What's wrong with me being a rich man?

Chapter 146 New Strategy
Bi Sheng had another good sleep in Shanghai, and then rushed back to Beijing the next day to hold a company meeting to discuss the overall shift of the business.

As soon as he started the meeting, all the participants looked at each other in confusion.

Why does the boss have to change his route after going to Shanghai?
Can this business be changed at will?

Uh, okay, I did say before that I would change it.

But this time...

"Boss Bi, haven't we discussed this? We can't do multiple categories. We need to be small and beautiful or small and refined, otherwise we will have to face monsters like Taobao head-on." Vice President Zheng Zeyu hesitated, "For comprehensive products like this, JD.com is also very strong this year. Although Dangdang is mainly engaged in books, it will definitely expand into all categories. They are much larger in size."

Vertical e-commerce, vertical e-commerce, the meaning of vertical is to avoid comprehensive platforms in order to increase the chances of winning.

This is something that LeTao has been discussing from last year to this year.

"No, our original idea of ​​doing vertical e-commerce will eventually lead to a dead end. No matter how fast we run, it will only be temporary." Bi Sheng thought about it again and again in the hotel yesterday. The more he thought about it, the more he felt that the new idea was right. "We now have to use a brand new strategy to fit the development and competition of the entire industry."

Bi Sheng introduces a new version of the strategy to everyone.

Using chickens and eggs to build a business can help increase scale, but a vertical model has the potential to get listed and ring the bell.

He spoke eloquently and finally announced his and the company's new goal: "We want to be the online version of China's outlet mall!"

There was silence in the conference room.

Although this is not the first time this has happened, why does the spirit seem a little crazy this time?
An executive secretly sent a text message to Lei Jun, an investor and director of Letao, to inform him of the latest situation.

Lei Jun was shocked and called without waiting for the meeting to end.

Seeing this, Bi Sheng simply ended the meeting and let his colleagues digest the new strategic ideas from Shencheng. Then he informed Lei Jun of his idea of ​​starting over over the phone.

Lei Jun laughed out loud when he heard half of what was said, thinking that the other party was joking.

However, something was wrong when he was the only one laughing on the phone.

"Let's meet and talk." Lei Jun hurriedly ended the call.

In the afternoon, Lei Jun met Bi Sheng who had returned from studying abroad.

The two have known each other for a long time. It was Lei Jun who instigated the emergence of LeTao.com, asking Bi Sheng to learn from the passionate Chen Nian. So, he was extremely confused. Why did everything change so suddenly?

Bi Sheng doesn't mind explaining the new strategy in full again.

"Bi Sheng, are you crazy or serious?" Lei Jun had heard this once the night before. At that time, he felt that the self-encirclement of vertical e-commerce was indeed a very effective judgment, but he did not think that the vertical model would work. As for his friends, he did not hide his words.

Bi Sheng said seriously: "What do you think?"

"Your so-called online outlet... will eventually fail." Lei Jun said his own judgment, "On the one hand, you have to face the pressure from Taobao, and on the other hand, you have to negotiate with brands all over the world. Why would they give you the leftover goods? Just buy them directly on Taobao."

"Some are unwilling to give, and naturally there are others who are willing to give." Bi Sheng thought, "We have to invest in warehousing and logistics to solve some of the warehousing pressure for the brand, so that we can win-win."

Lei Jun said bluntly: "You want to do warehousing again? You will either be choked to death by the goods you can't handle, or be dragged down by the capital chain of warehousing and logistics! I think you are really crazy!"

"Either go crazy or die." Bi Sheng's voice gradually became louder. "I have also talked with Yu Xing. Borrowing chickens to lay eggs is definitely a dead end. Not to mention that the cost cannot be reduced, how long will it take to gain consumer recognition even if I create a brand myself? Five years? Ten years? Should I find a foundry or build my own factory? What technical content does my own brand have? Why should consumers pay for it?"

Lei Jun was a little annoyed. He unbuttoned his shirt and said, "What are you thinking about? How can you compete with Taobao?"

"I don't need to compete with Taobao. I said, I am an outlet!" Bi Sheng emphasized.

"You want to be an outlet store, but Taobao will let you do it safely?" Lei Jun frowned, "You are crazy, you are crazy, calm down."

Bi Sheng said stubbornly: "It is impossible for it to delve into this segmented model. Come on, come on, the ecology is indifferent, what can you do if you don't accept it! Lei Jun, you don't have to stop me, I'm not crazy, I'm making a strategic correction!"

