What's wrong with me being a rich man?

Chapter 169 The target of public criticism
Dangdang.com was founded in 1999 and is one of the pioneers of the domestic e-commerce market. Its founder Li Guoqing is naturally a well-deserved predecessor.

Of course, he's also a big mouth.

Yu Xing knew this attribute of his, but Li Guoqing had not yet shown it at this moment. What was more widely known was his demeanor as a quasi-big boss. After all, Dangdang.com had not yet gone public.

This month, Dangdang.com started a price war with Joyo.com. It was not actively attacking, but rather was in a defensive position.

Joyo.com was the first to launch the slogan "all best-selling books are half-price", and Dangdang.com responded with "4.9 best-selling books at % off", and the two sides continued the battle over shipping costs from the previous two years.

As a defender, Li Guoqing naturally made some associations and was too lazy to verify them. He felt that the prices at this time were rather malicious. He also heard about some of the actions of the young boss of Bai Xiaosheng, which made him even more dissatisfied with his practice of interfering in the e-commerce market.

Dangdang.com has no intention of launching a price war at this stage. It only wants to further consolidate its market share and hopes to go public next year. However, if it encounters a price war, it can only respond.

The company has calculated the potential losses from this price war, which would result in a loss of at least 15 yuan per day. If it continues for two months during the summer vacation, the loss would be nearly million yuan.

Nearly 10 million...

This is a blatant waste of money!

Li Guoqing has always been very careful with money. He once publicly stated that he was reluctant to issue invoices to users by default because this would increase costs by 40 yuan each year. But even so, Dangdang.com, which has been established for ten years, has not yet made a profit.

Such a person openly criticized Yu Xing, which stirred up some public opinion. However, before it could ferment, the other party who was also ganged up on also spoke out, also criticizing Yu Xing.

Zhao Kairui, deputy general manager of Joyo.com, also accepted an interview with the media and raised similar questions. He believed that there were deviations in the price comparison of products on "price comparison websites". Some books on his website were obviously not published by the same publisher as those on Dangdang.com, but they were compared as the ones with higher prices.

What he meant was that this price comparison website was in collusion with Dangdang.com.

One moment it was said that they accepted bribes from Joyo.com, the next moment it was said that they were colluding with Dangdang.com.

The price comparison website suddenly became unpopular with everyone!
Fortunately, I never planned to be a human being.

Yu Xing was too lazy to respond. He just asked his assistant to verify the official account of "Bijia.com" on Baixiaosheng. She then explained: Price war, price war, how can we fight without comparing prices? Since everyone says that their prices are low, what is there to be afraid of?

The simple explanation did not even mention whether or not to charge money. Users watching the site hardly raised any questions in this regard. They all believed in the reputation of Bai Xiaosheng over the past few days and instead actively pointed out possible algorithm problems on the price comparison website.

Like the accusation made by Joyo.com's vice general manager, his criticism does have substance, and the technical capabilities of price comparison websites do need to be improved.

Regardless of whether he is an old senior or a deputy general manager, the operation of the price comparison website has not been affected in any way, and it still provides users with the latest price data like a workhorse.

Yu Xing thought he could collect two more lawyers' letters and post them on the wall, but he didn't expect anything to happen.

Weibo had not yet appeared, and people had no public channels for communication/arguing except for accepting media interviews, but this time was not far away.

July 7th, another weekend for program recording.

Yu Xing originally planned to let Liu Hao replace him, but he was busy with team building and didn't want to make a public appearance for the time being, so he gave up the plan.

However, there was a small incident on the way to the TV station today.

Yu Xing travels either by subway or electric bike. Today, he was standing on Metro Line 6 with a bag on his back, thinking about Bai Xiaosheng's business while casually pondering the development of vertical e-commerce.

Suddenly, an enthusiastic voice came from the side: "Hey, hey, are you Dr. Yu?"

Yu Xing turned his head and saw a big man with clear eyes, and there seemed to be his companion a little further away.

He was extremely familiar with the group of college students. After all, he had spent a long time with them last year, and even Bai Xiaosheng benefited from their help when he was just starting out.

"My name is Yu Xing, and some people on the Internet do call me that." Yu Xing nodded with a smile.

"Hello, Doctor. Hello, Doctor. I felt like you when I was standing next to you just now. I really like your show." The male student was a little excited. "I just like how you whipped Tang Jun! Got Li Jing away! Arrested Cai Dabiao! And messed up Zhaopin!"

