Back to 1995

It's not that Greck, Marcus and the others haven't seen the second generation, and the second generation from all walks of life have seen it, some are arrogant or idiots, there are not a few of them who are stern, and have eyes above the top. Of course, there are also those with outstanding abilities, but Few dare to go all out.

To put it bluntly, there is still the difference between being barefoot and wearing leather shoes. When you are barefoot, you have nothing. Of course you dare to go all out. Except for one life, there is nothing left.

But the next generation after starting a family is different. They have obtained the wealth, fame, contacts, etc. that ordinary people dream of since they were young. The end of ordinary people is just their starting point.

But now, Greck and Marcus have seen a second generation who dares to go all out, Hank Steinbrenner is taking out more than half of the Steinbrenner family's wealth to go all out!

Billy Martin also looked at Hank in surprise, as if he was meeting Hank for the first time. He didn't expect that Hank would dare to work harder than old Steinbrenner.

Song Yang was also stunned for a moment, Song Yang looked at Hank in front of him with interest, and seemed to know the person in front of him again.

If he didn't break out in silence, he would die in silence. The introverted Hank showed his crazy side this time, which was far beyond everyone's madness.

Hanke stared at Song Yang closely, and he took out most of the Steinbrenner family's net worth, just to fight this once, and this time, the person in front of him who was much younger than him, Can continue his magic power of turning stones into gold, and exchange most of the shares of the Yankees for the second largest shareholder of a sports empire!
It would be too much to not eat the meat delivered to your door. Song Yang doesn’t know if the sports empire can be built, but there is no reason for Song Yang not to take over Hank’s door-to-door delivery.

"A 60% stake in the Yankees can be exchanged for a 15% stake in a sports event management company at a valuation of one billion dollars!"

Song Yang didn't cheat Hank all the way. He caught a sheep and plucked it. Isn't that a bully?

Song Yang also stuffed the F1 team, the Roma Football Club, and the Red Bull extreme sports brand, which are being established by the Siebel Automobile Club, into this sports event management company, not to mention the copyright in the hands of this sports event management company. Sold directly to ICNC, NBC TV station.

That is to say, this sports event management company, which has not yet been formally established, already owns two giant clubs, the Yankees and Roma, as well as an F1 team, which has far surpassed some sports giants.

Hank frowned when he heard that nearly one billion US dollars could only be exchanged for 15% of the equity, but when he heard that the Roma team and the F1 team had also joined this sports company, Hank frowned slightly a bit.

On the side, Billy Martin, who has won several championships with the Yankees, watched a sports giant with a valuation of more than 66 billion dollars being concocted just like this. It was an eye-opening feeling.

The Yankees earn a year. In the sports industry, they can crush other sports clubs in America, but it is only two to three billion dollars. This is the entire revenue. The actual profit is much lower, which is still good. By the way, many small teams are making money at a loss.

With 66 billion US dollars, the Yankees will have to earn 30 to 1 years to earn enough if they don’t eat or drink. Now the Yankees, Roma Club, and Siebel F[-] three teams are fighting each other left and right, and they have concocted If a giant goes public, its valuation will soar a lot!

"I hope that the new sports event management company can use the name of Yankee Sports, which is the most famous sports name in the world!"

When it came time for the name of the new sports management company, the two sides fought again, with Hank Steinbrenner wanting to use the Yankees name.

In addition to the fact that the Yankees are well-known, Hanke is also a little cautious. If the event management company can use the name of the Yankees, then the Steinbrenner family will be able to deepen their influence on the company.

The Steinbrenner family still holds a 40% stake in the Yankees. If there is an objection to the authorization of the Yankees' team name, the sports event management company can no longer continue to use this name.

This is Hank, and he wants to increase his bargaining chips. How can Greg and Marcus not come out with his thoughts? Compared with the old foxes digging holes everywhere on Wall Street, Hank is still a little tender, and his wrists are a little bit weaker. Not sophisticated enough.

