Back to 1995

Cutting people’s money, such as killing their parents, is basically universal in the world. Uber grabs the business of the taxi driver associations in the states of America, and also allows the taxi license issued by the Federal Road Transport Association. If the certificate becomes worthless, it will definitely be targeted and resisted by the other party.

In this regard, America has done quite straightforwardly. The taxi associations directly sued Uber, and then the taxi drivers walked around the street carrying the sign and called the media to scold Uber.

These are basically routine operations. Before Uber started its business, it also had a plan. It borrowed a group of legal personnel from the parent company North American Global Investment Foundation, and Greck also asked Bruno Josiah Law Firm , Supported a group of lawyers to help Uber in the American lawsuit.

It is foreseeable that there will be many lawsuits waiting for Uber in the future, not only in dozens of states in America, but also countless overseas lawsuits, waiting for Uber to fight, without a strong legal team , Uber does not know how much it will be fined!

Although a lot of lawsuits were involved, Kalanick was still very excited and made a cup of coffee for Song Yang himself.

"Now Uber has entered ten federal cities including New York, Los Angeles, Washington, Houston, Chicago, and San Francisco. Among them, Houston and San Francisco are the smoothest. At present, Uber has more than [-] registered online car-hailing drivers, with accumulated orders The amount exceeds [-]!"

Listening to Kalanick's words, Song Yang frowned slightly. For Uber, which has just launched and has not yet fully started promoting, this seems to be not bad. After all, Uber users now rely entirely on P6 smartphones users, but in Song Yang's eyes, this speed is still too slow.

Houston and San Francisco can be regarded as "one's own" territory, and also Song Yang's home for many years. It is not surprising that Uber has developed smoothly in these two cities.

But Uber can’t just be limited to these two cities, it has to quickly expand its business to America, and even overseas markets is the right way.

"Uber speed, too slow!"

After Song Yang took a sip of his coffee, he put it aside and said to Kalanick who was across the desk, causing Kalanick to freeze there immediately.

If this was said by someone else, Kalanick might still dismiss it, but as Song Yang's strategy of swallowing wolves and driving tigers, he killed the Scour music website established by Kalanick, and by the way let several The big record group was forced to license the music copyright to the man in the Saipan music store. Kalanick understood Song Yang's methods too well.

After the Scour music website went bankrupt, Kalanick recalled the whole incident. At the beginning of Scour's establishment, Song Yang secretly invested in Scour, and then let Kalanick fight with several major record companies. In the end, Song Yang Yang Yiboliu took them all away, making Saipan Music Store the world's largest music group. By the way, he launched the famous P2 music phone. The more he thought about it, the more frustrated Kalanick was. The Scour music website really had no chance back then, it was completely used as cannon fodder...

The bitter coffee lifted Kalanick's spirits, and he said with some frustration, "I also want to speed up the pace of Uber, but now, the taxi associations in big cities such as New York and Los Angeles, as well as the road transportation associations of the states , do not welcome the entry of Uber, Uber is in the local area, it is difficult to recruit Uber's online car drivers on a large scale..."

Song Yang shook his head, pointed outside, and asked Kalanick, "Where is this place, and what company does Uber belong to?!"

"Silicon Valley," Kalanick said, puzzled, "Uber is an Internet company!"

Song Yang snapped his fingers, "Then, is there any law in the federal laws of America that restricts Uber and the online car-hailing business?!

What laws can the federal Department of Justice and the state transportation departments use to sue Uber! "

Kalanick was stunned for a while before he realized that when he established the Scour website, he was in Los Angeles. He didn't know much about the style of Silicon Valley, and he didn't know about Song Yang and his group of pioneers in the Internet industry. You guys, how tough you were when you acted in Silicon Valley, and it was not once or twice that you toughened the Federal Department of Justice.

It seems that the door of a new world has opened to Kalanick. The Internet, which was touted by the media in the past as a gathering of American elites, has also taken off the filter in Kalanick’s eyes. He feels that he is really too conservative .

"As long as America doesn't come up with new traffic laws to rein in Uber, forget about state taxi associations!

The Department of Transportation in Washington, as well as the state transportation associations, donate a public relations fee to them every year, as long as they don't come to trouble Uber! "

"If necessary," Song Yang looked at Kalanick, "find a public relations company and the media to build momentum, and reveal all the criminal and vicious incidents that have occurred in the traditional taxi industry in America over the years, and let the media hype them up. Invite the parties and family members of those incidents back then, invite the media to interview them, and even find people to go to the streets to support them!"