Yu Xing slightly stopped smiling: "Hey, you, you are a black fan, right?"

The male student was still excited: "Ah? Doctor, no, I really like you, I've watched every episode, and what I'm talking about are all the things you did!"

Yu Xing thought for two seconds and found that he really couldn't tell the difference for a moment.

So, he chose to narrate along, laughing and saying, "It was all because of my friends' flattery. They insisted on revealing the flaws. Whether you read martial arts novels or not, they all reveal the flaws. As a result, I was the one who acted stupidly and pointed at the flaws, and it ended up like this."

"Doc, are you going to record a show today? Can we take a photo together?" The older man made a small request.

Yu Xing fulfilled the fan's wish and left his phone number. It was not until he saw him and his companions leaving the subway that he was finally sure that this was indeed a young fan.

Even the words of the fans are so difficult to distinguish, and once they are on the show, the words of the host and BOSS guests are even more likely to sound sarcastic.

There is a delay in the recording and broadcasting of "If You Are the One", but after so many episodes, everyone has basically figured out the rules. In particular, the program crew and the host have grasped a part of the content with high ratings.

Zhang Shaogang would say a few words from time to time.

"Mr. Yu, come on. Mr. Yu is familiar with lawyers' letters. Please express your views on the legal dilemma of this job applicant."

"Mr. Yu just had a disagreement with Dangdang.com and Joyo.com on the price war. Mr. Yu, what do you think of the two bosses next to you using price to attract employees?"

“Some people may not be involved in e-commerce, but they also have great ideas.”

Yu Xing was always teased while sitting in his seat, which made him feel quite amused and helpless.

During the lunch break, I found producer Xu Rongxian to discuss this matter.

"Director Xu, you don't have to always bring the topic to me, right? The mechanism of our program is BOSS and job seekers, I just play a supporting role." Yu Xing said.

"Boss Yu, do you know that you are the most watched boss of our show?" Xu Rongxian said with a smile, "Besides, just like your boss doesn't have much script, the host also lets him do whatever he wants. How can I tell him? Besides, when you talk about the program mechanism, you yourself are one of the strongest points of this program mechanism... If it doesn't work, you can argue with the host, that's fine too."

Yu Xing had nothing to say. It was true... he would meet people he wanted to take photos with on the street.

He thought about it and said, "Okay, if I can find a chance to confront Teacher Zhang, I won't be polite either."

"You're welcome, we like this and so do the audiences." Xu Rongxian is happy to see it happen.

Yu Xing said "hmm", not only considering the host, but also whether he should not be so restrained when dealing with the BOSS guests on the same occasion.

Ever since Biaozi was arrested, he has been somewhat kind to the other guests and has only been fulfilling his recording duties, but overall, it seems that expressing himself is more appropriate.

There were not too many disturbances in the recording in the afternoon. The applicants' surprises were all within the specified range, and most of the BOSSes presented their companies and knowledge as usual. Only the new BOSS guest Chen Hao was a little bit active.

Chen Hao is the founder of Yousheng Education and was “once” a member of If You Are the One. Yu Xing guessed that the reason why he “appears” on this stage again is because his company needs publicity.

His only impression of this person was that his company later went bankrupt and he even sent an open letter for help, hoping to obtain financing from bigwigs such as Ma Dian and Xu Jiayin in order to overcome the difficulties.

Of course, most of the BOSS guests who have appeared on "If You Are the One" did not have a very good entrepreneurial ending. This can be regarded as a small microcosm of entrepreneurship - most die and few survive.

The afternoon recording was coming to an end. Chen Hao, who participated in the recording for the first time today, turned the topic to company management and talked about the Amoeba management theory.

Yu Xing was not interested in this, rolled his eyes, picked up the teacup, and only thought about the only important thing left today, what to eat in the evening?
The host on the stage looked around and accurately read Yu Xing's disapproval. After Chen Hao finished speaking, he promptly cueed the big red boss and asked, "Boss Yu, I see that you hardly participated in the discussion about company management today. Is your company already perfect in this regard?"

Yu Xing spread his hands: "No, I'm from a small company, how dare I say such a thing." Zhang Shaogang smiled and said: "Then what do you think of Mr. Chen's sharing? I saw you drank water frequently just now, so you must have some different opinions."

"Teacher Zhang, you are trying to instigate me." Yu Xingxian pointed this out first, but since he was asked, he really didn't bother to hide his thoughts. "Management theory is of course very theoretical, with this and that, and it has the status certification of a business master, and it sounds particularly glamorous, but, this thing is too confusing and not very interesting."

