Chapter 265 Analysis
WeChat company launched a full-scale promotion, and everyone from top to bottom was extremely busy, especially Yu Xing.

To the extent that Liu Wanying had to refuse twice before she could see him during the day.

In the first week after the National Day holiday, WeChat still maintained a very high exposure, partly because its competitors and the turmoil in the past period were too eye-catching.

Another part of the reason lies in the product strength of WeChat itself. This thing can really save text message charges.

However, on October 10, the WeChat software experienced a two-hour information delay, which inevitably magnified the technical problems under the attention of many people. It was also because of this failure that everyone seemed to suddenly realize that this company, which is already the third largest instant messaging company in China, was only established for half a year.

On Sunday evening, Liu Wanying met Yu Xing in the president's office of WeChat Company.

"Mr. Yu is really busy." Liu Wanying said indifferently when they met, "So busy that your secretary knows where you go better than I do."

Yu Xing spread his hands and said with a smile: "Not really, you, the Red Falcon boss and WeChat shareholder, wouldn't be jealous of a little secretary, right?"

"Hey! Didn't you see the look she gave me last time... Forget it..." Liu Wanying's emotions, which were about to fluctuate, suddenly stabilized.

Yu Xing took two sips of tea and said, "Go ahead, I'm listening."

"There's nothing to say." Liu Wanying said viciously, "I don't care if you're a secretary or a team leader. I'll sell them out in a flash."

Yu Xing thought about it and simply didn't respond, but mentioned his thoughts on the ban on inspection.

After listening to this, Liu Wanying stood up and walked around, and felt that all her dissatisfaction disappeared.

It was hard for her not to exclaim, "How did you come up with that?! How could you be so bad?!"

Yu Xing smiled as he talked about the breakfast buns that inspired him, and said with a bit of pride: "The ban caused by eating buns, this is called Taoism... uh, that..."

Liu Wanying took over the conversation: "It's all about shit and urine, right? It's really disgusting!"

"It's not disgusting. I just previewed the event to Alibaba in advance. These two companies are bound to clash. When the time comes, who can still be gentle and polite?" Yu Xing corrected his wording.

Liu Wanying paced in the office, and the more she thought about it, the more she felt that this kind of forced sale really increased the success rate.

Penguin's aggressive expansion by leveraging its own traffic has been systematically described in Computer World. Although e-commerce was not mentioned there, Penguin has already made attempts in this area. Its Paipai.com is aimed at Alibaba's Taobao.

As for Penguin, even for Pony Ma himself, it is impossible for him to keep out of trouble with Alibaba in the future.

She thought for a while and asked, "Can we try to get Ali's investment or resources, and use the same lobbying method you just mentioned to inspect and ban the products?"

Liu Wanying is considering seeking support from Alibaba and continuing to try to help WeChat win the competition.

Yu Xing lit a cigarette and said thoughtfully, "I remember you asked me before, if WeChat is really bought by Alibaba, is it possible for it to beat Penguin?"

Liu Wanying nodded. She had asked the question herself. At that time, shorting Penguin was still in the planning stage, so she had naturally considered the follow-up.

Yu Xing smoked quietly, thinking about what words to use to express his thoughts.

In fact, Alibaba has certainly tried mobile communications and launched "Lakeside" and "Laiwang" successively, but these were all done after Penguin's WeChat had already taken over, so naturally they fell far short of expectations.

Since then, Alibaba’s attempts to break through in the social field have basically failed, which has led people to believe in the Internet gene theory: a type of gene can only do one type of thing well, and Alibaba does not have the social gene.

But if WeChat can be pushed to a point where it is not too far behind, and then is bought by Alibaba, can it win in the end?

Yu Xing finished the cigarette in his hand and said carefully: "Penguin is engaged in social networking, Alibaba is engaged in e-commerce, and their respective successful businesses are actually quite contradictory in terms of internal logic."

Liu Wanying asked with interest: "How do you say that?"

"Social networking is about maintaining interpersonal relationships. You can see that many businesses on Penguin QQ are centered around this. However, e-commerce is about buying and selling, so it is all about transactions," said Yu Xing. "Therefore, Alibaba's Taobao and Taobao Mall are both tools designed around exchanges. For example..."

He thought for two seconds: "Just like Xunlei, it is a typical tool with many users, but almost all users abandon it after downloading it. Who would use it for other business?"

"Whether it's Taobao or Alipay, they are all tools built by Alibaba around e-commerce. The more successful they are, the more people get used to using them to buy and sell things. Who would still use them for social networking?"

"If Alibaba bought our WeChat and operated it according to its ideas, it would probably also serve its e-commerce business."

"One is to build tools around relationships, and the other is to build relationships around tools. These are destined to be two opposite paths."

“This kind of product positioning has different internal logic. Who do you think will win the competition?”

