What's wrong with me being a rich man?

Chapter 145 If you don’t accept it, do it
There were three consecutive missing guests in the recording of "If You Are the One". The producer needs to rack his brains to find suitable candidates, but it is not a big deal and Yu Xing doesn't think it is a big deal.

As for Bi Sheng, who was poured a bucket of cold water, he also didn't care whether the program was recorded or not.

He hurried back to the hotel and immediately chatted with his colleagues until the evening. Then he tossed and turned in bed, unable to fall asleep.

After a while of drowsiness, Bi Sheng suddenly woke up and saw that it was already bright. After thinking for a while, he drank a cup of coffee and went straight to Bai Xiaosheng's headquarters.

When Yu Xing saw Bi Sheng had two deep dark circles under his eyes, he knew that this man really took what he said seriously.

"Boss Bi, you're here too early. Are you coming to work here? I have a morning meeting. Why don't you come along?"

Bi Sheng shook his head: "You drive your car, I'll take a look at your office."

Yu Xing led this person to the president's office and set a password for the computer first. After all, there were a lot of things in it.

Bi Sheng didn't think too much about it. He just looked at the lawyer's letter and degree certificate on the wall of the office. Then he said in surprise: "You really glued it back together? I thought you were joking."

Yu Xing said as a matter of course: "Why would I lie to you? I'm telling the truth. I just think it's very memorable."

Bi Sheng was amazed, and when he thought about the vertical segmentation attributes that Yu Xing mentioned yesterday, he felt that Bai Xiaosheng was indeed a rare talent.

Yu Xing invited Bi Sheng to attend the meeting again, but Bi Sheng just took a book from his desk and waited for a while to communicate.

After Yu Xing finished the meeting, he walked into the president's office and found helplessly that Bi Sheng had fallen asleep on the sofa.

Yu Xing reached out and sniffed the man's breath, then observed for a few seconds. He felt that the man was indeed just sleepy, so he temporarily changed his working position.

Bi Sheng slept soundly and had a little dream. In the dream, he was ringing the bell at Nasdaq. But just as he was about to do it, the brokerage firm next to him shouted, "Time for dinner."

Yu Xing stretched out his hand and knocked on the table, waking up the founder of Letao.com who had come to his office to sleep.

Bi Sheng woke up leisurely and was stunned for a long time before he realized what was going on.

He said with some complaint: "Hey, Mr. Yu, you interrupted my beautiful dream. I want to ring the bell for the listing on Nasdaq."

Yu Xing laughed in silence: "Really? It seems I shouldn't have said those words yesterday."

The vertical e-commerce we talked about yesterday shattered the beautiful dream that Bi Sheng had designed for LeTao.com.

Bi Sheng sighed and felt hungry, but after a few hours of sleep, he felt much better.

He apologized, "Mr. Yu, I was presumptuous to come here today. I wanted to treat you to a meal at noon. Alas, it's not that you shouldn't have said that yesterday. You said it very well yesterday, but it made me eat poorly and sleep poorly."

Yu Xing smiled slightly: "Boss Bi, I was just talking nonsense, you don't have to take it too seriously, the company still needs to be done, not just talked about."

Bi Sheng shook his head seriously, and after a few seconds of hesitation, he said earnestly, "Mr. Yu, I couldn't sleep last night, so I looked at your website and saw the edited manuscript of your speech at the Internet Conference last year. You said it very well."

He sighed: "No wonder you had that perspective on TV yesterday, and no wonder you said vertical e-commerce is just drawing a circle and then declaring your own victory."

Yu Xing blinked and suggested, "Let's go downstairs and eat while we chat?"

Bi Sheng agreed and followed Mr. Yu into...Shaxian snacks.

He took a sip of the black chicken soup, hmm...

Startup companies do need to pay attention to their budgets, and Yu Xing's approach is very normal.

Bi Sheng brought up the topic again, and even repeated Yu Xing's original words yesterday: "You said yesterday, 'Drawing a circle like this, and then announcing the self-victory of vertical segmentation, will eventually be drowned by the development of giants.' After thinking about it, it seems that LeTao's strategic design is indeed not feasible."

Yu Xing asked a question: "What is the current gross profit of LeTao.com's products?"

"We are going to fully transform into selling shoes this year. This depends on the volume, but the results of our tests are not bad. We are optimistic that it will be around 20%." Bi Sheng revealed the profit and continued, "It is difficult for big brands to share more profits with us. We have actually taken this into consideration."

"So, to address this problem, we plan to use the chicken to lay the egg, first use the shoes of big brands recognized by consumers to expand the scale, build brand awareness of the website, and then create our own shoe brand."

"In this way, our gross profit will be significantly improved, estimated to be 30%."

Bi Sheng paused and added: "Of course, this is a hypothesis under an unchanged competitive environment. We have indeed drawn a vertical e-commerce circle for ourselves."

