What's wrong with me being a rich man?

Chapter 264: China No. 5 (k)

Dr. Yu emerged from Haiyan, and a young man emerged in the entrepreneurial circle.

With the rapid publication of the NetEase interview and the continued popularity, the news that the number of WeChat users has doubled to 419 million quickly impacted all parties who were paying attention to this matter.

Unlike the crowd of spectators, and unlike the last time when WeChat took over the joke, the astonishing increase from 207 million to 419 million seemed to have made the industry think seriously: could this young man really make a mobile IM tool?
A user base of 200 million is already good in other fields, but if it is used to challenge Penguin, it may only barely reach the threshold that can be taken seriously after the initial surprise.

It takes strength to make fun of penguins, otherwise, there would be no waves of public opinion in such a recognized field.

However, it took WeChat company only four days to grow from 2XX to 4XX, with an average daily increase of 53. If it can maintain this trend, wouldn’t it be heading for 1000 million this month?
Software with over 1000 million users in the field of instant messaging…

According to this standard, who else is there in the country?
QQ ranked first, followed by Fetion, and then...

Gone!

Even if we lower the standard, who in the country has more than 400 million users?

From this perspective, China’s third largest instant messaging software has already been released even before the end of the month!

There is no need to qualifier it, and there is no need to distinguish between PC and mobile. It is the third largest communication software in China!

Before October, who was WeChat?
After October, China ranked third.

The nature of things seems to be different.

According to NetEase, "For WeChat, this is a dazzling start. I asked Yu Xing if he knew that WeChat was already the third largest in China. He shook his head and then answered me thoughtfully that it was mainly because there were too few players in this field. Penguin can also cheer that their opponent is the last in China."

"Yu Xing found some good news for his opponent who was deeply criticized."

“Perhaps it is precisely because he is good at thinking from other people’s perspectives that he dares to find a breakthrough in the market dominated by Penguin and makes users recognize WeChat.”

"Before I formally interviewed Yu Xing, my colleagues and I tried WeChat and read many reviews from ordinary users. They generally said it was simple, concise and smooth. Compared with the fancy QQ, this may be exactly what some people need."

"Yu Xing's entrepreneurial history is not long, but before this direct 'offense' to Penguin, he was an entrepreneur who made many people frown."

"WeChat was incubated by Bai Xiaosheng, and Bai Xiaosheng has caused Yu Xing to be criticized a lot. He did not respect his predecessors and sharply criticized Tang Jun's academic fraud. He was under pressure from shareholders and rashly exposed the startup project under the same investor."

"He went on stage to pull up job seekers because he couldn't bear it, he had to upgrade the website technology because he was not satisfied, and he stumbled and sold the hard-earned websites like Guiai.com and Bijia.com."

"Looking at Yu Xing's development after he gave up medicine to pursue business, he still adheres to the qualities he acquired from studying medicine for many years, analyzes the industry landscape with lancet-like precision, and observes user needs with microscopic meticulousness. He is not a business elite in the traditional sense, but more like a reckless man who runs desperately with only his eyes on the goal!"

"However, without such a reckless man, WeChat would not have come into being."

"The smoke of the 3Q war has not yet dissipated, and the monopolists are still building high walls by bundling users. They are fighting each other on billions of computer screens without consent. I am afraid that only a white knight like Yu Xing can use the minimalist design philosophy to tear open the cracks in this iron wall."

"The medical community has lost only an insignificant pathologist, but the entrepreneurial community has gained a business hero who dares to fight."

"Our business environment needs people like Yu Xing who dare to speak the truth and fight."

"At the end of the interview, I asked him if he was satisfied with my evaluation. He thought for a moment and added four words, so..."

"Our business environment needs people like Yu Xing who dare to speak the truth, dare to fight, and dare to fail."

NetEase's exclusive interview boasted a lot about Yu Xing, the founder of WeChat, but what the public talked about most was the title of the report - "Old Ma Lost His Way and Yu Gong Moved Mountains."

As a well-known joke teller on Weibo recently, Yu Xing has inspired many audiences' talent for making jokes.

So, similar titles and interesting comments soon appeared in his comment section.

"This wave, this wave, is called Yu Yue Long Men!"

