Back to 1995

Chapter 382
Looking at the game discs in Da Laohei's clothes, the packaging on the outside is extremely simple, and now that "Diablo" is out of stock, you have to increase the price if you want to buy it. The few people in front of you are selling it for only fifty dollars Knives can't compare to the official price. Cameron knows that these game discs are basically pirated copies.

Cameron didn't expect that the pirated version would appear so quickly, which is enough to think about how popular this game is now, and it can make these gangsters not steal chickens or sell those contraband, but sell them. Game discs, one can imagine how much profit there is!
In fact, as Cameron expected, the gangs in Chicago, Los Angeles, and New York have stopped fighting and killing these days, but are busy making money, a pirated Diablo disc, because there is no need There is no need to pay taxes to distributors, no advertising fees, etc. There is only one cost price, up to ten dollars. If it is mass-produced, the price will be even lower. If it is sold, it will directly increase by five or six times!
And this is much safer than selling those contraband. If you are caught, you will be released for a few hours, so you will be directly targeted by those gangsters. As long as you get pirated Diablo discs can be sold for tens of thousands or hundreds of thousands of dollars. Isn’t this more profitable than risking being shot and selling those things?
Even local pirate dealers in America have begun to unite with overseas pirate dealers. It is quite similar to the pictures of American gangs teaming up with overseas alcohol dealers during the Prohibition period in the 30s and [-]s...

"I don't need it, I've already bought it!" Cameron said, waving his hands to the three big bosses in front of him.

Hearing Cameron's words, the three big bosses still didn't give up, and said backhandedly to Cameron, "Would you like to sell the disc in your hand, we will charge you forty dollars!"

Cameron didn't know what to say for a while. After playing the game disc for more than a month, he could still sell it for forty dollars, which is equivalent to more than a month of prostitution.

However, Cameron doesn't want to sell the discs. He feels that he will live on Diablo for the rest of this year. It's easy to sell, but it's not so easy to buy them back.

Seeing Cameron's refusal, the three big bosses left the field unsatisfied, and went to the long queue in front of the game store to find their next target.

"Today, the Los Angeles Police Department, with the cooperation of relevant people, searched a batch of nearly 500 sets of game discs in the warehouse on the Fifth Highway in Los Angeles, worth more than [-] million dollars. This is what the Los Angeles Police Department has captured in recent years. The largest scale pirated game disc!"

In San Jose, in Song Yang's villa, a TV with a panda logo is playing a piece of news.

This TV is Panda TV invested by Song Yang, which was jointly developed with Bell Labs. Its latest LCD digital TV is still in the research and development stage and has not been mass-produced. It is sent from Yanjing to San Jose. , It is also the Panda TV side, telling Song Yang, the financial owner, that Panda TV has not worked hard, and he hopes that Song Yang can invest more money in Panda TV.

In the living room of the villa, there are many people, Song Yang, Gallo, Greck, Evan Spiegel, Ken Williams, Blizzard trio, etc. are all there, watching the news on the TV station, in the living room There was a lot of angry scolding.

Hearing that this batch of pirated editions were local pirates in America, they specially obtained goods from overseas Bulgarian pirates, and then shipped them to America for sale. Seeing this news, Song Yang felt helpless. For the sake of a beautiful knife, but I can do all kinds of tricks. If I have this skill, it’s not good to resell some f*cking things. I have to try my best to resell pirated game discs.

"These bloody vampires!"

Ken Williams, who was holding a glass of red wine, couldn't help cursing angrily when he saw the news. Before the sale, Ken Williams was worried that it wouldn't be sold, but now it's not enough.

"Xileshan has already contacted several other disc manufacturers to produce Diablo discs for Xueleshan. By the end of this month, it will be able to increase the supply capacity. In addition, Xueleshan has also obtained police stations in Los Angeles, New York, Seattle and other places. Report to the police and ask for a thorough investigation of local pirated discs!"

Ken Williams said helplessly that no matter how fast it is, the production capacity will not be able to keep up until the end of the month, and there may be a vacuum period of more than half a month in the middle. Thinking of the possibility of selling millions of discs less, Ken Williams Williams felt his heart twitch with pain.

Gallo also said aside, "The bounty hunters of the Blackwater Company are also catching those underground rats, but there are too many of those rats!"

I'm afraid the bounty hunters of the Blackwater Company would never have imagined that one day they would not catch those criminals, but a bunch of pirates.

Song Yang raised his wine glass and gestured to the Blizzard trio, Ken Williams and others, and then all the people raised their wine glasses together.

