What's wrong with me being a rich man?

Chapter 89 Senior Brother

"Yu Xing in your company is really good. You are going to build the number one workplace social networking site in China!"

"Well, our goal is to be number one. This is a niche field and we have great opportunities."

Song Yufeng ate two steamed buns in the morning, and then squatted downstairs of the company to call his girlfriend Kong Huilin before work. As for the goal publicly announced by the boss yesterday...

It is indeed the first, but he thinks the real goal should be - China's first workplace paparazzi platform.

If I, as the chairman, were to say this, the website could put up a slogan, "Everyone in the workplace can be a paparazzi for five minutes."

There are no paparazzi in the workplace because we can be anonymous.

Because we can be anonymous and everyone is a paparazzi.

Of course, paparazzi doesn’t sound good, but we focus on social interaction.

Song Yufeng just thought so in his mind, and what he talked about with his girlfriend was the significance of the initial establishment of this website. No matter what happens in the future, it can still help a group of people.

Kong Huilin chatted for a while and suddenly said, "If job opportunities are fixed, then wouldn't it be slower for a group of students who didn't go to the website?"

Song Yufeng was immediately stumped. You...

Coincidentally, Yu Xing also came to work at this time, and he casually said as he passed by: "It's time to go to work."

Song Yufeng quickly ended the call and went to work to finish his long phone calls.

He even directed his girlfriend's problem to his boss in the elevator.

"The more transparent the information is, the better." Yu Xing answered without hesitation, "I'm not an omniscient saint. If I have to say anything, I can only control what I see and who sees me. Or, when all college students know about our website, the problem will be solved."

He looked at Song Yufeng strangely and said with a smile: "Who do you think you are? Who do you think we are? It's good enough to do the job at hand well. Don't think too far ahead."

Song Yufeng thought this answer was good, but then he realized that he couldn't be as confident as his boss...

He laughed and said, "I was just thinking about it while eating buns."

"Then you try to make us stronger." Yu Xing said with a smile.

Song Yufeng actually had some good news: "Brother Xing, my girlfriend wrote an article about the information we provide to college students about employment. She will try to get it published before she leaves! But she still has to ask her colleagues to interview our company!"

Yu Xing was very happy and asked, "Can you report it? Are you sure?"

Song Yufeng answered confidently: "I'm sure! Brother Xing, this kind of news is in line with the guidelines. News related to college students is treated differently. There is no problem with ours."

Yu Xing nodded and said, "Okay, in that case, you can accept the interview."

Song Yufeng was stunned: "Ah? I accept the interview?"

"Yes, you are the chairman of the company and one of the founders. You used to be a reporter. This kind of situation is okay, right?" Yu Xing said.

Song Yufeng said hesitantly: "If you ask me about company strategy or something like that..."

He was afraid of delaying important matters and weakening the publicity effect.

"You said it was a direction. Aren't your reports all very stable?" Yu Xing thought for a moment and gave an additional suggestion, "If you want to make your point, then bring up another company on the market. Tianji.com is a competitor in a sense. It does workplace social networking, but they don't care much about college students. They strictly control the proportion of their customers."

As we walked, he said, "Although the business perceptions and strategies are different, you can still talk about it. You can search for it before you accept the interview."

Song Yufeng's eyes lit up. Why be so euphemistic? What's the difference in business cognition and strategy? It's just pulling down others!
He nodded heavily: "Brother Xing, I understand!"

"It's up to you to handle this matter. Try to get the report out before our current wave ends." Yu Xing said, "I've been busy lately, and the company has to keep adjusting. I think we'll have to spend more money this month."

Song Yufeng immediately said: "Okay, Brother Xing, don't worry."

Yu Xing nodded slightly and walked into his office.

After discussions with Liu Wanying, and repeated reflections on the current situation and future of the website, the focus for the next period of time has become more clear: "Internet industry" and "Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou".

The good feedback at the initial stage is indeed good, but we must not lose our composure and must take the opportunity to develop more appropriate strategies.

Yu Xing thought and wrote repeatedly on the whiteboard in his office. However, due to the poor sound insulation, he could still hear the voices of the new employees who joined the company today.