Liu Wanying thought about it seriously for a moment and felt that this positioning was quite suitable for both companies, but...

She said unconvincedly, "If we all follow logic, then there is no need to compete. We can just use logic to decide the winner. After all, we have to try to know!"

Yu Xing smiled and said, "Yes, yes, that's how you should think. If you don't think this way, I still can't sell it. As for your suggestion of finding Alibaba as a backer, if I ban it once, it will realize the problem and will probably hold the important things directly in its hands or send a team to help me manage it. That will be even more difficult."

This kind of thinking is normal. He is organizing his logic with hindsight and knows that all of Alibaba's social attempts have ended in failure. He believes that there are core essential factors involved, and those failures have not been exposed yet, so it seems that there is still room for exploration.

Liu Wanying was amused: "You just say that Penguin is invincible in this regard. According to this logic, Alibaba's e-commerce business obviously still has a lot of room for growth. Even if WeChat is bought by it, it will definitely need to serve its own core business and will ultimately be unable to escape the fate of a tool. Well, do you think if WeChat is integrated into Alipay, can there be traffic?"

As soon as she said this, she denied it herself before Yu Xing could deny it: "No, no, Alipay is also a tool. People don't do much social interaction on tools."

"That's our own judgment. I don't know whether Penguin is invincible in communications, but it has talent, which others have. It also has money. It has traffic, not to mention traffic. It will soon be able to replicate software functions." Yu Xing said with a smile, "It has everything that others have. The most important thing is that it can also import QQ messages directly into WeChat. This is its unique feature that others cannot have."

Liu Wanying frowned when she heard the last sentence. They kept talking about Penguin traffic, and what they were talking about was publicity for users. But this directly connected the messages of QQ and WeChat...

This unique infusion of traffic must be terrifying.

Liu Wanying sighed quietly, "Not only does it have it, it has more than others. I can only say that the start of your WeChat company is too dreamy. It makes a short seller like me want to go long. It is really too difficult for Penguin not to make mistakes."

The Penguin's original hope of making a mistake was rejected by the two top executives remotely.

She shook her head: "Even from PC to mobile Internet, the giant Penguin is really unchallenged in social networking."

"Using communication to challenge Penguin is like using C2C to challenge Alibaba's Taobao. What you can do, they can do, and what you can't do, they can do too." Yu Xing said seriously, "So, from a logical point of view, the one who can defeat Penguin will never be a homogeneous communication software, but something of another dimension."

Liu Wanying suddenly said: "Those who learn from me will live, those who imitate me will die!"

She remembered the Tianji Network that she used to chase Bai Xiaosheng, but it seemed to disappear in the blink of an eye, and it had similar problems.

Yu Xing nodded slightly.

Liu Wanying reviewed this logic and said with a bit of regret: "What is another set of things?"

Yu Xing smiled and said, "Then we have to make use of your Red Falcon. If this goes well, we will have the money to look for and invest in another set of things to see if we can shake up the giants. Investing is easy and labor-saving. There are many heroes in the world."

"How can there be so many good things?" Liu Wanying shook her head. "Even if you really find it, can you invest in it if you want? Even if you really invest in it, what can you do if other people's approach is different from yours?" She was just chatting and said this casually.

The speaker is unintentional and the listener is interested.

Yu Xing frowned slightly and lit another cigarette.

Seeing this, Liu Wanying burst out laughing: "You really are thinking about it? What's the connection?"

Yu Xing was really thinking about it, and he felt a little embarrassed.

He took two puffs of his cigarette and said critically, "Hey, we're actually not good at investing. Look at the investors I've come into contact with, and I've dealt with Xu Xin the most. Her strong style has really influenced me deeply. Ms. Xu, she's someone who wants to try her best to get involved in entrepreneurial projects."

Liu Wanying laughed and said, "Okay, okay, Mr. Xu really has an influence on people."

Yu Xing also laughed, then put out his cigarette: "First, we need to do a good job on WeChat. We need to go all out, and then we'll see what happens."

Liu Wanying deeply agreed with this.

……

The founders and shareholders of WeChat, or the two partners who have crossed the mountain, need to judge the subsequent possibilities.

Similarly, investors who actually pay the money also need to conduct serious research and judgment.

On October 10, Xu Xin asked Liu Jiankai to come over to meet and talk about the latest news.

“Next time, ask Yu Xing if WeChat can just announce the number every million without having to look for nodes.” Xu Xin said this when talking about the number of WeChat users.

Two days ago, WeChat announced the latest number of users on its official website, which has increased from 419 million to 655 million.

Compared with 207 million at the beginning of the month, this number is more than three times, which is truly dazzling.

Liu Jiankai agreed: "Okay, Mr. Xu, I will talk to him."

However, he then added: "I just don't know if President Yu will listen to me..."