"Facing the threat of penguins, the doctor is Yu Zhan and Yu Yong!"

"Dr. Yu, I have recommended WeChat to my relatives and friends. Don't worry, I will help you and will definitely make WeChat a success!"

"I heard that Dr. Yu rejected Penguin's first offer, but the 200 million WeChat users didn't stop Penguin from insisting. Are 400 million not enough? Dr. Yu, on behalf of Penguin, I want to advise you that if you surrender with courtesy, you will still be able to be promoted to a noble position and become a prime minister!"

NetEase’s exclusive interview report became a reference for the current situation of Yu Xing and WeChat, and was widely circulated in the Internet circle.

Apart from the praise and flattery, Yu Xing's thinking on the market has made many companies eager to seriously consider whether to follow suit.

If Yu Xing can touch it, why can’t I?

The progress of WeChat was like a ray of light that split open preconceived notions. While Sina and Shanda were still conducting serious discussions internally, Renren had already officially launched the project that evening!

In just a few days, the incubation, start-up and development of WeChat have been exposed very transparently, and Renren has seen the complete route of WeChat company's entry into the campus.

This……

If we compare campus reputation, isn't Renren better than a new company like yours?

I thought Penguin was unrivaled in the field of communications, but mobile Internet seems to be very different from PC, so... WeChat is likely to be the forerunner, and "Renren Liao" is the ultimate winner!

Unlike Yu Xing's Bai Xiaosheng, which has less than four million workplace user traffic, Renren has 1.7 million registered users and is considered to be one of the few companies that can compete with Penguin in the social field.

However, Renren.com was successful in the campus, but failed… It cannot be said to have failed now, but it can only be said that the transformation was quite difficult.

Talking about heroes, talking about heroes, who is the hero after all?

Renren launched a secret research and development program.

At the same time, considering that WeChat has become a potential competitor, Renren has quietly deleted some of its promotional posts on its website and reduced the push of related content.

……

"Tsk, dare to fail, Li Song, do you know why I insisted on investing in WeChat? I have to say that Yu Xing's enthusiasm is indeed one of my major reasons."

Xu Xin is one of the people in the world who cares most about WeChat. Naturally, he also saw NetEase’s report and was quite happy.

“Is it exciting just because you dare to fail?” Li Song shook his head in confusion.

"Yu Xing's evaluation of himself is that he dares to fail. Let me ask you, if you were in Yu Xing's position, could you face the pressure from Penguin and try to develop communication software?" Xu Xin turned her head to look at her husband, "Can you generate revenue, face the dissatisfaction of investors, find additional funds, and then carry out this incubation?"

Li Song uttered a "huh".

Seeing that he was not convinced, Xu Xin continued, "His expectation of failure is by no means groundless. It is an attempt after comprehensive thinking and assessment of the market. He and Liu Jiankai discussed the idea of ​​how to compete eight months ago. Although there are some differences now, they are generally consistent. That was in February this year. Didn't you ask me why I didn't want to invest in you? Is it because of you..."

She didn't finish her words here, as she saw her husband's face darken and she didn't want to argue anymore.

Li Song was used to being criticized by his wife. He put himself in her shoes and admitted helplessly that he really couldn't do it, but they were not on the same track...

He was still a little unconvinced and said, "What's so great about him daring to fail? Why should you be happy about it? If he really fails, won't he still lose your money?"

Xu Xin laughed: "Just because Yu Xing dares to fail, I, Xu Xin, don't dare to fail?"

Li Song opened his mouth, but couldn't say a word.

Sometimes he actually admires his wife very much.

Xu Xin raised his cup to drink tea, and added leisurely: "Besides, if it fails, it will be a loss of the money I raised."

Li Song: “…”

"Starting a business is a life-or-death struggle, and investing is similar," Xu Xin said calmly. "Both investors and entrepreneurs will try their best to succeed, but they can accept failure in the end. JD.com will definitely go public in the next few years, and Tudou will go public next month. If we find the project with a 'lifetime' chance of success, we can get returns that exceed the 'life-or-death' chance."

It’s hard to say whether WeChat can last a lifetime, but its start and trend are worth a gamble.

