What's wrong with me being a rich man?

Chapter 248 Eve (4k)

Mr. Yu is taking action.

Dr. Yu is telling a joke.

Yu Liangxin is attending a wedding.

Yu Xing is very busy. He is so busy that he doesn’t even have time to reply to WeChat messages...?
Liu Jiankai was very skeptical about this.

Regarding the tracking of the WeChat project, Xu Xin of Today Capital took the opportunity to assign it to Liu Jiankai, who gladly accepted it and was also extremely curious about the final fate of the software.

However, WeChat company has no obligation to disclose information to the outside world, the Baixiaosheng Forum is undergoing technological upgrades, the Android application market is diverse, and Apple mobile phones have too few sales in China, so Liu Jiankai still tried to get the most authoritative data from Yu Xing.

However, none of the three messages within two days received a reply, especially when new updates were seen on Yu Xing’s Weibo, which was a bit annoying.

Liu Jiankai couldn't help but post a blunt message: I saw you updated your Weibo! Reply to my message! How many users does WeChat have? !
After a while, just when he couldn't help but want to make a phone call, the reply came late.

Yu Xing: You are so annoying. How many users can we have when we just start? Can I give you 10 million?
Liu Jiankai dug deep: How much is it?
Yu Xing did not answer this question: Don’t bother me, I’m already bothered.

Liu Jiankai sent several WeChat messages in succession, but again there was no response.

He felt his heart sink at this situation. If Mr. Yu was worried about Bai Xiaosheng's technical upgrade, and saw his optimistic fighting spirit on Weibo and in the show...

Then, I can only worry about WeChat.

Technical issues? Market response?

Most likely it's the latter.

Liu Jiankai silently calculated and felt that the money WeChat Company had raised should not cause any funding problems at this stage, so he inexplicably felt a sense of empathy.

However, the concerns of the vice president of Today Capital have not been realized, while Yu Xing’s worries and troubles are very real.

Li Shanyou, who represented WeChat in negotiating cooperation, has had two talks with MediaTek, and the disagreement between the two parties was that there was a big difference in the cooperation price.

There is nothing wrong with the unit price of pre-installed software given by MediaTek, which is US$0.5 per unit, which is within the normal market conditions. However, it requires that the scale of cooperation with WeChat Company be around 500 million Chinese Yuan.

This means that MediaTek wants to reach a pre-installation cooperation of at least 140 million units.

WeChat's cooperation strategies from internal testing to official release are all small but beautiful experimental moves. The sudden pre-installation investment of 500 million is not that they cannot afford it, but... they are a little skeptical about what the final effect will be.

MediaTek's chips are relatively low-end and now occupy most of the copycat phone market in mainland China.

From "pre-installed at the factory" to "registered for use", this money can only cover the former, and it is really unknown what the proportion of the latter can reach.

Assuming it is only 10%, 500 million Chinese Yuan would only bring in 14 users.

Therefore, Yu Xing hopes to conduct a small-scale test first, and then decide on the extent of investment.

In addition to the cost-effectiveness of the use of funds, the adaptability of copycat phones will inevitably bring more pressure, which will be more troublesome compared to iOS, Android and even Symbian.

The only consolation is that although there are many brands of copycat mobile phones, MediaTek provides the so-called "Turnkey model", which provides a highly integrated solution. The copycat mobile phone manufacturers then assemble the screen, battery, casing and other components to complete the production of the mobile phone.

In addition, MediaTek's MTK platform is relatively simple, and WeChat can do simplified development similar to Mobile QQ, so the difficulty is not that high.

The difficulty is not high, but debugging is troublesome, the effect is unknown, and the efficient use of funds also needs to be considered.

Li Shanyou, who was in Taiwan, was very hesitant. Yu Xing, who heard the report, was also hesitant. Another factor he needed to consider was whether MediaTek's platform could support subsequent voice functions.

Technical Director Ge Zhijie gave a relatively affirmative answer.

It's hard to support.

The hardware is weak, and MediaTek's processor is very low-end. It will have a hard time handling real-time audio encoding, decoding and other operations, which can easily cause lag.

The system is imperfect and far inferior to Android and iOS. It does not have a mature audio processing framework and network communication interface, making development and adaptation very difficult.

Also, MediaTek's copycat phone market is still mainly 2G, and WeChat's voice function requires relatively high network stability, otherwise problems such as voice interruption and data loss are likely to occur.

Therefore, MediaTek's pre-installed version is destined to be a castrated version.

This also means that users attracted by this cannot obtain iterative services.

Yu Xing knew the general direction, but the details of weighing the pros and cons were still very important. In the end... he still called Li Shanyou on the day when Bai Xiaosheng's technical upgrade was completed to finalize the cooperation.

