Back to 1995

Chapter 636 Raw Rice Cooked Mature Rice
It is estimated that Vogue magazine did not think about the thing that became a prophecy, but just wanted to increase the topicality, but this special issue did attract the attention of countless people.

Even if they are not in the luxury and fashion industry, they all cast their eyes on it. If there is only one RICK or LVMH group, it is naturally not much to watch.

But if it involves upstarts in the Internet and a veteran aristocrat in the luxury industry, it will be worth seeing. No matter whether it is related to the pattern of the luxury industry in the next 30 years, anyway, the momentum is rising!
Fashion magazines in France, Italy, England and other places began to report the news that RICK and LVMH Group competed for Gucci, which made Gucci's popularity soar and allowed the two companies to compete for it. ...

As soon as the news came out, in some places, the sales of Gucci were stimulated. In the reports of fashion magazines, they also began to report Gucci as a brand at the top of the luxury chain. After all, if it is not good, it will make RICK Competing with the two injustices of the LVMH group? !

There are countless media who join in the fun. Anyway, it is not a big deal to watch the fun. There are countless news in the fashion industry every day, but it is rare for these two companies to fight for a luxury brand.

Some people also have a premonition that if RICK wins Gucci and enters the luxury industry with Gucci, then they will continue to fight with LVMH Group in the future!

The change of a luxury brand may affect countless people, including advertising agencies, newspapers and magazines, models, retailers, etc. This is an entire industrial chain, and there are naturally countless people who pay attention.

"RICK may become America's first luxury empire!"

The Wall Street Journal also suddenly began to build momentum for RICK, "RICK already owns the top brand in the underwear industry, Victoria's Secret. If Gucci can be included in the bag, there will be a top luxury brand in America in the global luxury goods market worth US$1800 billion per year. product company!"

This report is undoubtedly written for institutions large and small on Wall Street. Looking at the market value of the LVMH Group and its annual revenue, women around the world are soft on their hands. If RICK can reach the level of the LVMH Group, then Wall Street is behind, and can also make a lot of money.

When the market opened the next day, Gucci's stock price immediately skyrocketed again, and investment institutions from all over the world, large and small, came to join in the fun. Old European consortia and Wall Street institutions also began to buy Gucci's stock in large sums.

In less than half an hour, Gucci's stock price was directly pulled from $75 to $87. In less than two days, Gucci's market value also soared from less than $41 billion to $60 billion!

And there is no sign of stopping. In the Gucci stock buying seats of the Amsterdam Stock Exchange and the New York Stock Exchange, there are investment institutions. As for the little leeks, there are more.

Now it’s almost a famous brand. Everyone knows that RICK and LVMH Group, if they want to acquire Gucci, they must get a controlling stake. Whoever gets 51% of Gucci’s controlling stake first will win!

For this reason, even if their group of institutions raised Gucci's stock price to one hundred or even two hundred dollars, both RICK and LVMH would have to smash their teeth and swallow them in their stomachs. It's a waste of time.

But at this moment, Gucci suddenly issued an announcement that it would start the poison pill plan and issue new shares to Gucci's board of directors and management to deal with the hostile takeover of LVMH Group. As soon as the news came out, there was an uproar.

Gucci's stock price fell immediately, and no one thought that Gucci would make such a move. This is no longer bold, but a madman!
"What the hell are De Soleil and Gucci doing?!"

When Bernard Arnott heard the news that Gucci was going to play the poison pill, he immediately returned to the headquarters, summoned a group of his men, and asked with an ugly look.

This trick was really unexpected. Bernard Arnott thought that RICK would snatch Gucci shares from him in the market, and started to raise a large sum of dollars for this, planning to teach RICK a lesson and tell them , Ginger is still old and spicy.

But who knew that Gucci would suddenly start messing around. The LVMH Group is now the major shareholder of Gucci. The Poison Pill planned such a vote without notifying the major shareholder. Arnott take it to heart!
Several executives of the LVMH Group looked at Bernard Arnott, and complained a little in their hearts. When Bernard raided Gucci before, he didn't seem to inform Gucci. At this time, he started to talk to the other party. Some are too late.

This is like, the hooligan strikes first, but the person who gets hit fights back, the hooligan starts to reason, peace is the most important thing, the LVMH group doesn't follow the rules first, now Gucci starts to talk about the rules!
"The Ministry of Justice has sued Gucci in the Amsterdam court, requesting the termination of Gucci's plan to issue new shares, and applied to the Amsterdam Stock Exchange and the court to set up an investigation team to investigate Gucci."

