What's wrong with me being a rich man?

Chapter 88: Learn from one example (5k)

The semi-organic growth of registered users on the website is very gratifying.

What is even more gratifying is that after seeing the information shared by the “know-it-alls”, these users also uploaded the relevant information they knew, which undoubtedly formed a positive cycle.

It is healthier for users to bring valuable information voluntarily than for websites to actively provide it.

By 12 o'clock that evening, Song Yufeng, who was too excited to sleep, quietly got up from the bed and looked at the data on his notebook. There were 1256 registered users on the website.

Now, he couldn't sleep even more!
The next morning, Song Yufeng replaced his breakfast with Red Bull, forcing his confused brain to become alert. He insisted on working on the front line as the chairman of the board, constantly changing his online identity to spread the existence of Bai Xiaosheng.

One moment she was a junior who had just entered university, the next moment she was a junior who had her internship rejected, the next moment she was indecisive about whether to take the postgraduate entrance examination or work, and the next moment she was comparing the benefits offered by different companies...

Song Yufeng’s account was blocked yesterday on Tieba. Today, he became more resourceful and started using multiple accounts to operate.

In the morning and afternoon, two more groups of part-time college students came, bringing the total number of people to 13 with the 50 from yesterday. Yu Xing was still the one who explained the process, and it was almost the same as before. Both groups of college students cleverly raised their concerns, but their concerns were also dispelled by the value of this matter.

Compared with yesterday, the Bai Xiaosheng website has added more relevant information today.

——ZTE, Ericsson, China Merchants Bank, Agricultural Bank of China, Shanda, NetEase, Google…

It is not only information about the Internet industry, but the latest information mainly from telephone feedback involves large, medium and small companies in all walks of life, and the information content is also varied except for salary.

——Software development, business training, city subsidies, overseas opportunities, household registration issues, written tests and interviews, company avoidance...

Yu Xing was also dazzled by all this information, but it definitely helped retain website users.

At five o'clock in the afternoon, Yu Xing, who was also a user but mainly mixed in with the website users, walked out of the office and announced that it was time to get off work just like yesterday. However, before he returned to the office, he heard some small objections from his employees.

"Mr. Yu, I'll go back later and discuss the work with the operation and maintenance company." Programmer Yan Haoran said loudly, referring to the outsourced operation and maintenance.

Yu Xing looked at the employee suspiciously, who was acting differently from yesterday, and asked directly, "Do you really have work or do you want to show off in front of me?"

Yan Haoran was a little embarrassed. Today was not over yet, but the number of registered users of the company had already reached 2000. It seemed that the website might actually have a future, so he really had to show it off...

Chairman Song Yufeng tried to smooth things over: "Brother Xing, can't we have both? Can't we be more motivated at work? My excited and motivated heart is a little hurt when I hear what you say."

"Hey, I'm a college student." Yu Xing lightened the atmosphere and said bluntly, "Our company is not very big now, and everyone is young. Just say whatever you want to say. I'm a mean person first and a gentleman later. I don't want to follow those rigid rules with you."

He continued, "Although I don't want to mention the fact that my last company sold over 2 million in a short time, I'd like to mention it today. I think our company has greater potential than my last company. We will complete the angel round of financing next month, and I will probably meet with the investors in the A round by the end of the year. As long as everyone does a good job, the company will issue option rewards. I also look forward to the future when we can make the company bigger and stronger together."

Chairman Song Yufeng led the applause.

Yu Xing smiled and went back to the office.

Yan Haoran hesitated for a few seconds and looked at Chairman Song Yufeng.

"It's okay, it's time to get off work, there's nothing wrong with the website." Song Yufeng understood the meaning of this look, "Don't worry, Brother Xing is speaking from the heart, we just need to get the work done."

The four employees still left work.

After a while, Song Yufeng invited the boss downstairs for dinner and praised his work today: "Brother Xing, the number of people increased by 1500 today. I have to attract at least 500 people!"

Yu Xing praised: "Okay, then take a walk and continue doing this."

"Brother Xing, it's time to get off work..." Song Yufeng was really tired today. First, he didn't sleep well yesterday, and second, he was racking his brains all day. "Didn't you just say that it's okay as long as the work is done well..."

