What's wrong with me being a rich man?

Chapter 40: Innovation and Change (Two in One)

There was a breakthrough in orders from Beijing and Guangzhou, which made Zhong Zhiling and Lu Haiying particularly happy.

Unlike Jinling, Shencheng and Lin'an, the achievements of these two cities were made by non-core executives, and there are some differences in meaning.

However, when Yu Xing informed the second and third in command about the possible troubles in the capital, their happiness quickly disappeared.

"If you had known this would happen, Brother Xing, you should have let me go to Beijing." Zhong Zhiling's voice was filled with suppressed anger, "Or, let Xiaoying go to Beijing."

"The time is too short. The business in Jinling is progressing well and should not be interrupted. The business in Lin'an is equally important. Most importantly, I really didn't expect that the two of them would have other ideas so soon." Yu Xing was not angry at all now. Instead, he laughed and said, "This is what it means when a general is away from home, he is not subject to the orders of the emperor."

That’s why they say college students are so courageous. If I don’t agree to their request, they might just change their brand and start their own business in Beijing.

Zhong Zhiling was silent. After all, the time was too short and the manpower was too few. To defeat others with others, one needs talent.

Lu Haiying thought about it. When his senior brother taught us to be sincere to others, he said that if we can't even show kindness, then someone must be forcing us.

After a moment, Lv Haiying asked calmly: "Brother Xing, how should we deal with this follow-up?"

"Young people are bound to make mistakes. Regarding this matter..." Yu Xing said slowly, "Let's see how it works in the Beijing market. However, the documents published by Guiai.com clearly state that the fee is 200 yuan. This applies to the documents they bring to Beijing or other markets."

When Lu Haiying and Zhong Zhiling heard their senior's answer, they both thought of the company's most core strategy now - selling the company. Anyway, the document stipulates so, and when the time comes, no matter whether it is their own side or the other party, liquidation or auditing will easily clarify the matter.

This matter is put on hold for the time being.

Before hanging up the phone, Zhong Zhiling couldn't help but feel a little regretful: "Brother Xing, this money came pretty quickly..."

With a revenue of nearly 50, this money is enough to cover his losses.

"It's because most of the money has been distributed that we can make it so fast." Yu Xing knew what the third-in-command was thinking and emphasized, "If we hadn't distributed the money at all costs, the employees wouldn't have such motivation."

Commission is a key reason why this rough team of Guiai.com is driven to do things. Now the revenue generated has to cover the operating costs after paying the wages, and there is very little actual profit left.

Moreover, this does not take into account the final exchange situation.

"Yes, I know, Brother Xing, I just saw so much money, I really want to..." Zhong Zhiling was silent for a few seconds, without hiding his true impulse, "I really want to run away..."

If you don't pay the salary, you can just run away and your deficit will be ended. However, you can't run away because this is the responsibility of the company's legal person.

Yu Xing laughed: "Really? I thought so too."

Zhong Zhiling lost his impulse instantly and quickly dissuaded him: "Brother Xing, I was just kidding."

Yu Xing laughed again: "Really? I was just kidding too."

Zhong Zhiling found that he couldn't take a joke and quickly ended his exchange of experiences with his senior.

Yu Xing did not argue with the third in command. He finally summarized the fundamentals and talked about the recent focus: "We need market performance. It is good that NetEase has come. It can help us capture the transitional traffic in August. If it does not come, we need the revenue that can be brought by expanding the market. Don't forget that we need to pay salaries."

The revenue has been initially increased, but the payment of the first month's salary is not far away. Calculated based on the first batch from the 15th to the 18th, there are only about 10 days left, and the money available will decrease rapidly by then.

The second and third in command respectively expressed their determination to enter the market.

Yu Xing finished another conference call, looked up at the darkening sky, and instead of going back to his apartment, he lit a cigarette on the side of the road.

As soon as the salary is paid, the psychedelic joy brought by the initial revenue will quickly dissipate, and as the summer vacation is coming to an end, the situation in the next month will become difficult.

Although the company is a makeshift team, it is not easy to set up a makeshift team.

Yu Xing smoked a cigarette and thought for a long time. He went upstairs only when he became tired of the mosquitoes biting him.

Fortunately, although the key figure needs to consider revenue, salary, business, city, marketing, threats, network, and sales, the teams in the five major cities only need to ask seniors for money.

