Urban Sims

Chapter 197 Aiming at the High End
a few days later.

A "Future Development Plan for the Hotel" was placed in front of the Gu family.

"Increase the price? This, this is not acceptable. As long as the price increases, the passenger flow will definitely drop sharply. This cannot be done."

He just turned to the first page of the planning document and saw the word "price increase", Gu Dawei kept shaking his head, feeling that the planning document was very unreliable.

As long as the Gujia Restaurant announces a price increase today, the passenger flow will drop a lot tomorrow.

However, Gujia Restaurant has been in operation for more than 100 years, and the price of dishes has rarely changed in the middle. A menu for customers to order food can be used for more than ten years.

"Uncle Gu, the price increase I'm talking about doesn't mean an overall price increase, but a partial price increase. Ordinary vegetarian dishes don't increase, but only a little bit less in weight; meat dishes and large dishes, increase by 20% to 30%, and those that are successfully developed in the later stage For new dishes, set the price a bit higher...The restaurant's profit margin is too low, with the current low profit, the restaurant wants to renovate and expand in the future, and I don't know when it will take."

Zhou Ming explained that he felt that if the gross profit of a dish was not even 80% with his craftsmanship, it would really tarnish his craftsmanship.

Gu Dawei shook his head more violently, and said: "No, this is really not good! Xiaoqiang, you don't know the people in this town very well. In this town, there are some rich bosses. When they usually go out to eat, they are mostly picky. Some cheap small restaurants won’t go to places that are too expensive, and once you raise the price, they will definitely not come, they will just change to another place to eat.”

"I know, so I plan to target high-end customers, those who are willing to spend more money to taste delicious food. It doesn't matter if some low-end customers lose some, as long as the high-end market is made, the net profit of Gujia Restaurant will be higher than that of the restaurant. Now ten times, a hundred times more!"

Zhou Ming started to do Gu Dawei's ideological work, hoping that he would support and recognize his "high-end market plan", and he also pointed out his advantages, just two words: delicious, delicious should be valuable, delicious should be Expensive, those advanced intelligent kitchen robots in rich people’s homes, no matter how many types of dishes they make, and no matter how delicious the taste is, the same taste has been eaten for ten or 20 years. The delicious food, the special food, those rich people have never enjoyed it, and their brain memory is blank.

Zhou Ming is confident that as long as those real local tyrants and rich people are willing to go out of their homes and come to Gujia Restaurant to try his handicrafts, he will be able to develop them into loyal customers of Gujia Restaurant just once or twice. .

At present, there are more than 100 such diehard customers in Gujia Restaurant. They come to Gujia Restaurant for dinner almost every day with their family and friends. Some expensive dishes that represent "better taste" are often ordered. That requires nearly a hundred credits for a "big dish" that is enough for an ordinary person to eat for a few days.

For example, the most expensive dish sold in restaurants today is pickled fish, which needs to be ordered with 88 credits. After its launch, no one cared about it at the beginning, and then it became highly sought after. Now, it has become a "must order" for some customers every time they come. ... It was these customers who began to show all kinds of behaviors similar to "foodie" that gave Zhou Ming great confidence and the confidence to create a high-end consumer market!

"In this way, it is true that some customers will continue to stay, but those who leave are the foundation of Gujia Restaurant. If you lose this foundation and go into a high-end market that only serves a few people, if there is no Done well, these high-end customers have been lost again, and it will be too difficult to return to the low-end and bring back those customers! Xiaoqiang, I know your idea is reasonable, but the risk is too great. The Gu Family Restaurant cannot bear such a big risk!"

Gu Dawei knows that the bright future of the high-end consumer market described by Zhou Ming is very good. Cooking one dish can make more money than cooking a hundred dishes. Of course he also wants to do such a good thing, but first of all, he wonders There is a question mark, and secondly, even if it is done, relying on a few high-end customers to maintain the survival of Gujia Restaurant is too much, what if these customers get tired of eating?What if these customers' tastes change?What if higher requirements are raised?
In addition, it is expensive, not only to ensure the deliciousness of the dishes, but also to provide customers with value-for-money services. You can pay at most a few hundred credit points.

"Uncle Gu, it's only increased by 2 or 30%, and we haven't even touched the high-end side. We are only the high-end of the low-end. I haven't mentioned the real high-end in this plan. Uncle Gu, I know What are your concerns? In this case, this plan is put on hold for the time being. I plan to do an experiment and launch four brand new signature dishes. The prices are all above 100 credits. Let the customers in the town taste it for free first, and then look at it Look at the purchase intentions of customers, and after the official launch, count the sales of these four new signature dishes... If the sales are huge and bring a lot of profits to the restaurant, in the future, the development of the restaurant must adopt some of my suggestions and ideas... No I know Uncle Gu, do you agree to do this experiment?"

After finishing speaking, Zhou Ming gave Gu Dawei a hard look, and it was just an experiment. If he refused to agree to this, he really had to consider whether he was going to change jobs to the Du's restaurant opposite. In the past two days, I talked with Boss Du once, and found that Boss Du's ability to accept new theories and new things is much better than Gu Dawei. If his hands and feet are bound in Gu's Restaurant, it is not a bad idea to change platforms.

After all, he didn't want to be a cooking machine. After completing the initial accumulation, he would try his best to make a lot of money.

"Dishes with a price of more than [-] credits, this... Will customers buy it?"

"Father, let Xiaoqiang try it. If you don't try it, how will you know if it will work? If it succeeds, won't the restaurant make more money than before?"