Yu Xing said calmly: "You are the chairman, you are a shareholder, you work for your own company, why do you have so much to say? When your girlfriend comes, she will give you more face then."

Song Yufeng couldn't even utter a word of rebuttal. Brother Xing was too good at controlling people...

That night, he did not get up from the bed excitedly to look at the data, but slept like a dead person.

However, the next day's results were still impressive.

In more than two days, the number of registered users of Bai Xiaosheng reached 4159, which not only exceeded the imagination of the employees, but also exceeded Yu Xing's expectations.

If the growth rate can continue at this rate, wouldn't it be possible to achieve the goal of 5 registered users in three months?

This thought only flashed through Yu Xing's mind. He knew that such growth could not last long, but he was now a little hesitant. The feedback from the website was so good. Should he expand in more directions next?

He had ideas and learning goals, but this was his first time building a website, and the environments and configurations were completely different.

Yu Xing believes that Maimai’s first step must be different from his own, so is it possible to make more suitable adjustments?
He tried talking to Zhong Zhiling and Lu Haiying, and the feedback he got was that they were extremely confident in their own judgment and strategy, so he gave up communicating with Song Yufeng and called Liu Wanying instead.

Xiaoying is better.

Even though Xiaoying is not allowed to watch cats, she is still a knowledgeable consulting company elite.

"More than 4,000 users? Without any hard publicity, this result is considered very good." Liu Wanying had just flown from Hong Kong to Nanjing in the afternoon. She was very happy to hear about Bai Xiaosheng's results. "I think we can do some publicity."

Yu Xing said: "The website has added a lot of information these days, covering different industries, and the response is very enthusiastic. I see that their discussions have produced valuable content. What do you think, should I promote multiple industries or focus on the Internet?"

"Wait a minute, wait a minute." Liu Wanying heard this discussion, "Let's talk in 20 minutes. I'll make a cup of coffee, turn on my computer, check out your website, and think about what you said."

Yu Xing couldn't help but laugh and asked, "Is it so formal?"

"It's like an unemployed vagrant looking for a job." Liu Wanying replied and ended the call.

She made a cup of refreshing coffee, took out her notebook, and looked through Today's Know-It-All carefully.

Liu Wanying has been very busy these days. She said goodbye to her familiar colleagues and friends. When she arrived in Jinling today, she went to the hospital to visit her sister-in-law who was trying to preserve her pregnancy. She had no time to pay attention to the development of the website.

At first glance, compared to the previous internal test, the page was actually filled with related posts.

Liu Wanying first took an overview, then clicked on the most discussed posts one by one, then closed her notebook and took a pen to write down her initial thoughts on paper.

Twenty minutes later, not a minute more or less, Yu Xing called again.

"The website is good, with a lot of information, and it does have content that can attract job seekers." Liu Wanying praised it first, and then said, "It's just that the page is a bit messy and not very refreshing."

"If you are not in a hurry to sell this website, you can hold similar activities every year. The previous batch of college students got useful information from here and will surely be happy to help again. This is a good channel for expansion."

When she got to this point, she suddenly laughed and said, "You just like to prey on the urgent psychology of college students, right? Either it's about emotions or material things."

Love is to satisfy emotional needs, and work is to ensure material necessities.

Yu Xing replied seriously: "I want to send blessings to college students' love and also want to escort their work!"

"Well, let's just listen to it. There is fixed information like this every year. I believe the influence of the website will become bigger and bigger, but this is indeed only for a certain period of time in a year." Liu Wanying said her thoughts, "The so-called various industry information is temporary. In the final analysis, you still have to cut in with the idea of ​​vertical segmentation, right?"

Yu Xing agreed, "Yes, Xiaoying, workplace social networking and workplace topics are not available in the market today. Companies like Tianji.com are all doing recruitment, and they are learning from LinkedIn abroad."

LinkedIn is a successful social recruitment platform abroad, but it has not yet entered China. There are also companies in China that have tried to enter the workplace field. For example, Skynet was established very early and started operations in 2004.

The founder of Tianji.com is Lin Tinghan, the former vice president of Sina. He has both ability and resources. However, Tianji.com is now said to be negotiating a merger with a French company.