Isn’t it just hurting each other? The taxi associations in America don’t want Uber to grab business, so Uber won’t let them stop, find something for them to do, dig out old accounts, and make them the target of public criticism in America. , no time to bother with Uber.

Diverting attention and creating new troubles is a common method used by the American media. Uber is just a small test. It is better to let the taxi associations of the federal states deal with the accusations of the American people than to add trouble to Uber. In addition, it can also take the opportunity to shape the image of Uber and grab more orders!
Kalanick's heart trembled when he heard this. He now understands that the Scour website was defeated by no injustice. After this combination of punches, the taxi associations of the federal states may not be pushed to the forefront in a short period of time, or even some Some taxi associations that have had incidents, I am afraid they will be beaten by the American people.

There is no need to delay for a year or a half, even if it is only half a year, it is enough for Uber to gain a firm foothold in the American states.

However, what Song Yang wants is not just for Uber to gain a firm foothold. "In two years, the number of registered Uber drivers in America will exceed 60, and the number of Uber drivers worldwide will exceed 110 million." , the business covers cities, more than 210 cities, and more than 6000 million registered users!"

Kalanick was dumbfounded. Before establishing Uber, even his best expectations were not half or even a quarter of what Song Yang asked for. He dared not dream of such a beautiful dream. According to Song Yang's request, there will be no problem at all for Uber to be listed on NASDAQ two years later, with a market value of more than 500 billion US dollars, it is not a dream!
"Director Bruno..."

Kalanick felt that Song Yang was not joking, but he still couldn't help it, but before Kalanick finished speaking, Song Yang said directly.

"In the federal law of America, there is no Internet taxi, and the new law has been introduced in the past few years, which is Uber's best opportunity.

Uber must establish an absolute advantage before competing with its peers and being bound by federal laws, and even complete the listing as an industry oligarch, otherwise there will be no chance!

If you can't do Kalanick, Uber can get a new boss to do it all! "

Song Yang's words made Kalanick hold back his words behind him, and he didn't speak for a long time. Uber was his chance to turn around after a long time. How could Kalanick just give up the chance of success and fame?

Looking at Kalanick's tangled expression, Song Yang said to him, "Uber is the first person to eat the crab of Internet taxis, and the opportunity is naturally the greatest!"

"Now, what Uber should do most is to burn money to grab the market, let more drivers become Uber drivers, and let more users sign up to use Uber!"

"A reward system can be implemented. After a driver passes the Uber driver certification, he can receive a subsidy of [-] U.S. dollars. For the rest, as long as the monthly order completion is qualified, he can receive a [-] U.S. dollar reward every month for five consecutive months. !
In addition, if you become an Uber driver, you can recommend other drivers and join Uber. Once the job is successful, the referrer can receive a reward of US$[-] in a single transaction.

In addition, Uber can cooperate with PayPal to provide low-interest car loans for other people who want to be Uber's private car drivers but do not have a vehicle.

In the early stage, Uber drivers can be provided with subsidies, etc., and through media campaigns, drivers in America and even the world will "know" that if you join Uber, you can get a high salary! "

The routine has been popular since ancient times. This Internet virus marketing model was still used by Song Yang when he established the Hotmail mailbox. It was included in the Harvard MBA business course. I don’t know how many Internet companies have used it over the years. It's been tried and tested and never empty hook. I don't see that in her previous life, Pin Xixi took the routine many years ago, and went to America on the other side of the ocean, and she was still crazy about killing.

If you sign up as an Uber driver, you will be given money, and if you recommend other drivers to join Uber, you can still get money. If you don’t have a car or money, what should you do if you are an Uber driver? The worries of the future are relieved.

As long as it has been reviewed and used, Uber can provide loans to Uber drivers through its brother company PayPal to purchase vehicles to run Uber to receive orders. If it is not for Siebel Auto’s crotch, the production capacity of electric vehicles has not yet increased. , this wave may directly provide one-stop service.

Register an Uber driver, then PayPal provides loans, Siebel Auto directly provides the car, and then provides super charging piles for charging. If it is a fuel car, how can Baker Hughes Energy buy a few more fuel gas stations? One-stop service, what the hell!
(End of this chapter)