Tokyo Video Game Tycoon

Chapter 438
When Hayakawa Ueto announced the price of the new handheld, Zhu Youxing suddenly remembered a very famous scene in his previous life.

One of the most memorable scenes in gaming history.

In the original world, when Sega and Atari still had a small market, Nintendo dominated the entire market.

Then Sony released its first generation of home machine products, and the host only said one number at the press conference.

299.

This represents the price of the new console.

In the original world, the general price of a game console at that time had increased to more than 300 US dollars, and most people actually accepted this price.

But suddenly Sony hit the market and pushed the price down to $299.

Fortunately, Nintendo said that their family has a god-level game lineup.

However, Sony’s punch directly killed Sega and Atari, who had a little market at the time, and they completely lost the chance to turn over.

This is the price war, that's how to scold Luo Nuo.

At that moment, Zhu Yuxing, who had memories of his previous life, wanted to recreate the classic scenes of his previous life.

The total cost of my handheld was eventually controlled at around $170.

But he directly stated a price of $149.

That equates to a $21 loss on the sale of one.

If 21 million units were sold, wouldn't it be a loss of US$[-] billion?
Of course it can't be counted like that.

I am afraid that it will take three or five years to sell [-] million units.

And processor performance also obeys Moore's Law in this world, that is, the processor performance doubles every [-] months, but the price remains the same.

And their own handhelds are ready to sell for more than five years with the same performance.

Under the premise of constant performance, the annual cost of the handheld will be reduced according to the scale of mass production and the reduction of chip costs.

Selling one this year may result in a loss of US$21, but next year, the loss may be less than US$[-], and in the third year it may even turn a profit.

In the past life, Xiaomi in China took this path. Of course, he likes to play monkeys. When he lost money in the early stage, he engaged in hunger marketing to reduce his losses, and he could continue to attract attention, and then wait for two or three months or even half a year. When the cost is reduced, the goods can be distributed to make a profit.

Of course none of this matters, video games are the most profitable things.

If the sales are right, you can make all the losses back in the year by relying on video games.

In this way, we have won the market, won word of mouth, and also won profits. Players are happy, and they are also happy, which is a win-win situation.

Then it's very confident to say that the $149 Bamboo Yuxing.

There is also the reappearance of old stalks, which is a very famous scene, isn't it cool?
And the feedback from players is also quite real.

They screamed on the spot.

Compared with the mediocre response from Suri Electronics just now, it is a high judgment.

As for the game release?

Go to his game release, players want to watch me play a video for you, there is no need for me to appear at all.

Moreover, the current Zhu Youxing can confidently say that even if he does not broadcast the trailer, players will resolutely purchase some specific series works without any hesitation.

Zhu Youxing walked behind the scenes, and the staff behind the scenes were also stunned.

It was the fastest launch they had ever seen.

The end of a string of numbers.

Not to mention their staff.

Audiences and reporters' ass are not hot yet.

What about the length of the press conference?
Of course, there is not much to do. There are plenty of demo machines in the venue. You can try it out, and I don't need to go to the nonsense so much.

Originally, The Legend of Zelda and Super Mario were prepared, but now most players already have a hunch that Super Mario will have a new work, and it is not necessary to promote it.

It is the Legend of Zelda, but it can be well promoted in the follow-up.

Complete players are very satisfied, quite satisfied, extremely satisfied.

The new handheld next door looks great, but the price is 249
Youxing Electronic Entertainment's new handheld has a larger screen and a slightly worse picture, but it only costs 149 yuan.

It's actually hard for normal people to see the subtle differences in this picture.

Unless two consoles are placed next to each other and the same games are played at the same time, it is possible to see these differences.

Also, the big screen is justice.

Youxing Electronics Entertainment is a full [-] inches bigger here.

Take an inappropriate example, it's like a cup, you know everything.

Zhu Youxing has already stepped off the stage for 3 minutes, and the players at the press conference are still shouting excitedly, which is enough to prove the impact of this price on them.

And the performance of this press conference is also very dramatic.

This is simply the best press release.

All the reporters at the time even forgot to pick up their cameras to record and take pictures, and it was over.

Many reporters were dumbfounded on the spot, and then hurriedly asked their peers to ask their grandfather and grandma for a photo or video.

You can't really buy it at a high price.

Then the smart reporter took the phone and started editing the manuscript on the spot.

Then 10 minutes later, the dramatic press conference of Youxing Electronic Entertainment was released on the Internet.

Three numbers, let the players go crazy, and shouted loudly on the spot to take my money, I want to buy a game console now!

What kind of reaction is this?
What kind of horror effect is this?
No one dared to think that the press conference could be held like this.

No, maybe someone thought about it, but no one dared to take such a risk.

Because other companies need to be accountable to their shareholders, they must be accountable to their shareholders, and they must try to satisfy their shareholders as much as possible.

But Zhu Yuxing doesn't need to be responsible to anyone. If he is happy to dismantle the company, no one can fart.

Many company bosses who saw this scene had red eyes.

They are not jealous because of the huge response from the three numbers.

They are jealous of Youxing Electronic Entertainment and do whatever they want.

To be honest, many CEOs have gradually transformed into slightly more advanced wage earners as the company expanded.

In this process, they continue to raise funds and constantly sell their rights in exchange for a larger market.

At the same time, they have gradually lost their freedom, and they can no longer control the company they founded at will.

And seeing Zhu Youxing's free-spirited look and full of confidence, this free and easy is what they most envied.

Back in the day, we also had this confidence.

But now that we have more responsibility on our shoulders, they can no longer do this kind of thing.

I really wish I could do the same thing.

Even if you resign because of this... Uh, let's forget it, it's still important to make money, put aside freedom first, and it's not too late to be free after retirement.

(End of this chapter)