At the same time, the development cycle is tentatively scheduled for one month, which means that a simplified version of WeChat for copycat phones is expected to be launched by late August.

Yu Xing’s struggle was over.

Whether it is effective or not, it has been signed in black and white, so we just hope that the registration and usage rate after pre-installation will be higher.

On July 7, the Bai Xiaosheng website returned after a technical upgrade.

As Yu Xing judged, Bai Xiaosheng, which has no domestic competitors, did not lose much activity after such a short upgrade. But perhaps the popularity has really passed, or perhaps everyone realized the need to protect the tea room. There are not many discussions about Penguin on the forum page, and it has been replaced by a collection of jokes similar to Weibo.

The "Damn it" public opinion was very fierce, and it imprinted the label of Penguin into the minds of many Internet users. However, this did not shake the fundamentals of Penguin's business. The recovery and increase in stock prices proved that the capital market continued to be optimistic.

Yu Xing didn't find it surprising.

To his surprise, just as the website was restored, a person involved in a breaking news story came to him via private message.

Yang Lei contacted Yu Xing.

This is the ex-wife of the founder of Tudou.com.

how to say.

Out of consideration for relations with investors, Yu Xing was not actually expecting to receive any contact from this person, but as soon as he saw the name he knew who was coming to him and what the matter was.

He asked the other party in a private message: "Why did you look for me? You could have sent it directly on Weibo."

"You are willing to bear the pressure from Penguin and have never made concessions to investors before. I believe you will be the same this time. But I am not sure about the Weibo platform. I still hope to create enough influence." Yang Lei was very frank.

It was not a spur of the moment decision, but she had been thinking about how to get back her share of the property for a long time.

Dr. Yu of Bai Xiaosheng is well-known in the industry, especially since he refused to back down even when his website was about to go bankrupt. He is naturally trustworthy.

If she was rejected by Dr. Yu, she might not choose Weibo, but would announce the lawsuit through the media.

Yu Xing had nothing else to ask, and out of "burden of reputation" he assured the party concerned of the objectivity of the platform.

After finishing his communication with Yang Lei, he flipped through the address book in WeChat and fell into deep thought.

I seem to have promised last time to inform Xu Xin in advance.

This is ahead of schedule...

Yu Xing thought about it and thought that Bai Xiaosheng didn't seem to feel the help of investors in this technical upgrade. If he informed them five minutes in advance, it would not be a violation of his previous promise. Let's put this matter aside for now. It will only appear when Tudou.com announces its IPO, but it's not far away.

Well, she has dealt with Mr. Xu many times, so she should be able to adapt to it.

Yu Xing did not take this matter to heart and only marked it with brief words on his mobile phone.

Li Shanyou finalized the cooperation with MediaTek and successfully spent the largest expenditure of WeChat company at the market level. Then he returned from Taiwan and negotiated the same pre-installation cooperation with mobile phone brands such as ZTE and Huawei.

Unlike the MediaTek platform which still needs to be developed, cooperation with this type of manufacturer is very simple. All that is needed is to integrate the software into the system and then produce it.

There are no high-end Android phone brands in China, so such pre-installation cooperation is not a big deal. It is always good for mobile phone manufacturers to earn more income. What is surprising is that their prices are 5 cents lower than MediaTek, so the cost-effectiveness is very high.

Customers are slowly accumulating, the technical team is quietly debugging, mobile phone brands are visiting one by one, and financial expenditure is gradually increasing.

The spending of 500 million from MediaTek was like opening the valve of market investment, and soon a new high of 1000 million in a single transaction was seen.

The total funds used by WeChat for its marketing activities were US$500 million, or 3400 million Chinese yuan.

From late July to mid-August, as brands such as MediaTek, ZTE, Huawei, Samsung, and HTC were finalized one by one, the money in the company's account was almost exhausted.

When Li Shanyou returned to Shencheng and saw Yu Xing, he had only one feeling: "Mr. Yu, it's so satisfying!"

"If it's so exciting, why can't Motorola and LG reach an agreement?" Yu Xing was no longer stingy with his money at this time. It was a bit like Bai Xiaosheng's previous advertising through Fenzhong Media. Since he was going to advertise there, he had to advertise thoroughly.

Li Shanyou's answer was simple: "They don't like it, they're too lazy to negotiate, and they don't like it. If they want to negotiate it, the price will be very high."

Not all negotiations go smoothly, as WeChat does not have that much leverage.

Yu Xing was not angry, and nodded: "It depends on the marketing and app stores."

Li Shanyou asked a key question: "As for the remaining funds..."

