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Chapter 89 Independent Portal
Instead of joining the advertising associations established by traditional advertising companies such as the American Commercial Advertising Improvement Bureau and the Advertising Federation, Song Yang might as well hold high the banner of Internet digital advertising and establish an advertising association by himself.

Now there are no such things as Google, Amazon, and Facebook. Double-click is the leader in digital advertising on the Internet, and one company can represent an industry!
Form the American Advertising Interactive Association to formulate the standards and rules for digital advertising in America.

The advertising interaction association IAB established by Double-Click, of course, needs to cooperate with the Trade Commission, manage America’s digital advertising companies well, and protect the interests of ordinary Internet users in America.

But in fact, the IAB’s first objection was the Trade Commission, and they had to force all their peers to listen to Double-Click’s words. By the way, it would be great if advertising companies and users didn’t fight each other!

Song Yang, this is almost equivalent to using IAB to tie up the entire digital advertising market in America. Thinking about an old saying, millions of watercraft workers depend on food and clothing, and the future of IAB is related to the entire Internet advertising industry in America. American knife and other industries are all tied up with IAB.

If you want to double-click, you have to start IAB first. Once you start IAB, it is related to the entire Internet industry in America, it is related to the market of hundreds of billions of dollars every year, and it is related to tens of millions of Internet practitioners. IAB is the Internet of America. The version has millions of water workers. Whether it is this Ella Cherry or someone else, if you want to move the IAB, you have to weigh the donkey party or the elephant party you belong to. Do you think there are too many votes every year...

Song Yang's establishment of the IAB Advertising Association was not aimed at Ella, but he had to guard against it. The industry in his hands, from double-click to Hotmail to ICQ, wanted to blow the bubble, and advertising revenue was important. The most important.

Once targeted by Ella, it is equivalent to being put on the throat with a knife, so how can we not guard against it.

Irene, Greg, and Marcus were stunned for a while when they heard that Song Yang was planning to set up an advertising association. There are so many such associations in other industries in America, but in the Internet industry, IAB may be the number one. Home.

Once the IAB is established, it means that the unspoken rules of American digital advertising in the future are basically in their hands. This is an industry that involves hundreds of thousands of companies and tens of millions of practitioners!
"This is indeed a way!" Marcus said, clapping his hands. He originally just wanted to hug Double-click Company, but who knew that Song Yang would go straight to his stomach and act as his thigh.

Irene opened her mouth and closed it again. In charge of an industry, it is absolutely impossible to say that she is not tempted. There are many associations like this in America, especially the American Retail Federation, the Automobile Industry Association, and the Military-Industrial Complex. , the Pharmaceutical Research and Manufacturing Association, the American Insurance Association, etc., are extremely powerful associations, and the associations decide things, and can even affect the commander-in-chief and Capitol Hill.

One day, if the IAB can reach the level of the military-industrial complex in America, it can almost be said that it will call the wind and rain in America. Of course, don't think about it in a short time. It would be good if it can not be beaten by the trade committee.

Especially once the IAB is established, the Double-Click Company is probably basically blacklisted by the Trade Commission. At least that Ella, probably hates Song Yang so much. Song Yang gave her eye drops when she first took office. .

"I will call Yahoo, AOL, Lycos, and... Netscape to jointly establish the IAB Advertising Association. Irene, you will be the chief secretary general of the IAB. The IAB headquarters is in Houston!"

Song Yang thought about it, and decided to bring Netscape in. Once Netscape joins the IAB, Mark Anderson will definitely be the chairman. Of course, he must be the one who stands out, but Song Yang also needs the influence of Netscape. To establish the IAB, both parties basically take what they need.

As for the address of the IAB headquarters, Song Yang still feels that Houston is better. After all, Texas is not even a bird of the Federation, just like Zhu Bajie in Journey to the West.

IAB is headquartered in Houston, so you don’t have to worry about being pressured by the trade commission and being shut down by the local municipal department. The gang of cowboys and rednecks suffering from persecution paranoia are powder kegs, and they will blow up with a little stimulation. Nothing like Texas Couldn't be a more appropriate headquarters.

Hearing that the burden on her body has increased again, Irene's face is not only not dissatisfied, but full of anticipation. People like Song Yang, Anderson, and Yang Zhiyuan can't just stay in the IAB and lie down when they have nothing to do. , it must be her Secretary-General Irene Doherty!
"Marcus, the security deposit for Hotmail mailboxes and overseas operating agents, you should handle it here!"

