Back to 1995

The game console that Bill Gates is holding in his hand is a console named "Microsoft Xbox".

This is the previous agreement between Song Yang and Microsoft. Sammy, a subsidiary of Xueleshan Japan Benzene Company, and Microsoft each hold 50% of the shares of Sega consoles!
This equity was not given to Microsoft for free. Microsoft spent [-] million US dollars in real money, and also promised to bear the future hardware development costs of the Sega console, and also guaranteed to bring EA games to the game supplier of the Sega console. in camp.

After paying so much, just to realize Bill Gates' game console dream, and Microsoft's living room strategy, for such a game console, I paid so much, I can only say that Microsoft is really rich and willful!
Sitting in front of Bill Gates was Robbie Bach, the director of Microsoft's "Entertainment and Design" department and also the vice president of Sega's console, but he didn't say a word.

As an old man at Microsoft, he is familiar with Bill Gates' style, and he knows that when the Microsoft "tyrant" in front of him asks this question, he basically doesn't expect him to answer.

Sure enough, after asking this sentence, Bill Gates shook his head with a little "regret", and seemed to feel a sense of relief.

Song Yang is currently "not doing business", and his mind is on the sports industry, automobile and other industries, and he is happy to acquire teams, clubs, sports leagues and the like.

For the technology industry, it seems a pity that a genius has "fallen" like this, but for Bill Gates, AOL's Case, Yahoo, etc., there is also a feeling of relief.

In fact, Song Yang chased him too fiercely. A few years ago, what was Song Yang's worth? At that time, Song Yang was just an unknown person to Bill Gates, Keith, and the others. Generations only.

But in just a few years, Song Yang has created an Internet empire with a market value of over 300 billion US dollars. He also holds a number of Internet "giant" companies in his hands, and his worth has surpassed Bill Gates. He is the richest man in America .

Everything was done so fast that people had no time to react. Song Yang had already overtaken the car in a curve, and the taillights were thrown so that the people behind couldn't see it.

If this continues, Bill Gates will start to worry. In a few years, Microsoft will start to be crushed. As a result, Song Yang himself started "doing nothing."

However, this seems to be normal. After all, now that he has "achieved fame", it is time to stop and take a rest. Bill Gates himself was also absurd when he was young, otherwise his Seattle mansion, private Where did the planes and all kinds of gossip go around come from.

It's just that Bill Gates still seemed to have a little regret, "Unfortunately, Microsoft's Xbox game console has just been developed..."

Listening to Bill Gates, it seems that Song Yang is still counting on the brand of Microsoft Xbox to surpass Sony and Nintendo consoles.

But Robbie Bach didn't dare to say such blind words, "Without Bruno Song, as long as Microsoft is here, the Xbox game console will still become the top game console brand in the world!"

Bill Gates couldn't help laughing, and pointed at Robbie Bach. Song Yang is a "genius" rumored in the world, but he, Bill Gates, is not a genius of the older generation. If you rely on Song Yang everywhere Yang, where should he put the face of the former richest man?
"How is the performance of this console?"

Bill Gates asked a key question. Although it is an OEM, it bears the Microsoft brand. Of course, he wants this game console to surpass Sony and Nintendo, which humiliated Microsoft in the first place.

Looking at the expectant Bill Gates, Robbie Bach hesitated for a moment, and said, "The performance of the Microsoft Xbox console is comparable to that of Nintendo and Sony's latest game consoles, but the cost... Somewhat higher!"

Sega's game console, before it was acquired by Sammy, was already in decline, and it was in a passive position, otherwise it would not be possible to sell itself so happily.

Even after being acquired, Sega has the support of a number of game and chip component suppliers such as Xueleshan and PA Semiconductor, but the sales volume cannot be pulled out of the dry land, and it will be doubled directly. The status of the third child in the game console industry is not easy.