Can the gross profit margin reach 30%?
Maybe.

Can 30% gross profit cover operating costs?
It's still difficult.

Can this 30% gross profit margin be maintained?
It is also very difficult.

Using scale can lower operating costs, but there is still a bottom line for operating costs, and the vertical e-commerce circle must be viewed in the overall market. The giants cannot miss out on this profit.

Bi Sheng asked himself why it was so difficult to solve these problems.

He can brag about the gross profit of his own shoe brand, he can brag about his efforts in warehousing and logistics, he can also brag about occupying the minds of users, but those bragging cannot bring confidence when facing himself.

Once the perspective is opened, you can no longer cover your eyes and pass by.

Yu Xing listened to this "borrowing chickens to lay eggs" design and thought silently in his heart. After a while, he said: "If the company doesn't make money, it doesn't mean you won't make money."

If a company makes a loss, it is the company’s business. Entrepreneurs can make money and sell themselves off after the business becomes big enough.

Bi Sheng nodded, but then shook his head: "In that case, why should I leave Baidu, and why should I give up investment to do this."

He used to be the assistant to the general manager of Baidu. After leaving, he became an angel investor and has become financially independent.

Yu Xing sighed: "You guys..."

He lowered his head and ate a few mouthfuls of rice, organizing his words.

Bi Sheng said at this time: "Mr. Yu, I heard you say yesterday that vertical segmentation is not the segmentation of product categories, but the segmentation of models. When I heard it, it seemed like a sudden enlightenment, but it was vague and difficult to find the essence of it. I came here today and really hope you can give me some advice."

As a former Baidu executive and financially independent investor, his tone and attitude were very sincere.

"I don't actually have anything bad to say." Yu Xing said with a smile, "But I said it today, don't scold me."

Bi Shengqi said: "Boss Yu, I don't even have time to thank you, how could I scold you?"

"As for the so-called model segmentation, I also think that the practice of a vertical e-commerce company is a good direction." Yu Xing did not hide it, and it did not conflict with his own business. "It is Vipshop, which was established last year. I wonder if Mr. Bi knows about it?"

Bi Sheng thought for a moment and asked, "Is it the one in Yangcheng?"

Yu Xing nodded slightly: "Yes, it was launched last year, and it offers brand discounts."

Bi Sheng frowned and concentrated.

Yu Xing continued: "In fact, it's like an online version of an outlet mall."

Outlet is an offline shopping mall brand in the United States. It was originally used to deal with factory leftovers, and those products that were out of season, removed from the shelves, and out of stock. Gradually, it became a brand direct sales business on a large scale.

True transmission is just one sentence, false transmission is ten thousand books. Bi Sheng stood up suddenly and murmured, "A Huaxia online version of Outlets?"

"VIPSHOP says it's doing special sales, special sales, special sales. What does special sales mean?" Yu Xing laughed, "It's selling at very low prices. Most consumers are price sensitive, but they subconsciously think that cheap products are not good. Branded tailgating really solves this idea."

Bi Sheng walked a few steps on the spot, sat down again, thought for a while, and suddenly said: "I have an investor named Lei Jun. I called him last night and talked to him for a long time. I also introduced your point of view."

Yu Xing was surprised and asked with interest, "What did he say?"

Bi Sheng said seriously: "Lei Jun agrees very much. He told me to stop doing it."

Yu Xing couldn't help laughing: "What do you think?"

Bi Sheng was still serious: "I don't want to do this anymore."

Yu Xing: “…”

Why does he feel that this person is a bit fierce?
Bi Sheng drank a mouthful of black chicken soup and said, "Even if LeTao.com has developed its own brand of shoes and increased its gross profit, it has only solved some problems tactically and is not enough to reverse the strategic defects. So what else can it do?"

Yu Xing laughed and teased, “Mr. Bi, you are so casual about starting your own business… You started your own project and didn’t know what to sell. Lei Jun asked you to sell toys, so you went to sell them. Then you felt that they were not doing well, so you immediately sold shoes. Now you are recording a show and listening to an unknown person’s empty talk, and you simply don’t want to sell shoes anymore…”

Bi Sheng disagreed: "What you said makes sense. What does it have to do with being famous or not?"

He continued, "I think what you said really makes sense. Vertical e-commerce is not an isolated circle. This is a strategic perspective. Vertical segmentation is not product segmentation but model segmentation. This is also a strategic perspective. In addition, our product gross profit will decrease as competition intensifies. This is a high probability problem."

In other words, taking all these into consideration, even if there is a "borrowing chicken to lay eggs" design, it will not have a decisive impact on the overall situation.

If the strategy is wrong, the tactics will just be a struggle.

Bi Sheng was not joking at all. Before he fell asleep last night, he had the thought "I quit".