At 11 o'clock in the morning, Zhong Zhiling and Lu Haiying knocked on the door and walked into the office.

"Xiaoying, we can try recruiting on the website from now on. It's a good place to start."

"Zhi Ling, from now until the end of the year, we have to do one more thing, this is very important."

Yu Xing didn't say any pleasantries. His company's online recruitment was just a small matter. All Zhong Zhiling needed to do was to implement the strategy of promoting the Internet industry in first-tier cities.

He spoke in a low voice, pointing to the ideas that had been sorted out on the whiteboard to explain the advantages and limitations of the company's vertical segmentation, as well as why these two were the focus and how to do them.

Once the strategy is determined, it must be implemented regardless of whether it is as correct as imagined.

"Both online and offline advertising are expensive, and we can't target website ads to employees of large companies."

"I thought about it and decided that the most effective way now is to go directly to their company to promote it."

"Online advertising cannot be pushed, and offline advertising is too broad. We personally put our company introduction in their hands. This is the dumbest but most effective way."

“So, we need a small ground promotion team.”

"And you, Zhong Zhiling, you need to be responsible for forming and leading this team to achieve results."

Yu Xing pointed at Zhong Zhiling who was listening attentively, and wrote the words "ground promotion" on the whiteboard. Then, he thought about it and added two "directional" in front of it.

——Targeted marketing.

Online advertising such as pop-ups, pop-ups, banners, text links, and search engine marketing, and offline advertising such as newspapers, radio, road signs, subways, and bus bodies, are not impossible to do, but they are not suitable for Bai Xiaosheng to do now. First, they are expensive, and second, they cannot accurately reach priority customers.

Targeted marketing is different.

Just like Yu Xing counting the screens one by one in Pengcheng, the method is stupid but effective.

As long as Bai Xiaosheng can accumulate 5 real users, he will dare to seek financing from investors, and then do online and offline advertising to further snowball.

Zhong Zhiling followed his senior's strategic thinking and understood the importance of employees in Internet companies. Now when he heard that this task was assigned to him, he felt nervous, but he did not fear the difficulty. Instead, he thought about it in light of his existing experience.

The identity of a college student is useful.

Both the development of Guiai.com and the start-up of Baixiaosheng have proved this point. Can it be used again when doing ground promotion for Internet companies now?
Zhong Zhiling thought about it carefully for a while and asked, "Brother Xing, tell me, if I go to an Internet company employee and say to him, 'Brother, I'm a college student, please sign up as a website member,' will it be effective?"

Yu Xing laughed when he heard this: "Maybe it works, but since we are targeting the workplace, one thing we need to consider is what we can provide."

Lu Haiying tried to think from another perspective and said, "Well, Senior Brother, the workplace and campus are very different. Is the workplace more profit-oriented?"

Yu Xing looked at the second-in-command in surprise and exclaimed: "Yes, work is already tiring. Who would do something that has no benefits? This is different from college students, even though we are also providing information to college students now."

Bai Xiaosheng may become a place for breaking news in the future, but before that happens, it still needs to be attractive to potential users.

So, after the strategy was clear, Yu Xing thought of a setting of the "Maimai" company, human connections, in the office alone this morning.

This is an important publicity for the "Maimai" company beyond anonymity, to expand users' network and achieve their career dreams.

Yu Xing stretched out his hand and wrote a line of words on the whiteboard - When you go out, rely on your friends.

He laughed and said, "This is our common saying. In addition to the emotional value we expect, the material value that workplace social platforms can provide to employees depends on this."

Yu Xing stretched out his hand and wrote two more words - noble person.

He went on to say: "I think these two words are more effective or can impress the users in the workplace. When it comes to our work, we need to try our best to get from above, at least to develop a group of customers from them."

After hearing this, Zhong Zhiling suddenly realized, "If your immediate boss, your higher-level boss, and other company leaders can have a group of people like this become registered users, it will be attractive to employees."

He added: "More realistic appeal!"