Hearing Hank's proposal, Greck and Marcus looked at each other, and then met Song Yang's eyes again, Greck immediately retorted, "I think the name of Bruno Sports should be used, Rome team, Siebel F1 team , Red Bull extreme sports, are all Bruno's family's industries, Lagardère Sports Group, Ferrari and other companies also use the surname of the major shareholders!

The Bruno family is also the major shareholder of the new sports event management company! "

"But the Yankees are better known!"

Hank was unwilling to pass up such an opportunity.

All of a sudden, a more intense dispute appeared than before. After a long quarrel, Song Yang said, "Then use the name of the Bruno Yankees. The Bruno family and the Steinbrenner family each hold this brand for 50 years." % stake!"

A tangled look appeared on Hank's face, and he finally nodded. The Yankees are well-known, but Bigger isn't high enough to be the surname of the richest family? !
However, Billy Martin looked strange when he heard the name. The Bruno Yankee Sports Company, who knew it, knew that this was a joint venture between the Bruno family and the Steinbrenner family. Bruno is...

"I've already talked to Hank. Bruno Yankee Sports Company not only manages the team, but also operates the game copyright, acquires other teams and leagues, including sports peripheral products and brands!"

"Bruno Yankee Sports Company can cooperate with ICNC TV Station on TV sports copyright, and cooperate with ICQ to operate Internet sports copyright. In addition, Xuele Mountain will also cooperate with Bruno Yankee Sports Company to develop sports games and operate e-sports events!"

Song Yang set the tone for Bruno Yankee Sports Company. Bruno Yankee Sports Company basically doesn't care about meat and vegetables. As long as there are sports clubs and sports events that are looking forward to, all comers are welcome. As for the other party who is unwilling to cooperate, then... ...buy each other!
Glancing at Hank, Song Yang still said, "Hank, you will be the first president of Bruno Yankee Sports. I hope that you can make the whole of America and the global sports industry understand that you can not only manage The Yankees can run an entire sports company as well!"

Hearing these words, Hanke's heart beat instantly faster. He didn't expect that Song Yang would let him be the president of the sports company and give him power.

Let Hanke be the president of Bruno Yankee Sports Company, and Song Yang will naturally become the head of the sports company's board of directors. After all, Song Yang is the major shareholder, and he gave up the position of president to Hanke. The board of directors belongs to Song Yang. What's the problem?
Gleick and Marcus entered the board of directors of Bruno Yankee Sports Company, and the Siebel Automobile Club and ICNC TV station also occupied a seat on the board of directors. In this way, Song Yang took five seats on the seven-member board of directors of Bruno Yankee Sports , Hank and his old man, old Steinbrenner combined, accounted for two seats.

Greck, as always, took over the legal department of the Bruno Yankees, and Marcus took over the position of financial director. From the board of directors to the legal department to the financial department, they are all from Song Yang, that is, the entire Bruno Yankees Sports Company, or Song Yang has the final say.

"Bruno Yankee Sports, the first thing to do, is buy!

Hank, Premier League Liverpool and UFC events, Bruno Yankee Sports' first shot must be taken! "

As soon as he came up, Song Yang picked two tough bones for Hank, asking him to buy the Liverpool team and the UFC event, as a good start since the establishment of Bruno Yankee Sports.

When Hank Steinbrenner left the North Shore Manor, he was full of excitement and a little apprehensive. This was the first time he had made a real decision without the influence of the old Steinbrenner, and it was a big gamble. The negotiation just now Back then, under the influence of adrenaline, Hank was able to be desperate, but now, Hank couldn't help feeling a little worried.

Song Yang gave him the opportunity, but whether he can grasp it or not is up to Hank. This time, if he wins the gamble, Hank will surpass his father. If he loses the bet, he will lose everything. The value of the entire Steinbrenner family is estimated to be lost.

"Can this guy do it?"

On the top floor, Greg took a sip of espresso, looked at Hank's figure, and couldn't help but ask a question.

