Back to 1995

Chapter 15 Banner (for collection)

"no problem!"

Song Yang fully agreed to Jim Clark's request that Netscape be the center of the plan, that is, the focus of publicity, and that the first-time advertiser must be a top-level company.

Song Yang doesn't need the "name". He can give Netscape the title of being the first company to introduce digital advertising, and give Wired the false name for proposing this idea. In other words, there is hope for survival.

"Director Jim, I hope we have a chance to meet next time!"

Seeing that the negotiations had been concluded and more and more people came into this office to find Jim and Anderson, Song Yang got up and left.

When Song Yang left, Anderson asked Jim, his partner and life mentor, "You really like this guy, believe what he said, free browsers plus advertising revenue, will replace paid browsers?!"

"The concept of Internet digital advertising may be useful for Netscape's listing, but it will not affect Netscape!"

Jim laughed and said, and then turned around and called an assistant, "Go and inquire about this double-click advertising company and Bruno Song's background!"

Jim Clark did have some interest in Song Yang, but now he is only interested. Mark Anderson is the darling that Jim places high hopes on.

When Song Yang left Netscape, he looked back at Netscape. Song Yang wondered if he would have the chance to come to Netscape next time, when he would come, and what attitude Netscape would have towards him at that time.

However, with the endorsement from Netscape and the resources of Wired Magazine, Song Yang went on to bluff and deceive, no, he was looking for a partner, and he finally gained some confidence.

Under the banner of Netscape and Wired Magazine, Song Yang met a lot of Internet companies in Silicon Valley, but in fact there were not many. Now there are only dozens of well-known websites in Silicon Valley.

The meeting with Yahoo was the smoothest for Song Yang. Although he did not meet the two heads of Yahoo who were flying to America and looking for investment, the first employee of Yahoo was also in charge of Yahoo products. Brady had a very happy conversation, at least compared to Netscape's treatment, it was much better.

Yahoo is now looking for funds. This year’s cooperation with Netscape has become Netscape’s online search provider, making Yahoo famous. A bunch of giants are eager to swallow Yahoo. Reuters, AOL, Microsoft, etc. are all interested Eat Yahoo, look at Yahoo at this time, think it may be the second Netscape...

Zhiyuan Yang and Fei Luo, who are busy looking for funds to deal with the giants, are not at the Yahoo headquarters, but Brady welcomes Song Yang's arrival very much. Yahoo is now undergoing transformation and has gradually started a new positioning, that is, Internet media, That is the portal.

But Yahoo still doesn’t have a stable income. It is not as powerful as Netscape. It can make money directly from fees. It has been losing money since its establishment. This is why Yahoo is eager to find someone to invest.

The arrival of Song Yang and the double-click advertising company naturally made Brady very happy. Whether it is true or not, Brady signed a cooperation agreement with the double-click advertising company on behalf of Yahoo.

Song Yang and Brady stayed in Yahoo's small office to discuss the agreement. Yahoo's office was not much better than the dilapidated garage of the Double-click advertising company.

Pizza boxes are almost piled up into a hill, dirty clothes are thrown in the corner, the heat from the server makes the office feel like a steam room, the whole office is dark, the chair under Song Yang's buttocks is still Brady It took half a day to find it.

However, this environment did not affect Song Yang and Brady. Brady looked at the formulated cooperation agreement and said to Song Yang.

"That is to say, by next year, the double-click advertising company will provide Yahoo with more than 50 US dollars in advertising revenue, and in the next three years, it will provide no less than 200 million in advertising revenue every year?!"

Looking at it now, this agreement is indeed full of sincerity, and even a little bluffing. After all, Yahoo has no stable income at all, and the agreement provided by the double-click advertising company is already quite generous.

"Of course, if the agreement cannot be reached, Yahoo can unilaterally tear up the agreement, and soon Yahoo will usher in a new round of double-click advertising!" Song Yang said seriously, as if he didn't cheat Yahoo at all.

This strategic agreement is equivalent to double-click advertising company becoming the general agent of Yahoo's Internet advertising agency. Of course, Yahoo can also find other advertising agencies to cooperate, but as long as the double-click advertising company meets the above requirements, then double-click advertising company has priority. Yahoo's Right to Place Ads.

Moreover, if all the requirements of the agreement are reached within three years, the double-click advertising company has the priority to renew the contract with Yahoo.

Of course, it depends on the future to know whether it is a pit or not. Who would have imagined that Yahoo would be able to go public within two or three years of its establishment, even surpassing Netscape. Dare to think that.

So signing this cooperation agreement at this time is not a bad thing for Yahoo. After the news is released, it may be able to take the opportunity to increase Yahoo's valuation.

When Song Yang left Silicon Valley and arrived at the headquarters of Telephone and Telegraph in New York, Yang Zhiyuan and Fei Luo finally rushed back to Silicon Valley.

"How's the talk going?" Brady and Yang Zhiyuan are old classmates, and they are the No. [-] employee of Yahoo. Yahoo's current fundraising plan was made by Brady. He and Yang Zhiyuan are naturally close.