Yu Xing nodded and put down his pen: "Yes, this is the reality. We have to be realistic. If we can have a platform to get to know more leaders and elites in the industry when we work, who would not want to do that?"

This is a realistic starting strategy from the middle to the bottom.

Zhong Zhiling looked at the words "workplace" and "campus" on the whiteboard and rubbed his hands: "These are really different!"

He thought about it again and again, and said, "But we can use our current situation to invite the middle and upper management of those Internet companies. I will take a few students to visit them shamelessly and invite them to give words of encouragement or something. As long as they have an account, whether there is any actual activity or not, at least they will have a halo!"

What is Bai Xiaosheng’s current situation?
According to Song Yufeng's experience, matters concerning college students are a kind of guidance, and news reports receive special treatment, and the same is true in real affairs.

Lv Haiying continued this line of thought and said, "Although it is a halo, as long as more grassroots employees come in because of this, those middle and senior management will also notice this situation and are likely to come back and become our real users."

Due to the lack of guidance and shameless visits, the middle and senior management give greetings and encouragement in a routine manner, but they also have their own interests to consider. As long as the real users snowball, this group of people will be truly activated.

Yu Xing used a pen to mark arrows on the whiteboard, and finally drew a big circle to enclose all the words.

He put down his pen. “This is our complete launch strategy for the website.”

From strategy to tactics, the confusion of college students, the information of Bai Xiaosheng's return visit to previous customers, targeted marketing in five cities, the profit-seeking stance of professionals, the considerations of the company's middle and senior management, from top to bottom, from bottom to top...

These are all the resources that Bai Xiaosheng can currently use and borrow.

Zhong Zhiling and Lu Haiying looked at their senior's movements and the information on the whiteboard, looked at each other, and felt that they had gained a lot.

After a moment, Zhong Zhiling made a prompt decision and said, "Okay, Brother Xing, I will recruit people, well, I have to recruit regular employees. In addition, I will go to famous universities and spend more money to find two part-timers, and bring two students from Fudan University or Jiaotong University to accompany me on the visit. I believe the effect will be better."

Yu Xing smiled and said, "That's good."

He thought for a moment and then said, "You give it a try. Well, I'll try it out and see what happens. In addition to asking them to leave their messages, we can also ask them to share their own successes. Who wouldn't want to talk about this?"

Yu Xing was reminded of a video-making model on TikTok, where bloggers would approach successful people in luxury cars, first-class cabins, and other places to ask about their secrets to success and their messages to young people.

This is somewhat similar.

All we can say is that although the times and forms are different, the essence is similar.

"Also, I attended the Internet Conference in Jinling last time. I will go back to my hometown at the end of the month and go to Jinling again in the middle to see my teacher and find the organizing committee at that time to see if I can get the contact information of more senior executives."

"As long as we have a certain foundation, attacking Internet dating and marriage can have the best effect. Otherwise, users will be directly diverted by the reports."

Yu Xing smiled and said, "If we try everything we can, we will be able to attract the interest of venture capital."

Zhong Zhiling nodded: "Brother Xing, I am very confident now anyway."

"Well, the more we communicate, the more we gain. The development of the company requires us to think and communicate more. If we give feedback when we encounter problems in practice, the company can be built." Yu Xing said, "Think about it for a while, I'll make a phone call."

When Zhong Zhiling and Lu Haiying walked out of the office, it was time for lunch.

The two went downstairs.

Zhong Zhiling couldn't help but say to his girlfriend: "Senior brother really taught me something. I think this direction and strategy are really right the more I think about it."

"Yes, of course Senior Brother will teach you. I saw a post on the development stages of the Internet industry on our website, and there are many college students discussing it." Lv Haiying said with a smile, "Senior Brother is not only our Senior Brother, he wants to be the Big Brother of many college students!"

The industry's thoughts and predictions are not kept to themselves. Workplace information after the financial crisis is shared for free. The company's middle and senior management will be sought to encourage college students. Bai Xiaosheng plans to take similar actions every year.

Zhong Zhiling stopped, clapped his hands, and said suddenly: "It's true. If we continue to do this, the eldest brother will really become the eldest brother!"

(End of this chapter)