Back to 1995

Chapter 639
Antonio hesitated at this moment. The price was raised too high. At a price of US$98, 2000 million shares are equivalent to nearly US$20 billion. Even the LVMH Group felt that it was a bit too expensive.

When Antonio was hesitating, De Soleil couldn't help it. At this time, the price was already high enough. Even they didn't expect that Gucci could be sold so expensive.

Seeing Kravis' movement, De Soleil didn't dare to procrastinate any longer. If he procrastinated, he would really offend RICK and Song Yang.

Looking at the movement made by Song Yang this time, the Federal Securities Commission of America, the Foreign Affairs Commission, and the Italian Securities Commission all supported Song Yang.

If Song Yang returns without success this time, and he fails to get Gucci in the end, de Soleil dare not bet on what kind of tricks Song Yang will play. America, I was arrested and cleaned up as soon as I got off the plane!
"Gucci agrees to the acquisition of RICK. I think RICK is the best partner for Gucci!"

After De Soleil finished speaking, he directly signed the contract and sold 51% of Gucci's shares to RICK for nearly 40 billion US dollars, setting a new record in the luxury goods industry!

Seeing this scene, Antonio snorted coldly, and glanced at De Soleil a few times, "President Bernard, I will remember everything today."

After speaking, Antonio left in a hurry with a group of people. His purpose was achieved this time, and RICK paid a lot of money for nothing.

However, after arriving at the Florence airport and rushing back to Paris, Antonio felt a sense of uneasiness in his heart. He had messed up this time. He had looked at a sure-win game, but he capsized in the gutter, and the duck in his mouth was forced to be given Robbed!

With Bernard Arnott's character, Antonio didn't know what would happen to him.

Antonio left the field with anger and panic, and Eric was not very happy. In just a few minutes, he threw four or five billion dollars for nothing. It's strange to be happy.

If he didn't know that De Soleil could not have anything to do with the LVMH Group, Eric would have doubted whether De Soleil had teamed up with Antonio and deliberately set them off!

Squeezing out a few smiles, although he got a lot of money, he finally got Gucci in his pocket, and it was not in vain that Song Yang paid so much.

"RICK will abide by the agreement. In the future, Gucci will maintain independent operations. President De Soleil, I hope that Gucci will bring good news to RICK by the end of the year. Don't let Director Bruno down!"

Eric gave a warning to De Soleil and his group, telling them not to be distracted, and honestly work for RICK to pay off their debts. In order to buy Gucci, RICK was carrying a lot of debt.

At this time, Kravis raised his head and said unhurriedly, "Gucci doesn't need to worry about LVMH Group, RICK and Song in the future, they will solve the troubles of Amsterdam and the New York Stock Exchange for Gucci!"

At first glance, it seems that Kravis is solving problems for Gucci. LVMH Group will definitely not let it go, and will continue to sue Gucci and RICK. Kravis is reassuring De Soleil that RICK will solve it. These troubles.

But after thinking about it carefully, these words sounded the other way around, and they had a somewhat threatening meaning. De Soley and his group of executives took so many dollars. If they dared to be dishonest and make small moves, then RICK and Song Yang, there are plenty of ways to deal with them.

Can deal with the LVMH group, how many of them can't be dealt with?

If it wasn’t for RICK this time, through the pressure from America, Gucci’s new shares would not be issued at all, at least the New York Stock Exchange would not be able to pass, and Gucci’s listing qualification might be revoked. How could the Amsterdam court pretend to be blind? Can't see the same.

"Gucci will be the best luxury company in the world, this will be seen by everyone!"

De Soleil agreed. He definitely has a few tricks. He can bring Gucci from a loss to the present.

After the turmoil this time, Gucci is basically firmly seated, the throne of the world's top luxury goods, and the influence of the entire brand will be further improved!

"RICK bought Gucci at a sky-high price!"

"For 40 billion U.S. dollars, 51% of Gucci's shares were sold at a historically high price!"

"Who is the king of luxury goods, Gucci is the most expensive luxury brand in the world!"

After the agreement was signed, Gucci issued an announcement. The news that RICK became the controlling shareholder of Gucci spread like wind throughout the entire luxury and financial industries.

When they saw that half of Gucci’s equity was sold for 40 billion dollars, countless people were dumbfounded. Luxury companies are expensive, as you can imagine, but a company like Gucci, which only made less than 80 million dollars last year, according to Based on the transaction price, Gucci's real worth exceeds [-] billion US dollars!

As soon as the news came out, Gucci's stock price rose sharply. RICK bought Gucci, and the stock price reached 98 dollars. Now Gucci's stock price has just touched the threshold of [-] dollars. It's still cheap.

On that day, Gucci's stock price broke through $90 for the first time in history, and its market value exceeded $[-] billion, setting new historical records.

"RICK became the controlling shareholder of Gucci and sent four directors to Gucci. Among the nine-member board of directors of Gucci, four seats will belong to RICK Group.

The acquisition of Gucci made RICK officially one of the top luxury groups in the world. After the acquisition of Gucci, RICK announced that it would once again acquire the French Balenciaga clothing group for US$1.71 million, which is famous for its women's clothing and accessories...

RICK's acquisition of Gucci may make the luxury industry officially enter a three-legged situation. In the future, RICK is likely to continue to acquire other luxury brands, and the global luxury industry may enter a new era! "

The Wall Street Journal quickly reported on the news about RICK. After buying Gucci, RICK also acquired Balenciaga.

The Wall Street Journal predicts that RICK will carry out a new round of buying, buying and buying next, which will trigger an arms race in the luxury goods industry. LVMH Group and Richemont Group will certainly not sit still and will join the queue to acquire the luxury goods industry. In the luxury industry, a new round of reshuffle is about to begin.

"Director Viola, thank you for your support, the Bruno family will never forget everything you have done!"

On the San Jose side, Song Yang was on the phone. No matter what it was, Song Yang would be grateful for the purchase of Gucci by RICK.

Although he spent some unjustified money, it still went well. Now Song Yang understands why the American company likes to play tricks when it has nothing to do when it acquires overseas companies.

But Song Yang and RICK are still a bit conservative. If General Electric and Immelt did it, it would be more domineering. After all, when Immelt acquired Alstom, he directly arrested the other party's president and played As soon as the overlord bows hard, it is the performance of General Electric at the peak of its power.

(End of this chapter)