Back to 1995

Chapter 403

ICNC TV station, this time it can be said to be a big start, directly turning the entire public opinion industry in America upside down.

But for ICNC TV station, this is just the beginning. The most important thing is to establish a brand. The first impression is very important.

If this time can really change the entire tobacco industry, then ICNC TV station will have the influence of the five major TV stations in America, or even surpass them. After all, even the five major TV stations have not been able to say that they can directly change an industry!
And by revealing the secrets of the tobacco industry, the ICNC TV station will give the impression to the outside world that it will dare to tell the truth to the public, can toughen up the image of the tobacco giants without fear of pressure, and become an "authority" among audiences in America and even the world TV station.

This is very important. As long as this impression is established, the news reported by ICNC TV station will be believed by people, and it will have influence. The attitude on certain events can even affect the ending. Media influence is established in this way. .

At the beginning of Tianxiu, in addition to building a brand image, it is not so easy to maintain the subscribers and popularity of ICNC TV station. After all, the popularity will dissipate one day. For ICNC, it is necessary to strike while the iron is hot and launch some ace programs , to continue to attract heat and users.

Andy Lake nodded, "ICNC TV station will continue to follow up the reports on the tobacco industry. Now many organizations in America, even members of Congress, want to cooperate with ICNC TV station in the tobacco industry!"

Anyone with a discerning eye can see that public opinion in the tobacco industry is about to explode, and there are not a few who want to take advantage of the opportunity to fish in troubled waters and stand up to "preside over the overall situation" so as to gain fame and fortune. That's the case with the boss of the State Department of Justice in Mississippi. Now he has almost become The American judiciary is No. 1 against the tobacco giant. If he can overthrow the tobacco company, he will gain a huge reputation and have huge influence in the entire federal judiciary.

Song Yang nodded, "ICNC should follow up on this matter. There is a proverb in the East that if you kill a tiger, you will suffer from it. Since ICNC has entered this matter, it must not be lenient!"

Not to mention killing the tobacco companies and making them go bankrupt, that's unrealistic, but it is necessary to force the tobacco giants to bear huge fines and pay huge sums of dollars for those who have sued them, so that this matter can calm down, and ICNC also Will become the biggest winner and become another "authoritative" media in America with a strong voice!
"However, reporting tobacco news cannot be the whole of ICNC. ICNC TV station must follow the plan and start new projects when ICNC is hot."

Hearing Song Yang's words, Andy Lake nodded in agreement, and he didn't feel sleepy when he mentioned this, "After the Allen Show was broadcast, the effect was very good, coupled with the current influence of ICNC, many celebrities in America, Even Members of Congress have received news that they are willing to appear on the Allen Show, this program may become the trump card program of ICNC TV station!"

Another big cup of latte was brought by the assistant, and he sipped coffee to refresh himself. Andy Lake said, "In addition, ICNC will produce "America Idol" and "America's Got Talent" in the near future. Variety shows, and several other talk shows.

In addition, "The Sopranos", "Grey's Anatomy", and "Shameless", which are in cooperation with Western Films, will also be preparing to start! "

The start of the ICNC TV station made Andy Lake and the executives feel very energetic. Basically, they started fighting last night and continued to fight hard until today. They still have no intention of resting, but are still busy.

This is because Andy Lake and the others see the potential of ICNC TV. If ICNC TV really reaches the heights of ABC and NBC TV, then Andy Lake and the others will become the most powerful in the American media industry. Helping people, as for money, power, etc., they basically come in response to such an opportunity, including Andy Lake, no one is willing to give up.

The shock caused by the tobacco interview report released by ICNC is still continuing, and there is no sign of abating, but intensified, not only in America, but also on the Internet, plus the media in North America, Europe, Asia and other places. Fueling the flames, an anti-tobacco movement suddenly started in America and spread to all parts of the world.

Philip Morris and global tobacco giants such as Lorillard, British Tobacco, Japan Tobacco, Imperial Tobacco, Gallaher, Stick Tobacco, Universal Tobacco, etc., naturally cannot sit still.

In the face of the wildly leaking stock price, huge compensation, and even criminal lawsuits, major tobacco companies have begun to refute, claiming, "There is no evidence that can directly prove that tobacco is the cause of lung and other diseases. The main reason is that the reports of ICNC TV and some media are completely unsubstantiated nonsense and deliberate public opinion blackmail!"