With the good news from alternate shareholder Yin Baoyi, the framework of Guiai.com's online promotion has been basically determined.

Yu Xing did not bargain much for the offer of 5 from Yin Baoyi. He just asked Brother Feng to talk more and try to lower the price further in the name of a poor student.

At the same time, he inadvertently mentioned the structure of the marriage and dating industry, inadvertently mentioned that NetEase also has marriage and dating business, and suddenly listed some possible threats that these companies may bring.

Yin Baoyi didn't talk much about it, but revealed a known piece of information: "NetEase probably won't do that. It hasn't done a good job in its own marriage and dating business, so it will definitely not pay attention to a small company like ours."

When Yu Xing heard this, his expression remained calm, but he frowned in his heart.

Is it possible that my judgment was wrong? Is NetEase very conscientious?
Or did Song Yufeng somehow dissuade the internal impulse for innovation?
Or maybe the NetEase marriage and love team really doesn’t think highly of these trivial things?

But no matter what, we still have to promote our own propaganda and do what we should do.

On July 7, Guiai.com published a "China College Students' Love Survey Report" on its officially launched official website and campus network. An important statistic is that the probability of college students falling in love and getting married is approximately 10%.

In addition, the report also contains some interesting surveys. For example, the proportion of college students in love is higher in economically developed areas, with the top three being Beijing, Jinling, and Yangcheng.

It was not quite the overnight success as imagined. Guiai.com itself had no traffic and naturally did not attract much attention. As for Xiaonei.com, it also did not attract much interest. The situation did not improve slightly until that evening. It was said that the team found by Song Yufeng was working hard to operate it.

In addition, there was an interview from Sina on the afternoon of July 7, and the reporter was Song Yufeng’s college classmate Liu Yilin.

Yu Xing didn't know whether Song Yufeng had given travel expenses to his college classmate, but he still came up to take care of it first, and thus he saw Liu Yilin's smiling face immediately.

The Sina reporter was not very old, and it was estimated that he would not get a very good reporting position either. However, he asked quite detailed questions, which allowed Yu Xing to give a more comprehensive explanation of the project.

The most important issue here is customer redemption.

Yu Xing’s answer was that he had talked to offline customers before.

"We are conducting a long-term social survey. When we have accumulated enough data from different regions and schools, we will gradually stop accepting orders. At the same time, we will reduce the size of our team and negotiate cooperation with rose suppliers in large quantities to reduce most costs."

"Of course, that doesn't mean we won't do it. We will consider more possibilities depending on the company's operating conditions."

"During the specific operation during this period, we found that some couples were not interested in roses, so we are also considering replacing the final exchange items with wedding photos, banquets and other wedding gifts."

"Or gold, diamond rings, anyway, we will consider being more flexible in communicating with couples."

Yu Xing was interviewed under the company banner, with curious potential customers watching nearby. The reporter also interviewed college students on the spot and got some real comments, some good and some bad.

However, when the interview was over, Liu Yilin also comforted the head of Guiai.com: "Don't worry, those negative reviews will not be reported."

Yu Xing thanked the reporter for his consideration.

On the 13th, which was also the day when NetEase reported the report, whether it was the campus network or several forums with considerable traffic, it was as if a switch was turned on all of a sudden, and the "College Student Love Survey Report" from Guiai.com received good exposure.

After this exposure, the comments below naturally have various angles. What really reflects on Guiai.com is that both its Taobao store and Tmall store have received curious inquiries. Of course, it is just curiosity, and the conversion rate is extremely low.

For example, the offline business of Guiai.com is more representative in Jinling, with a conversion rate of approximately 10%, which means that 100 orders can be obtained from every 10 couples.

It was different online. The Taobao and Tmall stores received inquiries from more than 1000 users in one day, but ultimately only received 8 orders, with a conversion rate of less than %.

Although the online business is not representative because it only takes one day, the gap between the two is very obvious. However, online business also has advantages that are difficult to compare with offline business. If you want to reach 1000 users offline, it will take at least two to three days for Jinling's team of people, but it is quite easy online.

"Mr. Yu, such an effect..." Yin Baoyi was quite nervous after learning about the transformation on the 13th.

That's 8 orders, totaling 2392 yuan... The previous quotation was 5 yuan, but the actual amount was 4.5 yuan...

"It's okay. Things on the Internet need to be brewing. There will be follow-up." Yu Xing is broad-minded and did not blame this aspect.

