Replay 07: Opening the Temple of Learning

Chapter 380 Unequal Track

“We want users not only to watch live broadcasts and listen to music, but also to allow them to create and share content on the Zemeng platform.”

Technical Director Liu Yi said excitedly: "Mr. Lu, do you mean to open a video platform in the Zemeng system, similar to Bilibili?"

"That's right." Lu Shan smiled slightly, "We are going to open a video website in the audio and video column of the Zemeng system."

“Providing a brand new creative platform not only attracts viewers but also attracts content creators.”

Ma Lijuan's eyes sparkled, and she immediately followed the train of thought: "So what does our video platform mainly include?"

“Is it mainly entertainment, or does it include technology, education, and daily life?”

"All are fine." Lu Shan nodded confidently, "Just like the idea of ​​our live broadcast platform, there is no limit on the video content."

"Game commentary, music cover, daily vlog, science education, and even DIY teaching are all possible."

“We want to make Zemeng’s video platform a colorful community where any interested user can find content that belongs to them.”

Chen Yang pondered for a moment and asked, "Then how do we attract these content creators? After all, other video platforms are also competing for content creators."

Lu Shan smiled faintly, obviously having already made up his mind: "It's very simple, Origin Group is not short of money. We provide a basic subsidy of one thousand yuan per month to every creator who joins the Zemeng platform."

“Help them get through the difficult early stages of their creation.”

When Liu Yi heard this, he couldn't help but exclaimed: "Mr. Lu, you are providing a hotbed for creators, allowing them to have no worries and concentrate on their creations."

Lu Shan nodded: "Yes. Many talented content creators lack financial support when they first start out, so it's hard for them to persevere."

"What we at Zemeng need to do is to provide them with this kind of stable support so that they can create with peace of mind."

"As long as there is a sufficient amount of high-quality content, the appeal of our platform will naturally grow."

Qiao Weiwei smiled slightly and added: "In this way, small and medium-sized creators who are restricted on large platforms will be more willing to join Zemeng."

"They have a stable income here and can get more promotion opportunities."

"Yes." A sharp gleam flashed in Lu Shan's eyes. "We should not only invite these creators to come, but also make them feel that it is an honor to join Zemeng."

Ma Lijuan nodded and added, "Mr. Lu, I think we can put more effort into the video recommendation algorithm."

“For example, give original creators more referral traffic so that they can get higher exposure on Zemeng.”

"Of course." Lu Shan smiled and said, "Jiyue Browser will also open a special original video column."

"Push the excellent content of our Zemeng video platform to the recommended area on the browser's homepage simultaneously."

"In this way, the original creator's content will not only be seen on the Zemeng platform, but will also quickly gain exposure with the help of the browser's huge traffic pool."

Liu Yi couldn't help but admire: "Mr. Lu, your layout is really brilliant."

"In this way, our video content is directly tied to the Jiyue browser."

“It’s equivalent to opening a huge traffic entrance for Zemeng’s original content.”

Lu Shan nodded with satisfaction and added: "In addition, our video BGM must also be selected from Ze Meng's copyrighted music library."

"In this way, the background music of every original video will be songs that we own the copyright to."

“This not only circumvents copyright issues, but also further promotes our own music.”

Qiao Weiwei's eyes flashed with approval, and she added: "Doing this can also give users a Zemeng-style music experience."

“When users watch original videos, they will unconsciously become familiar with our music.”

"Yes." Lu Shan said, "We need to gradually build up the brand impression of Zemeng Music in the minds of users."

"Whether watching videos, listening to music, or watching live broadcasts, every audio clip that users come into contact with must be a potential song carefully selected by us."

After the initial layout was completed, Lu Shan began to gradually guide creators from various fields to settle in.

The subsidy policy of the Zemeng platform quickly became a hot topic in the industry.

Each creator receives a basic subsidy of 1,000 yuan per month, plus traffic support from the Jiyue browser homepage.

This allowed many small and medium-sized bloggers who were unknown on other platforms to see the opportunity and began to switch to Zemeng.

In order to attract anchors and bloggers with a fan base, Lu Shan launched a "high profit-sharing" policy.

Unlike other platforms that only give 30% or 50% share, Zemeng directly gives 70% and provides additional traffic support in the first three months.

The release of this policy has attracted many small and medium-sized anchors and bloggers, and they have submitted applications for entry to Zemeng.

