Replay 07: Opening the Temple of Learning

Chapter 379 Guaranteed Income
"We spent real money to buy the copyright resources in our hands. We can't always give them to users for free, right?"

Lu Shan hesitated for a moment, and said in a gentle but firm tone: "Of course you need to have income, but it cannot be achieved in the simplest and crudest way."

"Membership fees and single song fees are not suitable for us at this stage."

He looked around the conference room, looking at every senior executive.

He said slowly: "We at Zemeng are going to take an innovative path, rather than copying those ready-made models."

Huang Cheng frowned and thought, as if he was trying to digest Lu Shan's words.

"Mr. Lu, how do you think we can use these copyright resources to make them valuable?"

Lu Shan smiled slightly and turned his gaze to everyone, "This is exactly the question I want everyone to think about."

“Since membership fees and single song fees are not suitable, we need new ideas.”

He paused, and said with some encouragement, "Everyone should open their minds, forget the existing business model, and think about other ways to achieve profitability without charging directly."

"Zemeng has few users, but its resources are very valuable. We must find a way to maximize the use of these resources."

Hearing Lu Shan's encouragement, the atmosphere in the conference room became a little more relaxed.

Everyone lowered their heads to think, trying to break away from the traditional profit-making ideas.

Ma Lijuan suddenly raised her head, her eyes flickering, as if she had an idea.

"Mr. Lu, since we don't want to go the route of paid membership or charging for single songs, can we consider cooperating with brand owners?"

“For example, insert some brand advertisements before or after the music or videos we play?”

Lu Shan nodded slightly, indicating his agreement. "Advertising is one way, but it also has its limitations."

"Advertisements may affect the user experience, especially when we do not have strong enough user stickiness. Too many ads may disgust users."

Chen Yang added thoughtfully: "Then can we consider an ad-free model?"

"We can provide users with a choice, ordinary users can watch ads, and premium users can avoid ads."

Qiao Weiwei shook her head slightly, her tone gentle but firm, "This idea still leans towards the traditional membership model, and we haven't formed a strong enough content appeal yet."

"If we hastily set a threshold for ad-free access, it might backfire."

After listening to this, Lu Shan smiled slightly and nodded in agreement.

He knew that Qiao Weiwei was very sensitive to user experience, and her views did serve as a reminder to everyone.

He said slowly: "Indeed, we can't focus on getting users to pay for ad-free."

“Instead, we need to think about how to leverage our unique content resources to attract deep engagement from users.”

When everyone was thinking with their heads down, Technical Director Liu Yi suddenly spoke.

There was a hint of excitement in his tone: "Mr. Lu, since we have a lot of music copyright resources, why don't we develop the secondary value of these music?"

Lu Shan raised his eyebrows, obviously intrigued by this idea: "Liu Yi, what are the details?"

Liu Yi organized his thoughts and sat up straight.

His tone was full of confidence: "For example, we can expand some value-added services through music copyright."

“It’s not just about playing, but about making music resources more interactive and participatory.”

Lu Shan nodded repeatedly after hearing this, with a gleam of approval in his eyes.

"Liu Yi, your idea is very good."

“Making music an interactive medium rather than just background music is a direction with great potential.”

He paused, his eyes calm and firm: "What we want is to make users feel that enjoying music on Zemeng is a special experience that cannot be replaced by other platforms."

Lu Shan was silent for a moment, with a determined light in his eyes.

He said slowly: "Since we have decided to deeply develop music copyright resources, we can't go back to the old ways."

"What I want is precise and efficient investment to maximize the value of every copyright resource."

He looked at the technical director Liu Yi and said slowly: "Liu Yi, start our COCO assistant and analyze all the music copyrights we have."

“This is our first step towards intelligent content recommendation.”

Liu Yi was stunned for a moment, then reacted and nodded excitedly: "Mr. Lu, do you mean... using COCO's algorithm to screen potential music?"

"That's right." Lu Shan said calmly and decisively, "We own a huge amount of copyrighted music, and it's impossible to push every single one of them to users."