"Red Falcon is willing to invest another 500 million US dollars, which is the last ammunition at this stage." Yu Xing said calmly, "It can be said that it is basically all in."

Li Shanyou looked at the young boss in front of him and exhaled: "This is really an all-in..."

He couldn't help but ask, "What are the conditions for the Red Falcon?"

"Let's try and see if we can get new funds after investing all this money." Yu Xing pondered, "Hongshun invested in Baixiaosheng before and gave its shares to IDG and others. This time..."

He didn't go into detail, but shook his head and said, "It all depends on market performance."

None of the cooperations that Li Shanyou negotiated during this round of negotiations were launched immediately. First, they had to wait for the start of the school year in September. Second, there was still time for development and debugging. Third, exchanging small change for whole change was more suitable for concentrated publicity.

Yu Xing has also scheduled the recording of "If You Are the One" for the end of August. At that time, he will bring up the comparison between WeChat and Fetion, and will also use his own Weibo to promote it.

In other words, the end of August is the time when WeChat raises its banner.

If Penguin doesn't care, WeChat will have more time. If Penguin cares, WeChat can also have at least more than a month of its development cycle.

By then, personal reputation, Weibo platform, Baixiaosheng users, college students, Android application market, iOS store, MediaTek and the mobile phone brands we just talked about will all form a synergy.

Work together to attack Fetion!
Yu Xing will keep the last sum of funds for publicity, and when the 3Q war begins, he will change his flag and attack Penguin.

The key point at that stage is whether new funds come in.

Yu Xing felt there was a risk, but judging from a previous round of phone calls from Capital Today, the risk was already decreasing.

It was hard for Li Shanyou not to ask: "Mr. Yu, what should I do if I lose the poker game?"

"The opponent is the penguin, isn't it normal to lose?" Yu Xing asked back.

Li Shanyou shook his head and said, "What about the money? What should we do with the money we invested?"

"It's all just a waste of money." Yu Xing said lightly, "If you lose, you lose. How can you deny it? If you lose, there is still Bai Xiaosheng. There is still hope that Bai Xiaosheng will go public. As long as it goes public, I will have money to continue to make trouble."

Li Shanyou looked at the young man in front of him and gave him a thumbs up: "Okay, Mr. Yu, my trip was really worthwhile."

It’s fun to spend money and you can also see the results of your efforts.

He felt that all the depression he felt after leaving Ku6.com was swept away.

"Let's get to work. I was also very anxious at the end of last month, but now looking at the increase in WeChat users, it is actually quite good. After all, we are controlling its publicity and investment." Yu Xing rubbed his temples.

Li Shanyou asked: "How many users are there today?"

Yu Xing gave an accurate number: "30.68."

上个月5号发布之后的13天里是8万，从18号到今天的16号是有22.68万的涨幅，日均涨幅已经涨到了8100。

Taking into account that there were some promotional activities when it was first launched, there was still a relatively obvious growth after removing this factor. This is the effect of the product itself.

Li Shanyou calculated the numbers silently and said, "There is still some gap. The key lies in the effect of the promotion in September."

According to the original plan, the best result that WeChat could achieve in obtaining financing was 3 million users in 300 months. Now the natural growth is at most a little over 3 million in 100 months.

Although it is the threshold for entering IDG negotiations, the funds required to compete with Penguin must be more.

"The registration ratio for pre-installed apps is uncertain, the effect of campus promotion is still unknown, and the sustainability of the app market is worrying." Yu Xing frowned as he mentioned the pressure that kept lingering in his mind, then smiled and said, "But one thing is certain, WeChat is indeed better than Fetion."

From the 5th of last month to the 16th of this month, the 30.68 customers currently obtained all came for the name of "Fetion", and their high active ratio proves one thing.

Easy to use.

It is indeed better than Fetion.

These are the real reviews that Yu Xing saw in the comment sections of different app markets.

When using it, users don’t analyze the competition, consider the market, or worry about giants. They only have simple usage experience, and this usability can obviously be transplanted to a certain extent in the comparison with QQ.

WeChat only considers instant messaging, while QQ has many more things to consider.

In August 2010, Yu Xing, who had gradually become an Internet celebrity in the first half of the month, suddenly became low-key in the second half of the month. He stopped making new jokes and talking about previous public opinions, as if he had parted ways with Penguin.

However, his side is too wide, and the penguin has not yet shown off its muscles.

In the last week of August, Bai Xiaosheng users reported that a larger number of QQ Doctors were silently upgraded to PC Managers without any prompts.

Once the public opinion passed, the stock price remained the same and the behavior remained unchanged.

Penguin's market share in Internet security software has increased significantly.

That is tolerable, but Zhou Hongyi is intolerable.

(End of this chapter)