Even, the American Tobacco Association announced that it will file a lawsuit against Jeffrey Wegener in the name of malicious slander, reputation loss, technical leaks, etc., and make Jeffrey pay for his actions. It deserves a price.

As the tobacco giants were throwing money, for a while, many media and people in the medical industry began to stand up as "third parties". They dare not say that tobacco is really harmless to the human body, and they can only beat around the bush. It is claimed that the American Department of Health and other top medical institutions have not issued warnings that tobacco affects health. The American Federal Department of Health has not banned tobacco sales, so it cannot accuse tobacco companies of really breaking the law, and it is even more impossible to demand compensation rise.

In addition, the media, in terms of taxation, employment, etc., continue to whitewash the tobacco company, oppose the public opinion of the tobacco company for a while, and talk to the media that supports the tobacco industry, and open the news of any TV station Channels, newspapers, will see reports about the tobacco industry, whether they want to see it or not.

This kind of enthusiasm has directly surpassed the various new bills and changes after the commander-in-chief took office. The major media in America have all focused on tobacco public opinion. This kind of enthusiasm has attracted Capitol Hill. Members of Parliament also began to speak out one after another, and began to express their views on this matter.

Public opinion on whether smoking affects health was rampant for a while, and at this time, in the ICNC interview report, the two medical experts Dole and Hill mentioned once again stood up and published a copy, which lasted for 47 years tracking report.

This medical report is more like the last straw that broke the camel's back. It will not help the tobacco company to throw more money.

The medical report released by Dole and Hill is a 6-year follow-up study of more than 47 physicians in England, as well as physicians in some major European cities. Whether smoking, smoking age, smoking volume, etc., the patients who have been treated by these doctors are also counted.

This study lasted for nearly half a century and had absolutely sufficient samples. Finally, it was concluded that the lung cancer prevalence rate of tobacco smokers was 25 times that of non-smokers. In addition, follow-up reports showed that not only lung diseases, Compared with non-smokers, smokers are several times more likely to get sick in the throat, nasopharynx, liver and other parts, and even life expectancy will be affected.

When this medical report was released, it was like throwing a boulder into a calm lake, all the debates came to an abrupt end, and there was a huge wave against the tobacco industry all over the world!

No matter how many public relations and beauty knife, in front of this medical report, it is pale and powerless. This half-century follow-up investigation is much more convincing than those unsubstantiated media.

The public relations companies hired by the tobacco giants are helpless at this time. They can invite congressmen on Capitol Hill to stand for them, let the major media in America excuse them, and discredit ICNC TV station. Wegener splashed dirty water on his body, but he couldn't deny this medical investigation that lasted for half a century!

"What to do now, damn it, Philip Morris's stock price has fallen by 20%, when will it fall?!"

In the meeting room of Philip Morris Company, there was a lot of scolding at this time. The directors of Philip Morris Company accused President Biber and a group of public relations companies hired at high prices.

In just two days, Philip's stock price plummeted by 20%. Despite Biber's continuous release of good news, such as huge dividends for investors, stock repurchases, performance growth, and skyrocketing non-tobacco business revenue, etc., this kind of growth that used to stimulate stock prices The announcements have now all expired, including Philips, not to mention other tobacco companies.

Biber rubbed his brows, looking at the representatives of Philip's board of directors and Wall Street institutions who were angry at him, Biber showed a tired look on his face, he has only been blamed these days, and some people even The name of the executioner was all placed on his head, and some radicals even ran to the gate of his villa to protest. Although his family members were not hurt, Biber still sent his family abroad to avoid the limelight.

"As long as this crisis is overcome, Philip's stock price will be able to rise back, I promise!"

"But now," Biber said with a serious face, "it's not about the stock price, it's about the criminal lawsuit Philip is facing!"

Mississippi and other states are currently suing tobacco companies with criminal proceedings, which means that companies such as Philips and Reynolds, knowing that tobacco has adverse effects on the human body, did not inform the public, causing those The main cause of human body damage or even death will initiate criminal proceedings against tobacco companies for crimes such as fraudulent marketing, intentional injury, medical accident, and affecting the health of young people, which is fatal for tobacco companies.

Once they really play like this, not to mention how much Philips will lose. Even Biber and his executives and board members may have to go to the federal prison to step on the sewing machine. This is the sharp sword hanging over their heads.

(End of this chapter)