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Chapter 334 Caught a sheep

For Song Yang, who is in charge of the newly established TV station is a multiple-choice question, but for Immelt, it is a fatal question!
As the next candidate for the head of General Electric, what he has to do is to bring more benefits to the General Electric board of directors and to expand the industrial footprint of General Electric.

Hearing that Song Yang was willing to give up the dominance of the new TV station to NBC, Immelt also raised his glass and toasted Song Yang, which allowed him to explain to Welch and the board of directors of General Electric!
Song Yang's "knowing the rules" made Immelt very useful. Now he understands why so many companies are willing to cooperate with Song Yang. Let's not talk about whether it is profitable or not. At least it will not be uncomfortable to cooperate with Song Yang .

"President Immelt, I hope to build the new TV station into a cable channel website. The offline TV station is dominated by NBC, and the online TV station website is operated by ICQ!"

Immelt didn't speak, just sliced ​​the steak on the plate, but listened very carefully. After entering the Internet, traditional media TV stations, how to survive, Internet media must cooperate with traditional media, this is in front of everyone a puzzle.

But now, Song Yang proposed to Immelt the concept of separate operations. The online TV station website on the Internet is managed by ICQ, and the new offline TV station is mainly responsible by NBC. job.

"A website TV station with cable channels?!" Immelt chewed on the new term Song Yang proposed.

There was no support or objection, and Immelt just signaled Song Yang to continue talking.

"After the new TV station's website is launched, it will be completely different from traditional TV stations. It will set up several major channels such as international channels, local American channels, politics, finance, technology, sports, weather, entertainment, etc., but it is different from the 24-hour rolling broadcast of TV stations. News, website editors, will edit three hot news and breaking news headlines on the page every other time period!
Watching users do not need to search, as long as the mouse is placed on the news, it will automatically pop up and play. In addition, after subscribing to the mailbox, the new TV station website can also use the mailbox to send key news to the user.

The website of the new TV station will use the "pop-up window" function. As long as the user subscribes to the channel, every day when the user turns on the website, the new TV station website will use the "pop-up window push" method to push news of interest to the user, or there is a major event. In emergencies, this function will also be used. Of course, this function cannot be used more than twice a day! "

Immelt stared at Song Yang dumbfounded. He felt that TV stations in traditional media were enough rogues. What users wanted to watch could only be provided by the TV station, and there was no choice at all, but this could only be done after turning on the TV. OK.

But now, Immelt has a feeling that his three views have been refreshed. There is no choice at all. As long as you turn on the computer, you have to watch the news pushed by the website of the new TV station...

Pop-up news, is it hooliganism, it must be, but now the American advertising law has not come out, you can do it if there is no prohibition, so what if you are a hooligan, and there is no federal Internet advertising law that prohibits hooliganism, anyway, it is now I'm in a lawsuit with the Trade Commission, I don't worry if there are too many lice...

Song Yang looked at Immelt and said, "I hope the new TV station can compete with the news channels of Fox and CNN. In addition, I hope to add some new content to attract more users!"

Both Song Yang and Immelt understand that the new TV station is just a water test. If it can become famous in the first battle and become a first-class TV station, then General Electric will promote the merger between ICQ and NBC. If the new TV station, If you can't make a name for yourself, the matter of the merger has not been dragged on until when.

Only by making the new TV station a favorite and being scrambled by all parties, can the merger be promoted by all parties, and no one is willing to do a loss-making business.

"I hope that ICQ and NBC can create some ace programs for the new TV station, including talk shows, evening news, reality shows, etc. In addition, RICK's Victoria's Secret can cooperate with the new TV station's fashion channel to launch supermodel contests and fashion programs. There are also programs related to Hollywood and so on.

Western Films is willing to provide TV series produced by New TV Station and NBC! "

If you want your new TV station to become famous quickly, you have to launch some explosive shows that attract attention, such as "Ellen Show", "Outside the Wild", "America Idol", "America's Got Talent", "The Voice of America", etc. "Things like that are all arranged.

NBC's talk show strength is the strongest in the entire media industry. Almost all the famous talk show hosts in America now come from NBC. It is enough to transfer people directly from NBC TV station.

Fat water does not flow to outsiders' fields. Once the new TV station is established, it must arrange for all the people on its side. Victoria's Secret and Western Films will definitely go to the new TV station to provide programs for the new TV station and even NBC. of.

Relying on NBC and Comcast TV networks, as long as Western Films does not rely too much on the films it produces, the ratings will basically not be too bad.