In the conference room, Chen Yang was excitedly reporting data to Lu Shan: "Mr. Lu, the daily active users of the Zemeng platform have doubled."

"Now, many anchors and bloggers with more than 100,000 fans have also started to move in."

Lu Shan smiled slightly, his eyes revealing a firm belief: "Great. These creators with fan bases are exactly what we need."

"Their fans will bring a stable initial flow of traffic and form a strong attraction."

Ma Lijuan continued, "Mr. Lu, we have attracted many creators in the fields of music and games, but there are still relatively few creators in the fields of life and knowledge."

“Should we increase subsidies and guide them to join in a targeted manner?”

Lu Shan nodded and hesitated for a moment: "Okay. We can set up some special subsidies for content in those niche areas."

"For example, handmade DIY, parent-child education, life aesthetics, etc. Let them feel the sincerity of Zemeng."

Qiao Weiwei added: "In addition, we can also design personalized homepages for creators in these fields to make their content more distinctive and attract more fans."

"Okay." Lu Shan looked at Qiao Weiwei with appreciation, "Our Zemeng's design should have its own style and give people a brand new feeling."

Sure enough, as soon as the subsidy policy came out, those creators who originally lacked traffic and had low income on other platforms began to settle in Zemeng.

A food blogger named "Shiwei Xiaozhu" with 150,000 followers was among the first to join, and her short videos were recommended on the homepage of Jiyue Browser.

In less than a week, it received nearly a million views and its number of fans skyrocketed.

The BGM she used in the video was a selection of popular songs from Ze Meng’s music library.

While watching food videos, viewers also became interested in the background music and went to the Zemeng Music platform to listen to it.

At that time, Li Xiaoyue was sitting in the small office of a small company, typing on the keyboard tiredly.

She majored in liberal arts when she graduated from college and thought she could find a decent job, but the reality disappointed her greatly.

She works as a secretary in this small company and her monthly salary is only 2,000 yuan.

It is barely enough to cover rent and daily expenses, not to mention repaying the student loan of several hundred yuan per month.

Her life is stressful and she often worries about the monthly bills.

At noon that day, Li Xiaoyue and her roommate Zhou Ting were having lunch.

I couldn't help but complain: "I really regret it. Why did I choose liberal arts in the first place?" "Not only is it so difficult to find a job, but the salary is ridiculously low. It's not enough at all!"

Zhou Ting smiled and patted her shoulder: "I'm telling you, don't always think about the low salary of a secretary."

"I recently found a good opportunity and recommend you to try it. You may earn more than you do now."

A hint of curiosity flashed in Li Xiaoyue's eyes: "What opportunity? It's not another WeChat business or part-time typing scam, right?"

Zhou Ting smiled mysteriously: "Of course not. I'm talking about the real platform opportunity - the live broadcast function of the Zemeng system."

She took out her phone and showed Li Xiaoyue the page of Ze Meng's live broadcast. "Look, the live broadcast industry is so popular now."

"In order to promote their PC live broadcast function, the Zemeng platform has specially launched a subsidy policy."

Li Xiaoyue felt excited as she listened to her roommate Zhou Ting's introduction.

I didn’t expect that being a host in the Zemeng system would actually get subsidies, and the threshold is so low.

As long as you live stream online for two hours a day, you can get a subsidy of 1,000 yuan a month;

If she could stick to it for three hours a day, the subsidy would increase to 1,500 yuan, which was undoubtedly a huge temptation for her.

A trace of doubt flashed in her eyes: "But... my computer is not Lianxiang's, can I also install the Zemeng operating system?"

Zhou Ting smiled and nodded, "Of course, the Zemeng system is now compatible with most hardware, and your computer will be fine."

"I just helped another friend install it a few days ago, and it was done in less than half an hour."

"And you know, the Zemeng system itself is very smooth, it won't freeze as easily as Windows."

Li Xiaoyue's heartbeat quickened. She was a little hesitant, but also full of anticipation: "Then...what equipment do I need to buy?"

“I heard that being a live streamer requires a lot of equipment, such as high-definition cameras, fill lights, etc…”

Zhou Ting shook her finger and consoled her: "Don't be scared by those big anchors."

"You can start simple by buying a basic HD camera and a simple fill light, and the effect will be very good."