“We need to use data analysis to find the music that has the greatest potential to become popular.”

He paused and continued, "COCO Assistant's algorithm is one of our team's most important assets."

"It analyzes the rhythm, notes, and tunes of music, combined with popular trends, to find the songs most likely to become hits."

Ma Lijuan's eyes lit up, and she couldn't help but interrupt, "Boss Lu, this is a very good idea."

"COCO Assistant's algorithm is already quite mature. It can not only analyze the popularity potential of music through data, but also predict user preferences."

"In this way, we can accurately recommend the most promising music to users and increase the attractiveness of the platform."

Lu Shan nodded slightly and continued, "Moreover, we must not only rely on COCO's algorithm, but also consider the real-time feedback from the market."

“Music trends are dynamic, and we need to capture and respond quickly to stay ahead of the curve.”

After listening to this, Liu Yi said excitedly: "Mr. Lu, COCO Assistant can do this! Its algorithm can analyze the popularity data on social media in real time."

“Find out the types of songs that are highly discussed and frequently interacted with by users, so as to continuously adjust the recommendation strategy.”

“We can make sure that the song appears in the users’ field of vision before it becomes popular.”

Lu Shan nodded with satisfaction, with a hint of confidence in his tone: "Very good. We must speak with data and lead the trend with technology."

“The songs selected by COCO Assistant will become the focus of promotion on our platform.”

“This is the first strategy – intelligent recommendation, occupying the user’s mind one step ahead of others.”

He paused, looked at Liu Yi, and added: "Moreover, COCO Assistant should not only analyze existing popular trends, but also predict future music styles."

“Through big data analysis, we can find elements that are about to become popular, combine the copyrighted music we have with these elements, and create forward-looking content.”

Liu Yi nodded excitedly: "Understood, Mr. Lu! I will immediately ask the technical team to start working and let COCO Assistant start analyzing all copyrighted music."

"We will prioritize the songs with the highest potential based on COCO's screening results." Lu Shan thought for a moment and swept his eyes across the conference room again.

His tone was filled with determination: "The development of music copyright is only the first step."

"Next, we want to build Zemeng into an all-round entertainment platform for users, not just music, but also live broadcasting."

Everyone in the conference room was stunned for a moment and exchanged glances with each other.

"Live streaming?" Ma Lijuan asked doubtfully, "Mr. Lu, do you want us to enter the live streaming market?"

Lu Shan nodded slightly, with a confident smile on his face: "Yes, the PC version of the Zemeng system will add a dedicated live broadcast portal, providing a variety of live broadcast content such as games, music, and entertainment."

"This is not only a new feature, but also a strategic layout for us to seize user time and enhance user stickiness."

Technical Director Liu Yi excitedly replied: "This is a great idea!"

"The live streaming industry is booming right now, especially on the PC side. Many people prefer to watch live streaming on their computers, which have a larger screen and a better experience."

Lu Shan smiled and nodded, "That's exactly the point. We not only need to develop this function, but also create something different from other live streaming platforms."

"Zemeng is not only a platform, but also an ecosystem with huge technology and resource support."

Ma Lijuan's eyes flashed with excitement: "Then how do we recruit our anchor team? Only competitive live broadcast content can attract users."

Lu Shan waved his hand, and said with pride: "There is no limit on the number of people who can broadcast live."

"We will give them a guaranteed salary of 1,000 yuan every month, as long as they are willing to join Zemeng Live."

“Even if they don’t have a fan base yet, we dare to invest.”

Chen Yang looked at Lu Shan in surprise: "Mr. Lu, this investment is not small."

"Thousands of anchors would cost millions. Do we really need to recruit people on such a large scale?"

Lu Shan smiled faintly, with an unquestionable firmness in his eyes: "Our Origin Group doesn't lack this little money."

"Whether it is Shenchuan computers, companion silicon memory and hard drives, or graphene batteries, every business is profitable."

"Our capital chain is very stable. You can rest assured about this."