"If you want to compete with Nintendo and Sony's PS consoles, the price of Microsoft's Xbox cannot exceed them. The price of Microsoft's Xbox cannot exceed $299, and the cost of producing an Xbox exceeds $424. This is still snow. On the Leshan side, there is no game licensing fee!"

Robbie Bach told the truth to Bill Gates that the game console manufactured by Sega for Microsoft is really good in terms of performance. Bi Bach feels a little outrageously expensive.

Every time Microsoft sells a Microsoft Xbox, Microsoft will lose 125 US dollars. Sega, which is produced by OEM, will definitely not suffer this loss. Although Sega has 50% of Microsoft's shares, there is another 50%, which belongs to Sammy Sega. That is, it belongs to Xueleshan Game Company, and it will definitely not carry this money-losing thing for Microsoft.

"I remember that the Xbox parts are all provided by the company owned by Bruno Song, right?" Bill Gates couldn't help asking.

Robbie Bach took a serious look at Bill Gates. He didn't really want to provoke Bill Gates, but he couldn't hide these things from others.

"Microsoft's Xbox game console uses the Symbian operating system, and the player's Battle.net system uses the Xueleshan online game platform. In the future, console games will also need to be supplied by Xueleshan.

The chip processor is supplied by PA Semiconductor, the chip and integrated circuit design is designed by ARM, the memory is used by Alcatel mobile phone memory, and the battery, wireless network, cable, connection device and other components of the other game consoles are also made by Provided by Alcatel mobile phone industry chain. "

Listening to Robbie Bach's words, Bill Gates twitched violently. This is really a waste of money for outsiders. The hardware cost of Microsoft's Xbox was almost wiped out by Song Yang, and it was not wasted. Little by little, it is not clear how much Microsoft will pay for selling an Xbox, but PA Semiconductor, Sierra, and Alcatel mobile phones have made a lot of money.

"But apart from Sega, there is no other manufacturer that can produce top-level game consoles for Microsoft!"

Robbie Bach extinguished the anger of Bill Gates with a single sentence. Now it seems to be at a disadvantage, but don't forget that Microsoft had no chance to suffer this loss before.

Begging grandpa to sue grandma, begging to go to the door of Nintendo and Sony, the other party will not take care of Microsoft, let alone think about it, the other party processes and produces game consoles for Microsoft, it is simply a daydream.

"If Microsoft wants to launch an Xbox, it must have exclusive games from Sierra, and it needs to use Alcatel's global distribution channels for mobile phones!"

Robbie Bach stated the pros and cons to Bill Gates. Sierra, PA Semiconductor, Alcatel Mobile, and Sammy Sega are indeed not things. They suck Microsoft hard, but if Microsoft wants to enter the hardware industry, it cannot do without Song Yang With the support, at least in three to five years, it is impossible to go out and fight alone.

In the software industry, Microsoft only covers the sky with one hand, but in the hardware industry, Microsoft is just a younger brother, no one cares about it at all, except Song Yang, who will pull him, what's the matter with paying tuition?
"If everything goes well and it can be released on time, if Microsoft's Xbox sales can exceed 500 million this year, it may lose more than 20 billion dollars. Within two years, if the sales can exceed 1000 million or even more, then the second Next generation Xbox, maybe break-even, maybe even profitable!"

Bill Gates has never been the winner. Although this generation of Xbox consoles is not equipped with the Microsoft operating system, and was slaughtered for a fortune, selling one and losing one, Bill Gates also recognized it!

As long as the brand of the Xbox game console can be launched, from then on, it can gradually leave Sega and look for new parts suppliers. After being taken advantage of for so long, the green grassland can be grazed. It can't be this time Back off.

"Release the Microsoft Xbox console as soon as possible, no matter how much the loss is, Microsoft's board of directors can accept it, but I want the sales of Xbox!"

When Bill Gates met Robbie Bach, Song Yang also got a Microsoft Xbox console, and it was Peter Moore, the president of Sega Console, who brought it for Song Yang.