Huayu 1992, my entertainment era

Chapter 23: Worries about New Era Audio and Video
"I've waited so long, and now I can finally buy this tape. It's not fun to sit in front of the radio every day and listen to it. This time I buy the tape, I must listen to it several times."

"Indeed, it is more comfortable to listen to tapes!"

Several men dressed as workers came in and talked.

Hearing their words, Zhou Ziheng couldn't help but smile.

The tape was just released today, but people are already coming to buy it, which is definitely a good thing.

As long as the subsequent promotion continues, the sales of this tape will definitely not be low.

Zhou Ziheng didn't stay in the store any longer. He paid, took the tape he had chosen, and left quickly.

Next, he visited several shops on Tao Street.

Some stores have tapes of "Wandering Songs", while others don't.

And from what he observed himself.

The sales of this tape are still very good.

He went into several stores that sold "Wandering Songs" and saw people buying the tape.

From a newcomer's perspective, it was a remarkable thing that on the first day the tape was released, customers could be frequently seen buying this record in stores.

Just when Zhou Ziheng was checking the sales of his tapes on Tao Street.

New Age Records.

General Manager's Office.

The tape recorder is turning and singing is coming out of the tape.

"Rocking the Wupeng Boat"

"Good luck with the flow"

"On your eighteen-year-old face"

……

The song "Jiujiu Nv'erhong" was quickly played.

Snapped!
A hand pressed on the recorder and turned it off.

"What do you think?"

There were three people sitting in the office.

The man who turned off the recorder was thin and dressed in a suit. He spoke in an authoritative manner without getting angry. It was obvious that he had been a leader for a long time.

And this is indeed the case.

This person is none other than Li Qiang, the general manager of New Era, who made New Era bigger and stronger with the help of 180,000 yuan and became the largest record company in mainland China.

The two people opposite him were his two generals Wu Songjin and Xu Jianqiang.

These two people, one writes lyrics and the other composes music. They are two signature creators of the new era and also the two major producers of the new era.

“It’s a very good tape. Almost all the songs in it are very popular.”

Wu Songjin spoke first.

Following closely, Xu Jianqiang also spoke up: "The most amazing thing is that all the songs on the tape were written and composed by one person, and the singing is also quite good. This Zhou Ziheng is amazing."

Li Qiang's expression turned somewhat gloomy as the two people spoke.

"Do you think this tape will affect Yang Yuying's tape?"

Li Qiang was really depressed.

Since the copyright law was officially promulgated, singing covers of songs for free has become a thing of the past.

The new era has been seeking new ways out.

After discussion at the company, they decided to follow the example of Hong Kong and Taiwan and package and promote their singers.

He has already decided on the candidates.

One is Yang Yuying, who released her first cover album in 90, which sold copies, and her first original album last year, which sold copies.

The other is Mao Lin, who has become somewhat famous in Guangdong Province in recent years for his song-covering skills.

New Era plans to launch both of them into the market this year and make them the first generation of idol singers in the mainland.

Everything was going according to plan.

Yang Yuying's first album has been produced and the release date has been determined. The date is set for September 2nd.

But unfortunately, an accident happened.

Pacific Records, which had been quiet among the major record companies in the past two years, suddenly launched a new artist.

Without New Era's knowledge, the album "Wandering Song" was promoted on the radio and received a lot of attention.

Li Qiang is not a fool. Judging from the attention from the radio station and the fact that even the two major creators in the company think this tape is good, he has already realized that this tape might become a hit.

And if this tape explodes.

That would not be a good thing for the new era.

Because Yang Yuying's tape "The Wind is Full of Love and the Water is Full of Smiles" is about to be released.

If we are not careful, the sales of this New Era tape will be impacted by "Wandering Song".

"meeting!"

Wu Songjin spoke up, and he was a little serious, "Yangcheng has limited promotional resources. If the sales and reputation of "Wandering Song" are good, I'm afraid the media will save the report for it."

Records are actually like movies.

Winner takes all is a commonality.

If two records collide with each other, the record with better sales and reputation will have a greater advantage.

First, the audience.

The mainland was not wealthy at that time, and everyone had little spare money. It was normal to buy a cassette a month. Those with poorer conditions did not even buy one, or only one or two cassettes a year.

Therefore, when the remaining money is only enough to buy one tape, most people will obviously buy the tape with the best sales and the best reputation.

In this way, small amounts will add up to a lot, and the records with better reputation and sales will naturally have an increasingly greater advantage.

The second is media resources.

Radio, television and newspaper headlines are limited throughout Guangzhou.

If two records are released at the same time, there is no doubt that the one with better reputation and sales, or the one with more famous singers, will naturally get more exposure.

The strong get stronger.

This is an eternal truth.

For this reason, when record companies are planning their albums, they try their best to avoid having their singers collide with big-name singers from other record companies.

And now, the situation that New Era is facing is that Zhou Ziheng's "Wandering Song" was first played on the radio and gained very good reputation.

Both the media and the audience loved this album.

In this case, if "The Wind is Full of Love, The Water is Full of Smiles" is not handled well, the sales of "The Wind is Full of Love, The Water is Full of Smiles" will be coldly received after its release because the media and the audience prefer "Wandering Song".

"What do you think we should do?" Li Qiang might have had an idea in his mind, but he still asked the two of them.

Xu Jianqiang glanced at Wu Songjin opposite him, hesitated for a moment and said:
"How about postponing the publication date of "The Wind is Full of Love, the Water is Full of Smiles"?"

As soon as he finished speaking, Li Qiang immediately shook his head and refused:
"No! The winter order fair is coming soon. If we postpone it and fail to make achievements in the Guangdong market, the orderers from other provinces will lose confidence at the order fair and will not dare to place large orders.

As for waiting for next year’s spring order fair, this is also not advisable, as there are too many unexpected events.”

Hearing this, Wu Songjin and Yang Jianqiang fell silent.

After a while, Wu Songjin spoke: "Then we can only fight head-on.

Send the tape to the radio station today and contact the media to increase publicity.

And the album release date will be moved forward to coincide with "Wandering Song".

It just so happens that "Wandering Song" has just been released and its sales have not yet started to pick up, so we still have a great chance to suppress it.

If we wait until its sales take off, our chances will be slim.”

“That’s what I thought, just go with it.

What is the best original album in the mainland?

"The Wind is Full of Love and the Water is Full of Smiles" is not inferior to it. "

Li Qiang said while clenching his fist.

(End of this chapter)