As a guest sharing his management experience, Chen Hao naturally retorted: "What you said is meaningless. Kazuo Inamori is an internationally recognized business legend. Mr. Yu, I know how you run your company. You must also know that Kazuo Inamori cannot send you a lawyer's letter, but we still need to show some respect!"

"Look, as soon as I opened my mouth, you directly raised the issue to the level of 'whether Kazuo Inamori should send a lawyer's letter'. Who is so boring?" Yu Xing said bluntly, "In my opinion, all the bosses here should be counted as one, and don't talk about management anymore."

Li Shanyou from Ku6.com burst out laughing: "Hey, Mr. Yu, I didn't provoke you. Wasn't it Mr. Chen who was arguing with you?"

Ctrip's vice president Sun Maohua also immediately said: "Mr. Yu, you can't just rely on your youth to be so reckless!"

For a time, calls for condemnation arose and he became the target of public criticism.

"Okay, you have to listen to me." While everyone was denouncing him, Yu Xing took a leisurely drink of water to moisten his throat, and then said, "Take the Amoeba theory that Mr. Chen mentioned today. It was indeed proposed by Kazuo Inamori, but so what? He is a management pioneer. Kyocera, which he founded, was once very glorious, but now it has declined. It's strange. If this theory is so powerful, why doesn't it work? Is it the theory that is powerful or Kazuo Inamori himself?"

"Also, the Six Sigma theory was proposed by someone at Motorola and is also very famous, but so what? It laid off thousands of people last year, and its market share has dropped to less than 7%. Strange, is the theory no longer valid?"

“If a person is awesome, a company is awesome, and the theory they come up with is awesome, their followers will regard it as a treasure, and even their farts will smell good.”

"First, take a look at your own company. The boss is the only one who has the final say. In meetings, everyone is a toady. Internally, departments pass the buck to each other. External publicity is unclear about the situation. Every day, they are afraid that the KPI will be set too high so that employees can get more money. They find ways to make people work overtime and then say that they are not motivated. Let's talk about it. Isn't it interesting to talk about management when your own company is at such a low level?"

Yu Xing spoke frankly, leaving the program crew and the host dumbfounded. Some of the BOSS guests present were angry, while others blushed.

Chen Hao was stunned for a moment, then he stood up in anger and said, "You are making a crooked and outrageous statement!"

"What's the matter? You just came to record one episode, and you don't want to record anymore?" Yu Xing tilted his head, "Just sit down and talk, why do you have to stand up?"

Chen Hao felt that it was indeed inappropriate to stand up, so he suppressed his emotions and sat down, trying to speak calmly: "According to you, we can't talk about management at all? The company doesn't need management?"

"Whatever the size of your staff is, talk about management. If you can be worthy of your customers externally and your employees internally, think about these two points every night before going to bed, and you will be successful in management." Yu Xing disagreed, "Can't you think about this when you have a big company? Don't use the Amoeba method, just look at the PDCA cycle: Plan, Do, Check and Act. It's simple and clear."

Chen Hao sneered: "You don't allow others to talk about theory, but you still talk about it yourself, don't you?"

"I am against those fancy, far-fetched, and flashy things." Yu Xing expressed his position, "As for this plan, do, check, act, this PDCA, it is used for production as lean production, special improvement is six sigma, environmental management is 5S, work groups are QCC, and the route is called process reengineering. It is said that the enterprise is for continuous improvement. Is it interesting? Mr. Chen, is it interesting?"

Chen Hao's expression was obviously confused for a moment, huh?
"Management is nothing more than managing people. You need to grasp the main contradictions and do things accordingly, and you need to be willing to share the money with people." Yu Xing talked a lot, and paused for two seconds to wait for Chen Hao's rebuttal. But when he saw that Chen Hao had stopped talking, he added, "Anyway, this is my personal opinion. I will say this. Don't let me participate in any management discussions in the future. Thank you."

The scene was silent and the atmosphere was dull.

It was really a dull moment. Even the audience was stunned and confused. Which theory is correct?

"Okay, President Yu has successfully attracted hatred." Zhang Shaogang recalled for a moment, smiled and pushed forward the final recording, "Everyone remember, and all the Bai Xiaosheng employees in front of the TV, remember, President Yu promised to share the money, don't forget."

Yu Xing shrugged and reconsidered what to eat in the evening.