Gu Naihui, who was next to him, said at this time, she saw her father's embarrassed face, and Zhou Ming's resolute and unstoppable face, somehow, she stood by Zhou Ming's side.

Because of the two opinions, she thinks both are reasonable, but it may be because of the young people. She also thinks that the dishes cooked by Tie Qiang should not be sold at such a low price. She also hopes that the Gujia restaurant can become bigger and bigger. Strong, because this hotel will be hers in the future, and she also has ambitions in her heart, hoping to make this restaurant bigger and stronger. This ambition was not so strong before, but now, because of him, it is not only extremely strong, but also strong. full of confidence.

"Okay, try it."

Gu Dawei nodded. There were only four new dishes, and they had little impact on the whole. Even if they failed, if the customers didn't buy it, they would just lose some money for the ingredients. At best, they would pay some tuition fees.

……

So, for the next half month, according to the information found by the Xingkong S17 communicator in his hand, Zhou Ming took Gu Naihui (in fact, he didn't want to take this woman, her mother asked her to go with her) and ran for ten years. In several foreign cities, he found some ingredients he wanted:
There are more than ten kinds of freshwater lobster, black fish, salmon, black-bone chicken, wild boar, yam, Chinese pepper, Chaotian pepper...etc.

It took a lot of effort to find these ingredients, because these ingredients are not common, only in certain areas, and because of the nuclear war in this world, the nuclear winter that lasted for hundreds of years led to the extinction of more than 90% of animal and plant species Even though scientists have revived tens of thousands of species of animals and plants in the seed gene bank in the following hundreds of years, there are still nearly one million biological species that have completely disappeared from this planet.

Zhou Ming found these ingredients and signed a long-term purchase contract with the farmers, mainly to create these four signature dishes:
Spicy crayfish: the first choice for summer dining, spicy and spicy, 168 credits for a plate, there are fifty pieces, great value for money, delicious
Country grilled fish: There are a variety of fish to choose from, such as carp, silver carp, salmon, black fish, etc., as well as side dishes such as dried bamboo shoots, onions, potato chips, bean sprouts, etc. The red oil is full of peppers, spicy and delicious Cool, served in a large square stainless steel basin, with a large portion, 188 credits for a plate, delicious and affordable, childlike

Black-bone chicken soup with yam: simmer slowly with yam and black-bone chicken, and add other medicinal materials that are beneficial to the body. Not only is it delicious, it is also very good for the body. 128 credits a dish, absolutely conscience price
Braised wild pork: It tastes delicious, although the raw materials are more expensive, but 108 credits per plate, ordinary families can afford it

After these ingredients were transported to the Gu’s Restaurant, Zhou Ming did cooking research for a week, until everyone in the Gu’s family recognized the taste and said that they would definitely sell well, then Zhou Ming asked someone to make four promotional advertisements and put them on the In front of the store, and on August 8th, a new product tasting event that caused a sensation in Baowan Town was held.

I won't describe the specific sensation of this food tasting event in detail. Anyway, the residents of the town on this day, like fighting for a fight, put the ten plates of spicy crayfish, ten plates of country grilled fish, After eating ten pots of yam black chicken soup and ten plates of braised wild pork, the townspeople whose stomachs were not satisfied at all shouted, "I want to buy a big lobster", "Give me two "I want a pot of yam and black-bone chicken soup"... Zhou Ming knew that these four new dishes would be a [-]% success.

Wait, didn't these potential customers look at the price on the advertising cloth?The cheapest braised wild pork all costs 108 credits, so expensive, can you afford it?Are you willing to spend the money?
Compared with the peerless delicacy, that little credit is nothing!
With my income, I can afford to eat every day and every meal, why not eat it?Why not enjoy it?

These delicacies are just like drugs. You will be ecstasy when you smell them, and you will become addicted after taking one bite. Afterwards, it's like brainwashing. Your head is full of cravings and eating, and you can't control it at all.

And the habit of saving unnecessary expenses in the body, and the long-term plan of saving money in the mind, are completely disrupted in front of these delicacies.

then.

On August 8th, the first day of the official launch of the new dishes of Gujia Restaurant, nearly a thousand customers poured into the store, most of them came straight to the four new dishes, and asked to eat them by name. The restaurant's daily turnover reached 19 credits point.

On August 8, Yang Liangping, the mayor of the town, came over to consume. He ordered all four new dishes. After eating them, he gave a thumbs up and spoke highly: Gujia Restaurant, the No. 20 restaurant in Baowan Town!

On August 8, Guo Changfu, the richest man in the town, and Han Lei, the police chief of the town, came to consume together. They also ordered four new dishes. , if someone hadn't kindly reminded them, they would probably have been sent to the hospital... After that, the two became regular customers of Gu's Restaurant.

On August 8, Yalan, the director of a large farm outside the town, a dignified and elegant middle-aged woman, came here especially for her reputation. She owns tens of thousands of acres of farmland and is worth billions of dollars. She was conquered by a pot of yam and black chicken soup. I sighed: It’s delicious. My kitchen robot, which can make tens of thousands of dishes, has never made one. It makes me intoxicated and moved, and I feel as if I have entered a delicious dream...

After that day, more and more local tyrants and distinguished guests came here, the customer flow of the Gujia Restaurant is increasing, and the turnover is increasing every day. The conditions for taking the high-end route are gradually forming and maturing...

　Ask for a recommendation ticket

　　


(End of this chapter)