Back to 1995

This wave is a multi-win situation. Uber has drivers, PayPal earns commissions from lending business, and the future Siebel or other car brands sell cars, which is almost a win.

Listening to this wave of operations, Kalanick felt astonished, but it is true that Uber can attract a large number of drivers and vehicles, except for "a little" burning money.

“For users, a reward system can also be adopted. Newly registered users can enjoy free rides within ten kilometers for the first ride, and [-]% and [-]% discounts for the second and third rides.

Similarly, if you recommend new users to register with Uber, you can receive a cash reward of $[-]. The more users you recommend to register, the more rewards you will receive. If you can recommend [-] new users to register, you can get a Sega game console or a flying car. Tower TV set-top box, if you recommend [-] new registered users, you can get an Alcatel smartphone, if you can attract [-] new users, you can get a Panda LCD TV, if you can recommend [-] new users to register Step, then you can get a Siebel "angel class" electric car purchased by Uber and give it to the recommender as a gift! "

Under normal circumstances, even if an ordinary person recruits all the seven aunts, eight aunts, and the second uncle who has not seen for many years, it is not enough to gather a hundred people. If one can recruit a thousand people, the affected families have already Far more than a thousand families, the gifts given to those recommenders, they get an Alcatel mobile phone, Panda LCD TV, almost automatically advertise these products in a community, and the advertising revenue they get is far Better than that machine that costs hundreds or thousands of dollars, more people will sign up for Uber, and then desperately pull people's heads.

As for the person who can win 23 heads, to be honest, this influence is not comparable to that of some Hollywood stars, or Internet anchors, or even pastors in the community. At that point, giving the other party a Siebel electric car is not a loss of money. Even if the Siebel Angel electric car is priced at [-] US dollars, it can’t be a loss. Anyway, Siebel cars can’t be sold now. Going out to buy a few electric cars, and being able to run an extra wave of advertisements, they are all considered profitable!

As long as Uber announces these rewards, and then the media reports a few "lucky people", in front of the media and in front of all American people, send the prizes to these lucky people, and tell everyone that Uber is not To be honest, they are really throwing money for "charity". It is estimated that countless American people who will be stimulated immediately will rush to Uber screaming!

As for America, which is known as the country on wheels and has the highest per capita car ownership in the world, whether Uber is needed or not, you can see if Pin Xixi is killing all directions in America.

There are indeed a lot of cars in America, but not one per capita. Buying a car is not only about buying a car, but also needs insurance, maintenance, refueling, parking fees, and even fines, all of which cost US dollars. Yes, and no less every year.

Families living in the suburbs of America do have vehicles, and many of them have several vehicles. However, people who work in urban areas do not have one vehicle per capita. These people mainly rely on public transportation.

In Manhattan, where rich people from all over the world gather, more than half of the people do not have their own vehicles. The first is traffic jams. In Manhattan and even New York, there should not be too many traffic jams. As for parking fees, the parking fees around Manhattan start The price is 15 dollars per hour, and the hourly parking fee around Times Square is more than 30 dollars. As for getting a ticket or something, it is even more commonplace.

After the launch of Uber taxis in America, as long as they don’t stretch their hips, there must be a market. Not only in American cities, but also in big cities in old Europe. In fact, there is not much difference. It is easy to buy a car. In big cities such as New York , the subsequent vehicle expenses can even exceed two to three thousand dollars per month, which is far less cost-effective than taking a taxi or renting a car. If the car is lost, then... the fun will be even greater. If so, the more cars are lost, the more Uber orders will be!
Kalanick listened to Song Yang's proposal of Uber's "head-pulling" plan. Song Yang's proposals are absolutely feasible, and basically they are quite mature routines, which can be used for Uber in a short period of time. A large number of drivers and users can contribute a huge amount of orders.

However, the only shortcoming is that it burns too much money, "Director Bruno, if such a plan is used, Uber will burn too much money. The Internet taxi and food delivery business will burn up Uber's cash flow. The income may look good, but the loss may be serious!"

Kalanick said tangledly, Uber currently has less than 2000 US dollars in the account, which is why Kalanick saved money. When Uber was founded, Song Yang spent 65 million US dollars, In exchange for [-]% of Uber’s equity, plus, companies such as the North American Global Investment Foundation, ICQ, PayPal, Alcatel, etc., contributed money and engineers to Uber, so that Kalanick could make Uber Got it out.