After all, Hank is not his father, Steinbrenner the wise I. No one knows how much Hank has learned. After all, he hasn't really proved himself.

And as soon as it came up, Hanke took over such a big stall. Bruno Yankee Sports Company was much larger than the Yankees. No one could say whether Hanke could hold on, which inevitably made Greg a little worried.

"Who else is more suitable than Hank?"

Song Yang asked with a smile, of course professional managers can be invited to manage, but Song Yang wants to play tricks, even a professional manager in the sports industry, how much can he do?

"Hank has experienced in the Yankees for 20 years. Whether it is the team club, or the media, TV stations, brokerage companies, and copyright companies, Hank is familiar enough."

Hank may not be a genius, but after decades of teaching under the old Steinbrenner, Hank is absolutely familiar with all aspects of the sports industry, and his identity is destined to make him and those professionals Managers think differently.

"Also, Hank is the president of Bruno Yankee Sports, will old Steinbrenner make a move?"

Greg was stunned for a moment, and then he and Marcus couldn't help laughing. They both understood that Song Yang's move was to "take the emperor to command the princes".

Hank is in his hands. Regardless of whether the old Steinbrenner will, it is for Hank, or the entire Steinbrenner family, it is estimated that they will have to take out their old books, contacts, resources, etc., will be for Hank. supply!

Song Yang went to the Yankees home court. After watching the game, the sports industry was speculating whether the Steinbrenner family would sell the Yankees, and what kind of sky-high price Song Yang would buy the Yankees. Just as the entire sports industry, Even people from other industries are joining in the fun.

The Yankees' broadcasting station, which is dedicated to reporting Yankees games and news, suddenly reported that the Steinbrenner family and the Bruno family had reached a "merger" agreement. In the future, the parent company of the Yankees will become a freshly released Bruno Yankee Sports!
Just looking at the media reports under the Yankees, it seems that this change is just a "small fight", but then several sports media and well-known sports experts dug up the news, which caused an uproar in the entire American industry.

"Steinbrenner sold 60% of the Yankees for a billion dollars!"

A well-known sports commentator in New York was the first to break the news in the sports column of the New York Times, breaking the news that the valuation of the Yankees has exceeded 16 billion dollars, which is the highest valuation in the history of the American Sports Club.

And then, the news that broke out became even more explosive. Hank, the next generation of the Steinbrenner family, did not take a single cent of the purchase price of up to one billion dollars, but poured it all in. That Bruno Yankee Sports Company made the Steinbrenner family the second largest shareholder in the sports company.

This kind of news is really too shocking. Whether it is the Yankees' ridiculously high valuation or Hank's desperate decision, this matter broke the circle in an instant and was reported by major American media.

"Genius or stupid?"

"If it weren't for this decision, the name Hank Steinbrenner would not appear in front of too many sports fans, even if he said that the heir of the Steinbrenner family and the future head of the Yankees .

But no matter what, Hank's decision will make him leave his name in the history of the sports industry! "

America's largest sports media, Sports Illustrated, also reported it, neither belittling nor touting, but saying that Hank's decision this time was an "adventure".

Under the exaggeration of many media, Bruno Yankee Sports Company also appeared in front of everyone.

"The world's second largest sports event management company appeared. After ICQ went public, Bruno Song, who had been quiet for a while, made another move!
Although it is not the electric car and space exploration that Bruno Song threatened, but as before, Bruno Song made a big deal with $66 billion. Bruno Song formed the world's second largest sports event management giant, second only to IMG international practice company! "

According to the price of the "merged" Yankees, the valuation of Bruno Yankee Sports Company has directly reached the second place in the sports event industry, second only to IMG established by Mark McGovern and golf emperor Arnold Palmer. Infront, Octagon Global, Lagardère Sports and other giant sports event companies!
"His mind is really not on the Internet?"

Seeing the news about Song Yang's work in the sports industry, Bill Gates couldn't help but ask a question when he just got the Sega console with the Microsoft brand sent by the "Microsoft Entertainment and Equipment" department.