Yin Baoyi felt a little relieved and also looked forward to the follow-up reaction.

By the way, she sent the actual conversion of Guiai.com to her boyfriend, urging him to ask the online marketing team to work on the results. If there is not much growth in the future, she will feel bad if she does not place a few orders...

Yin Baoyi vaguely understood her boyfriend's mood when he returned the travel expenses.

"Don't worry, the campus network will still be there. The forum may not be targeted enough." Song Yufeng was replying to his girlfriend at the company. He needed to work overtime today to deal with some manuscripts.

The phone stopped vibrating, and it was obvious that my girlfriend would wait until she got home to talk about this.

Just as Song Yufeng was writing furiously, a leisurely voice suddenly came from behind him.

"Teacher Song, I saw you were in a report today. Why is the data different from last time?"

Before Song Yufeng turned around, he felt as if a chill went straight down his spine to the back of his head, and goose bumps appeared on his arms.

His heart beat faster and his mouth felt a little dry. He slowly turned around and saw Ying Jiadong, the deputy director of "NetEase City Dating Channel", standing behind his seat.

Ying Jiadong had a harmless smile on his face. Seeing that his colleague didn't answer, he reminded him, "It's about the college student love survey report. I heard you talk about it in the cafeteria last time. Didn't the marriage probability they surveyed be less than 21%? I looked at the report on our website today. How come the probability has become 14.8%?"

Song Yufeng forced a smile on his face and answered subconsciously: "Well, that company modified the probability."

Ying Jiadong asked curiously, "Why do you want to revise it? Which one is more correct, the previous one or the current one?"

Song Yufeng swallowed and lowered his voice: "That's probably it. Uh, I heard from them that they have more data, so they revised the probability."

Ying Jiadong nodded slightly, it was a correction.

He hesitated for a moment and made a small request: "It's like this, Mr. Song, our team is very interested in this business. I went back to Yangcheng last week and went to the headquarters to discuss new developments in the industry."

"The headquarters also thinks it's a good idea. This kind of gambling-like business is a very innovative entry point."

"Can you contact that Guiai website and ask them for some original survey data?"

Song Yufeng's face looked a little ugly: "What do you want this for?"

"Since they said it was a college student love survey report, they must have collected data from many regions." Ying Jiadong said as a matter of course, "First, we want to see if the data is correct, and second, we also want to see if we can refine and optimize the business."

Song Yufeng's heart sank. How could this be because he had no interest in what he had inquired about before?

This is full of interest, and we have already returned to the headquarters to discuss...

It’s over, it’s over…

My girlfriend's shares are probably going to become worthless...

Ying Jiadong asked curiously, "Teacher Song, is there any problem?"

"Director Ying, this isn't a good idea." Song Yufeng mustered up his courage and explained the obvious reason. "Our website has already reported on the development of Guiai.com, which is the first on the Internet. If your team were to start doing this business right away... it wouldn't be a good idea..."

Ying Jiadong pulled up a chair and sat down, sighing, seeking the young reporter's understanding: "To be honest, Mr. Song, if I hadn't had to, I wouldn't want to do this, but, hey, there are three teams working on marriage and love in the company, and the higher-ups really want to make a breakthrough in the marriage and love market, so they may have to merge the three teams later."

"The company needs results, and we need results too."

"It's just an idea for a project. If we don't do it, other companies will."

“If other companies are doing it, why don’t we do it first?”

"Teacher Song, please help me."

Ying Jiadong stretched out his right hand, with a look of request and scrutiny in his eyes, and added: "The headquarters will also organize a survey in a few days."

This is not an individual matter, it is an organizational matter.

Song Yufeng slowly stretched out his right hand.

Ying Jiadong took the initiative to step forward and shook hands, saying with a smile: "Teacher Song, thank you very much. Can you give me the phone number of Guiai.com? I can call them to ask when necessary."

Song Yufeng pursed his lips and replied reluctantly: "Okay."

"I know what's wrong with you, Mr. Song." Ying Jiadong let go of his hand and said, "It's okay. There won't be any problem. It's just a team of college students. We can't just publish it today and do it tomorrow. We need to do some research."

Song Yufeng breathed a sigh of relief. Having some buffer time is better than having none.

He shook his head slightly in his heart. I told you, my girlfriend shouldn’t go to that company. How can a grassroots person fight against a big company…

(End of this chapter)