Chapter 247 Vanguard (5k)

The unusual movements of WeChat did not attract attention in the market.

There is no successful precedent abroad. Domestically, there are giants dominating this field. The instant messaging market is not a hot topic. What's more, it mainly started from the campus. Even if it has been renamed Renren.com, it is difficult to transform due to its large size.

Therefore, everyone generally feels that there are businesses on campus, but it is difficult to develop big businesses.

The only ones who are paying attention to WeChat’s market performance may be the investors with whom it has had previous contact.

The day after WeChat debuted on the App Store, Liu Jiankai deleted the app from his phone with a sense of ceremony, then re-downloaded WeChat, which was a competitor to Fetion. He even bought an Apple iPhone to experience the difference between the two versions.

I spent the whole morning in my office, trying Android and iOS, and I thought it might be worth buying some Apple stock.

He can feel that the user experience of iPhone is smoother.

When it was time to go to work in the afternoon, Liu Jiankai was called to the office by his boss.

"WeChat has been launched. How do you feel about it?" Xu Xin went straight to the point.

Liu Jiankai was a little surprised. He thought he was the only one who was closely following the developments of WeChat Company, but he didn't expect that Mr. Xu also knew everything.

He paused for a moment and said, "Mr. Yu didn't do any large-scale marketing, but WeChat feels good to use. It's very simple and can indeed replace Fetion. Of course, its claims are definitely to avoid people's attention, but the user experience is also better than QQ. Perhaps this is also related to the fact that I am not a deep user of QQ."

"WeChat chose the campus as its entry point. We can't see the effect yet, but Yu Xing and his team may have some experience in this area."

"Yu Xing's launch into the market was delayed, from preparations in February to launch in July, but generally speaking, his work is efficient, product development is rigorous, and his competitive approach is cautious. He can actually use Computer World to hype products that compete with Penguin, which I believe will bring in a huge wave of traffic."

"From this point of view, Yu Xing is still as restrained as ever."

Xu Xin listened quietly to the vice president's talk. When she heard the word "restraint", she snorted and said sarcastically, "Bai Xiaosheng is about to close, and you are still restraining yourself."

Liu Jiankai said calmly: "Bai Xiaosheng is Bai Xiaosheng, and WeChat is WeChat."

"Bai Xiaosheng will definitely not be able to go public this year." Xu Xin changed the subject, "Do you think there will be hope next year?"

"Liu Hao is a veteran player in the recruitment market. There won't be any problem if he runs the Bai Xiao Sheng business. But if he takes full charge of Bai Xiao Sheng, I would be a little worried that his old-fashioned style would harm the vitality of Internet forums. Now it's just right." Liu Jiankai said, "There is hope to go to the US stock market next year, as long as the recruitment business growth in the second half of the year is not a problem."

Xu Xin nodded slightly. Although there were many criticisms about Bai Xiaosheng's project, it was indeed gradually moving from zero to the road to listing, but the upper limit was not that high.

The upper limit of the WeChat project is quite high, but...

She changed her mind and realized that this was normal. Where could she find a project with a high ceiling and easy competition?

"I saw WeChat's recommendation on Wandoujia." Xu Xin brought the topic back. "Mr. Zhao happened to be discussing ideas for the Android app market recently, so I asked him, 'How much do you think WeChat has spent on Wandoujia?'"

Liu Jiankai was indeed unfamiliar with this area. Based on the current chaos in the development of smartphones, he guessed, "50?"

Xu Xin said with a smile: "Because WeChat was not first launched on Wandoujia, it was a joint launch, and it is estimated to cost 5 yuan. Mr. Zhao saw that WeChat also has a promotion position on the homepage, which is probably to yuan. It is not clear about the subsequent cooperation in this area. At present, it may not exceed yuan."

Liu Jiankai: “…”

He was a little skeptical: "Are pea pods... so cheap?"

"According to Mr. Zhao, this is the case now, but there may be some errors." Xu Xin said generously, "Even if it is doubled, WeChat's investment in Wandoujia is as much as 10 yuan!"

Liu Jiankai thinks the word “足足” is used very well.

He thought for a moment and said, "What about WeChat and Kuaian..."