"Once you have some income from live streaming, it won't be too late to upgrade your equipment slowly."

Li Xiaoyue nodded and made up her mind secretly.

She thought that her monthly salary was barely enough to cover rent and living expenses, and she couldn't delay it any longer.

If I could earn an extra 1,500 yuan from live streaming subsidies, the pressure of life would be reduced a lot.

After get off work that afternoon, she followed Zhou Ting's instructions and began to install the Zemeng operating system.

The process went much more smoothly than she had imagined. In just twenty minutes, the Zemeng system was successfully installed on her laptop.

Ze Meng's fresh main interface appeared on the screen, and the simple and clear design made her eyes light up.

"This system interface is really good. It looks much more comfortable than the one I used before." Li Xiaoyue exclaimed.

Zhou Ting smiled and said: "Zemeng's design is simple and suitable for live broadcasting and content creation."

"Okay, now let's register a Zemeng live broadcast account."

With the help of Zhou Ting, Li Xiaoyue quickly completed the account registration and simply set the name of the live broadcast room - "Xiaoyue's Daily Sharing".

The content of her live broadcast has not been fully determined yet, but Zhou Ting suggested that she could start with simple chats about her daily life, and then slowly adjust the direction after receiving feedback from the audience.

In the next few days, Li Xiaoyue used her free time to familiarize herself with the live broadcast function. After several trial broadcasts, she gradually got rid of her initial nervousness.

Soon, her first official live broadcast day arrived.

That night, she returned home early after get off work, set up the camera and fill light, and started the live broadcast.

It was Li Xiaoyue’s first official broadcast, and she looked at the number of viewers on the screen with great anticipation.

But I found it deserted. There were only a few viewers in the live broadcast room, and no one was even typing to interact.

She couldn't help feeling a little embarrassed, and touched her hair, not knowing what to say.

She began to back off internally: “Will live streaming really work?” She hesitated for a moment, thinking of the subsidies Zhou Ting had mentioned.

I secretly encouraged myself: "Whether anyone is watching or not, as long as it's online, I will get subsidies."

So she smiled and continued chatting to the camera.

As if talking to herself, she began to introduce her day: "I dealt with documents at the company today. There were so many trivial things. I was really tired... Oh."

"By the way, I had some instant noodles for dinner. It tasted okay. It was convenient and saved trouble."

No one responded, and her voice seemed a little lonely in the silent room.

Fortunately, Xiaoyue herself was used to being alone. While casually talking about her day, she took out the guitar that was placed on the table and tried to find something to do.

"Well... I'll play a song for everyone. It can help pass the time."

She tried to keep her tone light and began to pluck the strings of her guitar, playing a simple folk tune.

Halfway through the performance, she casually glanced at the audience count.

I found that the number was still in the single digits, and I couldn't help but feel a little discouraged. "Ah... no one is watching."

After she finished playing the song, she smiled awkwardly as if she was talking to herself again: "Well, there's still no one."

Then I stared at the time passing by on the screen, thinking that as long as I could hold on for two hours, I would get today’s subsidy.

At first she thought she would have someone to chat with her, but when she saw that the live broadcast room was deserted, she suddenly had an idea.
"Since the system only requires you to be online for two hours, and no one is watching, why not just leave the live broadcast and do something else?"

So she put her guitar aside and stood up to get a glass of water.

But just a few steps out of the camera, the system popped up a prompt: "Warning: The anchor has left the camera area, and illegal operations have been detected."

Xiaoyue was stunned for a moment, her face full of surprise, "Still...still monitoring like this?"

She reluctantly returned to sit in front of the camera and smiled self-deprecatingly, "It seems that being lazy doesn't work. The system can actually detect it."

I sat back in my seat helplessly and could only continue facing the camera.

For the next half hour, she tried to chat with the audience, but the response was still minimal.

She finally couldn't help but feel a little frustrated. She sighed and murmured, "Such a boring live broadcast, I really don't know how long I can last..."

Li Xiaoyue sighed and was about to try to chat about something else when she suddenly noticed a new prompt message popped up on the system.

Ze Meng’s live broadcast task: After completing the singing task, the system will automatically recommend a list of selected songs.

She was stunned for a moment, then clicked on the task details and saw the following words: "Please ask the host to sing three songs recommended by the system. There will be extra rewards after completing the song."

(End of this chapter)