What's wrong with me being a rich man?

Chapter 199 Preview
When faced with price wars, some fight big, some fight small, and some fight randomly.

There are also those who, even though they don't fight, encourage everyone to fight.

Vancl showed up during the price war, and not only Yu Xing was surprised, but Bi Sheng of Letao was also very surprised. We are all brothers, why are you targeting me?
Moreover, the competitive relationship between Letao.com and you is also misplaced.

After receiving the news, Bi Sheng hesitated for several hours, but still called Chen Nian to ask what he thought.

"You're asking me what I mean? What do you mean?" Chen Nian suppressed his anger. "LeTao.com has put PPG's clothes on sale and has also teamed up with price comparison websites. Now you're still asking me what I mean? You're using my office, and you're still asking me what I mean?"

"I'm just selling tail goods." Bi Sheng said helplessly, "PPG just happened to have it. Besides, I didn't ask the price comparison website to do the promotion. It was the one who did this. It just happened to make a comparison during this period."

Chen Nian couldn't help but sneered: "This is just right, and that is just right, Bi Sheng, you have changed, you can just make it clear, let's compete."

Bi Sheng said helplessly but also somewhat thankfully: "Chen Nian, I am in the business of modeling, not doing anything to Vancl. Even if you surpass PPG in clothing, how much impact can you have on LeTao.com? Brother, there is no need for this!"

"OK, then I don't want to do anything to LeTao." Chen Nian ended the call and insisted on seeing whether it was necessary.

Bi Sheng put down his phone. He never expected that Yu Xing's good deeds would also involve LeTao.com. He was originally happily watching the fun, but now he could actually contribute a bit.

But... Letao.com is really not afraid of this kind of price war.

The role of LeTao.com is that as long as brands have backlogs and as long as a certain segment of users pursue relative quality, the dislocation can continue. However... Bi Sheng thought about it and felt that he could no longer continue to use the old office and had to rent a new place.

Bi Sheng felt a little sad about Chen Nian's actions, but as the old must go before the new can come, he felt that Brother Yu's analysis seemed better.

The end of 2009 is not far away, but the competition in the domestic e-commerce and electrical appliance markets has become extremely lively.

Dangdang.com did not join this price war. Although its boss Li Guoqing discussed it with his wife and a group of senior executives, they quickly decided not to get involved.

Because Dangdang.com has been losing money for 9 years since its establishment, and 2009 will be the first profitable year. Although it has been losing money for a long time, the website's strategy is also very clear: it can lose money but not too much.

Such hard-earned profits certainly cannot be wasted in this price war.

However, Li Guoqing did not allow the company to participate in the battle, but people gave positive comments on the excitement.

"This Suning is no good either. Look at Gome, that's the real deal. It's too stingy to bring in Suning!"

"Yu Xing is really ignorant. He set up a price comparison website to add fuel to the fire. These companies must have lost hundreds of millions!"

"Liu Qiangdong is so boring. Gome is calling you over there. Why are you arguing with a small Yixun website?"

Unlike Yu Xing's inconspicuousness, Li Guoqing's identity and qualifications are very noticeable, and he got the media's attention as he wished.

A reporter asked Li Guoqing in person whether Dangdang.com would join the price war.

Li Guoqing responded with great pride, revealing important news about Dangdang.com: "Just watch them play. I, Li, will take Dangdang.com public first next year!"

Dangdang.com is about to go public, but I won’t take off my pants, I’ll just satisfy my craving.

When Xu Xin returned to Shanghai from Beijing for the second time, he felt that Li Guoqing was even worse than Yu Xing. After all, Yu Xing set up a price comparison website that was harmful to others and beneficial to himself. Dangdang.com was not joining the market, so why did Li Guoqing come out to cause trouble?
Aren't you afraid of boomerangs?
But no matter what, this wave of price war has added something more interesting.

It is worth mentioning that the website of the price comparison website was paralyzed for two days in late October, and was once suspected by the outside world to be a retaliation.

Gome is fighting with all its might, Suning is fighting by skirting around, Yixun is fighting with Penguin, and there is also Vancl who is stabbing itself in the back and causing bleeding.

Just as the spectators and user audiences were picking and choosing in this wave of excitement, a piece of news appeared that made Xu Xin fly to JD.com for the third time.

——Taobao Mall announced that it will hold a promotion on Singles’ Day on November 11, and will strive to offer the lowest price on the entire network!

It is "Taobao Mall" rather than "Taobao". The latter is the world-famous C2C, and the former is a B2C that was established not long ago. Many media and users cannot distinguish between the two. They only know that it seems that Alibaba has joined the price war.

Xu Xin could tell the difference, but still took it very seriously.

Alibaba wanted to do B2C and develop "Taobao Mall". This was made clear last year and was also the first appearance of "Taobao Mall". However, Alibaba's internal strategy was obviously inconsistent. It only operated independently for half a year before the business unit was disbanded and merged back into Taobao.

It was not until August this year that the Taobao Mall business unit was restored, and Taobao CFO Zhang Yong concurrently served as general manager.