"That one is probably not as good as Wandoujia." Xu Xin said with a smile, "With such a package of cooperation, maybe we can reach the 50 you mentioned."

Liu Jiankai felt that the picture was already there.

俞总吆五喝六,集合了5万、3万、6万等一波加起来足足有50万的快艇力量,勇敢的向企鹅这艘市值仅仅2000亿市值的航母发起了无畏的冲锋。

When he thought about it, he couldn't help laughing.

Xu Xin also laughed and said that it was complete nonsense to just compare the numbers.

"Mr. Yu is always very courageous." Liu Jiankai said after laughing, "Five months ago, I couldn't imagine that he could gather a team like this and really develop a product like WeChat. Sometimes I think this is exactly the charm of entrepreneurship."

Xu Xin nodded and commented: "Five months ago, I just thought he was crazy."

Liu Jiankai asked: "What about now?"

Xu Xin spent more time thinking this time, and finally gave his answer: "Half crazy."

Liu Jiankai believes that this shows enough respect.

……

Bai Xiaosheng is crazy.

In other words, Yu Xing is crazy.

Major portals have removed the reports one after another. Computer World newspaper has apologized and even deleted the content it posted on the forum, but the Bai Xiaosheng website is still undergoing heated discussions.

The Weibo platform may have some similarities with Bai Xiaosheng, but the more popular Weibo is far less eye-catching than Bai Xiaosheng, which focuses on the workplace.

The overall public opinion heat of "Damn it" has subsided, and even the share price of Penguin has rebounded. In addition, there are public warnings from the top executives of the giant... Bai Xiaosheng is still talking about or analyzing Penguin's strategy and competition in an impolite manner, and the situation seems a bit dangerous.

Also, it was revealed in the forum that Bai Xiaosheng had accepted communications from higher authorities, which made the situation even more subtle.

The craze came and went quickly, and suddenly the know-it-all in the middle stood out as if he had become the vanguard.

A user directly asked @Yu Xing about this on the forum, and the answer he got was three words - don't panic.

then……

On July 7, Bai Xiaosheng carried out its second technical upgrade since the establishment of the website, which lasted for fifteen days.

Obviously, the results of self-inspection and self-correction are not satisfactory.

Yu Xing asked the junior leader of the department in charge about this situation and the answer he got was quite realistic.

"That's enough, Mr. Yu. It's pretty good."

There is even a sentence that Yu Xing said on the show that became a little famous.

"Just calm down."

It is hard to explain what is acceptable and what is not, but this is how it is handled.

In fact, it is not much beyond imagination. The only surprise is that Bai Xiaosheng’s recruitment business has an independent website, which also follows the technology upgrade this time, creating a not-so-good impact.

The recruitment business will not cease to operate due to the inability to access the website, because the team led by Liu Hao still has the data in hand, but this unexpected situation is the most undesirable instability for brand building.

Liu Hao felt somewhat helpless about this, but his attitude was also very clear.

"Mr. Yu, this is the company culture of Bai Xiaosheng. Since we have relied on this to get to where we are today, we need to accept the twists and turns we encounter."

Yu Xing thanked Liu Hao for his understanding in this situation.

At this point, more details came to light, and everyone realized that Bai Xiaosheng had communicated with the higher-ups more than once, and the final result was also obvious: the technical strength of a small website needs to be accumulated.

On the second day after the technology upgrade, Yu Xing posted four words on Weibo using his own account, which was also the mentality he had described to the chairman before, "a clear conscience."

This Weibo post received many likes, and his number of followers exceeded 150 million within one day.

However, Yu Xing did not respond to many people's questions about this matter, but suddenly told a joke.

——The website is being upgraded, so I visited a well-known company yesterday. The leader of this company asked me, are you dissatisfied with our company?
——I said, there is nothing dissatisfied.

——He then asked, what do you think of our company’s innovation?

——I said, very good! I think your company's innovation is enough to beat Facebook in all aspects in China!
——He was very confused. Where is the Facebook in China?

——I said, it doesn’t matter, there is no innovation at all.

Yu Xing's jokes were well received.

As a result, his desire to create became stronger, and he soon updated the second one.

——I met the genie, and he said he could fulfill one of my wishes. I said, I hope the industry will be orderly.