If more than half of this wave of deposit can be collected, then Song Yang can receive a "guarantee deposit" of no less than 2000 million US dollars, although this money will still be used to purchase rental servers, develop and upgrade The system waits, but the Hotmail mailbox has already earned back a fortune for Song Yang in advance.

After the meeting, Irene, Greg, and Marcus all left one after another, leaving only Song Yang and Gallo in the office.

After everyone else left, Song Yang looked at Gallo, who had come back from the construction site, and asked, "How about American Telecom?"

Only at this time did Gallo come to his senses, "It's still going well, but the project must be kept secret, and various construction problems must be dealt with. The progress of the line project cannot be too fast."

"Eliott Oswald, Eric, and Chris Jain quarrel every day because of the progress of the project and funding issues!" Gallo complained for a while, obviously at the construction site, every day is a chicken Flying dog jumps.

"Now the construction team has completed the Chicago line and entered Indiana, but now it has encountered a little trouble. The tunnel hits the "blue stone" limestone. It has been opened six times in a row. I don't know which mountain to get through now. No, but Elliott Oswald has yelled out the job several times!"

Song Yang just listened to Gallo's words, and pretended not to hear Elliott Oswald's complaints, saying that the $[-] million project was so easy to get.

Let Elliott Oswald yell and complain. If he dares to withdraw, he will pay a huge amount of compensation first. Some construction companies are willing to take over. It is really urgent. Song Yang directly pulls a team from China The people took over and let them have a taste of the style of construction madness.

"Eric is also in trouble. When I come back this time, it is Eric who wants to meet you!" Gallo said to Song Yang.

Hearing this, Song Yang paid more attention to it. Elliot Oswald and Chris Jain, who was in charge of the project's money bag, Song Yang was not worried. They encountered troubles, and they could be resolved eventually.

But Eric, who is responsible for coordinating the relationship between all parties along the line project, has a problem, that is, he is really in trouble.

"Is Eric in trouble?" Song Yang asked directly.

Gallo nodded, "Eric seems to have not obtained the consent of the building owner on the next line, and was blocked by a large parking lot. Eric may want to talk to you about this in person!"

Song Yang heaved a sigh of relief, knowing that this parking lot must be a trouble, if it is easy to deal with, there is no need to come all the way to find Song Yang.

After thinking for a while, Song Yang turned his head and said to Gallo, "Go find a bounty hunter company that has the qualifications to operate in the states of America, and buy it!"

Bounty hunters have existed in America and Europe for many years, and they have been a profession for quite a long time. The rights of bounty hunters have been increasing over the years, or it can be said to be a supplement to federal police detectives. , Some federal police detectives are inconvenient to do it, and it is inconvenient to administer things, all of which are handled by bounty hunters. The authority given to bounty hunters by American states is also increasing.

Of course, the real bounty hunters are definitely not as "friendly" as in TV shows. Just think about the kind of people they deal with, and you will know their methods.

Song Yang doesn't know if this group of people will be used, but he needs to plan early. America Telecom's project must not be stopped, otherwise all previous efforts will be wasted, and Song Yang will have to bear a large amount of debt in vain, so no matter what No matter what the parking lot is, Song Yang will not let it block America Telecom!
At the headquarters of the American Trade Commission, a person knocked on the door of an office and walked in.

"Director Ella, we have received the latest news that Double-Click intends to establish an Internet Advertising Association IAB!"

Sitting in the office was a woman in her 40s. She was the newly appointed Ella Cherry, who was in charge of managing American Internet media and advertising. Hearing this, she raised her head, glanced at the documents sent over, and the corners of her lips twitched. With a mocking look.

For so many years, Ella Cherry, who has also seen the methods of big and small giants in Amerika, how could she not see what Double-Click Company is doing.

"I see!"

Ella Cherry said, and after telling the people who came in to leave, she opened the double-click company's information, as well as Song Yang's information. Ella, who just entered the trade committee this year, is not the most powerful five One of the committee members, but becoming one of the supervisors, there is a certain chance in the future that he will be the one who takes over the trade committee!
Taking over this supervisory position, Ella Cherry originally did not take Internet advertising companies such as Double-Click to heart. As a pioneer of the New Brandeis School, Ella advocated preventive measures, that is, to prevent the emergence of Microsoft on the Internet. Such giants advocate the adoption of strict management laws for the Internet advertising industry.

But now looking at the reaction of the double-click company, Ella feels that the double-click company doesn't seem to want to accept the rules she made, and wants to wrestle with her!

(End of this chapter)