Back to 1995

Chapter 638
Since he led the transformation of the Arnott family and became a giant in the luxury industry, when has Bernard been targeted like this?

This is not just a battle of spirits. Bernard has a hunch that even if he loses this time, he has to make a move. If he doesn't fire a shot this time and hand over Gucci, then he will fight with RICK or other companies in the future. When fighting, did he stop immediately after being threatened? !
You know, RICK and Song Yang behind him are just upstarts in America, and there are a bunch of old tycoons whose influence and connections far surpass Song Yang.

Next time there are Wall Street institutions and old-fashioned giants, and they mobilize their contacts to target the LVMH Group, will the LVMH Group be able to run once or twice, and where else can they go?
Is it possible to be like the old predecessors in World War II, seeing the enemy approaching, it is impossible to raise the white flag directly. It really comprehends that sentence, no one can occupy Paris before the Gallic rooster raises the white flag, and no one can escape from the LVMH Group Before, beat the LVMH group?

The Gallic rooster has not been very good since World War II. The whole world has nothing to do. It can be used as a wolf in the luxury industry, and it is called the Napoleon of the fashion industry. Bernard Arnott must take action this time. Just do it!
Bernard can accept defeat. Who dares to say that he has never been defeated, but he has to do it once. This time, he was so disgusted by RICK. If he doesn't fight back, his reputation in the luxury industry will be destroyed. But I couldn't keep it.

Antoine Burnham looked at Bernard Arnott with a hesitant look on his face. As an old man, he could tell that Bernard had little chance of winning this time, but looking at Bernard's The posture, obviously will not let it go.

Lazard Bank has cooperated with LVMH Group for so many years, and it is impossible to leave immediately. This time LVMH Group lost, and it is still the overlord of the luxury goods industry. In the short term, no company can challenge the status of LVMH Group.

It’s just this loss. It can be expected that a new big player will appear in the luxury goods industry. In addition to the Richemont Group, the future luxury goods industry is likely to have a situation where LVMH Group, Richemont, and RICK stand on top of each other.

Antoine Burnham thought about all the possibilities in his mind, and felt that standing with the LVMH Group, although it might be a little troublesome, he should still make money in the future!

"Antoine, the LVMH Group needs the support of Lazard Bank, and I need a sum of cash from Lazard Bank..."

Bernard Arnott calmed down quickly. Even if he lost this time, with Bernard's character, even if he lost this time, he would have to make RICK bleed a lot.

After making several phone calls in a row, Bernard approached Societe Generale and several consortiums, preparing to raise US dollars to buy the newly issued shares of Gucci.

"The resolution is passed!"

Gucci headquarters, when the resolution was passed, there was a burst of applause at the scene, and de Soleil was also relieved. After taking this step, Gucci will have no turning back.

"Gucci will issue 930 million shares to Gucci's board of directors and management!"

This time, Gucci issued nearly 2000 million new shares in one go, directly diluting the Gucci equity in the hands of LVMH Group from 34% to less than 25%, which is almost equivalent to grabbing it.

If in the end, Gucci still falls into the hands of the LVMH Group, with Bernard's character, it is possible for De Sole and his group to be stripped alive. In the future, it will be necessary to use various means to try to send them to the federal prison to experience Life goes.

De Soleil already knew that the LVMH Group and RICK were showing their talents, mobilizing contacts and resources to target each other.

The LVMH Group wants to clean up Gucci through the Amsterdam court, but RICK has invited more people, several major departments in America, the Italian Securities Commission, etc., but obviously, the LVMH Group is weak this time. After a crop, there were no waves in Amsterdam.

Eric, Marcus, Kravis, Chris Jain and others were all in a conference room, waiting for Gucci's decision.

"Now RICK holds more than 40% of Gucci's equity. As long as we get another 2000 million newly issued shares, RICK will hold more than 51% of Gucci's equity!

Gucci will belong to RICK! "

Eric made some calculations, and said to several people in the meeting room that before the Gucci vote, RICK signed an acquisition agreement with Gucci, and won 20% of the shares in the hands of Gucci's board of directors for 37 billion US dollars, plus RICK himself The stocks that have been swept away, now RICK is the largest shareholder of Gucci, and the current Gucci equity of LVMH Group has shrunk to 25%.

It seems that RICK is already a sure winner. This trip cost a lot of dollars, but if Gucci can be included in the bag, for Eric and the others, this trip is worthwhile, and RICK will enter the luxury world. product industry!

"The stock of Gucci has been raised again, and someone is buying Gucci stock for a large sum!"

Marcus, who had been staring at Gucci's stock, raised his head from a laptop at this time and said solemnly.

"Is there an organization that is fishing in troubled waters again?!"

Eric asked, Gucci's stock has been jumping up and down these days, and many institutions and consortiums have fished in troubled waters. However, after Gucci announced that it had launched a poison pill plan, Gucci's stock price began to cool down. After all, no one likes to buy junk stocks.

