Back to 1995

Chapter 14
On the way to see Homer, Song Yang saw that the entire Netscape was busy, and only saw the mental state of the Netscape members at the moment, so he could understand why Netscape is now called an Internet giant .

All Netscape members, whether they are management or ordinary employees, are working hard for Netscape to go public, hoping that after Netscape goes public, they can also become millionaires or multi-millionaires.

When passing a conference room, Song Yang heard a scream and roar. Through the gap on the glass window, Song Yang saw a 1.8-meter-tall man with gray hair roaring in the conference room. Song Yang felt that This person looked familiar, but after a hasty glance, Song Yang was taken to another office.

After waiting for more than half an hour, the office door was finally pushed open, and Mike Homer, who came in, was stunned when he saw Song Yang, "Sorry,..."

Looking at Song Yang's young face, Homer really doubted whether he had met the wrong person, "I thought it was someone from Wired Magazine who was coming!"

Song Yang put a piece of information in front of Homer, "In fact, the double-click advertising company is cooperating with Wired Magazine on a project. I'm here today, hoping to get Netscape to join this project!"

Looking at the serious Song Yang, Homer chuckled, "I'm sorry, I don't mean anything else, I just feel that your chances of going to Hollywood may be much better than coming here!"

Homer shook his head. These days, there are not a few companies that come to Netscape to cooperate with them, and there are also a large number of self-proclaimed geniuses with all kinds of strange plans, hoping to get Netscape to invest.

There are geniuses in this world, Homer does not deny, just like the two founders of Netscape, Jim and Anderson, are both geniuses, but how many Jim and Anderson can there be in the world?

As for Song Yang in front of him, Hou Mo really felt that if Song Yang went to Hollywood, he might be able to directly knock on the door of the film company instead of hanging out in the Internet industry. Here, he will not do things based on his face.

"I can take this as President Homer's appreciation," Song Yang waved his hand and said, "But I still hope that President Homer can agree to allow Netscape to join this plan!"

Homer looked at the "Internet Digital Advertising Plan" book in his hand, and after flipping through a few pages, his face became a little weird, with a ridiculous and absurd expression, "You want Netscape to give up user experience and become A company that sells advertising?"

Now Netscape, the main way to make money is to sell browsers, Netscape browser is not a free trial, Netscape charges users a fee of 49 US dollars every year!

Now hearing that Song Yang wants to change Netscape's profit model, Homer is naturally very dissatisfied. He feels that Song Yang is completely ignorant. I want to give pointers to Netscape.

Song Yang said hastily, "I don't mean to change Netscape, but I have talked with Kevin, editor-in-chief of Wired magazine, and he agrees with the future Internet industry, where digital advertising will become one of the main revenues!"

"In the future, Netscape will definitely have rivals. These rivals may use various means to compete with Netscape. The browser is free to users, and it is likely to become the main means of competition with Netscape. The introduction of advertising revenue, Providing browsers to users for free can beat opponents!"

Hearing Song Yang mention Kevin Kelly and the following words, Homer couldn't help being silent for a moment, but he is a vice president of publicity, and he just took office this year. Netscape invited him here to promote the listing , I didn't want him to change Netscape's profit model.

"I believe that users will make the right choice. Netscape has the best browser technology in the world!" Homer glanced at Song Yang and was about to close the document in his hand.

Homer still believes that users will definitely choose a browser with better technology. As for whether to choose a paid browser with better technology or a free garbage browser every year, he believes that users will make a choice.

And most importantly, Homer doesn't believe that anyone with an abnormal mind would choose to free the browser because of competition with Netscape. It takes a lot of brains to make such a wicked decision. Wouldn't it be nice to kill an enemy for a thousand and lose eight hundred for yourself? Wouldn't it be nice to just lie down and make money? !

"Please tell Editor-in-Chief Kevin, I regret that I couldn't cooperate, but the cooperation between Netscape and Wired Magazine will not change..." Homer glanced at the time, and after talking with Song Yang for so long, he felt that he had given enough Kevin's face.

Seeing Kevin looking like he was about to see off a guest, Song Yang said again, "I would like to ask President Homer to pass on this plan to Director Jim. The introduction of digital advertising may not immediately increase Netscape's income too much. , but Wall Street and Silicon Valley investors may have new expectations for Netscape if they know that Netscape has added a new profit model!"

Homer's movements froze, and he met Song Yang's eyes. He felt as if Song Yang had caught his life.

