Tokyo Video Game Tycoon

Chapter 543 Winding Up

542
The submitter of this sales data is not from the statistics department, but Matsuhashi.

In fact, the value of Yuxing Electronic Entertainment is not much worse than that of top game producers.

It is because of the fact that there is Matsubashi that the operation is particularly smooth. She can always solve most of the problems in the operation, so that Zhu Yuxing can concentrate on the production and development of the game.

Now the U.S. market has basically stabilized, probably in a state of three-legged confrontation.

Youxing Electronic Entertainment takes the lead, then the former CEO of Lierda, and now the CEO of Brown Entertainment, Huck Brown's shooting games and role-playing online games occupy the market segment, and then Surui Electronics follows the example of Youxing Electronic Entertainment in Multiple game categories are deeply cultivated, and they and Brown Entertainment probably jointly occupy about 30.00% of the US market.

This is already the ultimate that Youxing Electronic Entertainment can do.

If the market share rises again, the U.S. government will probably be vigilant and nervous again.

They have experienced the period when Japan dominated the US market, and the Americans obviously do not want this scene to happen again in Japan.

At that time, the U.S. government may directly impose a heavy fine on Youxing Electronic Entertainment with an anti-dumping lawsuit, and the share of about 70.00% is just right, and it also gives other peers a chance to breathe, so that they will not be completely killed. Star Electronics Entertainment is the only one, and the US government is not easy to find a reason.

Under such circumstances, Songqiao really believes that he has no need to continue in the United States.

So she set her sights on a new market, the European region.

Before this, the European region has always been a market that Yuxing Electronic Entertainment has not paid much attention to.

It's not that people in Europe can't afford games, it's just that Europeans have always been less interested in video games.

A popular role-playing game will often hit a wall in Europe, and it will be very uncomfortable.

Neither Japanese nor American role-playing games have been able to achieve very good sales.

The third-party game companies that are loyal to Youxing Electronic Entertainment also have no good results, so gradually many companies are not particularly interested in Europe.

Similarly, Suri Electronics has almost no market in Europe. Suri Electronics has tried many times before, but with little success. In the end, it simply gave up the European market and only regarded it as a supplement. Few, at least there are still popular games.

But what is a little surprising is that the most popular game is not the game of Youxing Electronic Entertainment, but the realistic No.1 shooting game under Brown Entertainment. Over the past few years, more than three No.1 shooting games have been released. , can harvest more than 200 million sales in Europe, which is very powerful,

Youxing Electronic Entertainment is here at least the Mario series works for all ages, so they can be popular. In addition, Europeans are also very fond of racing games. Mario Kart and Need for Speed, which tend to be more realistic, sell very well. , and the second best-selling game is the football game.

Last year, the number one selling game in Europe was Mario on GSL, with a sales volume of around 130 million, followed by Mario Kart and Need for Speed, both hovering around 100 million, and finally a semi-realistic game produced by Youxing Electronic Entertainment. football game.

Just like people in the United States are very fond of rugby, or Japan is crazy about baseball, Europe, especially the United Kingdom, also has an extraordinary love for football.

A series of football events such as the Premier League and the Champions League are very famous in the world, not to mention that the headquarters of FIFA is also set up in Europe, which determines the countries and regions of the World Cup every four years.

In addition to submitting these game sales data, Matsuhashi also attached a section of her evaluation of the European region.

She believes that this is a very potential market, but so far the potential has not been fully tapped. In Songqiao's description, Songqiao believes that it can develop more popular game types in Europe, so as to completely Open the European market.

"A popular game genre in Europe?"

Take Yusei tapped the table and fell into thought.

Then choose FIFA.

He remembers very clearly that the FIFA series is very popular in Europe, especially in the UK.

This New Year's work can earn more than 200 million sales from the UK every year.

In addition, FIFA also has an in-app purchase system, which is also making a lot of money in Europe.

So if you want to open up the European market, football games are definitely the best choice.

This is a top sports game that can kill Call of Duty, which is also a New Year game, and it is indeed worth developing.

So, just choose this, just to train the development team in the United States, let them get familiar with the development of new game types, and lay the foundation for future super-large sandbox games.

There is indeed a lot of potential to release a top football game in Europe, and Matsuhashi has a very good vision in this regard.

Since she hopes so much that she can launch a football game on her side to open up the market, then it's done.

Take Yusei immediately picked up the phone and dialed Matsuhashi's number.

It's almost time to get off work now. In the UK, Matsuhashi should have just woken up. Of course, based on what Zhu Yuxing knew about Matsuhashi, she would probably get up at three or four in the morning and be busy until eight in the evening. It doesn't stop until nine or even twelve o'clock.

This is a very crazy woman. In order to gain recognition and success, she works very hard. No matter how much persuasion it is, it is useless. For this reason, Zhu Yuxing can only provide Matsuhashi with health protection as much as possible, such as hiring a full-time health care provider. Teachers, as well as full-time cooks and so on.

It's because of Matsuhashi that he can ignore the company's management and management issues, and he can give everything to her with confidence. Take Yuxing doesn't think that he can be lucky enough to find a second Matsuhashi, so this Must be protected.

Of course, I still have to make a phone call to Matsuhashi.

After Zhu Yuxing dialed Matsuhashi's number, he only waited for more than three seconds, and the call was immediately answered.

"President, have you seen the information I submitted and are ready to reply?"

Songqiao directly asked the question she wanted to know most directly.

Zhu Youxing was a little helpless. This woman is really crazy at work. Of course, when she developed the game herself, it was almost the same.

Zhu Youxing said, "I'm really going to reply, but before that, I want to ask if your body can handle it? Recently, I heard from the health practitioner that you are compressing your rest time again, and be careful of sudden death."

"I'm fine." Matsuhashi Minoru's tone was very flat and calm. She really didn't care about her body at all. As long as she could still move, she probably wouldn't stop, like a clockwork that was always wound up.

(End of this chapter)