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Chapter 634 Darkness Chen Cang
"We are all aware of Gucci's current situation, and RICK is willing to help Gucci drive away the barbarians at the gate, but, President Suo Lei, Gucci's asking price is too high!"

Eric yelled at De Soleil, RICK and Gucci, neither had any objection to driving away the barbarian LVMH group, but when it comes to the US knife, there is an argument.

Of course Eric hopes that RICK can save Gucci from fire and water as a white knight, but he doesn't want to be taken advantage of, and he doesn't want to spend too much money to save Gucci.

Ke De Soleil and Gucci, the directors of Hu, are sitting on the ground and asking for money, threatening that RICK wants to become the major shareholder of Gucci. It is very simple. With the money, Gucci is willing to transfer 37% of the equity it holds to RICK, so that RICK's stake in Gucci exceeds that of LVMH Group, but the asking price is $39 billion!

This almost made Eric's nose crooked. The LVMH Group bought 34% of Gucci's equity, and it cost less than 14 billion US dollars. In the end, it was RICK's turn. Times, the injustice does not bring such a slaughter ah.

Eric now somewhat understands why Bernard Arnott bought half of it and suddenly stopped. What the hell is this a luxury company, and bandits are nothing more than that.

Bernard Botounott probably also saw Gucci's appetite a long time ago. It was too big, so he bought half of it and dragged it down. LVMH Group is indeed not a good bird, but Gucci's board of directors is obviously not a white lotus. , the two sides are basically equal to each other.

De Soleil shook his head. He was under the orders of the major shareholder. Gucci's current major shareholder, the Bahrain Foundation, asked for too high a price. He had no choice but to help the major shareholder raise the price as much as possible.

"Gucci is the only brand that can be compared with LV in the luxury industry!"

De Soleil said, although it seems that Gucci does not earn as much as LV now, but from the perspective of topicality and brand influence, Gucci is indeed one of the two major luxury brands in the world that can be compared with LV in the luxury industry. One, the other is Hermes, which is at the top of the chain of contempt in the luxury goods industry.

In other words, whoever wins Gucci will have the foundation to gain a foothold in the luxury goods industry and be qualified to challenge the LVMH Group!
This is Gucci's confidence, and also the reason why De Soleil dared to bid. He pinpointed RICK's desire to enter the luxury industry, so he dared to open his mouth.

Eric laughed angrily, "Now every extra minute, Gucci has an additional risk of being hostilely acquired by LVMH Group. RICK really wants to join forces with Gucci, but he will not accept this kind of blackmail!"

"There is no Gucci, but there are Hermes, Saint Laurent, Fendi, Bulgari... RICK can get them all!" Eric gritted his teeth.

De Soleil also knew that Eric was telling the truth. The price of 39 billion US dollars was enough for RICK to buy any of the above companies, even Hermès, and it is estimated that he could buy less than half of it!
But now, Gucci's board of directors, only Gucci is left in their hands, and they are definitely unwilling to let go if they don't make a profit.

"But they're not Gucci!" de Sorey continued.

Seeing De Soleil who was not letting go, Eric exchanged glances with Kravis and Marcus in the meeting room, and they all felt difficult. Not only was LVMH difficult to deal with, but Gucci was also difficult to deal with.

Kravis, who is old in the world, glanced at the time. Within this week, RICK must cut through the mess quickly and get Gucci in his pocket. If it drags on, there will be too many accidents.

"39 billion dollars is impossible," Kravis said firmly, "RICK can support Gucci, but it is impossible to buy these shares at a price of 39 billion dollars!"

"If Gucci falls into the hands of the LVMH Group, with Bernard's character, I think everyone knows what the consequences will be for Gucci, and you may not appear here again."

Kravis said threateningly, making de Soleil and others look bad, and they all knew that Kravis was telling the truth. According to Bernard Arnott's character and style, maybe Really kick them out.

"If Gucci can't get such a price, what's the difference between selling to LVMH and selling to RICK?!"

"Gucci may be other partners. I heard that the Printemps department store in France is also interested in the luxury industry. Maybe I should contact them!"

Several small shareholders and management of Gucci who were present began to clamor. The small shareholders really wanted to put pressure on RICK and take the opportunity to raise the price of Gucci.

As for those executives, they received news from the LVMH Group and wanted to mess up the acquisition by fishing in troubled waters.