To be honest, when Yu Xing was preparing for Bai Xiaosheng, he didn't pay attention to this workplace social networking company that claimed to have millions of members, and he only learned of its existence recently.

He estimated that Tianji.com's merger talks with foreign companies were also affected by the financial crisis, and the direction after the merger...

Since I haven't heard it, he must be dead.

Thinking backwards from the ending of "death", when he looks at the operation of Skynet again, it can almost be called a negative example.

——Targeting high-end groups, in principle we do not refuse students from joining, but we strictly control their proportion.

——It is said to be workplace social networking, but, it is still doing recruitment and advertising, and seems to be no different from other friendly competitors.

Smart people like Lin Tinghan also focus on the vertical segments of the Internet, but everyone's operations in these vertical segments are still very different.

"There's no need to rush into recruiting. First, lay a solid foundation for content and increase the user base. This is what I think is the priority." Liu Wanying agreed with Yu Xing's statement, "As for the expansion into multiple fields that you just mentioned..."

She carefully gave her thoughts: "You want to criticize Internet love and marriage, you want to talk about workplace topics, normally, your audience in this area naturally fits with various Internet companies."

"Compared with Internet companies, employees in other industries are naturally inferior to those in Internet companies in terms of work environment and attention."

“Vertical fields benefit from this verticality, but are also inevitably constrained by it.”

"If you don't first establish the best vertical customer base and establish a brand tone, then expanding in multiple directions now may not be appropriate."

Liu Wanying found a word to describe her feelings. It may not be unsuccessful, but it does not seem so "appropriate".

She finished her thought and waited for a response from the other end of the line.

Yu Xing thought for a long time and said slowly: "That makes sense. In this case, Bai Xiaosheng's customer priority is still concentrated in the Internet industry, so our publicity resources should also be concentrated in first-tier cities."

"Internet companies are mainly located in Beijing, Shanghai, Guangzhou and Shenzhen, and Lin'an."

"We will focus our promotion efforts on these five cities. Even if we raise new funds, we will not expand to other cities."

"As long as the large and medium-sized Internet companies form a concentration effect on Baixiaosheng, Internet companies from other cities will naturally be attracted here."

There are highest-priority customer groups in vertical segments, and the distribution of these customer groups determines the direction of the company's investment, so that the resources at hand can be fully utilized and the gap with competitors can be continuously widened.

Liu Wanying only said the first half. When she heard Yu Xing's thoughts, she couldn't help but exclaimed: "Boss Yu, do you know what I am particularly surprised about you?"

Yu Xing asked tentatively: "My sincerity?"

Liu Wanying: “Bah!”

Yu Xing said seriously: "You can spit at me, but you can't spit at my sincerity!"

"I am surprised at your ability to draw inferences from one example!" Liu Wanying said, "I asked this question, but you also got answers to other questions. Yu Xing, I think what you just said is very right! If you raise more money, you must not burn it down."

Yu Xing smiled and said, "I asked one question, but got the answers to two questions. Oh, Xiaoying, this kind of joy of discussion and exchange is really joyful. How can I share it with you? It's really joyful!"

Liu Wanying said with a smile: "Really? Me too."

"Oh, so happy, I really want to have a sweet love!" Yu Xing couldn't help himself.

"Really? I... um?" Liu Wanying reacted and asked knowingly, "Which school girl have you taken a fancy to? Do you see young and beautiful girls every day?"

"Xiaoying, don't think about those messy things, let's complete our first short-selling goal first!" Yu Xing mentioned what he had talked about with Xiaoying before, "Don't be in a hurry."

Liu Wanying: “…”

Yu Xing quickly jumped to the topic: "I found that it is really expensive for companies to run advertisements. I see that the effect of natural user registration is so good, I really don't want to spend the hard-earned money."

Liu Wanying followed up the conversation and advised: "You have to spend when you need to. The more you spend, the more you can melt."

"Okay." Yu Xing asked, "In that case, Xiaoying, when will your 50 be transferred to the company's account?"

Liu Wanying was stunned for two seconds, then laughed and said, "Okay, okay, you feel bad about spending your own money, but you don't feel bad about spending my money, right?"