Lei Jun really didn't know how Yu Xing brainwashed Bi Sheng. He thought about it again and again, but still couldn't agree: "No! It's too hasty! I don't agree!"

He is an investor and also a director of the company.

"If you don't agree, just take the money and I'll make up for it myself." Bi Sheng himself is rich. "I switched from selling toys to selling shoes before, and I never heard you say it was hasty. Think about it carefully. This path makes sense."

Lei Jun pursed his lips again and again.

Bi Sheng exhaled and said, "Mr. Lei, don't get excited. Listen."

Lei Jun asked blankly: "What should I listen to?"

Bi Sheng said seriously: "A good strategy will speak for itself."

Lei Jun laughed angrily: "I didn't hear anything!"

Bi Sheng spread his hands: "I heard it, life and death are indifferent..."

Lei Jun frowned, but smiled: "I'm stopping you, so you're going to kill me? You're going to drive the investors away first? This is also what Yu Xing taught you, so you can kill your own people first?"

Bi Sheng was silent for two seconds, and then said quietly: "Whoever has the right strategy is our friend."

"You..." Lei Jun felt sweat on his back from anger, "Okay, give me back the money!"

Bi Sheng nodded without hesitation: "We will go through the procedures tomorrow. Anyway, you invested in Taimei. You want to make shoes so much, so it's the same to let them do it. Yes, it's even better."

Taimei Shoes also received investment from Lei Jun and plans to become a vertical e-commerce company for shoes.

Lei Jun is really optimistic about this direction.

But, it’s a bit hurtful to say this at this moment.

Bi Sheng felt that this was a bit offensive, so he tried to make amends, "That's not what I meant. Anyway, we are currently in internal testing and have not yet fully rolled out. Transforming at this time will minimize losses. I don't agree with your direction. If you force me to do it, I will definitely not be able to do it well."

Lei Jun was silent. Although it has not been launched yet, LeTao.com's actual work has already been carried out around shoes.

He sighed and said, "Forget it, do whatever you want, just leave the money there."

Bi Sheng chuckled and said carelessly: "I told everyone at the meeting that those who are willing to work can stay, and I will never force them. Lei Jun, you don't understand me. I have ideals, so don't stop me."

Lei Jun's face slightly changed. Ever since Kingsoft went public, he had a feeling of boredom and emptiness in his life. But his own emptiness was his own business. It was not worth it to hear other people comment on him like this...

He just said one word: "Okay."

Then, he slammed the door and left. Bi Sheng touched his head, why was he angry again?

Do you still want the money?

Just now I just let myself love however I want, right?

Are you still a director?
Otherwise, invite Yu Xing to be an independent director.

……

“There are all kinds of people in this world.”

Yu Xing made a dinner appointment with Liu Wanying, and inevitably mentioned his own experience with the young man.

Of course, Bi Sheng is definitely not a rookie, but his temperament is very close to this word.

Liu Wanying drank juice and handed her phone to Boss Yu: "Here, look, photos."

Yu Xing took it and looked at it for a moment, then he was surprised: "Did Bi Sheng go to Nasdaq to ring the bell with Li Yanhong?"

The photo shows a group photo of Bi Sheng, Li Yanhong and others.

Liu Wanying smiled and said, "Yes, he is one of the top ten employees of Baidu. He is a senior executive who helped create a giant like Baidu. Do you still think he is a fool now?"

For a moment, it was difficult for Yu Xing to make such a frivolous comment.

However, he recalled Bi Sheng's rash and decisive duality and couldn't help but say: "He is really too hasty in doing things."

"Why not? He really feels that what you said is correct?" Liu Wanying said with a smile, "right?"

Yu Xing said nothing.

Liu Wanying thought for a while and asked, "Do you really think it's right?"

She always felt that there was something joking about it.

Although Bi Sheng seems to be a makeshift team, there are too many similar situations in the world.

After a while, Yu Xing sighed and said, "Yes, I think it is correct."

Liu Wanying was surprised: "Really? Are you kidding me? Or have you convinced yourself?"

"I am very serious. If You Are The One needs both program effects and serious commercial content. I am really serious and interested in discussing this with them. Even if Li Jing calls me to talk, I will talk about what I can judge." Yu Xing shook his head slightly, "It's just that she didn't contact me."

There are two vertical e-commerce companies on the show, Letao and Lefeng.

Yu Xing didn't care whether they chatted or not, he was just recording the show seriously, but after what Bi Sheng of LeTao.com did, he couldn't help but think of another company.