"This..." Liu Yi exclaimed in shock, "Boss Lu, the foundation of Origin Group is indeed strong."

“But just having a strong foundation is not enough.”

Lu Shan said slowly, "The goal of Zemeng Live is to make every user feel that the content here is rich, interesting, and closely related to them."

Qiao Weiwei smiled slightly and took over the conversation: "Boss Lu, if we do this, we can give the anchors a sense of security."

"After all, it is difficult for many small anchors to earn income on the platform. We give them a guaranteed salary, which is equivalent to giving them a starting point."

Lu Shan nodded, "Yes, that's the truth."

“Many potential anchors had to give up live streaming because their income was unstable at the beginning.”

"We give them a stable foundation and give them the opportunity to grow and slowly build their own audience."

"In addition," Lu Shan continued, his eyes sparkling with wisdom, "we will vigorously promote the content of each anchor, not only music and games, but also life, knowledge sharing and other types."

“Let users find everything they are interested in in the Zemeng system.”

Ma Lijuan thought for a moment and suggested: "Mr. Lu, we can set up a special recommendation position."

"For new anchors, we provide them with a certain amount of traffic support to help them accumulate popularity in the early stages."

"Very good!" Lu Shan looked at Ma Lijuan with appreciation, "We can set up a live broadcast recommendation area on the PC homepage."

“Not only can users see the live broadcast entrance as soon as they open the Zemeng system, but they can also tilt traffic to high-quality anchors.”

"In addition, the live broadcast content must be rich enough." Lu Shan looked around at everyone, "Our live broadcast is not just about game broadcasts."

"It can be music, entertainment, or even educational live broadcasts. As long as they are creative and attractive, we welcome them."

Lu Shan tapped the table lightly, his tone calm but revealing his unquestionable determination: "Our live broadcast content must be unique."

"The Zemeng system is not just an entertainment platform, but also a part of users' daily lives."

Liu Yi's eyes lit up and he said excitedly: "Mr. Lu, I understand what you mean!"

"We must not only break the rules in terms of content, but also differentiate in the details of the live broadcast."

"Yes." Lu Shan nodded, his eyes showing a hint of sharpness. "Also, during all live broadcasts, the BGM - background music - must use the potential songs selected from our Zemeng music library."

Ma Lijuan immediately understood Lu Shan's intention and showed a happy smile on her face: "In this way, users will be unconsciously exposed to these songs while watching the live broadcast."

"Once you create a memorable point, you'll naturally have an audience base."

"Besides, hasn't our COCO assistant already screened out a batch of potential music?"

Lu Shan went on to say, “We can definitely distribute these songs to different types of live broadcast rooms, such as using songs with a strong sense of rhythm for game live broadcasts.”

"Music live broadcasts use emotionally rich background music, and even some lighthearted and cheerful background music is used in life live broadcasts."

"In this way, these songs will have a more natural channel for dissemination, and users will hear nice BGM."

"They will be interested in understanding and searching, so we can redirect the traffic to our music platform."

Liu Yi said excitedly, his eyes full of anticipation.

"That's right." Lu Shan smiled faintly, "BGM is not just a background, but also an important node in the entire Zemeng ecological chain."

“We want users to accept, like, and even rely on our music content subtly.”

Chen Yang nodded in agreement: "Besides, this approach will make users feel that our Zemeng music library is rich in resources."

“It’s not like other platforms that just keep repeating popular songs, so it’s more innovative.”

Lu Shan smiled slightly and continued, "We can also design a function that allows users to click to view the name of the currently playing BGM and the singer's information during the live broadcast."

“If they like it, they can jump directly to our music platform to listen to the full version.”

"This forms a complete ecological closed loop."

Qiao Weiwei nodded slightly and added, "From live broadcast to music, and then from music to live broadcast, we let users interact continuously on Zemeng's platform and form dependence."

Lu Shan looked around the conference room and said slowly: "Music and live broadcast are just the first step in our layout. Ze Meng will further expand the video content."

(End of this chapter)