Yu Xing answered confidently: "Of course it is like that, what else!"

Liu Wanying: “…”

She pretended to be angry and said, "Boss Yu has solved the problem. He is now in high spirits again."

"I can be more energetic. I'll drive to Jinling to find you now." Yu Xing said.

Liu Wanying was startled: "Don't be crazy!"

"I was kidding." Yu Xing laughed, "I don't have a car, and the battery of my electric bike doesn't have enough power."

Liu Wanying made a "tsk" sound.

Yu Xing added: "Although, I really want to find you."

Liu Wanying was quiet for a few seconds and warned, "Don't try that on me."

"Okay, good night, remember to transfer the money." Yu Xing ended the call quickly.

Before Liu Wanying could say anything, she heard the beeping sound from her cell phone.

She held the phone in her hand and felt her teeth itching.

Turn your face away from me, turn your face away from me...

Liu Wanying quickly calmed down and decided to invest in this kind of entrepreneur who turned his back on her.

She curled up on the sofa, turned on the TV, and unconsciously recalled the discussion just now.

Regarding the company's publicity strategy, this point is undoubtedly very important. I really hadn't thought about that aspect. Looking back on it, I do feel a sense of joy after the discussion.

Liu Wanying smoothed her hair and a smile flashed across her lips.

……

On November 11, JD.com, having raised funds again, breathed a sigh of relief and continued to be firm on its development path. The management trainee program that had been temporarily shelved due to lack of funds was also quickly launched.

Unlike the previously planned 8 people, this time the scale has been expanded to 20 people.

As JD.com's deputy director of human resources, Zhai Chengmei announced the latest plan through various channels and the official website.

——JD.com plans to recruit 20 people for its second management trainee program.

This news was quickly posted on the page of the performance website Bai Xiaosheng, which immediately attracted a lot of new users.

“Ah? JD.com really has a management trainee program?”

"No, there are really only 20 people? Last year there were only 2 people!!"

"What's going on? The forum released the news several days earlier than JD.com..."

It can't be that he really knows Liu Qiangdong.

JD.com is not a particularly large company, but many college students who are willing to develop in the e-commerce field are also familiar with it.

Some people found this situation quite strange and called the contact information under the management trainee program.

Bai Xiaosheng? Never heard of it.

Earlier and more accurate enrollment numbers? Impossible!

Zhai Chengmei confidently responded to the outside world's doubts directly on the phone, and told the other party in person: "This is something we just confirmed in a meeting this morning. It's impossible. There will be no internal appointment."

"But, the news was already revealed on the forum, and it was revealed earlier than yours. Didn't you guys make the decision internally?"

Zhai Chengmei confidently gave a negative answer again, but she was also puzzled and searched and logged into the "Bai Xiaosheng" website mentioned by college students.

A very eye-catching first post.

When Zhai Chengmei saw the time and content, and then saw the reply below, she was confused and replied: Did you really ask Mr. Liu?

She registered using her real name as required, and then I found it funny and continued to reply to the second message: I suddenly can’t tell the difference, it’s me JD.com and you JD.com?
Zhai Chengmei was very sure that it was finalized in the meeting this morning.

About half an hour later, Yu Xing noticed the replies being quoted repeatedly, and also noticed the deputy director of human resources of JD.com who was recognized by everyone.

He replied: No, I didn’t ask Mr. Liu, it was Mr. Liu who asked me.

Zhai Chengmei: …

Yu Xing replied: Just kidding, Director Zhai, you are welcome to pick people on the spot. There are many hidden talents in our forum, and there must be some management trainees who are very suitable for JD.com.

The number of replies to this post increased rapidly. On the one hand, people were just there for fun, and on the other hand, some people really wanted to recommend themselves.

However, a question still exists in many people’s minds: who is behind this website?
By the evening, the answer became clear.

Yu Xing posted the industry stage theory he had previously discussed at the Internet Conference in a new post, and pinned it to the top and featured it, hoping that the flowers of the motherland would be able to benefit from it.

By the way, he immediately responded to himself, also revealing the goal of this entrepreneurial venture.

——I want to build China’s number one workplace social platform.

(End of this chapter)