedly a normal choice for an enterprise to embrace a more promising career.

"In addition, this time not only will the price be reduced in the overseas market, but also in the domestic market."

Song Qi looked at Chen Huaiqing unexpectedly, some did not expect that Chen Huaiqing was planning to start a price war in the country.

Price war is a relatively unfamiliar thing in China.

In August 1989, Huaguo's first price war officially started in the color TV industry.

The reason for this price war is that the state imposed a special consumption tax on color TVs and increased the price by 300 yuan per set. This also caused Changhong’s warehouse to have 20 color TVs in stock and a backlog of 3.2 million yuan in funds. The funds in the account were only 1000 yuan.

If Changhong doesn't do something, then the result is certain, and the only option is to wait for death.

If you don't want to die, you can only work hard.

Changhong took the lead in setting off a price war, reducing the price of each color TV by 350 yuan.

Others' color TV prices are rising, but Changhong's is dropping, and the market reacts quickly.

Changhong's inventory of color TVs is sold out. The most important point is that Changhong's market share has increased.

Among domestic brands, Changhong has become the number one brand.

Compared with Changhong, the situation of Mota Group is naturally much better. In the domestic motorcycle market, Mota Motorcycle itself is the leader, with a market share of more than 50.00%.

In the past, it was purely that the competition was not placed in the country.

The domestic sales of Mota motorcycles have always been very good, and the price is higher than other motorcycles.

But I can't stand the quality of Mota motorcycles!

In these years, Mota motorcycles have absolutely not bad reputation in the market.

Recognized as the first brand of motorcycles.

If the price of Mota motorcycles is lowered, it will definitely expand its market share, and for other motorcycle brands, it must also respond with price reductions.

Chen Huaiqing: "There are too many motorcycle companies in the market now. In a mature market, only a few are enough. Those small motorcycle manufacturers can't guarantee the quality at all, and they can't do it technically. Keeping them on the market will only affect the normal functioning of the market."

It happens from time to time that bad money drives out good money.

At that time, these small manufacturers will directly disrupt the market price by relying on their own lower prices.

In the market, the price of a motorcycle is more than [-], so consumers will think that the price of a motorcycle should be more than [-].

But when a company lowers the price of motorcycles to [-] or even [-], consumers will feel that the price of motorcycles should be at this price.

If it is said that the price has been lowered because of the improvement of production technology, then it is not said, and it should indeed be lowered.

But this company lowers the price by cutting corners, and the quality is ridiculously poor.

Then there is a problem.

After the price dropped, it was very difficult to recover.

Therefore, various manufacturers especially hate this kind of person who disturbs the market price.

"This year's economy is getting warmer, and the sales of motorcycles across the country will definitely increase. I hope that all of the increased sales will be eaten by us. Our goal is to increase the domestic market share to 70.00% in the next three years. %above."

Mota Group has a product that occupies more than 90.00% of the market, and that is motorcycle engines.

Mota Power specializes in research and development of various engines, from 49CC to 1000CC motorcycle engines are all developed.

Compared with Mota Power, which is all self-produced for automobile engines, motorcycle engines are basically produced by Lijiang Power (formerly Lijiang Diesel Engine Factory) and Changjiang Power (formerly Changjiang Diesel Engine Factory).

Mota Group holds shares in two companies, which are also listed companies on the Southwest Stock Exchange.

Listing a company is nothing in Shuchuan, and it is even considered normal in the whole country.

There are now two stock exchanges.

The Southwest Stock Exchange is the largest exchange in the country, with more than [-] listed companies on the main board market and the GEM market.

Anyway, many state-owned enterprises that have completed the joint-stock reform have come to the Southwest Stock Exchange to list.

As long as the requirements are met, the Southwest Stock Exchange will not refuse anyone.

If you want to go public and raise funds, then come here.

(End of this chapter)