Antonio got up and said to Bernard that he is the chief financial officer of the LVMH group, and he was also in charge of the acquisition of Gucci. Now that something went wrong, he was the first one to suffer.

Bernard Arnott looked at Antonio coldly. As an old man who has been with him for so long, Antonio has never let him down in the past. He helped the LVMH Group to conquer the north and south, and acquired many luxury companies.

But this time, Bernard was very disappointed with Antonio. Looking at Antonio's almost half-white hair, Bernard felt that Antonio seemed to be getting old.

But now is not the time to kick Antonio out, Bernard needs him to deal with the mess.

Listening to Antonio talking a lot, Bernard asked the most important thing, "Can Gucci stop the poison pill plan and stop issuing new shares to those executives?"

Antonio looked a little embarrassed, "It will take time. If Gucci bypasses the LVMH group and forcibly issues new shares to the management, then I'm afraid it will be up to the Dutch courts to decide..."

When Bernard heard this, his face became even more ugly. Gucci wanted to cook rice with raw rice. He first launched the poison pill plan, issued new shares, diluted the equity and voting rights of Gucci held by the LVMH group, and then sold Gucci to It doesn't matter if you lose it, or you can find other big benefactors, anyway, when the time comes, it will be a done deal. At that time, the left and right will be arguing with the LVMH group in court to see who is more powerful!
"Continue to put pressure on the Amsterdam Stock Exchange and the court to invalidate the new shares issued by Gucci, and tell De Soleil to cooperate with the LVMH group, otherwise the LVMH group will use the identity of the major shareholder to dissolve the Gucci board of directors !"

After thinking for a while, Bernard Arnott explained to a group of executives that the LVMH Group should put pressure on Amsterdam and the Gucci Group to prevent Gucci from kicking out the LVMH Group.

"If it is unavoidable, contact De Soleil and tell him that if Gucci is willing to sell, LVMH Group can acquire Gucci's newly issued shares..."

Bernard Arnott said in a muffled voice, he had always been the one who schemed against others and set others up, but this time he capsized in the gutter.

When it is really necessary, the LVMH Group can only hold its nose and admit it, buy the newly issued shares of Gucci, and complete the holding of Gucci. Otherwise, the previous billion dollars will be in vain.

If RICK really bought Gucci, what's the use of LVMH holding Gucci shares? RICK has a lot of means and methods to eat up these shares bit by bit!

"LVMH Group will not agree to RICK's acquisition of Gucci, LVMH Group is the major shareholder of Gucci!"

Antonio appeared in front of the media, facing many media cameras, expressing his dissatisfaction.

"LVMH Group has sued Gucci's board of directors and management to our Amsterdam court and exchange. Gucci must stop these improper transactions!"

"LVMH Group will not give up Gucci, this is also the wish of President Bernard!"

In front of the media, Antonio vehemently accused Gucci of playing a conspiracy. LVMH is now one of the major shareholders of Gucci, and they even bypassed the LVMH Group. Isn’t this bullshit? !
Is there still the law of heaven, is there still the law of the king, the LVMH group is playing hooligans, but Gucci is so shameless.

There is still pressure on the lawsuit against the LVMH Group. Gucci did not stop at all, and still ignored it, and held a resolution to issue new shares to the board of directors and management.

"let's start!"

De Soleil looked at the group of executives in the Gucci conference room and cast his first vote. On the electronic screen, the green light for agreeing to issue new shares flashed, and the number of votes below increased by one.

When Gucci didn't care about invigorating it, the outside didn't calm down, and the LVMH group began to keep looking for helpers.

But it was not Old Europe that made the noise first, but the American Securities Commission.

"America will "protect" the interests of all listed companies and investors in America, but companies listed in America must also abide by federal laws!"

At this juncture, plus which company is the busiest in the past two days, the spokesperson of the Federal Securities Commission, when he said this, it was almost that Xiang Zhuang's sword dance was aimed at Peigong, and he almost pointed at Gucci's nose and said Come on, be honest, don't mess around with moths, figure out who is "your own person"!
After the Federal Securities Commission, the head of the office of NYSE CEO Grasso also jumped out and said in a "businesslike" way, "All overseas companies listed on the NYSE must abide by the federal securities regulations, otherwise they will be punished." Some punishment!"

After these two federal departments, the most unexpected thing is that the director of European affairs of the Federal Foreign Affairs Committee also suddenly shouted, "The interests of American companies investing in Europe should be guaranteed and cannot be infringed for no reason. This is unfair. of!"

(End of this chapter)