If some TV series such as "The Sopranos", "Shameless", "The Big Bang Theory", "Grey's Anatomy", "CSI" and the like are released, even if they are living on their own, they will be enough for Western Pictures to earn more than a dozen. Old Ben!
Listening to Song Yang's words, Immelt was noncommittal, and then said, "If you want to launch a large number of new programs and TV series, it will cost a lot of production costs, and it is easy to make mistakes..."

Immelt also knew in his heart that Song Yang brought in RICK, Victoria's Secret, and Western Films just to grab the wool of the new TV station, and he was not surprised by this.

However, if these new programs and TV series proposed by Song Yang are launched together, the funds invested may be calculated in the hundreds of millions. Adding in the cost of the new TV station, the cost of the establishment of the TV station alone may be two to three hundred million U.S. dollars. More than a knife, or even far more than that, it is okay to say that if it is lost, the merger, even if it can be pushed forward by force, will still be a piece of shit.

Unlike Welch, Immelt doesn't want to "have an accident", so he thinks that as long as the new TV station is established, it will be enough to stabilize, and then look for opportunities to merge, and he doesn't want to make any mistakes.

"President Immelt, we don't have much time left, especially you!"

Song Yang showed his cards directly to Immelt, "President Welch, it is true that he favors you, but now there are still four years before President Welch retires, and there are too many unexpected things that can happen in the meantime!"

"If the new TV station is established and can develop rapidly, we can start to implement the merger." Song Yang lowered his voice and looked directly into Immelt's eyes. "If in your hands, a company worth hundreds of billions of dollars is born For the companies mentioned above, I think even if President Welch objects, the board of directors of General Electric will know who is the real president of General Electric!"

Hearing Song Yang's words, the expression on Immelt's face did not change much, but the hand holding the wine glass obviously began to exert force.

Song Yang did not sow dissension, but these words made Immelt feel overwhelmed, whether he could rely on Welch's "charity" to make him the president of General Electric, or rely on him to make General Electric the president of General Electric. The position of Electric is over, and Song Yang is chosen by Immelt himself!

"In the name of General Medical Group, I can provide the new TV station with a fund of [-] million U.S. dollars. ICQ also needs to bear the cost of more than [-] million U.S. dollars. The rest will be borne by the cooperation project of Victoria's Secret and Western Films." Silence After a long time, Immelt finally spoke.

Immelt's current position is the president of General Medical Group. Letting General Medical Group invest means that Immelt is going to take a gamble and fight in person.

"I will let Comcast, Microsoft, and Enron also join the new TV station!" Song Yang added, how could these three big dogs be missing in the matter of paying the money.

"Song!"

Immelt looked at Song Yang with a serious expression, "I hope that the choice this time will not be a mistake. If something goes wrong with the new TV station and the merger, even I will be very upset at General Electric. passive!"

Although it is widely rumored that Welch favors him as the next head, after all, Welch has not spoken in person, and McNerney and Nadelli are also very strong opponents. If things fail, this is likely to be Immel Special reasons for being criticized by opponents.

"I think four years, no, two years later, when the media calls you Immelt again, you will no longer be the president of General Medical Group, but Mr. President of General Electric!" Song Yang raised his glass and said to Immelt.

After a drink, Song Yang and Immelt were considered to be in the same camp. Of course, when Immelt did not take the position of the head of General Electric, it also meant that Song Yang was in General Electric and had McNerney. Waiting for a group of opponents, after all, choosing an ally also means choosing an opponent.

If Immelt is not sent to the position of President of General Electric, once someone else takes over, not only Immelt will be liquidated, but also Song Yang will be in trouble.

"ICNC TV station!"

Song Yang and Immelt discussed the naming of the new TV station, as well as personnel affairs, etc. The full name of the new TV station is ICQNBC, which is ICQ International Radio and Television Station. If the contract is shortened, ICNC TV station will be used directly.

Hearing ICNC TV station, Immelt thought for a moment, nodded and agreed, "Chief editor of ICNC TV station, I suggest Williams, Brian Williams, and Andy Lake as president of ICNC TV station!"

"Andy Lake is an aggressive media guy, of course he's going to make some mistakes, but I'm sure this guy is exactly what ICNC TV needs!"

Song Yang did not object to the person recommended by Immelt, and he also agreed to the appointment. Those recommended by Immelt must be his confidantes. some news.

The staff of ICNC's offline TV station was sent by Immelt. The website of the TV station was naturally managed by people from Song Yang's side. Song Yang directly set up the headquarters of the ICNC TV station website in San Jose.

(End of this chapter)