Back to 1995

Chapter 635

After hearing about the acquisition, the Gucci brand will be retained, and it will be able to continue to operate independently, and even the position of executives will be retained. It is obvious that Gucci executives are a little moved.

At least Tom Ford, the creative director of Gucci, is obviously moved. As long as RICK can fulfill these promises, it will be acquired by RICK, which is obviously much better than LVMH Group!
De Soleil's expression also changed a bit, and he could feel that RICK's conditions were much higher than those of LVMH Group.

Of course, De Soleil also knew that it seemed that Kravis's proposal was to allow Gucci's board of directors and executives to get an extra dollar, but he didn't follow his good intentions.

The poison pill plan was really launched, that is to completely offend Bernard Arnault and the LVMH Group to death, there is no way out at all, and we can only follow RICK to the dark, otherwise if it falls into the hands of Bernard Well, these Gucci executives, one counts as one, don't even think about having a good life!
It is true that there are risks, and it is true that people will be offended. In the end, I am afraid that I will have to go to court with the LVMH Group and fight a lawsuit. However, Kravis’s proposal is an option for Gucci. the one.

"Tomorrow, Gucci will hold a resolution to start the poison pill plan and issue preferred shares to Gucci's board of directors and executives!"

De Soleil took a deep breath and said to Eric, Kravis and other RICK people.

Back at the hotel where he was staying, before Eric could speak, Chris Jain, who came on behalf of the Comerica Bank, couldn't hold back.

"Let Gucci start the poison pill plan, the acquisition cost will increase a lot, the risk is too high!"

Jain anxiously walked back and forth a few steps, and then shouted at Kravis, who was planning with Marcus, that the Comerica Bank provided RICK with a loan of billions of dollars. If this is in vain, Jain couldn't imagine what the consequences would be.

It is true that for RICK, it is an extra pile of debt, but with Song Yang's guarantee, and Victoria's Secret, a hen that is making money every day and can lay golden eggs, there may be a chance to turn around.

But for Jain, who undertook the loan from the Comerica Bank to RICK, his good life is basically over, and he is most likely to be blamed.

Looking at the fidgeting Jain, Kravis shook his head. He felt that the banking industry in America was not as good as the previous generation. How could this be so bad? Back then, he spent more than a billion US dollars to use leverage to buy companies worth 300 billion US dollars. At that time, it was called playing heartbeat, and now this risk is nothing to Kravis at all!
"Even if Gucci is not allowed to start the poison pill plan, if RICK wants to acquire Gucci and get 51% of Gucci's equity, it will cost a lot of money!"

In addition to the 34% of Gucci's equity in the hands of LVMH Group and the 37% of Gucci's board of directors, there are still nearly 29% of the remaining equity.

Today, RICK and the North American Global Investment Foundation joined hands to sweep goods on the New York Stock Exchange, and only got about 5% of the shares. Obviously, some institutions that have received rumors are starting to rush to raise funds, or it may be the work of the LVMH Group. Kravis wasn't sure either.

"Today, RICK acquired only about 5% of Gucci's equity on the New York Stock Exchange. Gucci's stock price has been raised to more than $75. How much do you think it will cost us to acquire another 10% of Gucci's equity? Meidao, what if the LVMH Group competes with us?"

Kravis asked Chris Jain, and Jain was speechless. He knew that what Kravis said would definitely come true.

As long as the news that RICK wants to acquire Gucci gets out, the institutions holding Gucci's equity will definitely not sell the stock easily, just waiting for them to raise the price.

If the LVMH Group deliberately competes with them for raising funds, then Gucci's stock price will not be as simple as today's 75 dollars, or even [-] dollars, [-] dollars, or even more, it is not impossible. Sometimes RICK might, it hurts even more to be slaughtered!
Even Chris Jain can imagine that if RICK really bought Gucci at a price of more than $100, then after the acquisition is completed, the LVMH Group and those hyena-like short-selling institutions will go crazy. Gucci stock, whose stock price is inflated, will really die and have no place to bury it at that time, and it will be cut twice repeatedly!

In this way, Jia En suddenly felt that it would be the best choice for RICK to let Gucci play such a coquettish operation as the poison pill plan and buy Gucci quickly, at least he would not have to worry about being manipulated.

Gucci's stock price soared suddenly, attracting the attention of the entire luxury goods industry. Since this year, various rumors about Gucci have hardly stopped.

The bloody drama with the LVMH group has become the focus of discussion in the entire luxury industry and global luxury users.

Today, the stock price of Gucci has soared. Many people think that the LVMH Group is going to restart the acquisition of Gucci. They want to make some quick money when they are going to harvest the leeks of the LVMH Group. This is the basic practice of the consortium and institutions.

However, the news that came out later shocked European institutions and consortiums, large and small.

"RICK, an American company, intends to acquire Gucci!"

The French newspaper Le Figaro suddenly broke out shocking news. When they suddenly heard the name RICK, countless people felt a little strange.

When Le Figaro introduced the background of RICK, countless people suddenly realized, "RICK is a new company from Texas, America. Victoria's Secret, the top brand for interior decoration, is a brand under RICK, and RICK's largest individual shareholder is Bruno Song, a Silicon Valley Internet upstart..."

When I saw this, many institutions seemed to smell a fishy smell. If it was just the LVMH Group acquiring Gucci, then there would be no surprises, but if RICK wants to act as a white knight and snatch Gucci from the LVMH Group, then But there is something to talk about!

"Internet upstarts have to challenge the established fashion aristocracy!"

Fashion magazines also came out to join in the fun. "Vogue" published a special issue overnight. It did not report news about those brands and models, but put the figures of Song Yang and Bernard Arnott on the cover.

On the cover, there are half portraits of Song Yang and Bernard Arnott, with Gucci's LOGO in the middle. As soon as this cover was released, it spread throughout the fashion industry in no time, and was reposted by major media.

The title of Vogue is also very provocative, "This is a war related to the global luxury and fashion industry in the next 30 years!"

(End of this chapter)