"The promotion of Diablo cannot be stopped, especially in overseas markets. The promotion of Diablo, as well as the promotion of Xueleshan Online, must continue, and the promotion cycle will be extended!"

Song Yang said to Ken Williams that the local propaganda in America has basically reached the end of its strength, because there are too many entertainment activities, it should be known that the players of this game are basically bombarded by saturated propaganda, and the remaining Those who get it are basically people who don't have much interest in games.

But the overseas market is different. There are more than 100 countries and regions, enough for Diablo to slowly penetrate into various regions, from big cities to small cities, and then from small cities to county towns, etc., and even a Hollywood movie may be released several times. The videotapes will be seen by users in other regions only after several years, and the same is true for game discs.

"The global sales of Diablo this year are expected to reach 800 million sets. Wall Street analysts have predicted global sales of [-] sets for Diablo in two years!
Xueleshan has reached a long-term sales agreement with agents and channel dealers. In the next few years, game agents around the world will continue to sell Diablo! "

Ken Williams said with a smile on his face, those Wall Street institutions, the famous chameleons, had looked on the sidelines of "Diablo" before, thinking that it might be a failure, but the sales were so hot that they made Wall Street is touting this game, and the target sales volume is to continue to increase, and they are more confident than Sierra Mountain.

The game agents of "Diablo" all over the world are willing to sell for a long time, so as to bring enough income. After all, it is not easy for them to encounter a popular game.

Just like Hollywood movies, the sales cycle of games can also be very long, just like those bad Hollywood movies that cannot be paid back when they are released, and can only be made into video tapes for sale. pay back.

The emergence of Internet video has made those bad movies have the value of filling the copyright library, and decades-old movies can be sold again.

Of course, for bad movies, it may be a payback, but for big-selling movies and games, the returns brought by the long release may exceed the profits brought by the first release, let alone the return Development peripherals and so on.

For example, Sanrio’s hello kitty, which was born in 1974, and Winnie the Pooh, which appeared in the [-]s and [-]s, etc., have earned more than tens of billions of dollars by relying on versions and peripherals for so many years!

Diablo's IP certainly doesn't have that much influence, but the leeks that should be cut must still be cut.

"Diablo game peripherals, figures, costumes, film and television IP, etc. should also be put on the agenda, open as soon as possible, and some collector's edition cards can be activated to stimulate sales. Western Films can provide Xue Leshan with film and television support!" Song Yang said to Ken Williams.

The fat and water don’t flow to the field of outsiders. After the reputation of Diablo is fermented, it can be adapted into comics, animation, TV series, movies, etc., which can continue to increase popularity and sales, and clothing licensing can be handed over to RICK Group. Anyway, it cannot be wasted.

In addition, game peripherals and the like are also sharp tools for collecting money. The launch of collection cards, out-of-print figures, commemorative editions and other things may not be able to harvest a crop of leeks, but after a few years, they will remake it and launch a remake. Yes, I can cut another crop.

A well-known IP can cut leeks repeatedly. Didn't "Titanic" have been released for decades, and it was re-released with tinkering to earn a crop of box office?
Ken Williams drank the wine in his hand in one gulp. Now he feels like an old man talking about teenage madness. He was originally planning to retire, but now he is ready to do a big job.

"I understand that Xueleshan will establish its own copyright development department as soon as possible to develop and adapt its game IP!"

"Also," Ken Williams said with a smile on his face, "the first TGA Global Game Awards will be held at the end of this year, and I plan to nominate Diablo!"

Hearing what Ken Williams said, there was a burst of laughter in the villa, and Song Yang couldn't help but look at Ken Williams, feeling that his face has really thickened now.

The TGA Game Awards was originally held by Xuele Mountain, and Diablo was developed by Blizzard under Xuele Mountain. If you participate in TGA, if you don’t win the prize and get soft hands, you will be sorry for the money spent.

"Blizzard Studios should also put the development of Diablo 2 on the agenda as soon as possible. Diablo will become Blizzard's second series of games after "Warcraft". In addition..."

Song Yang looked at the trio of Mike Mohuayme, Alan Adhan, and Frank Pierce Blizzard who had begun to frown, and said, "The Battle.net platform of Xueleshan Online can be further developed, and Blizzard can develop a real Yes, a massively multiplayer online game based on the Xueleshan online platform, I think Blizzard can develop a truly brand new online game based on the plot and game characters of Warcraft!"

(End of this chapter)