The LVMH Group acquired 34% of Gucci's equity, and naturally it also attracted a group of management, and promised them benefits. After the LVMH Group took over Gucci, they would increase their jobs and raise their salaries. They don't care about RICK or other companies. Give Gucci How much is the quotation, anyway, if it is not for the LVMH group, what was promised to them before will become a bubble!

Looking at the noisy conference room, Kravis patted the table and said directly, "If everything is normal, RICK and his collaborators have already started to acquire Gucci's stock, and it is expected to acquire 10% of Gucci's equity today. "

"RICK wants to be an ally of Gucci, not an opponent!"

Kravis did not directly threaten, but it was not much different from the threat. No matter how much Gucci dared to ask for a price, then RICK would be a big deal. He would not buy it, and it might even get mixed up with the LVMH group. It will depend on who is unlucky.

De Soleil and several Gucci directors and executives all looked a little ugly. They had the feeling of leading wolves into the house. There were wolves before and tigers behind. Before the wolf from LVMH was driven away, RICK began to show his fangs .

"If necessary, Gucci will launch a poison pill plan. Gucci will not be acquired by LVMH Group, nor will it be acquired by other companies hostilely!"

De Soleil said tit-for-tat, showing that Gucci is not a persimmon, and would rather play the poison pill plan and risk turning Gucci stocks into junk stocks than sell them at cabbage prices.

The poison pill plan is not a once-and-for-all method. It is used to delay the time and increase the acquisition cost of the LVMH Group, and then find a big money owner to sell Gucci.

"Then Gucci will start the poison pill plan!"

After being dull for a while, Kravis suddenly said something amazing, and the entire meeting room fell silent when he spoke. Eric, Marcus, De Soleil and others all looked at Kravis dumbfounded.

Eric doesn't know if Kravis is angry or really confused. Once Gucci launches the poison pill plan, it will certainly make the LVMH group feel as uncomfortable as eating a lump, but RICK's side, too. Not much better.

Once the poison pill plan is activated, if RICK wants to acquire Gucci, he will have to pay twice or even several times the price to get Gucci!

Marcus looked up at Kravis. As an expert in leveraged buyouts, Song Yang asked Kravis to operate, obviously agreeing with Kravis's ability, and Kravis would not do anything outrageous Come.

"For $20 billion, RICK can pay $20 billion to acquire a 37% stake in Gucci's board of directors..."

Before de Soley could speak, Kravis stretched out his hand, blocked others from speaking, and continued, "After the acquisition is completed, President Soley, you can launch the poison pill plan to issue shares to Gucci's management. RICK can pay the market price Acquire this part of the stock until RICK holds more than 51% of Gucci's equity!"

Marcus frowned as he listened to Kravis' words, and then suddenly thought of something, and his eyes lit up.

If the acquisition is carried out normally, even if RICK obtains 37% of the shares of Gucci’s board of directors, he may not be able to become a major shareholder of Gucci. He will continue to purchase stocks from the market until he obtains 51% of Gucci’s shares.

And if the LVMH Group takes the lead, it may be nothing in the end.

Let Gucci start the poison plan, and issue new stock prices to the board of directors and management of Gucci, which can dilute the equity and voting rights of Gucci in the hands of LVMH Group, and then sell these new shares to RICK, which is equivalent to directly letting LVMH Group out .

Of course, RICK will pay a large sum of money for this, but this is the safest way. In addition, this tactic, to put it bluntly, is to send money to Gucci’s board of directors and executives. They don’t think RICK’s purchase price is too low. Sending money directly to them now, what else is there to be dissatisfied with? !

De Soleil and Gucci's top finance executives chatted in low tones, apparently figuring it out.

"Now the LVMH group is also a member of Gucci's board of directors. If it bypasses the LVMH group and issues new stocks, will there be any risks..."

A representative of an investment institution in Gucci was a little excited, but he couldn't help but asked with concern. Now that LVMH Group is one of Gucci's major shareholders, it has held a resolution to issue new shares, but bypassed LVMH Group. Playing tricks, not pretending, just disgusting the other party, really don't treat the LVMH group as a person.

"Risks always exist. If Gucci wants to be acquired by the LVMH Group, or even be hidden by the snow, you don't have to take such a risk!" Kravis said thinking.

"If the acquisition is completed, Gucci will exist as an independent brand under RICK. RICK will not interfere with Gucci's operations. As long as the performance can meet RICK's requirements, President De Soleil and everyone can still stay in their current positions. In addition RICK will also invest resources to help Gucci acquire other luxury brands!"

Marcus said at this time, "Before I came, Director Bruno told me to tell everyone!"

(End of this chapter)