——The genie said, I can’t do this, please change your wish. ——I can only say, I hope a certain company can compete fairly.

——The genie thought for a long time and said with embarrassment, let’s talk about your wish just now.

Bai Xiaosheng is upgrading his technology, but the real Bai Xiaosheng seems to have come alive with optimism and sarcasm.

Inspired by Yu Xing's Soviet jokes, not only was his Weibo filled with similar jokes, but the words #famous# also began to appear on Weibo's hot topics.

Everyone made jokes and actively avoided using the name.

In response to this situation, Yu Xing made up new jokes that fit the scenario.

—I told some sarcastic jokes, and a senior executive from a well-known company came over angrily and scolded me.

——I said, I didn’t mention the name of your company.

——He said, I have worked in this company for so long, do you think I don’t know who you are talking about?

This joke was repeated by Liu Jiankai, who was paying attention to the situation, at the dinner table of Today Capital, and made Xu Xin laugh out loud.

Liu Jiankai also found it interesting: "Why didn't I realize that Mr. Yu was so humorous before?"

Xu Xin smiled and waved her hands: "If you had discovered this before, you would have been the one who got angry."

Liu Jiankai felt that the boss's mentality was in line with Mr. Yu's new joke.

Different from the verticality of Bai Xiaosheng, the Weibo platform is naturally suitable for fragmented communication. Its mechanism itself is fissionable, and it is almost likely to rekindle the Penguin public opinion that has been gradually extinguished.

#Unknown name#, #Road to see#, #New joke#…

In just three days, Yu Xing's fans on Weibo increased dramatically, quickly reaching nearly 200 million, which is higher than many well-known stars.

This situation really made some of Penguin's senior executives feel uneasy.

Because of the competition with Sina Weibo, they could only try to respond remotely on their own Penguin Weibo.

Among them, Vice President Ye Huayu, who had contacted Yu Xing before, publicly said: "I advise Mr. Yu to upgrade the website seriously. If fifteen days is not enough, I don't know how many days it will take in the future."

Yu Xing was not afraid of such verbal battles at all. He directly took a screenshot of the picture and commented: "I know you are good, but you don't have to take off your pants in public to prove it to everyone."

Then he quoted Yu Hua: "The hair grows later than eyebrows, but grows longer than eyebrows."

Ye Huayu was furious and criticized Yu Xing from a distance: "Bai Xiaosheng is just seeking fame and reputation, and Yu Xing is just doing it for commercial interests. You can see that from how vulgar he is!"

Yu Xing responded: "It wasn't me who said that, it was Yu Hua who said that. You are the only ones who are so elegant. Come on, I have a new joke in mind."

A joke that collides with Penguin executives is born.

——“Hello, are you Yu Hua?” “No.” “Are you Liu Zhenyun?” “No.” “Are you Lu Yao?” “No.”

— "Then you are speaking very vulgarly."

Yu Xing, who spoke vulgarly, was not blocked on Weibo. On the contrary, his number of fans increased rapidly.

The huge traffic that continued from public opinion made "If You Are the One" quite jealous. They didn't care about this or that, since they were not in the same system anyway, they directly called Yu Xing and invited him to attend the latest recording.

Yu Xing hadn't come to record for a while, so he naturally wouldn't miss such an opportunity.

As soon as the program started recording, the host Zhang Shaogang deliberately said: "Mr. Yu, can you perform that? That, that."

Yu Xing pretended to understand something, improvised a new joke, and said vividly: "Suppose I am attending an industry conference and someone next to me starts telling jokes, what should I do?"

The recording site was silent as everyone waited for what would happen next.

Yu Xing's expression turned serious: "Of course I must stop this anti-goose propaganda immediately!"

The recording site was filled with laughter and chaos.

Zhang Shaogang also laughed this time, and after controlling his emotions, he still asked a question: "Mr. Yu, you have the courage to face the competition in the industry this time, but you have also been criticized, and even the website needs to be "technically upgraded". What do you think of this? How do you feel about others saying that you are seeking fame and reputation?"

Yu Xing said disapprovingly: "It's not the first time that I've been accused of seeking fame and reputation. As a platform, Bai Xiaosheng does encounter many problems with companies, good or bad. But do you know why others only say that I'm seeking fame and reputation, rather than committing a heinous crime?"

