Huayu 1992, my entertainment era

Chapter 22 Tape Release
That night, Zhou Ziheng and Chen Xiaoqi went to Butong 100 together.

He didn't see the singers who are currently performing at Butong and became famous in later generations.

However, his relationship with Wang Defa came to an end thanks to Chen Kai's mediation.

The two of them had a drink in the Butong KTV, and then he naturally left the Friendship Salon.

Then the next day, Zhou Ziheng rented a house in Yuexiu District with the help of Chen Xiaoqi, and then waited for the release of the tape "Wandering Song".

Recently, due to the surge in radio requests for "Wandering Song", a large number of fans have been asking when the tape will be released when they request it.

On the Pacific side, manufacturers have sped up printing and distribution.

On August 25th, Pacific officially notified Zhou Ziheng.

The release date for his tape is set for the 28th.

At the same time, Zhou Ziheng was also told the selling price of this tape.

The retail price is 9.9 yuan, and the wholesale price is 6 yuan per piece.

The wholesale price is six yuan.

Although it's not as good as the imported versions from Hong Kong and Taiwan, which cost more than ten yuan, it's still pretty good among mainland singers.

And it is very profitable for Pacific and Zhou Ziheng.

Zhou Ziheng calculated it himself.

His tape costs one dollar and fifty cents per copy.

Well, this is what Pacific told Zhou Ziheng. In fact, Pacific has its own factory for production. Zhou Ziheng estimated that the cost of producing one would not exceed 70 cents at most.

But there was no way, because Pacific was a big company! He said the cost was what it was, and Zhou Ziheng had no room to refute it.

Therefore, the wholesale profit of the tape "Wandering Song" is currently RMB 4.50 per tape.

Of course, publicity and various promotional expenses must also be deducted.

The number given on the Pacific side is 500,000.

Zhou Ziheng didn’t know whether it was true or not.

This is what it’s like working with a big company. You have no way of finding out the exact amount of the promotion and marketing costs, and even if you do find out, there’s nothing you can do about it.

For example, if you ask a radio station to promote your product, the promotion fee for each radio station is different. When it is high, they can charge several thousand or even tens of thousands for a day. As long as you have the invoice, you can do nothing about it.

And the invoice...

I understand everything I understand.

In general, if the sales of Zhou Ziheng's tape are less than 100,000 copies.

Then he basically gets no money.

If the number exceeds 100,000, Zhou Ziheng will get 90 cents from the profit of 4.5 yuan per tape for the subsequent copies.

How much Zhou Ziheng can actually earn depends on the specific sales volume.

……

August 28th.

A very ordinary day.

The only unusual thing might be the rare dark clouds over Guangzhou today, which seemed to indicate a heavy rain was about to fall.

Zhou Ziheng got up early in the morning and headed straight to Tao Street.

There are many places in Guangzhou where you can buy tapes.

Cassettes were sold at newsstands, bookstores and even some street stalls.

However, if you want to find out how well a tape sells, it's best to go to Tao Street.

Tao Street was originally a second-hand goods market in the 1980s. After entering the 1990s, it was developed into a market for new and used audio-visual products.

Even though this place is full of small vendors, the goods sold there are quite diverse.

Especially tapes, laser discs and vinyl.

There are only things you don’t know about domestic and foreign products. As long as you know them, you can probably find them in this place.

At the same time, although the vendors here may seem inconspicuous, they are all very powerful.

The record from Hong Kong was just released yesterday. It hasn't even been introduced to the mainland yet, but people here have already started selling it.

Regardless of the source, this place is definitely a treasure trove for music enthusiasts who like to listen to tapes and vinyl records.

Therefore, this place gathers a large number of music lovers from Guangzhou every day.

They hunt for old records and discover new tapes here.

You can find out whether a record is popular in Guangzhou by coming here.

“Don’t ask me how many people I have loved in my life”

“You don’t understand how deeply I’m hurt.”

"It is always cruel to open the wound"

As soon as you enter Tao Street, you can hear the sound of "Thank You For Your Love", which was just released last month by Andy Lau and is also his last album under PolyGram's Polygram.

If Hong Kong and Taiwan singers are extremely popular in Guangzhou, then the Four Heavenly Kings are the leaders among them.

Then Andy Lau is the most popular.

There's no way, this guy's movie "A Moment of Romance" has brought him such a huge blessing.

Whether in Hong Kong, Taiwan, South Korea, or the mainland.

This movie has attracted countless young boys and girls.

The scene where Andy Lau rode a motorcycle with Jacklyn Wu became not only the fantasy of the girls, but also the romance in the hearts of the boys.

Because of this movie, the motorcycle in the movie has become the most coveted thing for men of this era.

Of course, this movie was not released in mainland China.

But the videotape does!

There are still many places to rent videotapes in Guangzhou.

"The rainy season when I was seventeen"

“We have common aspirations”

“We hugged each other tightly”

……

"Andy Lau's "Thank You For Your Love" is the only one in Guangzhou that has it. Don't miss it if you pass by."

"Aaron Kwok's most handsome album, the price is not high, only seventeen dollars, seventeen dollars you can take this album home."

"Vinyl records, from Hong Kong and Taiwan, Europe and America, Japan, whatever you know, I have them all, come and have a look."

Each different stall is playing different music songs.

There are Andy Lau, Aaron Kwok, Jacky Cheung, Wakin Chau, and Jimmy Lin, who made his debut this year and became very popular in Asia.

The mixture of various songs and hawking sounds creates a lively market.

Zhou Ziheng scanned each stall as he walked.

After walking past several stalls, he finally saw his target.

It was a rare music and video store with both a storefront and a large interior space.

At this moment, a customer came out with a tape. He was sharp-eyed and recognized at a glance that it was his "Wandering Song".

Seeing this, he walked straight into the store.

There weren't many customers inside, but there were quite a few, about three or four, all looking for and choosing their favorite tapes on the shelves.

One of them, a man with dark skin, a pager on his waist and waxed hair, was checking out.

Zhou Ziheng glanced at his hand.

Wow, five or six.

Moreover, they are all "Wandering Songs".

"Buying so many of the same thing, can you listen to it all?" The boss seemed a little surprised and couldn't help asking.

"It's not just for me. I only have one. The others were bought for my friends."

The man spoke up.

"Do you all like this tape?" the boss asked after a moment of hesitation.

“Of course, boss, don’t you know this tape is very popular on the radio?

A lot of people I know love this tape.”

The man explained.

"I understand!"

The boss nodded.

Zhou Ziheng noticed that after the man left, the boss hesitated for a moment, picked up the store's landline and made a call.

"Pacific Audio and Video? I'm from No. 133 Tao Street [Old Brand Audio and Video]. Could you please send me fifty... one hundred copies of "Wandering Song"?"

Zhou Ziheng found his tape on the shelf.

With just one glance, he understood why his boss called Pacific Audio and Video to ask them to deliver the goods again.

There are too few goods.

On the entire shelf, there was only a small space originally occupied by "Wandering Song", and several copies in the middle were taken away directly.

There are less than ten tickets left on the shelf. I took one, and then the other two customers in the store took one each, so there are only six tickets left.

At this time, someone else came into the store.

There were more than one person coming, four in total, all wearing construction safety helmets.

As soon as these people came in, they shouted, "Boss, give me four copies of 'Wandering Songs'."

(End of this chapter)