Xu Xin guessed that Zhang Yong’s main goal in setting the date for the promotion must be to make consumers remember “Taobao Mall”, Alibaba’s B2C, first. However, the time he chose collided with the chaotic price war, and it was very likely that Zhang Yong would take advantage of the opportunity to kill!
She had met with Liu Qiangdong before and hoped that JD.com would not make any mistakes. She did not think that Gome and Suning could do anything to JD.com, nor did she think that Penguin + Yixun could shake JD.com's progress in the B2C market. However...

Alibaba is indeed different. It started out as an e-commerce company. Its C2C Taobao is already the undisputed number one in China. Its determination and strength in getting involved in B2C are unmatched by any other competitor.

Xu Xin felt a headache when he thought of this.

According to her most optimistic scenario, JD.com can occupy most of the domestic B2C e-commerce market and then compete with Taobao. However, if it fails to cope with the subsequent development, it may only be comparable to "Taobao Mall" in the future.

Although we know that Yu Xing will definitely not be able to interfere with Alibaba's strategic decisions, the fact that he lit the fuse and directly created such an opportunity for a price war still makes people hate him.

Xu Xin resisted the urge to call and scold Yu Xing, knowing that the call would not be a satisfying one. The most that Yu Xing could do was to apologize with a smile, thinking that he had resources that he could use.

Even so, the apology may still be mixed with sarcasm. Yu Xing's smiling face and his voice seemed to appear in front of Xu Xin - "Sorry, sorry, you are still alive."

"Mr. Xu, what do you think Alibaba wants to do this time?" Liu Qiangdong's first words when he met Xu Xin came straight to the point.

"Taobao wants to offer the lowest prices on the entire network, probably because it wants to become famous overnight," Xu Xin said solemnly. "JD.com is developing too fast, and has proven the huge potential of B2C. Alibaba may have to make up its mind."

Liu Qiangdong frowned.

Before the two could talk more, the secretary hurriedly answered the phone and reported the latest changes: "Mr. Liu, several suppliers said they can't supply anymore, saying they are under pressure from Gome and Suning..."

Xu Xin was shocked and Liu Qiangdong stood up.

After a few seconds of silence, Liu Qiangdong picked up his phone and went outside to make a call.

Xu Xin frowned and pondered the latest situation. This kind of choice between two options... no, three options...

After a while, Liu Qiangdong walked back into the office, angrily pressed his phone on the table, and said a few words: "Communicating."

Xu Xin nodded slightly.

The office fell silent.

After a long while, Xu Xin suddenly heard Liu Qiangdong's voice.

"Where is Yu Xing?"

Xu Xin shook her head. She didn't know where Yu Xing was, but guessed that he was still in Shanghai.

The previous thought came to her mind again. When you asked her to buy the price comparison website, you were only willing to pay 50 yuan. Now that it's like this, I don't know how much of the 50 yuan is gone...

Xu Xin took a sip of tea and said what he thought: "We have to pay the price. We can't let Alibaba reap the benefits of the price war. If it sets the lowest price on November 11, the media publicity will be very effective. At the very least, JD.com must have some products with lower prices than it."

Liu Qiangdong uttered "hmm" heavily, slapped the table but said nothing.

……

"Tsk, Penguin first, then Alibaba, price war is always simple and effective."

Yu Xing, who created the fuse, arrived in Lin'an. Thinking of the fresh news, he felt particularly lively. He really didn't expect that the price comparison website would cause such a conflict just by releasing the price.

This shows that price is such a destructive factor.

No matter whether it is Suning, Gome, JD.com or Alibaba, the reason why everyone is very sensitive is that they all understand one thing: don’t talk about loyalty to consumers, price is the most effective weapon.

Looking at this situation that was easily detonated, it is hard for Yu Xing not to think of Pinduoduo, which started out with low prices. This is another great verification of this weapon.

However, this trip to Lin'an was not to attend Alibaba's industry conference, but to receive another invitation from Alibaba, and the discussion was about the sale of "Price Comparison Network".

As the fuse of this round of price war, Alibaba intends to buy this website with a straightforward name and consolidate the publicity of the first Double Eleven.

Yu Xing was a little surprised after receiving the call, but the price comparison website has been under continuous attack these days, and the cost performance of this little gadget is not very high. It is just Bai Xiaosheng's expansion attempt. Now it can be exchanged for his own funds to support the development of the main site, which is not bad.

"I have no plans to sell Price Comparison Network," he said on the phone.

"We can negotiate a satisfactory price." The voice on the phone suddenly sounded like a giant.

Yu Xing called out the price: "1200 million!"

"Mr. Yu is really good at joking. It's a bit too high." The voice on the phone didn't think he was being taken advantage of.

Yu Xing lowered the price and said, “800 million!”

The voice on the phone became very concise this time: "Come to Lin'an and let's talk."

Yu Xing felt regretful, as the price he lowered was too high.

But that mood soon dissipated.

The price comparison website has been sold and it has been sold. What it sold was the reputation of this round of price war, the accumulated user data, Alibaba's B2C public relations, and it can be regarded as a rehearsal for contact with Alibaba.

The price that has been cut this time will be multiplied again when we sell the communication software to Alibaba next time.

When you arrive in Lin'an, the West Lake in early November comes into view.

Yu Xing looked at the scenery here and felt that the market competition was fierce and the price war was particularly intense.

(End of this chapter)