What's wrong with me being a rich man?

Chapter 197 Chess Game
Yu Xing didn't know Gu Sibin, but as soon as he heard his position, he was sure that Penguin was indeed going to invest in Yixun.com.

After Bu Guangqi exchanged a few pleasantries, the movements of the penguin became clearer.

The person in charge of e-commerce at Penguin is Wu Xiaoguang, who was the sixth employee of Penguin. He wrote the first line of code for OICQ and is known as "Penguin's first product manager." Gu Sibin is his current deputy in charge of e-commerce.

When the levels of these two people appeared in Bu Guangqi's information, Yu Xing couldn't help but think wildly in his mind, wondering what the penguin wanted to do.

Judging from the cooperation between Penguin and JD.com and the attributes of Penguin considered before, it should be more focused on the influence it can have. However, Gu Sibin was quite ambitious in his words and was extremely optimistic about the future of Yixun.com.

This goes against the strategy of judgment.

Yu Xing obtained information during the greetings and once again expressed his position: "Mr. Gu, Mr. Bu, I did talk about some ideas about vertical e-commerce, but you want to talk about the competition with JD.com. I am really flattered that you asked me to come over this time."

Yixun.com is indeed a small player in the e-commerce industry, but at least it is still in the market.

Yu Xing couldn't show off his mountain peaks, and he only had a small website like Bai Xiaosheng. Although the company's user scale had just successfully exceeded 150 million, compared with giants like Penguin, such a small number was definitely nothing special in the eyes of the other party's executives.

So, he didn't understand why he was invited.

This time it was Gu Sibin who explained the doubts, or expressed his sincerity: "Mr. Yu, we at Penguin are very interested in e-commerce. You talked a lot about vertical e-commerce in the show before. We are recruiting this year and are also very interested in your statement. Your analysis of the domestic e-commerce competition situation is still very sharp."

He smiled and said, "If Mr. Yu doesn't want to be a know-it-all, he can try coming to our Penguin in the future."

Gu Sibin’s backer at Penguin is Wu Xiaoguang. After the company confirmed its greater interest in e-commerce, he visited and toured e-commerce companies in China this year to think about industry competition and future changes.

That was when I came into contact with Yixun.com.

At the same time, his small team also noticed the popular discussion on vertical e-commerce in "If You Are the One", and then saw the vertical changes in LeTao's model.

From selling toys to selling shoes and now clearance goods, the transformation of Letao.com has been discussed many times along with the domestic e-commerce competition.

Gu Sibin came to Shanghai again this time, and during his communication with Bu Guangqi, he talked about Yu Xing, the fuse of the price war, and the solution of the vertical model, which was superimposed on Bu Guangqi's own cognition.

Bu Guangqi joined Newegg, an e-commerce company, in 2001 and built up his understanding of e-commerce during his nearly five years of work.

His initial positioning for Yixun.com was "small and beautiful", with its own characteristics and professionalism in the digital 3C field. This positioning also enabled the website to generate sales of more than 1000 million one year after its establishment. However, with the rapid changes in the market, this type of vertical 3C website could not achieve faster growth.

JD.com does not need to compete deliberately, its development and scale are the hurdle in front of Yixun.com.

The idea of ​​small and beautiful is likely to be proven unworkable by the market.

So, Bu Guangqi began looking for venture capital and tried to build a large e-commerce website, but because of the existence of JD.com, this intention could only run into obstacles everywhere because he could not solve a problem.

JD.com is already at least ten times the size of Yixun. Why invest in such a latecomer?

Compared with LeTao.com's solution of "vertical model" under competitive pressure, Bu Guangqi's solution is to learn and imitate JD.com's development from vertical e-commerce to large-scale platforms.

Although the solutions are different, everyone’s judgment on e-commerce competition is similar.

This made Bu Guangqi quite appreciate the analysis of Yu Xing, an outsider.

It sounds a bit harsh to call him an outsider. We can call him an "industry observer". I heard that Liu Qiangdong of JD.com also invited Yu Xing. Although I don't know if it is an exaggeration, it can also prove that this young man has his own uniqueness. "Go to Penguin?" Yu Xing felt that he had exchanged pleasantries. When he heard the invitation from the Penguin executives, he did not remain modest. Instead, he thought for a while and asked, "Penguin's e-commerce department? Is Penguin going to make a big move in the e-commerce field?"

Gu Sibin smiled and said with a little reserve, "We are planning to do a good job in e-commerce, and we will definitely be able to do it well. Mr. Yu asked the point. We will have plans to set up an e-commerce subsidiary in the future."

He felt that it was normal for Yu Xing to be tempted, as Penguin's resources were beyond the imagination of most people.

Yu Xing asked again: "To be honest, there is still a big gap between Yixun and JD.com. Both are B2C. JD.com has everything Yixun has, and JD.com also has things Yixun doesn't have. Why would Penguin invest in Yixun?"

Bu Guangqi coughed and said, "No, buddy?"
Seeing that Bu Guangqi looked a little strange, Gu Sibin smiled at him and said to Yu Xing seriously, "Mr. Yu, Yixun has Penguin, and that's the biggest difference!"

Decisive, extremely confident, and like a giant.

Yu Xing asked in a questioning tone: "PaiPai?"

PaiPai.com is a C2C platform developed by Penguin, which was intended to compete with Alibaba's Taobao. It was once highly anticipated, but it soon lost its appeal and was a failure for Penguin in its e-commerce venture.

Gu Sibin was not angry. Instead, he said, "That was a trial and error. Yixun.com is different. Penguin's funds and traffic can help Yixun.com achieve leapfrogging development."

Yu Xing disagreed and shook his head, saying, "Penguin is indeed a large company with sufficient funds, but JD.com has become a big player and will continue to receive funding from investors. Regardless of the financing JD.com has received in the past, its next round of financing is likely to be worth tens or even hundreds of billions. Can Penguin also come up with so much money to invest in Yixun?"

Gu Sibin frowned at this time. An investment of this scale was not something he could decide at his level, and he felt a little unhappy about the question.

He replied vaguely: "As long as it is confirmed to be necessary, everything can be discussed."

Yu Xing has completely sorted out his thoughts. Penguin has not yet experienced the war of words that caused its reputation to plummet to the bottom. Its current strategic thinking is still to use its own business to occupy a share in various industries. It is willing to do it itself. This time it is probably not just an industrial investment, but also a strategic investment.

Only after Computer World criticized it and the 3Q dispute broke out, did the hit Penguin change its strategic thinking.

Yu Xing immediately realized one thing: if he could make a weapon to snipe Penguin next year and successfully let Alibaba take over, Penguin, whose core business was hit, would inevitably have a strategic change.

By then, not only Yixun.com, but also the fate of the ambitious executive in front of him may change.

If I don't kill Boren, Boren will die because of me.

The giant has its own position, and it cannot create a vertical website like Bai Xiaosheng.

If a giant wants to develop, it must gradually extend its tentacles into vertical fields where it can extend.

However, once the core of a giant is damaged, it will probably suddenly retract its tentacles and try to solve the problem in other ways.

It would be difficult for Yixun.com to succeed if it follows conventional development, but this time it will probably die quickly. Looking back at JD.com, it only needs to focus on its own development, which is the biggest conspiracy and the best way to break the impasse.

Until... a completely new model emerges.

Yu Xing looked at Bu Guangqi, listened to Gu Sibin, and thought about the movements of the giants. He felt a sense of improved understanding and gradually entered the realm of industry observation...home.

Only when you see clearly can you analyze accurately.

(End of this chapter)