Tokyo Video Game Tycoon

Chapter 668 Su Rui Electronics' Headache

667
In the host market, Surui Electronics seems to have given up struggling.

In other words, they are no longer pursuing a certain position in the home machine market.

So they turned to the handheld platform, because Yuxing Electronic Entertainment seems to have no more development plans in this regard recently, just updating some fixed games on time.

Just like this, Suri Electronics believes that it can win more markets in the handheld market.

Therefore, the competition between Suri Electronics and Youxing Electronic Entertainment has become less intense recently.

However, when the trailer of the Titanfall game was announced, Suri Electronics still showed great importance.

This smooth CG image quality can be said to be the benchmark in the industry, which is really amazing.

They have also seen the actual gameplay of the game. According to the feedback they observed on the Internet, there are many players who are looking forward to it.

Hayakawa Ueto also asked his team to find a way to develop similar works, but it was only a little bit like a cat and a tiger, and it was a fool's dream to come up with works of the same quality as Titanfall in a short period of time.

Now a normal large-scale production often takes at least two years to start.

Youxing Electronic Entertainment is a unique pervert. They always produce a top-level large-scale game within two years. Are they detours?

Fortunately, this game is only logged on the home computer platform and the home game console platform of Yuxing Electronic Entertainment.

It still looks good in the handheld market.

However, in this positive environment, there are still some things that make Hayakawa Ukiren a headache.

That is the mobile Internet market that is gradually becoming popular recently.

In the past, handhelds were the entertainment electronic products that most people used for outdoor leisure.

Due to Surui Electronics' strong multi-industry chain development capabilities, their latest handhelds have very rich multimedia functions.

It's just that their push for the mini-disc standard wasn't particularly successful.

In this regard, Youxing Electronic Entertainment is more dominant.

If it is the same performance, Yuxing Electronic Entertainment can conquer players with a smaller size, because the memory card occupies a much smaller position than the standard optical drive of the mini-disc.

This also makes Suri Electronics sometimes wonder if it is going the wrong way.

But that was just suspicion.

Until Mickford released the world's most complete smartphone, this suspicion was slowly becoming a sure thing.

It seems that in the field of handheld entertainment, getting a disc system is really stupid.

A small memory card can store a large amount of content, while an optical disc system takes up a huge amount of space.

In terms of cost, optical discs may be cheaper, but in the mobile field, people prefer to exchange money for a reduction in space and an increase in functionality.

One of the most threatening discussions Suri Electronics has heard lately is a smartphone called the MK1.

Because it's stylish, because it's portable, and because it's versatile.

Games, music, videos, photos, calls, and real-time access to the Internet are the greatest strengths of smartphones.

The handheld may be better in terms of game screen performance and performance, but how many people really love games?
More people still prefer entertainment products with more functions.

And calling is a function that everyone needs, and that's the main thing.

Multi-functional entertainment products are gradually eroding the handheld market, which makes Suri Electronics more vigilant, so they will develop more functions for handhelds, and have plans to directly cut off the disc system that looks a bit tasteless, while adding more features. many entertainment functions.

But this has not slowed the expansion and erosion of smartphones.

Of course, this is just a headache for Hayakawa Zhiren, while Zhu Yuxing continues to promote the new console step by step.

After the announcement of the first wave of finished Titanfall trailers, the popularity of Internet topics jumped to a high level.

The marketing and publicity department of Youxing Electronic Entertainment naturally began to pursue the victory, and used every possible means to increase the publicity.

According to their survey, Titanfall is the most discussed game on the Internet in the history of Yuxing Electronic Entertainment.

According to such speculation, Titanfall may break through the various sales records of Yuxing Electronic Entertainment.

For example, the first week of sales records.

This has been firmly controlled by Mario. The highest one is Mario Galaxy, which quickly exceeded 500 million sales after the game console was released.

This is not simply a round of game promotion, but more of a hope that game sales can once again break through their own records and reach a new peak.

But it must be very difficult, but if it is not difficult, it is really not challenging, and it makes people unable to lift their spirits.

In the three major sales battlefields of America, Asia, and Europe, Titanfall's promotional materials are almost promoted on the highest scale.

From the most simple and direct push, to the advertisements of major TV stations, the cost of this alone has reached [-] million US dollars, which is really a big deal.

But this amount of money is nothing, as long as the sales can really meet expectations, the publicity costs can be fully earned back.

The most important thing is the progress of game development.

Judging from the current development status, the game has entered the final stage, about 80.00%, and the rest is the overall adjustment of the game and the elimination of bugs. If the cycle is short, it can be done in half a year.

If it is just half a year, it is also a very suitable publicity rhythm, which can cooperate with various media.

So Zhu Yuxing directly set the release date of Titanfall.

Early 2007.

And before Christmas at the end of 2006, the game's demo demo was officially released.

The demo demo will include a full training level, as well as a multiplayer battleground online game that offers multiplayer play.

Not only is Titanfall impressive in its storytelling, its online mode is equally enduring.

Zhu Youxing believes that if it is operated properly, the multiplayer mode of Titanfall may become a new competitive event. It just so happens that the recent e-sports is worrying about the lack of more competitive events, especially the No.1 shooting game. A World War II online battle game developed by Counter-Strike and Brown Entertainment. Players have too few choices. Many future sci-fi style No.1 shooting online games can be said to be just right.

After Yuxing Electronic Entertainment announced the release rhythm of the next Titanfall, players became even more excited.

There were only a few months to wait for a news, but recently there have been more and more actions in the fall of the Titans, which is also a very good signal, which means that the game may be about to be released.

And most importantly, we can finally have a demo demo!
So, is it possible to drive the Titan mech inside?

(End of this chapter)