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Chapter 376 On Sale

After a while, Song Yang in San Jose received a call from a middle-aged man with a serious voice, "Bruno Song?!"

After putting down the phone, Song Yang said to Greg and Marcus on the left and right, "It's not the boss of the Federal Foreign Affairs Committee, but Meeks, the director of Asia of the Foreign Affairs Committee."

It was Meeks from the Foreign Affairs Committee who called Song Yang, claiming that he would meet Song Yang in San Jose.

Song Yang wanted to meet with the boss of the Federal Foreign Affairs Committee, so that he could feel at ease. This year is very special. Although the Donkey Party has already confirmed to win the general election, no one knows what will happen to the cake afterwards.

If the boss of the Federal Foreign Affairs Committee is replaced and no longer supports Xueleshan Japan Benzene, then the initial investment will be in vain.

Now Greg, who is in charge of representing Song Yang and dealing with the members of the Federation, cannot be said to be a top broker, but he is well-informed.

"It seems that the rumors are true. There is news from Washington that the commander-in-chief gave up his position as the head of the Federal Foreign Affairs Committee in exchange for his support. Maybe it would be better to meet Meeks, Meeks He has been in the Foreign Affairs Committee for many years and has considerable influence!"

Gleick said to Song Yang, iron-clad camps and flowing soldiers are the same all over the world. The boss of the Federal Foreign Affairs Commission has changed so much over the years, but someone like Meeks still sits firmly. in the current position.

Listening to Greck's words, Song Yang had some understanding of Meeks, but Song Yang couldn't help but shook his head for the Grand Commander. In order to be re-elected, Song Yang really can use any means, such as the implementation of the new telecommunications bill, etc. Bill, trading key positions for support.

During this period of time, the most active place in the entire Silicon Valley was Sierra Mountain, which has been making frequent moves recently.

The announcement of "Diablo" has been fully launched, and the expansion pack has begun to log on to the upcoming media platforms around the world. As the first major event after the reorganization of Xueleshan, ICQ gave Xueleshan an announcement of up to 500 million dollars cost!
These days, the cost of publicity and distribution of a movie is only this price. It is unprecedented that the publicity and distribution of a Diablo game can reach this level. How many knives did you spend...

Hearing that ICQ and Xueleshan will spend more than 1000 million US dollars to promote Blizzard's "Diablo", not to mention American game companies, even overseas game manufacturers such as Japan and Europe, are also a little jealous.

These days, life in the game industry is very tight, but Blizzard's side is just like the New Year. Since taking refuge in a new benefactor, life is not too good!

The more than 1000 million US dollars sounds really scary, but it is not all for the game. It also includes the upcoming "Xueleshan Online" game platform. Xueleshan Online will use Diablo to promote the game platform, and it must be invested A lot of promotional expenses.

But in any case, this publicity fee sounds really scary, and under the gold dollar offensive of the US knife, "Diablo" advertisements began to appear overwhelmingly in major cities in America.

Los Angeles, New York, Houston, Chicago and other places have appeared overwhelmingly, subways, buses, advertisements outside buildings, arenas, as well as game retail stores, TV, newspapers, magazines, etc., have all begun to appear. Advertising, this is the largest promotion in the American game industry in recent years.

After all, there is a brother company, Double-click, and the offline advertising is handed over to the WPP Group to operate, covering advertising channels around the world, so that Diablo's advertisements are not only in America, but also in major European cities. It was bombarding wildly for a while, occupying the retinas of countless people.

As for the Internet, needless to say, as the leader of the Internet advertising industry today, Double-Click has spread Diablo's advertisements to almost every corner of the Internet.

Netscape, IE browser, Yahoo, Lycos, Hotmail, ICQ, AOL, Japan Yahoo and many other websites have all launched Diablo advertisements in the past few days, even in Eastern Europe and Huaguo. Collaborators on the side, Lao Maozi’s Yeadex, Ying Haiwei, Sohu, 8848, etc., are all cheering for Diablo. Although in the domestic market, Diablo has not yet passed the domestic review and cannot be sold online, but it is announced But it has already begun.

This kind of high-intensity advertising has caused the entire Silicon Valley and even Wall Street to cast their eyes on Sierra Mountain.

This can be said to be the most powerful publicity in the history of the Internet. Although I dare not say how many sets of Diablo can be sold, I can fully see the influence of the Internet today, but there is more or less an assessment.