He frowned in thought, reviewed the vertical strategy of the model, and mentioned the investments that Red Falcon could make.

Liu Wanying felt deep down that Bi Sheng's decision was hasty, and she didn't really believe that his company could succeed.

Yu Xing naturally had no reservations with Xiaoying, talking about models, outlets, the most important supply chain building, and the future development trends of the e-commerce industry.

He is really good at chatting now. From last year to this year, he has not only worked on projects himself, but also dealt with investors. He also talked about the industry stage at the Internet conference, demystified all the successful people, and occasionally brought down the emperor, but he was still sharpening the scalpel in his heart.

Liu Wanying needed to think while listening, and since she didn't quite agree with Bi Sheng's carelessness, she gradually couldn't keep up with Yu Xing's thinking.

Yu Xing stopped talking and asked in confusion: "Xiaoying, why do you think so mechanically?"

Liu Wanying looked at Boss Yu in front of her, and a trace of grievance flashed through her heart, but then she took a breath and admitted: "OK, OK, I am not familiar with the e-commerce field, and my involvement is relatively shallow. Since Boss Yu did give a judgment, and Bi Sheng really believes it, then I will visit Vipshop and other brand owners to investigate their inventory and cycle."

"Outlets are indeed very successful. If we apply Internet thinking to this business, logically, investors will agree with it."

"I'm here to investigate and find out what the situation is."

Seeing Xiaoying like this, Yu Xing felt embarrassed: "Hey, Xiaoying, let's just chat among ourselves. Oh, this..."

"We have to do things in a certain way." Liu Wanying shook her head. "We can find out what the various factors of a thing are by conducting multi-faceted research. E-commerce is indeed booming, and I also need to learn more."

Yu Xing thought twice and said, "Xiaoying, if you are like this... I have to admire you."

Liu Wanying said unhappily at this time: "Yes, I am so lucky to be appreciated by you, Dr. Yu."

"Well, it's not possible to be lucky in three lifetimes, but it's enough to be lucky in this lifetime." Yu Xing smiled, "I have a judgment that I haven't discussed with Bi Sheng, but if you communicate with him in the identity of Hong Falcon in the future, you can actually talk about it."

Liu Wanying blinked and said, "I'm all ears."

"E-commerce has been developing faster and faster in recent years. Just look at Taobao's GMV. This is something that everyone expected, but JD's speed is quite surprising, especially since it sells 3C appliances. The brand effect in this area will accelerate after it comes out."

"But after e-commerce develops to a certain stage, how will it go? Upward or downward? That is a question."

"Back to LeTao.com, it wants to follow the path of outlets and help brands clear out leftovers to build up initial website awareness and customer base. But no matter how cost-effective the leftovers are, this part of customers still pays attention to brands."

"In fact, there is a larger silent group going down the drain. If the Internet and mobile Internet can become more popular and the entire network's 'infrastructure' is more comprehensive, this silent group will also enter the scope of e-commerce."

At this moment, Liu Wanying suddenly thought of Dr. Yu’s speech. That stage of Internet development is integrated with the current words, and still seems very self-consistent.

She lowered her head and thought for a while, then said, "You think that's a better direction, but it's not suitable for now? Do you still want Bi Sheng to do that? That sounds very conflicting with what he wants to do now."

Yu Xing laughed and said, "How can I drive a former Baidu executive like that? I just think it's interesting. What I just thought of is that the day before yesterday I told him 'it's tantamount to starting the project from scratch', and his answer to me was 'just push it'."

He shook his head: "I just have a vague idea. If there is a completely new strategy, can he start over and start over again?"

Liu Wanying said, "Hmm," "It seems that I really need to try to invest on behalf of Red Falcon."

She took a few bites of food and suddenly said, "Whether it's up or down, I always feel that companies like Taobao will naturally choose to go up."

Yu Xing didn't comment and took a sip of barley tea. "I can draw a bow like a full moon, look northwest, and shoot the wolf in the sky. Market competition is really an interesting thing. I am willing to provide you with tools for competition and cheer for your ideals."

Liu Wanying knew that Bai Xiaosheng had already started working on a price comparison tool, so she gave him a thumbs up and said, "You're not filling up the tank, you're just pouring gasoline on it! Just watch the sparks from the friction!"

Yu Xing suddenly remembered the conversation he had with the third in command, and said with a smile: "Forgive me, after all, I am just an average person."

(End of this chapter)