Back to 1995

Chapter 864 The Wool

The pop-up function was first created by ICQ, and the effect is "quite remarkable", and it has also applied for a patent. It was used once when it was promoting Diamond MP3, and the click-through rate and playback volume of the advertisement hit the highest in the history of Internet advertising.

Subsequently, such an "excellent" function of the Internet pop-up window function began to be "referenced" by major websites.

When ICQ uses this thing, it is still restrained, and it is only used once or twice a year. After all, it is annoying, and ICQ does not want to be that rogue company.

But other Internet companies are not so particular about it, and they can't wait to put the advertisement on the user's face!
Especially this year, Internet advertising fees have dropped sharply, and the competition among major websites for traffic, users, and advertisements has become more intense. Many websites have begun to play hooligans in order to survive and earn more advertising fees.

When the pop-up advertisement comes out, it starts to hide and seek, and it can’t be deleted, making users scold their mothers. This situation has increased the user activity of Feita Antivirus. Feita specially launched a special one that can block spam advertisements The program has attracted many users.

Internet users naturally complained about this kind of hooliganism. The Federal Trade Commission, Federal Communications Commission, etc. have received many complaint letters.

The American Internet Association established by Song Yang is also planning to introduce an Internet anti-malvertising law to sanction those rogue websites.

After all, the pop-up function was developed by ICQ. Those sub-sites don’t pay patent fees to ICQ, and they dare to abuse it. Isn’t this properly disrupting the market? !
In the future, the function of pop-up advertisements can only be used by websites that have been "approved" and "identified" by the Internet Association of America. If a website that has not been approved by the Internet Association of America dares to use it, it is illegal and must be re-approved. Punishment will do.

The pop-up window is such a good function, then of course only ICQ, PayPal, Xueleshan online game platform and other companies are allowed to light up, and other websites are not allowed to light up. If you want to use it, just pay the money obediently and pay the patent fee!

For the Alcatel P3 mobile phone, ICQ naturally needs to use the pop-up window function. Before the global release of the P3, ICQ has carried out an advertising promotion for nearly [-] million users on the computer and mobile terminals in the world!
It is Alcatel mobile phone that can make ICQ spend so much energy and endure infamy in advertising, and the advertising fee that Alcatel mobile phone needs to pay to ICQ is less than 300 million dollars...

Of course, Immelt, Edgar Bronfman Jr., who are in control of the management of ICQ, are very dissatisfied with this kind of red wool.

But there is no way, these agreements have been signed long ago. If ICQ wants to breach the contract, it will pay 5% of Alcatel’s mobile phone sales. Last year, Alcatel’s mobile phone revenue exceeded 270 billion US dollars. It is not the first time that Alcatel has to pay more than one billion US dollars for mobile phones. In the next year, if ICQ defaults on the contract, it will have to continue to pay!
Anyone with a discerning eye can see that this agreement is a pitfall. When ICQ signed this agreement with Alcatel Mobile, they must have done something wrong.

But there is no way. It has been signed there in black and white for two or three years, and there are still more than ten years of agreement. Drop this agreement!

Even if there is a lawsuit, Alcatel mobile phone is not afraid. This lawsuit will be conducted in the federal court of Texas. Just ask, how can Alcatel mobile phone lose? !

Facing a lawsuit that he was sure to lose, and the fine that could be as high as several times, Immelt asked the legal department and chose to pretend he didn't see it. He doesn't care now, whether he will tear it up with Song Yang The key to breaking face is that ICQ really can't afford the billions or even billions of dollars in fines every year...

In addition to ICQ’s pop-up windows, the overwhelming advertisements in the ICQ community hit users’ faces, telling users that the world’s most trendy mobile phone, P3, is about to be released, and there are also PayPal payment platform, Xueleshan online game platform, and Feita Anti-virus software and other software with more than 5000 million or even hundreds of millions of users are also showing advertisements for P3 mobile phones!
In addition to its own platform and camp, as the leader of global Internet advertising providers, double-clicking naturally spreads advertisements all over the sky.

Yahoo, AOL, MSN, Lycos and other Internet giants, as well as overseas websites and forums such as Yeadex, Japan Yahoo, Sohu, Sina, 8848, Win Haiwei, etc., have placed P3 advertisements all over the world in front of Internet users.

As for traditional media, Alcatel is not stingy either. YouDouble has been cooperating with WPP Advertising Group. This time, WPP Advertising Group is also responsible for the placement of P3 mobile phones in traditional media.

On the day when the Alcatel P3 mobile phone was officially launched globally, newspapers, magazines, radio stations with the largest circulation in Manhattan, Times Square, London, Paris, Yanjing and other big cities in New York, as well as outdoor advertisements of landmark buildings, subways, buses, etc. , P3 advertising posters have appeared.

Today alone, Alcatel's mobile phone advertising costs exceeded 7600 million US dollars, just to make the P3 mobile phone appear in the eyes of users all over the world once!
Charlotte, North Carolina, drove a General Motors Brady to the flagship store of American Telecom in downtown.

Brady, who has been back to Charlotte for nearly a year, has re-adapted to the pace of life here. There are not as many cool things as San Jose, and there are no rumors of overnight wealth, and there is no feasting in New York, but it is true. It's a place to live, and it's where Brady grew up.

Brady, dressed in a suit and leather shoes, is holding a briefcase. If you don’t know Brady, you probably won’t believe it. Just two years ago when he was in college in San Jose, Brady still had colorfully dyed hair. Enthusiasts who are crazy about electronic technology products.

Now Brady has joined the municipal department of Charlotte, working on the construction of a technical platform. To put it bluntly, he is building some websites for the municipal department and uploading some data to it. Now all states in America are promoting this kind of thing.

Brady’s department is a fat job, and outsourcing also exists in America. It is simply impossible for Brady alone to build websites for so many departments, transmit data, and complete connections with other cities and companies. .

As a result, as the leading "technical talent" in Charlotte's municipal department, Brady can "recommend" some companies to complete these tasks for the municipal department. The order of millions of dollars, as well as the annual maintenance costs in the later period, add up to a considerable amount.

During this period of time, there are quite a few companies that come to "PR" him. If it wasn't for Brady's timidity and his rich family background, his parents have already bought a house and a car for him in Charlotte, Brady said. Maybe I can't bear those temptations anymore.

Stopping the car, Brady walked into the American Telecom flagship store that had just been renovated and opened before Christmas.

Looking up at the American Telecom flagship store in front of him, Brady saw a familiar style. Seeing this store, Brady couldn't help but think of his experience as an electronic enthusiast in those years. Looking back now, he was a little "crazy" at that time.

But Brady still can't help but miss the days when he could do whatever he wanted. He could play a game all night long, hang out on electronic forums all night, talk to some people, learn from some big guys, and Build a small electronic product by hand.

But now, Brady has not been on the electronic forum for some time, and he has not pursued the latest technological products. The electronic products that accompany Brady now are the P2 mobile phones released last year, and other things , have been placed in Brady's underground warehouse, and I don't know when it will be dug out again...

Thinking of the old days, Brady couldn't help but smile a little on his face, and then shook his head. He knew that those days would never go back, he now has a stable job, and his parents will retire in a few years. I also have a girlfriend who works in a bank, and the two will get married without accident.

Looking up at the short line of people in front of him and seeing the huge P3 mobile phone advertising poster, Brady’s heart was still moved. Brady felt that it could finally prove that he was an electronic enthusiast. There is only Alcatel mobile phone, even if the current Alcatel mobile phone is not as cool as before... But for Brady, Alcatel mobile phone still has a special meaning!
(End of this chapter)