Tokyo Video Game Tycoon

Chapter 544

543
Pine Bridge is a standard success-driven person.

As long as she is successful, her heart will be at peace and satisfied.

Songqiao is the leader of this type of people.

She will not be satisfied with one or two successes, she hopes that she can continue to be successful.

Songqiao said in a very sincere tone on the phone: "President, I need your help. Only you are the best at game development, so I hope to get your most professional advice."

Zhu Youxing replied casually: "You want to ask me what kind of games are popular in Europe, right? But I think you should be able to guess it."

Matsuhashi replied without hesitation: "I probably have some superficial ideas, but I'm not a professional game developer, so I don't dare to make a direct conclusion."

Zhu Youxing said with a smile: "This thing is not that complicated, don't imagine this thing too special, this thing is actually very simple, it's just what people like the most, let's talk about your own opinion first. ."

Matsuhashi paused, and after sorting out his thoughts, he began to say: "Then I will start talking. The data I have seen so far in Europe is No. 1 saying that shooting games are very popular, especially war-themed ones. They seemed to like it very much, so I was thinking that maybe we could start from this aspect and develop a game like this.”

Zhu Youxing nodded: "Continue to say, besides the No.1 shooting game, is there any game that can be welcomed by Europeans?"

"In addition to shooting games, I can think of football games. Just like baseball games are very popular in our region, football games should be popular in Europe."

This time Matsubashi really spoke to the heart of Zhu Yuxing.

He just wanted to see if Matsudahashi had a similar idea to himself, and was ready to develop a football-type game.

Sure enough, Matsuhashi's insight is still very keen. She has already discovered at the first time that this type of game is the cool point of Europeans. The sales of football games in other regions are also the same. It is popular but definitely not the top. Game ranks.

But it’s different in Europe, especially in the UK. Every year, more than 200 million sets of FIFA games are sold in the UK. If the sales in Europe are included, it is estimated that they can sell more than 500 million sets.

It is precisely because of such terrifying sales that EA is willing to spend [-] million per year to buy the exclusive game naming rights of fifa, so that other manufacturers will use the most violent methods if they want to get involved fight back.

Of course, it's not enough to just get the exclusive naming rights. If the game is not fun enough, players can't buy it, so fifa still has two brushes in the game experience.

When it comes to gaming experience, I have to talk about another manufacturer.

Konami, which was in Japan at that time, was also developing a football game called Pro Evolution Soccer.

Pro Evolution Soccer can also be said to be a very impressive game in Zhu Yuxing's childhood memory.

Later, many people liked fifa more and more because live football is not aggressive, the gameplay of the game and the intelligent system of the game NPC are very rubbish, and sometimes they will deliberately increase the difficulty of the game, even to the level of electronic whistle blowing, making the game more difficult. The player experience of Pro Evolution Soccer is getting worse every year.

But a long time ago, EA's fifa couldn't compare with live football.

It was until later that ea madly learned the advantages of live football, abandoned all the shortcomings of live football, and then went out of its own way, until the time of Zhuyouxing crossing, fifa has become the most successful football game in the world.

More than 1000 million sales are made every year, 70.00% of which come from digital sales, which means that [-]% of game sales belong to EA, and the game also has a cheating in-app purchase system.

This in-app purchase allows you to draw card packs to buy all kinds of star cards, and then form your own fantasy team, and ea also makes a lot of money.

The in-app purchase also left a very deep impression on Zhu Youxing, but this is a relatively negative impression.

If it is developed by himself, in-app purchases cannot necessarily be avoided, but he prefers to launch products similar to the League of Legends skins that have no impact on the game experience, which is equivalent to wishers taking the bait.

"President, in addition to football, I also think racing games are also very popular, so if possible, I hope we can develop three types of games at the same time, and jointly conquer Europe through three top games."

Matsudahashi showed a longing look.

She has achieved success in the United States. After coming to a new area this time, she began to think about new success. If you want to succeed here, the game must first adapt to this land. The previous Japanese RPGs are not here. Not popular, even the European and American style role-playing games like Dragon Treasure are not very popular. On the contrary, the gun, car, ball and iron triangle type games that the president often mentions are more popular.

Now that the market research has been determined, the rest is Matsuhashi, hoping that Take Yuxing can also provide help to help the company go further.

All of this is for the sake of the development of the entire company.

She thinks it would be a pity to just give up the European market.

Zhu Yuxing nodded silently, Songqiao was right and reasonable on this point.

Zhu Youxing also thought about developing a football game before.

But it seems that just football games may not necessarily be immediately popular with most players.

The three axes of the gun, car and ball have to be swung out at the same time.

So... develop three games?And it's still the top game of gun and car ball?

Can today's companies find so many people to develop?

This is a rather serious problem.

Don't look at the gun, car and ball game as the third child, but the human resources consumed by the third child are not low at all.

After the gun car ball game becomes more and more mature, it is no longer a simple gameplay, but also the continuous improvement in the authenticity of the gun car ball game.

Let players feel more and more that the type of gun, car and ball in the game is the real world.

It is infinitely close to the real, but beyond the real, which requires very large data support.

And this data changes every year, not static.

Really a very complicated thing.

For example, players in a football game, each different football player has a different personality and playing style.

Of course, in the early days of ball games, players were not particularly picky in this regard, and they were very happy to be able to manipulate their favorite football stars to gallop on the green.

However, if you can try to be as perfect as possible in terms of the football star's playing style and values, it will greatly increase the player's sense of substitution.

And the more detailed the value, the more likely it will become the official reference document of the football league in the end. There have been many football stars who were dissatisfied with their numerical content in the fifa game, and then publicly protested.

(End of this chapter)