However, soon, Uber will be able to receive a "subsidy" of no less than 200 million dollars from Alcatel's mobile phone. , Uber is also the software developer of the Saipan App Store, and of course it is eligible for subsidies.

In the same way, ICQ, PayPal, Fortinet, eBay and other companies are also eligible to receive this subsidy. No one can fault it. It is reasonable and legal. Who dares to say no? !
However, even if they can receive this subsidy of hundreds of millions of dollars from Alcatel's mobile phone, for Uber, which burns money on a large scale and fights on two fronts, it may not be able to last for too long.

"Who cares how much money Uber loses until it hits NASDAQ?!"

Song Yang looked at Kalanick and asked, it is still the era when traffic is king, Silicon Valley VCs and Wall Street institutions only care about how many users, how many drivers, how many takeaway merchants, and how many orders Uber can get each year. , the rest don't care at all, at least before listing on Nasdaq, as for after listing, it will be a headache in the future.

"Wall Street institutions, Silicon Valley venture capital, federal state pension institutions, and investors of all sizes will only care about how much money they can make and how many times the return when Uber goes public, as long as Uber can do it. That's enough for this!"

"As long as Uber can tell these investors that they invest in Uber now, and when Uber's valuation in the future can exceed 500 billion or even 1000 billion dollars, they can provide Uber with dollars to burn!"

Whether it is Internet taxi or food delivery business, without exception, it is a very money-burning business. It is purely overthinking to expect Song Yang to spend money for Uber. The 2000 million dollars that Song Yang invested in the early stage , It’s already a lot, and the follow-up is only for cutting leeks, so there is no reason to cut yourself.

"Perhaps, Uber's first investor can cooperate with Microsoft!" Song Yang smiled and "proposed" to Kalanick.

Although Alcatel's Symbian system is competing with Microsoft's WP system, it doesn't prevent Uber from finding the first one to take advantage of, no, it's an investor, Song Yang immediately thought of Microsoft.

Who doesn't know, as a well-known benevolent person in America, Song Yang is famous for keeping his word and never breaking his word. When he sold Skype to Microsoft for 182 billion dollars, Song Yang gave Ballmer more money. A guarantee, including letting Microsoft invest in the Starlink project, and letting Microsoft invest in Song Yang's new platform with more than [-] million new users. These are Song Yang's promises to Ballmer, and now it's time to fulfill the promise.

Now that Uber needs to invest, the first thing Song Yang thinks of is Microsoft. Let Ballmer invest in Uber. This will be another brilliant achievement during Ballmer’s tenure, and let Microsoft enter the coveted consumer-level Market, isn’t this another epic new achievement after Microsoft’s living room strategy? !

As for the dispute between Alcatel and Microsoft's mobile phone system, it will not affect Ballmer's investment in Uber at all. Song Yang believes that with Ballmer's character, he can know the priorities.

As long as Microsoft takes the lead, other investment institutions will definitely follow suit. Uber can get a large sum of money from various institutions. Of course, the premise is that the bubble will blow up. An industry that seems hopeless? !

"I understand!"

Kalanick gritted his teeth and said that after this set is completed, Uber will definitely be full of public opinion and doubts, and it may even become the Internet industry, the most expensive industry, or even one of them, but it must be completed.

"Not only is the Internet taxi business, but also the food delivery business should start to promote as soon as possible, recruit more food delivery riders, and let more restaurants join Uber. In the future, the food delivery business may earn more revenue than Internet taxis in the future. many!"

Laziness is the nature of human beings. Every advancement in technology is to make life easier and more comfortable for people. No one would want to make themselves more tired.

The takeaway business is common all over the world, the difference is only a matter of cost, even in areas with low consumption levels, there is still demand for this thing.

With the two major businesses of Internet taxi-hailing and food delivery, Uber will definitely have a place in the Internet in the future. Even the federal states have to give way to Uber. Without him, Uber can provide more than one million jobs and influence Countless votes, that's enough.

As for becoming the industry leader in the future, how to pay back the capital is a matter for the future. There must be no escape from cutting leeks, cutting merchants and cutting users, and eating at both ends. It is estimated that Uber’s reputation in the future will not be much better.

However, at that time, Kalanick was the one who scolded him, so what did he have to do with Song? Anyway, once Uber went public, Song Yang would not show his face for Uber, and the scolding was definitely not on Song Yang. It was a bad thing. It was all done by Kalanick, who killed a thousand swords. How could a good person cut leeks so cruelly? !
(End of this chapter)