Kravis also looked at the computer. Gucci's stock price soared to $87 before, but it was only a flash in the pan, and then immediately fell to more than $60.

But now, Gucci's stock price has been crazily raised again, and it has soared to more than 80 dollars in the blink of an eye.

"It's the LVMH Group!"

Kravis looked at the stock price of Gucci, which seemed to be pulled up in a straight line, and his expression became a little cautious.

"LVMH Group announced that it will not give up the acquisition of Gucci, and will continue to sue Gucci for invalidating the issuance of additional shares to the Amsterdam Stock Exchange and the court!

It is reported that Bernard Arnault, CEO of LVMH Group, is in contact with Societe Generale Bank, etc., and will acquire the Gucci shares held by these institutions from several institutions that hold Gucci shares..."

Seeing the news reported on the news, Eric and the others immediately understood that it was the LVMH group's unwillingness to give up. Even if the equity was diluted, they still wanted to buy the Gucci stock on the market to compete with RICK.

"Is he crazy..."

Eric cursed loudly. He thought it was all settled, but who knew that Bernard Arnott would not give up, even for this sake, he would not give up.

Kravis was not surprised. If he gave up easily, Bernard Arnott would not be where he is today.

"Go to De Soleil, and complete the acquisition immediately!" Kravis didn't want to have long nights and dreams, and wanted to complete the acquisition directly, without messing with Bernard and the LVMH group's plan.

It was still the meeting room that day, but the atmosphere on both sides this time was much better than the froth that day. The bureau had already reached this point, and now it was waiting for the end.

"RICK will buy all the newly issued 2000 million shares of Gucci at the market price of $81!"

Eric felt a bit pained, but he still gritted his teeth and said that for the 2000 million shares, RICK would need to spend 16 billion US dollars, plus the 20 billion US dollars he had already spent before, the total cost for this acquisition of Gucci That's more than $36 billion.

If it weren't for sitting here today, even if Eric was killed a few years ago, he would never have imagined that one day, he would run across the Atlantic Ocean with 36 billion in vain money to buy a company.

The directors and executives of Gucci all smiled when they heard the offer. The $16 billion was all stuffed into their pockets. For example, De Soleil could get hundreds of millions of dollars this time!

This acquisition condition is much stronger than that of the stingy LVMH Group. LVMH Group only spent 34 billion US dollars to acquire 14% of the equity, while RICK purchased half of Gucci's equity and spent close to 40 billion US dollars!

Just as De Soleil was about to agree, the door of the conference room was suddenly pushed open, and a large group of people rushed in.

"The LVMH Group does not agree to the acquisition of RICK!"

Antonio broke into the conference room with LVMH's legal consultants, financial personnel, lawyers, etc.

"The LVMH Group does not agree to sell Gucci to RICK!" Antonio gasped. He had just flown to Florence from Paris, and he finally caught up.

Staring at Eric's group, Antonio resisted his disgust towards De Soleil's group, and at this time he had to show his favor to Gucci.

Taking a deep breath, Antonio said to the Gucci group, "I know there is some misunderstanding between the LVMH Group and Gucci, but...

Does Gucci not want to hear the offer from LVMH Group? ! "

Now the LVMH Group is in the market, frantically sweeping up Gucci stocks, and has already raised the Gucci equity in its hand to 30%. If it can get the newly issued 2000 million shares, it will not be said that it is controlling Gucci, at least the LVMH Group is Standing on the same starting line with RICK again.

There was a commotion at Gucci, Eric saw this, and was about to start spraying, Antonio had already opened his mouth, "For $85, LVMH Group is willing to buy President Soleil and Gucci in everyone's hands for $85. Stocks, of course, include RICK!"

Hearing this, a group of Gucci executives who were planning to sell to RICK just now were visibly shaken. For them, selling to someone is not a matter of selling, but earning more money is a fortune.

Eric secretly scolded these people for being stupid, they really want money and life, and they are not afraid that the LVMH group will settle accounts with them.

"88 dollars!"

Kravis also made a direct quotation at this time, and it has all reached the point where it is close to the door. There is no way out at this time.

Recalling what Bernard explained before, Antonio said, "As long as Gucci gives up the deal with RICK, LVMH Group can raise the purchase price to $91."

In the blink of an eye, the price has increased by [-] million US dollars, and the Gucci people feel the excitement. At this time, even if the purchase price is increased by [-] US dollar, they will get tens of millions more US dollars!
"93 dollars!"

"95 dollars!"

When Antonio shouted out a price of $95 to buy 2000 million Gucci shares, Eric's eyes were a little red. At this time, he only regretted that he didn't bring a few Texas gunmen over when he came, so that Antonio Guys, know the temper of the Texas cowboy.

"98 dollars, this is the last offer from RICK!"

Kravis glanced at Antonio and started to get up and pack his things. If he made another bid, Kravis would give him Gucci.

(End of this chapter)