Yu Xing said in a low voice: "This strategy, that strategy, if you really believe this, it will be tantamount to starting the project over again. What should I do?"

Bi Sheng sat on a bench at Shaxian Snacks with bated breath, various thoughts flashing through his mind, including his own calculations, discussions from yesterday to today, and suggestions from investors.

Finally, he exhaled: "Then push!"

Yu Xing: “?”

He couldn't help but ask, "Are you a tiger?"

Bi Sheng inhaled and exhaled, and said seriously: "I think you are right. In this case, we can either withdraw or change. We can't continue to follow the old path. I don't want to withdraw, so I can only change."

"What I mean is, have you always been so hasty in making decisions?" Yu Xing really didn't know whether to laugh or cry.

Bi Sheng elaborated on his thoughts: "The worsening competition environment is inevitable for development, but it is definitely relatively relaxed in the past two years. They all need to continue to climb on their respective tracks. Now is the opportunity to build an online outlet in China."

The outlet is successful, so can we succeed if we do it again using the Internet?
At the very least, this strategy is worth trying.

Bi Sheng smiled and said, "That's exactly how I make decisions. I do it if I think it makes sense."

"You thought Lei Jun's words made sense, so you sold toys, but the reality proved that what he said at that time didn't make much sense." Yu Xing was still surprised at this man's decisiveness/carelessness.

"Yes, I thought he was right then." Bi Sheng said seriously, "Now I also think you are right now."

Yu Xing pondered, 'He has said what he believes in every stage of his life, so what do you want him to do?' Right.

He thought about it and suggested: "Mr. Luo, you can do it. You can go and check out Vipshop. They are also doing this. Let's see if there are any experiences or lessons."

Bi Sheng corrected him, "It's Mr. Bi, I'm Bi Sheng, not Luo Sheng. Hey, Mr. Yu, although this is the third time we've met, you can't be too embarrassed to even remember my name, right?"

Yu Xing smiled and said, “Yeah, you know it was the third time we met, and then it was so hasty… Besides, someone in the country is already doing this.”

Bi Sheng said nonchalantly: "So what? It's not Taobao. If I can't beat Taobao, how can I beat it?"

Yu Xing gave a thumbs up and said, "Okay, life and death don't matter. Just do it if you don't agree."

For a moment, Bi Sheng felt that Mr. Yu was mocking him, but decided to take it as a compliment.

He finished drinking the black chicken soup and put the can on the table: "Not bad, if you don't agree, do it!"

Bi Sheng looked at Yu Xing in front of him with a sharp gaze and invited him, "Mr. Yu, I sincerely invite you to come, let's do this together!"

Yu Xing: “…”

He declined, saying, "I have my own career."

"Mr. Yu, your website is interesting, but can it compare to the success of e-commerce?" Bi Sheng persuaded, "Don't you agree with what you said? The strategy is correct. Let's find money together, and then we can go down the road of vertical e-commerce."

Yu Xing looked at the man in front of him and rubbed his face: "Boss Bi, my recruitment business has not yet started. If it really starts, it may not be determined by who has the higher value."

Vipshop is indeed a wonder in the e-commerce field, but its wonder is that it survived hell. The company's market value is estimated to be no more than that of Boss Direct, as they are in different tracks.

He thought for a moment and then said, "Mr. Bi, you should give it a try first. I have a friend who is an investor. If you can really make it work, we can invest in you."

Bi Sheng said decisively: "Okay!"

He stood up and went upstairs to talk again.

Yu Xing waved his hand and had more to say: "Mr. Bi, our website is going to incubate an internal project in the near future. We plan to crawl the prices of similar products on different e-commerce websites and make a comparison for consumers."

Bi Sheng stared at the young man in front of him in a daze, and after a while he blurted out a word: "Ah?"

He said in confusion: "What are you trying to do? You, you... won't you cause a fight between the e-commerce websites?"

"It's fun to fight, and besides, I'm doing good for consumers." Yu Xing saw Bi Sheng's face change and reminded him, "You don't want to scold me, do you? You didn't even have time to thank me before."

Bi Sheng's expression changed several times: "You, me, I..."

Yu Xing asked, "Mr. Bi, are you still coming upstairs to chat?"

Bi Sheng was silent for a while, then said in a muffled voice: "No, I'm going back. I want to transform. I probably need to go back and talk to investors about this."

"If President Lei asks you to withdraw, just kill him." Yu Xing said seriously.

Bi Sheng nodded: "I will definitely make a name for myself. I will never retreat. No matter who comes, I will kill whoever comes."

This time when he goes back, he will not only have to face investors, but also many colleagues in the company. Even Luo Sheng feels a bit of a headache when he thinks about it.

but……

I will never retreat, whoever comes will be attacked!
(End of this chapter)