When Xu Xin heard this, he drank a sip of tea helplessly. Indeed, saying and hearing are two different things.

"The number of users has reached 655 million, but the growth on the 11th and 12th has slowed down. On the 10th, there was a 360 advertisement, and the daily growth exceeded one million. The number was 114 that day, and it became 11 on the 63th and 12 on the 59th. Putting aside the initial increase, there is still a slow downward trend." Liu Jiankai mentioned the specific data.

Xu Xin said, "It's better than expected. Now we just hope that these users will bring enough fission. Yu Xing also believes that when the total number of users reaches a certain number, there will be a significant acceleration in growth."

Liu Jiankai chatted about WeChat for a while, and suddenly said: "Our contract with WeChat has not been finalized yet."

"Well, they are still discussing. In addition to the number of users, the current objection is the issue of AB shares. IDG, Qiming Venture Partners and I have reached a consensus that this voting right cannot be given up." Xu Xin said lightly.

The so-called AB shares mean equal shares with different voting rights, which allow entrepreneurs to have the majority of voting rights by holding only a small number of shares, and thus control the company.

Liu Jiankai considered, "Does Mr. Yu insist on it? He has a rather stubborn personality."

"WeChat needs funds now. We can provide funds at a suitable price. This is the main thing. As for other things, no matter how stubborn Yu Xing is, he will realize the current situation if we delay for a few days." Xu Xin put down the documents. "This won't be a big problem."

Liu Jiankai nodded, and thought for a moment: "After we confirmed the news with IDG and Qiming Venture Partners, fewer people have contacted WeChat in the past few days. Now everyone needs to see what the situation is like after Penguin responds."

It is a consensus that the penguins will inevitably fight back.

Therefore, the uncertainty after the Penguin counterattack is the main factor that makes investment institutions wait and see.

Xu Xin sighed, "Yes, WeChat has done well enough, but we still don't know what the final result will be. Yesterday I heard that Penguin has set up a 'midnight battle team'. Guess who is on it?"

Liu Jiankai guessed: "There must be Pony."

"Yes, there are three people in total. It is said that they hold meetings on time at 0: a.m. every day. In addition to Pony, there are Zhang Zhidong and Lu Shan." Xu Xin explained the situation.

Zhang Zhidong is the CTO of Penguin and leads the company's most powerful technical team.

Liu Jiankai asked in surprise, "Isn't Lu Shan in charge of Penguin's operating platform system? Is he going to be directly responsible for the development of competitive products this time?"

Xu Xin pondered and said, "I heard that Zhang Zhidong thinks highly of Lu Shan. Lu Shan may be the person who will take over as CTO in the future. Anyway, Penguin is going all out this time."

When she first heard the news, she felt her heart sink.

Although Penguin has a bad reputation, it is very powerful. When it pieced together various confirmed news, the importance it shows to WeChat company makes people feel cold.

Liu Jiankai could also feel the pressure coming at him. He thought again and again: "It all depends on how Mr. Yu and his team fight. These are actually predictable."

Xu Xin agrees with this.

After a while, she shook her head again: "Do your best. If it doesn't work out, WeChat can push the user base to a good level. I believe Penguin will also be interested in merging directly with it. This way, even if there is a loss, the loss will not be too big."

Liu Jiankai frowned inwardly, and after a moment of hesitation, he said, "Mr. Yu may not agree to sell it to Penguin. His previous conflict with that company is well known to the entire Internet."

"We need to be responsible for the funds." Xu Xin said calmly, "So, we can't give him A and B shares this time. The returns are indeed great, but the risks are equally great. Moreover, even if we give him voting rights, if Penguin catches up with him, and the three of us don't provide follow-up funds, he will still have to face reality, and reality will not change according to his will."

Liu Jiankai remained silent. Investors are of course shareholders of the company, but they are different shareholders.

Xu Xin shook her head: "Everyone should do their best, do what they should and can do, and then see how things turn out. IDG is already helping to contact CCTV for advertising resources. Now is the best time to accumulate users while Penguin hasn't fought back."

There are different identities in the same trench, and there are many things to consider.

The other side of the trench only needs to consider how to respond to WeChat.

Even though Pony and Liu Chih-Ping had firm confidence in winning, when WeChat officially announced that its users had exceeded 600 million in a short period of time, some Penguin executives still made informal comments about their competitors.

"Yu Xing's WeChat is just a small company that cannot support a larger user base. Instant messaging requires very high technology, and the information delay failure it encountered can prove this."

“No matter how WeChat leverages public opinion, the technical aspects must be solid.”

The embarrassing thing is that not long after this person spoke, Penguin's QQ experienced information delays in the evening.

Yu Xing originally didn't want to reply, but after seeing this, he had no choice but to speak out on Weibo: "No wonder WeChat has problems, we are learning from QQ!"

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like