Seeing Homer's actions, Song Yang finally breathed a sigh of relief, and talked with Homer for a long time, but in the end, he didn't say anything that might increase Netscape's stock price.

Now that Netscape is preparing to go public, investors in Silicon Valley and Wall Street institutions are most worried about Netscape's profitability. Unlike traditional companies, Netscape is still losing money.

If it is now reported that Netscape has added a new profit model, even if it is a bluff, it may also stimulate a wave of stock prices, which can greatly increase the large shareholders of Netscape, including Jim and Anderson. Worth!

Song Yang made a gesture of invitation to Homer, and Homer glanced at Song Yang, then got up and walked towards Jim Clark's office.

When Homer entered, Jim was negotiating with Anderson and several Wall Street investors about going public. Jim was the one Song Yang had seen roaring in the conference room just now.

Jim Clark, who is over half a century old, can be said to be the spiritual leader of Silicon Valley. The founder of SGI with a market value of more than one billion dollars is Jim. Jim Clark, who left because of Gongdou, did not sink, but made a comeback. Over a period of more than a year, Netscape was built again, which has not yet been listed, and its valuation has reached a billion dollars.

Now Jim is naturally in full swing, and sitting next to him, surrounded by several investors, is a chubby man with yellow hair, who is also in high spirits at the moment. He is the Silicon Valley genius Mark Anderson who is now being crazily touted by the media.

Mark Anderson naturally has high-spirited capital. He is only 24 years old. He is already the founder of a company valued at one billion dollars. His net worth is likely to exceed one billion dollars. He has become a new generation of technology heroes in Silicon Valley and has been frantically sought after by countless people. .

Most young people in America at this age are still out of school, but he has already realized the American dream!

Homer went to Jim's side, handed the plan to Jim, and whispered a few words in Jim's ear. Although it was Mark Anderson who was promoting Netscape to the outside world, Jim was actually at the helm of Netscape.

Listening to Homer's words, Jim flipped through a few pages of information, and when he saw the double-click advertising company, he couldn't help saying, "Texas company?"

Jim, who was also born in Texas, although he doesn't have the concept of seeing fellow villagers, but in Silicon Valley, he encountered a company that appeared in Texas, which made him interested.

The first time Song Yang met Jim Clark and Mark Anderson was in Homer's small office.

There is no doubt that Jim is a big boss. Jim Clark is no longer a simple technician. He is a top rich man worth hundreds of millions of dollars and a powerful figure in Silicon Valley. He has close relationships with many congressmen in Washington. Policies affecting parts of the technology sector.

Anderson, the chubby yellow-haired man who was following Jim, looked at Song Yang curiously. He didn't know who he could make Jim put down and talk to Wall Street institutions.

"Song?!" Jim looked at Song Yang with interest, "Do you want to cooperate with Netscape?"

Facing Jim, Song Yang didn't dare to be careless. Netscape is one of Song Yang's most important goals this time. With the tiger skin of Netscape, things will be much easier for Song Yang. It's a lot of trouble.

Song Yang told Jim and Anderson what he had just said to Homer. Unlike Homer, Jim and Anderson, who had a technical background, asked Song Yang about many key technologies.

"So, Internet digital advertising is no longer a technical problem?" Mark Anderson still pays more attention to technical issues.

"Double-click the advertising company's DART advertising delivery system, which can automatically process and place advertising orders. Compared with traditional media, it can save one-third or even half of the cost!" Song Yang said without blushing. The DART system, which is still under development, has blown into a flower.

After Mark Anderson asked Song Yang a few more questions, Jim finally said, "Song, why do you think there will be an Internet company in the future that dares to compete with Netscape in the browser market. Who do you think it will be?"

When the words fell, Anderson and Mark looked at Song Yang. Seeing Jim's aggressive and oppressive eyes, Song Yang paused and said, "Once Netscape goes public, there will definitely be followers. In any industry, There is never just one company, and IBM used to be that way!"

As the former boss of the computer industry, now in the computer industry, he has been overthrown by various latecomers one after another. In the past few years, he has suffered a lot of losses. If he was not lucky and invited Gerstner to rescue him, he would have been unable to continue playing.

Jim was not satisfied with this answer, but he didn't say any more. After a few glances at the Internet digital advertising plan, he also felt that advertising would not become mainstream, but Netscape is now facing an IPO. For Netscape, it may be able to increase its popularity again.

"Netscape can participate in the plan, but Netscape must be the center of this plan!"

(End of this chapter)