"Currently, advertising has been fully launched, whether it is traditional offline media or Internet media, it has already started. This Saturday, Diablo will be fully launched in Southeast Asia such as America, North America, Europe, Eastern Europe, and Japan. !"

In Sierra Mountain, Ken Williams and Roberta are having a meeting with the three founders of Blizzard. Several major game studios under Sierra Mountain, V Club, R Star, Id Games, etc. are also present.

Although this time has nothing to do with other major game studios, Xueleshan’s promotion of Blizzard games this time can also let V agency, R and other studios understand how Xueleshan and its parent company ICQ will promote their games in the future .

The Williams couple glanced at Song Yang who was sitting on the side, and then continued, "For the release of "Diablo" this time, Xueleshan has adopted a new approach both in terms of publicity and sales. This is the first time for Xueleshan to jointly promote and publicize online and offline traditional media at the same time.

In terms of sales, in addition to selling goods in game retailers’ stores and cooperating with game console manufacturers, Xueleshan will also adopt the method of online sales this time, promote the Xueleshan online platform, and release the PC digital version of Diablo God, in addition, ebay, Amazon and other platforms will also sell Diablo on the Internet! "

Ken Williams said that this time Sierra has tried too many new tricks and has completely broken away from the traditional game announcement model.

"Can you guarantee the printing of Diablo game discs?" Song Yang asked at this time.

Hearing Song Yang's words, Ken Williams said, "Xue Leshan has already placed an order with the game disc manufacturer, and it is expected to produce 200 million sets of game discs for Xue Leshan!"

These days, a game that sells 100 million sets is considered pretty good. If it can sell 200 million sets, it is already a hit. No matter how many more, Xueleshan can’t count on it. I’m afraid that too much production will not sell it. , to drop into the hands.

"Let the disc production factory continue to produce "Diablo" discs!" After a pause, Song Yang said to Ken Williams.

Hearing Song Yang's words, Williams and his wife, as well as the three founders of Blizzard, were all stunned there. They all felt that the sales of the 200 million sets of the game were already very difficult, but Song Yang seemed to be worse than them. Be optimistic about the release of this game.

"If we continue to increase production, I'm afraid there will be risks. According to the game market in the past few years, the game sales of 200 million sets are already..." Ken Williams didn't finish his sentence, but the meaning in his words was very clear. Such a short-term sales volume is already quite impressive for a game manufacturer. If there is more, I am afraid that it will be too much to eat.

Song Yang shook his head, "If there is no stock when the sale starts, it will be a disaster for Xueleshan. I believe in Blizzard Studio!"

Song Yang suddenly changed the subject, and said to the Blizzard trio, which made Blizzard's Mike Mohuaimi a little confused. Blizzard is somewhat famous now, but compared with the old game manufacturers, it is far inferior. Then The famous saying that Blizzard produced must be a boutique, but it hasn't caught on yet.

Now, Song Yang is going to use the banner of Blizzard to increase the production of the "Diablo" game, so that Blizzard and the others don't know what to say for a while.

Before Song Yang left, Ken Williams bit the bullet and increased the order of the "Diablo" game disc to 400 million sets. At this time, Xueleshan and Blizzard were looking forward to God's blessing, don't lose money Too bad, they don't want to be second to Atari.

Atari, the former game giant in America, developed the "ET Alien" game many years ago. This game was developed in five weeks. The result was a disastrous sales failure, which directly made Atari completely Crashed, millions of game cassettes were produced, and finally buried in the desert of Mexico State, which brought the entire American arcade industry into a ditch. Only then did Japanese game manufacturers run rampant in America.

Now, Ken Williams and Blizzard can't help but worry a little, whether "Diablo" will make Sierra make the same mistake, and finally bury the stacks in the desert. It's even bigger than Atari!
After delivery, I rushed to a small restaurant in San Jose and met Meeks who came to San Jose.

Meeks was dealing with a large plate of pizza. After seeing Song Yang, he also ordered a plate of pizza for Song Yang.

"Director Meeks?!"

After taking a few bites, Song Yang stopped, looked at Meeks, and stuffed a large plate of pizza and a steak into his stomach.

Meeks, who is in his 40s, looks a bit ugly, but his eagle eyes are impressive. After wiping his lips, Meeks looked at Song Yang and took a few glances, "I like to fill my stomach, In this way, I have more energy to do other things, and of course, no matter what happens, I can cope with it!"

(End of this chapter)