“You don’t think that a company like WeChat, which has only been around for a few months, can really beat Penguin? I can’t imagine such a scene. Even, it’s a big question whether WeChat can get past Fetion.” Li Song proposed this idea after a moment of silence.

"Everything depends on human effort. Penguin should not blame others for coveting its position if its own mobile transformation is slow." Xu Xin said disapprovingly, "Regarding Fetion, Liu Jiankai also asked Yu Xing a similar question."

Li Song asked curiously, "What did he say? He has a lot of things to say. Is it the three major strategies, three major groups, or something like that?" Xu Xin shook her head, "Yu Xing only said one thing: don't embarrass the outsourcing company."

Li Song pondered over these words, and thought about China Mobile's internal interests, outsourcing settings, various factions, and other issues. He suddenly wondered why Yu Xing's words were so convincing?

"If someone else touches China Mobile's profits, it's theirs. If China Mobile does something that offends people, it will easily be hated. China Mobile's market is so big, it's not impossible to do it. It's not that critical yet." Xu Xin laughed, "Penguin is different this time. WeChat is touching its core business. Hey, do you think Yu Xing's vertical segmentation positioning analysis is really as precise and sharp as a lancet?"

Li Song found it difficult to refute.

Xu Xin said, "Next time I meet with Yu Xing, I'll ask him to analyze your company and see if there are any improvements."

Li Song wanted to sneer, but he held back.

It's okay to have a circumcision, just in case, right?

The development of WeChat took over the banner of the 3Q War. With the launch of various promotions, it seemed that the name of WeChat was everywhere.

However, although 3Q has essentially ended, it still needs a nominal ending.

On October 10, the Ministry of Industry and Information Technology took action, issued a notice of criticism, ordered a halt to the attack, required both parties to properly handle the aftermath, and publicly apologize to all users.

That afternoon, Penguin and 360 apologized in succession, and both said they would humbly accept the criticism, earnestly implement the follow-up work as required, and draw lessons from the painful experience.

At this point, an impressive Internet war officially came to an end.

This war that affected the computers of hundreds of millions of users had many fascinating details, many of which were just revealed in the past two days. However, by that evening, 360, which had already put out the war, had pushed out advertisements on a large scale.

——WeChat, the third largest communication software in the country!

——Use WeChat software for free text messages!

——Use WeChat to save on text messaging fees!
——The most useful mobile communication software in the country, used by family and friends!

360 is strongly promoting WeChat!
To be more precise, 360, which has hundreds of millions of users, is strongly promoting WeChat!
He apologized in the afternoon, and in the evening he was teaching Penguin's new opponent!

This is definitely not 360 company’s painful lesson, it is definitely Zhou Hongyi’s painful lesson!

This time he was hurt more than the company.

However, compared with the previous privacy protectors and QQ bodyguards, this type of advertising does not violate normal business practices. Even though Zhou Hongyi's reputation is not very good, there are many people who understand his desire for revenge after returning after losing contact.

What else can we do? If we have the guts, we can arrest the guy named Yu as well.

The 37th floor of the Penguin Building had been working overtime and keeping the lights on during the National Day holiday. We finally got off work on time yesterday, but today it became an impromptu seminar meeting.

The growth of WeChat from 200 million to 400 million was reported directly to the General Office. Although the increase was indeed shocking, everyone could still accept it. However... 360's previous QQ Bodyguard was able to attract more than 48 million users within 1500 hours. To what extent will WeChat be pushed this time?
The atmosphere at the general office meeting was rather solemn.

Fortunately, there is good news. 360's retaliation this time did not reach the level of Privacy Protector and QQ Bodyguard, which forcibly guide users regardless of the consequences.

Also, WeChat does not have a PC version, only mobile software, so the transmission effect of this type of advertising will not be that strong.

Furthermore, WeChat is still relatively dependent on the stock of smartphones. It is easier to download on iOS and Android phones, but it is quite troublesome on Symbian and copycat phones, and their different versions also have great differences.

In short, WeChat's support from 360 has indeed increased the threat level, but it is not as severe as a landslide or tsunami.

The discussions and briefings at the general office meeting made Penguin's top decision-makers feel much more relaxed.