The final recording was lackluster, with no one cursing or hitting anyone.

Yu Xing waited until the host announced the end, then picked up his backpack from the audience, stood up and left the stage, ready to find Xiaoying for dinner.

Producer Xu Rongxuan stopped the celebrity boss and said, "Boss Yu, you are a maverick."

"I'm just telling the truth, how can I be so different?" Yu Xing didn't care.

"It was you who said you wanted to do a business sharing. Now that it has been shared, you have ruined the topic." Xu Rongxian said helplessly.

Just as Yu Xing was about to speak, he felt his cell phone vibrate, and his face turned pale when he answered the call.

Xu Rongxuan noticed the change and asked, "What's wrong?"

Yu Xing frowned and said, "I received a lawyer's letter."

Xu Rongxuan couldn't help laughing: "Received it again? Who gave it to you? Dangdang.com?"

Yu Xing shook his head and said, "No, it was from Zhaopin.com, which gave it to Liu Hao. They thought there were problems with the termination of the previous agreement and did not recognize its validity. They said they were going to sue him."

"Ah? How did he remove it? How could it not take effect after being removed?" Xu Rongxian was surprised.

"See, this will definitely lead to a lawsuit." Yu Xing sighed.

At this time, Chen Hao, who had just come down from the stage, passed by and said indignantly: "Brutal remarks, violent remarks!"

Yu Xing shook his head: "Let's go, it's annoying."

Xu Rongxuan shouted at the celebrity boss's back, "Hey, Mr. Yu, since you've been sued, let Mr. Liu go on the show quickly to maximize the traffic effect!"

Yu Xing took a few steps and couldn't help but look back and glare at the producer before saying, "Then let's do it next weekend."

Xu Rongxian smiled back. Mr. Yu’s money couldn’t be wasted. If Mr. Yu didn’t ask for it, he would have to ask for it for him.

Yu Xing hurried back and immediately called Liu Hao, and heard the other party's calmer voice.

"It's okay, Mr. Yu. It's just a gamble. If they want to sue, then they can. Because there is an actual termination of the agreement, the lawsuit will inevitably be complicated. We should try to prolong the process." Liu Hao said his thoughts, "Take advantage of this time to do our best to complete Bai Xiaosheng's recruitment business."

Yu Xing sighed: "Boss Liu, I have confidence in you, I'm just afraid that these things will affect you."

"What can it affect? ​​Will it affect the cash you give me?" Liu Hao said with a smile, "In that case, I will be the strongest mercenary. Then, we also have to consider the question of who will replace me in the future. This requires caution."

Yu Xing responded and said that this naturally required careful consideration and was not something that could be done right away.

However, Bai Xiaosheng's business processes obviously need to be accelerated.

On the way back, Yu Xing suddenly thought of his previous communication with Bi Sheng. He said that vertical e-commerce is not a static development, but a dynamic development affected by the changes in the entire e-commerce industry. Now, isn't it the same for his own company?

The next day, along with Zhaopin’s lawyer’s letter being posted on the wall, related criticisms also came from the media.

Seek, the major shareholder of Zhaopin.com, accepted an interview with the media and fiercely criticized Liu Hao's professional ethics and Bai Xiaosheng's despicable poaching. It is not just Liu Hao who is criticized. It is now clear that a considerable number of people have left for this new company.

"Liu Hao's termination of the agreement is invalid. We will file a lawsuit and demand huge compensation!"

"At the same time, we strongly recommend that companies in the industry should not cooperate with companies like Bai Xiaosheng, as this is a disruption to the market!"

Seek has made its position clear, initiating a lawsuit, demanding compensation, and continuing to enforce the non-compete agreement.

At the same time, what Yu Xing did not expect was that two other large companies in the industry that were in competition with Zhilian Recruitment also spoke out at the same time and chose to stand on the opposite side.

Bao Pengtao, vice president of 51job, commented: "The non-compete agreement should be enforced. Since Baixiaosheng is engaged in recruitment business, it should do its job honestly instead of thinking of such tricks."

Luo Bingquan, CEO of ChinaHR.com, expressed a stronger stance: "If Bai Xiaosheng continues to do business by poaching employees and even breaking non-compete agreements, the industry should unite to ban such companies."

Yu Xing gradually saw the attitudes of the two companies and knew that they did not want to see new forces rise in this market, but he still found it funny. You are all busy with your own business and are still competing with each other, so how can you still think of banning something like this...

(End of this chapter)