Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 84 The other side? Who is this?
If MIUI caused a stir in the domestic mobile phone system circle.

The emergence of Tuan123 and Tuanjian.com has created a huge wave in the current O2O group buying market and accelerated the development of China's group buying market.

Since Tuan123 became popular, team-building websites have gradually entered the field of vision of netizens, especially small and medium-sized enterprises that want to enter the O2O market.

Considering the cost-effectiveness, the emergence of team-building websites just meets the pain points of these companies and is very popular. After all, it is free.

Moreover, it is easy to get started and operate. The website can be launched after a few days of tinkering. Then these people found that many twin brothers appeared on the market, and they were lost in the crowd when the number increased.

These companies have resources and funds. Although they are not as strong as those large capital institutions, they all have a certain influence in the local area.

These business owners are not happy about this. They think they are using the same things as me. Then they let their hired technicians buy things in the mall of Tuanjian.com, buying the most expensive ones and then make some changes to them.

By the end of May, according to statistics from relevant professional media, as many as 5 new group buying websites were established in just one month, which is the total number of the previous four months.

Currently, the number of group buying websites in China has exceeded 500 and is moving towards the thousand-group mark.

According to relevant experts, China's group buying market is expected to officially usher in a war of thousands of groups in the next one to two months, which is several months earlier than they originally expected.

As media reports delved deeper, many netizens discovered that most of these newly launched group buying websites were relatively small in scale. Basically, the group buying information only covered one or two pages, and they were put online as soon as the homepage was filled. They were simply incomparable to those top websites.

Moreover, the overall layout styles of these new sites are basically the same and very similar.

Among them, several group buying websites have emerged, with excellent overall appearance and quality, and have emerged as a dark horse. Among them, "Wuyou Group Buying Network" and "Tuantuan Network" are the most representative.

After all, you get what you pay for. These websites bought those legendary themes from Tuanjian.com. Even Wuyoutuangou.com spent 66 yuan to win the limited theme "Dunhuang Flying Apsaras" which was only sold in one set on Tuanjian.com through auction.

After changing the theme, the effect was immediate. At first glance, it looked high-end and classy. At least on the surface, 51group.com was no less than the top group buying websites.
There are no major problems at the website level. The remaining issues are server performance, group purchase content, product quality, discount strength, and other issues.

And it’s not just the Tuanjian Online Mall that’s being auctioned.

On the last weekend of May, various group buying websites were also engaged in fierce bidding in a backend ranking bidding system of Tuan5.

As a leader in group buying navigation as described by the media, Tuan123 has become a weather vane for group buying, and is even more authoritative than the group buying rankings listed by Baidu.

This is thanks to the newly launched hot list function on Sina Weibo. As one of the first people to try it out, various hot events were focused on and magnified as soon as the hot list function was launched, which attracted the attention of countless netizens. After all, it is human nature to eat melons.

And the group 123 that became extremely popular a while ago has for some reason become the favorite child of Sina Weibo's publicity matrix. It has been widely publicized and promoted, and has enjoyed great popularity for a while.

With traffic comes the right to speak. Judging from the current traffic, Tuan123 has exceeded the total traffic of some leading group buying sites, and is far ahead of the rest.

After all, the traffic of Tuan123 is specifically focused on group buying navigation, while Baidu is a global search after all. The positioning is different, and the professionalism is also different.

Lashou, Meituan and 24quan, the top three transactions in the popular ranking of Tuan123, have already tasted the sweetness, with their traffic increasing by at least 20% compared with the same period last month.

Where there are beneficiaries, there are victims, and that is WoWotuan. As the current leader, WoWotuan has expanded to 150 cities across the country, leaving the other companies behind, but its website traffic is only in a stalemate with that of several other competitors.

After investigation, they found that WoWotuan was at the end of the first page and the beginning of the second page in the popularity ranking of Tuan123, which was very far behind.

This made the business manager who had previously contacted Bi'an maliciously speculate that he must have been manually demoted by the other party using despicable means. But now the situation is stronger than people, and the manager quickly reported the situation to Wowotuan boss Ouyang Jiyan, and then he was appointed with unlimited firing rights, and he must take the top spot in the subsequent ranking of Tuan123.

In this fierce round of anonymous bidding competition, WoWotuan, relying on its deep pockets and unbridled crazy spending, spent 100 million yuan, surpassing Lashou.com's 99 yuan, and won the TOP6 ranking in the first week of June.

Following closely behind are other group buying websites such as Lashou and 24quan, while Meituan is gradually moving away and ranking sixth.

In addition to the group buying websites that participated in the bidding, the spectators also attracted many media. They were like sharks smelling blood and moved at the first sign of trouble.

There were fewer hot news in the past, and they were nothing more than the same old news about who had raised hundreds of millions of dollars. Netizens had seen so many billions of dollars and were tired of it.

At this moment, Tuan123 and Tuanjian.com have become the new hotspots and synonyms for traffic. If any media outlet mentions this term, it means the number of clicks.

So no matter whether there is content or not, just take advantage of it and make the title as exaggerated as possible.

"Group buying navigation dark horse turns into a terrifying monetization, earning tens of millions per month!"

Baidu: Who Moved My Cheese?

"Group 123 has been updated with comments, collections, and aggregated searches. There is always one suitable for you"

Among them, a report from China Economic Observer did not follow the trend and stood out from the crowd by discussing the issue from another unique perspective, which is somewhat similar to Tuan Tuan 123.

"Who is the Other Shore Studio?"

“.The above is the overall situation of the current one-click website building Tuanjian.com and group buying navigation Tuan123, which are popular in the entire group buying market.

It just so happens that the team behind these two websites is the same, as indicated at the bottom of the website: Bi'an Studio.

Our reporter tried repeatedly to communicate with him but received no response.

We inquired about company information with similar names to "Bia'an" from relevant departments and found that there were decoration companies and food companies named "Bia'an". We learned that there are currently no relevant companies engaged in the Internet industry on the market.

According to the analysis of relevant technical experts, this studio named Bi'an is likely to be backed by a professional technical team of dozens of people, including a leader with excellent vision and foresight, extremely excellent products, experienced R&D and operations, and a high-performance server cluster.

Moreover, after careful analysis and interviews with people from the website team who had contact with them, some patterns were discovered.

That is, all communication and contact time periods are after 7 pm, or on the two days of the weekend, and the update time node is also on the weekend, which is very unusual.

Therefore, we have reason to speculate that the Bi'an Studio may be a "cyber mercenary army" composed of senior elites from various positions in major Internet companies, and they use their spare time to create an excellent Internet product.

Because only in this way can we reasonably explain the integrated coordination of products, technology, operations, promotion, resources, etc.

So who exactly is "The Other Shore"? Which companies and people are they from?

This newspaper will continue to follow up on the report, please continue to pay attention to it."

(End of this chapter)