Zhang Shaogang sensed the aura of a joke and raised his hand to signal.

Yu Xing answered seriously: "Because I stand on the shoulders of a well-known company."

Zhang Shaogang had just heard the original joke and commented with a smile: "Boss Yu, you are outstanding!"

Obviously Yu Xing has become popular!
Bai Xiaosheng's situation is unclear, but the founder started telling jokes, which is quite a bit of black humor in itself.

Not only does he tell jokes, he also still attends the weddings of his former clients, fulfilling his promise to move from love to marriage and striving to be a conscientious entrepreneur.

I gain followers on Weibo, update jokes every day, occasionally attend weddings, promote on Renren, and record shows as well.

The website has been upgraded, but Yu Xing has become really busy and really popular.

At the very least, this playful and unyielding attitude in the face of a receding tide makes him more popular among college students, young people and homeless Bai Xiaosheng users.

Of course, people outside could only see how carefree he was at improvising jokes, but Liu Wanying saw how urgent it was for him to think hard about a bunch of Soviet jokes.

She smiled and said, "You know what, your humorous treatment is really good."

Yu Xing answered without even looking up: "That's because I'm standing on the shoulders of a penguin."

Liu Wanying didn't know whether to laugh or cry: "I've already told this joke on the show."

Yu Xing raised his head this time: "This is not a joke."

Not only is this kind of PR handling no laughing matter, WeChat is also standing on the shoulders of the Penguin.

WeChat was launched on the market on July 7th. During the 5 days up to July 7th, it carried out sporadic promotions, and its user base reached 18, with an average of just over 13 users per day.

This may seem good for an emerging software, but it is still a long way from the effect that Yu Xing wanted.

In addition to the scale of publicity, the fact that the campus is entering the holidays is also an important factor. School and holidays are two completely different states.

Yu Xing actually felt a little regretful for agreeing to the technical director and deputy director's requests for a postponement, which directly affected the pace of the start. However, it seemed that he couldn't say that they were wrong.

He thought about it over and over again, and it was ultimately a matter of strength. The project incubation would definitely not develop as planned, and the question before him was how to make adjustments.

"Do you think it's too risky for me to showcase my product on Weibo?" Yu Xing was rather hesitant. Although it was claimed to be a competitor to Fetion, it seemed rather risky to unveil it on such a large scale.

Penguin's development capabilities are definitely not on the same level. Judging from WeChat's performance over the past period of time, it would not be surprising if it launched a competing product within a month.

Those who participated in the discussion didn’t have any good ideas. In fact, having 13 users in just 8 days is already a good result.

Yu Xing ended the meeting with his mind full of market competition and his desire to further increase the user base of WeChat.

When he returned to the office, he stared at the computer screen in a daze and suddenly realized one thing: he couldn't be impatient and had to wait for the 3Q war. That was when the traffic would be maximized and WeChat would soar.

The accumulated users now are the last and best time for WeChat company to debug its technology.

The one in red is the vanguard, so for his sake I have to endure it a little longer.

Yu Xing pondered for a moment, and his recent funny nature exploded, so he wrote a line in advance for the scene at that time - If you catch Zhou Hongyi, you can't catch me.

He put down his phone, lit a cigarette, and his anxious mood calmed down. He still had to keep a low profile and not be greedy for the momentary pleasure.

Yu Xing opened Weibo and casually browsed the comments.

When your mind relaxes, your mouth becomes sharper.

Yu Xing saw a user with X-degree executive certification mocking Penguin in the comments, and the "Weekly Quality Report" had just exposed the problem of paid ranking of fake medicine websites this month.

He singled this person out openly and impartially, commented on him and forwarded the post: What good stuff have you guys come up with on Baidu?
This scene caught new fans off guard, but old fans who have been around for nearly two years already know Dr. Yu’s style of treating everyone equally—everyone at Chuangfei is treated equally.

Even Bai Xiaosheng has been upgraded by the technology he created.

He created a working emperor, a latent fugitive, a listed company, an industry giant, and also himself.

Don't turn back until you hit the wall, don't steer the boat until you cross a dangerous shoal. If you hit the wall, you will die, and if you cross a dangerous shoal, you will die!

(End of this chapter)

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