"We need to treat WeChat as 360," said CEO Martin Lau on behalf of Pony. "This is a tough battle in the mobile Internet industry, a market where we don't have that many advantages. If we don't pay attention today, we will face a decline like Nokia tomorrow, and may even collapse the day after tomorrow!"

Penguin has had many internal problems since its development. One of them is that the opinions of senior management are often inconsistent, and most of the company's current revenue still comes from the PC side, which is objectively likely to bring obstacles to self-innovation.

Pony looked at the expressions of everyone present quietly, and said one sentence to make everyone pay attention: "Establish a mobile IM team, report directly to me, and I will be personally responsible."

The atmosphere in the conference room froze.

The head of China's Internet giant has to personally take charge of the business.

President Liu Chih-Ping joined the company midway, and even though he has reached his current position, he is not able to motivate everyone with all his strength. But as long as Pony Ma, who founded Penguin, has made up his mind, this problem will never exist.

At 11 o'clock in the evening, the general office's emergency meeting ended.

Liu Chih-Ping took the document and asked one additional question as he walked: "Does our external diagnostic seminar still invite Yu Xing?"

The penguins reflected on themselves, especially the communication and reflection between the two of them, and decided that one thing was not to close their eyes and ears, but to really listen to everyone's ideas.

However, the threat level of WeChat has indeed increased again.

"Please go ahead. I'm also curious about what he thinks of Penguin." Pony Ma shook his head. "If WeChat really wins, our company will really lose."

Liu Chih-Ping nodded, knowing that Pony's confidence remained the same as his own.

……

"360 has a lot of traffic, but unfortunately, the conversion effect is not as good as expected."

In the early hours of the morning, Yu Xing was still full of energy. He observed the support from the new advertisement and shared his ideas with Xiaoying.

"Advertisements are annoying in themselves, and 360's ads are particularly annoying." Liu Wanying commented, and then asked, "500 million is definitely a lot, right?"

Yu Xing gave an accurate answer: "533 million."

When Liu Wanying heard this number, she hesitated: "WeChat's growth in the past few days is really fierce. Do you really think there is little hope? What about continuing to raise large amounts of funds in the future?"

"We have to spend money, and this is the most brutal way to acquire users, but we can only do it at the end." Yu Xing was very calm. "No matter how much we spend, Penguin will just keep up, and we can spend even more."

The two of them seemed to have exchanged mindsets.

Yu Xing did not think WeChat had any hope at first, and he became a little shaken in the past few days. Now he thinks that WeChat's destiny is to be used to create negative news. Liu Wanying was touched by today's increase of up to one million.

He continued, "As I started to do things, my thoughts became clearer and clearer. I know that I must do it myself. It's too difficult to even maintain a stalemate, let alone win."

Yu Xing sorted out his thoughts and talked about the company's planned operations: "The growth of WeChat users is indeed good. I believe that we can at least be on par with them for a period of time by upgrading multiple versions, but ultimately finding a buyer from Alibaba... This still requires some effort."

The buyer is just planning, it is still in an uncertain and unknown state.

"Aren't you going to use penguins to raise the price?" Liu Wanying asked.

"Well, yes, but I'm afraid it's not enough, just like some people previously had delusions and underestimated Penguin. Look, Pony Ma and Liu Chih-Ping are so smart. From their perspective, Alibaba must also be smart." Yu Xing pondered, "This matter needs to be manipulated."

I didn't figure out the answer to how to do it during this phone call.

The next morning, when Yu Xing was buying breakfast, he wanted to see what the fillings of the buns were, and suddenly an electric current seemed to run through his mind.

If you want the buyer to pay, you have to inspect the goods.

Alibaba's strategy is still focused on e-commerce. It has not yet had a large-scale clash with Penguin, and it may not be willing to take over.

Therefore, I can let Alibaba see the embarrassment after the social entrance is controlled.

Wait until the right time to directly block Taobao's links and only allow JD's links to be shared freely.

Once a bottleneck occurs, it is enough to make people unforgettable.

Yu Xing went upstairs while eating buns, and had a general idea in his mind.

At 10 o'clock in the morning on October 11, the founder of China's third largest IM tool decided in his heart to unilaterally ban China's number one e-commerce company.

(End of this chapter)