Back to 1995

Chapter 633

Since the beginning of this year, Gucci's stock price has been soaring, from less than 68 dollars at the beginning of the year, all the way to the highest price of [-] dollars.

Especially during the half-month period when the LVMH Group attacked Gucci, the LVMH Group first directly obtained a 45% stake in Gucci at a price of $5.

This time, the stock price of Gucci has already started to soar. Before the board of directors of Gucci can react to the sixth child of LVMH Group, they make another move and buy 55% of Gucci shares again at a price of $9.6!
Two consecutive shots, even a fool can see what the LVMH Group is going to do. The rumor that Bernard Arnault will include Gucci in his collection cabinet is already spreading, and institutions and investors who fish in troubled waters have also begun Buy Gucci shares one after another.

On the contrary, this is a headache for the management of Gucci. They want to repurchase shares and resist the acquisition of LVMH Group, but the stock price has been pulled up by LVMH Group. Compared with strength, LVMH Group, which is backed by Societe Generale Bank, is not a Gucci shareholder. The Baring Fund and Barings Bank are comparable.

When Gucci’s internal quarrel had not come to a conclusion, only four days later, LVMH made two consecutive acquisitions, raising Gucci’s stock price all the way to $68. LVMH Group spent $14 billion to acquire 34% of Gucci’s shares !
Bernard Arnault and the LVMH Group took advantage of the rules of the Amsterdam Stock Exchange. The acquirer did not need to provide Gucci with an acquisition plan and quotation, which is why they raided Gucci.

But after that, all major investors and institutions, including Gucci, were waiting for the LVMH Group to make an offer, and when Gucci was fully accepted, LVMH, who killed thousands of dollars, stopped abruptly. Bernard Arnott almost declared that he is not interested in luxury goods and does not want to buy Gucci to go home!

After Bernard Arnault's words, Gucci's share price quickly fell from $68. People who originally wanted to fish in troubled waters were tricked, and there were not a few who yelled at Bernard Arnault.

But today, the stock price of Gucci, which had been falling for a while, suddenly rose sharply again. In the early morning, the stock price of Gucci on the Amsterdam Stock Exchange and the New York Stock Exchange hit record highs one after another.

In particular, the stock price of Gucci on the Amsterdam Stock Exchange has soared all the way to more than $75. People who saw this scene wondered if the LVMH group made another move!
Unlike the last time, the LVMH Group had to split several times before getting Gucci's stock. Today's wave is very fierce. Before noon, Gucci's stock has been bought for as much as [-] million U.S. dollars. It seems that I don't care about the stock price at all, I just want to buy Gucci's stock.

Bernard Arnott in France also received the news. Hearing that someone was snapping up Gucci's stock and seemed to be challenging the LVMH Group, Bernard Arnott couldn't help being stunned for a moment.

"You mean, someone is buying Gucci's stock?" Bernard Arnott asked with great interest to Antonio, the financial director of the LVMH Group.

Bernard Arnott is not tall. When he appears in front of the camera, he always wears a cashmere shirt. He has a gentle gentleman image. Like many luxury brands in his hands, he has repeatedly appeared on the headlines of major fashion magazines. Known as the best dressed man in the world.

But people who have been in contact with Bernard Arnault, whether it is an opponent or his acceptance, have a different evaluation of him.

A strong personality, domineering, cunning, and even reneging on one's word are normal, and the place where he has gone is a mess. The companies he bought basically either laid off employees or wiped out the management.

Even the municipality of France has been played by Bernard Arnault. Arnault's best partner at the time, Antoine Burnham, director of Lazard Bank, introduced Bernard Arnault Sale of France's largest textile group Bussac.

At that time, Bussac Textile owed a debt of 36 billion francs, and had to support more than 3 people who ran to the street at any time, but this behemoth was cheap enough. Bernard scraped together and spent [-] million francs bought it.

This became an important step for Bernard to lead the transformation of the Arnott family. Bernard, who bought Busac, reneged on his word and tore up the agreement with the French municipal department, driving away nearly 2 Busac Textile Group in one go. people, and then put the Bossac Textile Group on the right track, let it have a market value of more than 80 billion francs, and then sell it.

With this acquisition, Bernard has increased the strength of the Arnott family by more than dozens of times, otherwise there would be no money to buy Dior, LVMH Group, etc. into the bag.

From the acquisition of Busak Textile Group, we can see how Bernard Arnott's methods are. He doesn't follow the rules at all, and he is really ruthless in his actions. He doesn't care about the outside world's comments on him.

But now, fashion magazines and the media can only praise Bernard Arnott. The major media in France regard him as a big shot. I'm afraid no one will remember it.

Not only the Busac Group, but after the acquisition of the LVMH Group, the entire management of the LVMH Group was bloodbathed. Almost none of the executives remained, and they were all driven away by Bernard Arnault. He didn’t care about those people. He took care of everything that stood in front of the Arnott family, such as status and influence in the luxury goods industry.

This acquisition of Gucci, Bernard Arnault just didn’t want to spend too much money. After he wanted to become the largest shareholder of Gucci, he would then enter the management of Gucci. Swallow it.

Hearing now that someone wants to compete with the LVMH Group for Gucci, hunting all year round, and now there are still people who want to compete with the LVMH Group, it inevitably makes Bernard a little interested.

Antonio didn't know Bernard Arnott's attitude, and said cautiously, "I don't know who the other party is, but there are indeed people who are buying a large number of Gucci stocks today, especially the New York Stock Exchange. , at least more than [-] million US dollars!"

Gucci's circulating shares are around 7000 million shares. According to today's stock price, more than 5 million US dollars can buy more than 670 million shares, which is equivalent to buying nearly 9% of Gucci's shares in one go.

This is definitely considered a big deal, much more ferocious than the first day when the LVMH Group acquired Gucci.

Bernard Arnott smelled a familiar smell. This time, the opponent seemed to be aggressive, and he felt determined to win.

"Where is Gucci, what's going on?" Bernard Arnott asked calmly.

"There is no special movement..."

Seeing the gaze cast by Bernard Arnault, Antonio's heart tightened. In the LVMH Group, Bernard Arnault has extremely strict requirements. If he can't do what he asks, he will be kicked out. What is the position, whether it is an executive or a designer or founder, Bernard has always been merciless. Of course, correspondingly, the salary is high enough, otherwise the people would have run away.

Antonio hurriedly said, "There is some news. I heard that an American company will visit Gucci today, but that company is not a luxury company..."

Speaking, seeing Bernard Arnott's scrutinizing gaze on him, Antonio couldn't help lowering his head, not daring to look at Bernard's expression again.

"Go and find out the origin of that company, no matter who wants to talk to Gucci, let us at Gucci delay their negotiations!"

When Bernard Arnott heard such important news, Antonio didn't pay attention to it, and his face sank. He had been guarding against several other luxury brand companies to join forces with Gucci, but he didn't notice that there were actually some luxury brands outside the industry. The company, joined between the LVMH group and Gucci.

Seeing the figure of Antonio leaving, Bernard Arnault picked up the phone and called Lazard Bank, Societe Generale and other banks. Now that there is a situation, he also needs to make the LVMH Group ready, at least to raise funds A penny will do.

Gucci's stock price kept jumping up and down, attracting countless people to make a move. On the Gucci headquarters side, after the opening ceremony, they fell into disputes.

(End of this chapter)