Yang Zhiyuan, who was not yet 27 years old at this time, was naturally much younger than the faces of media people in later generations, and he ate pizza, "We have talked with WorldCom, AOL, and Microsoft, but the quotations are not good. Ideal, and want to buy Yahoo directly!"

"However, we met Moritz of Sequoia Investment, and he will conduct an investigation on behalf of Sequoia and Yahoo!"

Yahoo is different from Netscape. Whether Netscape loses money or not, at least it can make money from browser fees, but Yahoo is free. Even if it has the idea of ​​introducing advertisements, it is still a question of how much it can make. Help investors, the biggest concern for Yahoo.

"By the way, on behalf of Yahoo, I signed an agreement with Double-Click Advertising Company. Its founders are of Chinese descent just like you, Yang!" Brady handed the agreement to Yang Zhiyuan.

Yang Zhiyuan listened to Brady's words, especially at Song Yang's age, he had a weird look on his face. He had never heard of Song Yang and the double-click advertising company. If it was really famous, he would have heard of it a long time ago. Now it is the Internet circle. But it's that big.

"Is there a problem with this agreement?" Seeing Yang Zhiyuan's expression, Brady asked immediately.

Yang Zhiyuan shook his head and put the agreement aside, "I don't see any problem, but you don't think this condition is too good. If the double-click advertising company is really so powerful, how come it never heard of it?" Pass."

Brady was taken aback for a moment, feeling faintly limped by being fooled, and he also felt that he seemed a little too impatient.

"Don't worry, the most important thing now is the meeting with Sequoia Moritz. As for the double-click advertising company, isn't it going to cooperate with Netscape? We'll find out in a few days!" Yang Zhiyuan didn't feel it. How much influence Yahoo will have, I didn't take it too seriously.

Song Yang was in New York, under the banner of Netscape and Wired Magazine, he met a senior manager of the Telephone and Telegraph Company, but the senior manager did not welcome Song Yang's arrival. It's just a niche thing, and it hasn't affected the mainstream society.

"Digital online...advertisement?!" The senior sales manager of the Telephone and Telegraph Group, Bartley, was a little interested and a little confused after hearing Song Yang's words, "Put the advertisement on the computer?"

"Double-click advertising company has the most advanced advertising delivery and management system in the world. As long as the DART system is used, the advertisement can be automatically placed on the webpage. Users can see it when they open the webpage on the computer. It is different from advertisements on TV and newspapers. With digital advertising, you can see the click rate of users on the advertisement!" Song Yang touted the advantages of digital advertising to Batley.

Bartley showed interest, but finally shook his head, and said helplessly, "I really want to try, but you must know that the Telephone and Telegraph Company's advertising funds for the second half of this year have all been signed!"

"Manager Bartley, this is the world's first Internet digital advertisement, and it will be remembered by the world. Do you want the Telephone and Telegraph Company to miss it?"

Seeing that Bartley seems to be moving, Song Yang continued to add fuel to the fire, "Telegraph and Telegraph will be the first digital advertisement, and it will let everyone know that Telephone and Telegraph is the best telecommunications company in the world. Telegraph Company, you can touch the future!"

Bartley was really lost in thought this time, knocking his fingers unconsciously on the table, and finally raised his head, "The advertising expenses for the telephone and telegram have indeed been paid in full."

"However," just when Song Yang felt that this time was out of the question, he heard Batley's words again, "I am willing to pay an advertising fee to the double-click advertising company, but the amount will not be too large, an advertising fee of [-] dollars !"

Even if the advertising fee of [-] US dollars is lost, it will not have any impact on Bartley.

"I think the president of the Telephone and Telegraph Company will definitely see the eyes of Manager Bartley. Manager Bartley will definitely be the most discerning person in the Telephone and Telegraph Company!" Song Yang patted Bartley's little flattery, and said in the future Maybe the telephone and telegraph company will become the biggest customer of the double-click advertising company, and Song Yang needs the support of this big dog.

Bartley couldn't help but smiled, and also said with a smile, "I hope to see the advertisements that the Telephone and Telegraph Company puts on the Double-Click Advertising Company as soon as possible. Of course, I also hope to sign an advertising contract with the Double-Click Advertising Company!"

After getting an advertising fee of [-] US dollars from Bartley, Song Yang visited IBM, Compaq, Intel, Volvo and other big companies in succession. Naturally, some people welcomed them, but most of them were left out and willing to cooperate. , and most of them are like the telephone and telegraph companies, investing a sum of money to test the waters.

It was half a month before Song Yang returned to Houston after dealing with all this. After getting off the plane, Song Yang had no time to rest, so he went straight to the small garage.

As soon as they reached the garage door, they heard a quarrel.

　This week, there should be a test of the waters. It is the first recommendation of this book. If there are any recommendations in the future, we will see this time. Please collect, monthly tickets, recommendation tickets, chapter reviews, and comments. Please support me a lot!
　
(End of this chapter)