Urban Sims

Chapter 198 Price increase, tuition fee

The great success of the new dishes gave Zhou Ming great confidence and motivation to build a gourmet empire and earn countless money.

Yes, people in this world can give up art, literature and entertainment, and abandon countless hobbies for money, but the only thing is that they can’t give up food.

And people in this world, between "full food" and "good food", between "general food" and "peerless delicacy", between "cheap" and "expensive"...the vast majority of them People may make rational and more cost-effective choices. For food expenses, only [-] to [-] credit points per day are enough. Spending [-] credit points on a meal is simply a waste. In prodigal!
But under certain conditions, if it is not impossible to afford this kind of expenses, why not waste it once and prodigal once before the huge temptation of peerless delicacy?

Just once.

It's over, why did I come to this restaurant again, why did I order the dish I ate last time?Why didn't I regret this waste?
Prodigal twice, prodigal three times... prodigal N times.

Facts have proved that when people spend on any consumer item, they may regret buying an expensive dress, buying a movie ticket for a bad movie, regretting a haircut, regretting Buying a book and regretting it... But almost no one will regret eating a meal, even if the meal is expensive and costs half a month's living expenses, they will not say after eating: No I should eat this meal, I should save my money and avoid eating dirt tomorrow.

why?

Because eating is necessary for the human body, and everything else is optional. It doesn’t matter if you are spiritually empty, but when your body is empty and your stomach growls, when it’s time to eat, people will eat without delay.

Food is an essential substance to maintain life. If you don’t eat a meal, you will be hungry, and if you don’t eat for a few days, you will die. There is nothing more important than food. After the food enters the stomach and is full, it will not care about whether it is worth it.

Therefore, Zhou Ming got busy again, even busier than the harvest season. In order to have more rest time, he asked the Gu family to cut off the low-profit breakfast, and the price increase plan was approved, and an announcement was made in advance to notify Customers all over the town:

Due to the current large customer flow, our restaurant will increase the price of vegetables in an all-round way from September 9st, and the increase rate will be between 1% and 20%. We apologize for the trouble caused to customers and friends...

This price increase announcement naturally caused an uproar in an instant. Many low- and middle-income customers expressed that they could not accept it and felt that they had been seriously hurt. Some extreme customers even expressed: Gujia Restaurant really dared to increase the price so much. Then I won't go to Gujia Restaurant to eat again in the future!

Many old customers also came to Gu Dawei, and first severely criticized him, saying that he was inflated and no longer considered the feelings of old customers. When the business became more prosperous, he started to drive people away. Forget about these old customers, okay, you Gu Dawei It's okay to be so ungrateful, but after the price increase, they will never come to Gu's Restaurant again.

As for Du Qihui, the owner of the Du's Restaurant opposite, Da Ya almost laughed out loud after seeing this scene. Gu's Restaurant dared to raise the price by so much at once. Isn't this a dead end?Okay, if you drive away customers, my Du’s restaurant will welcome you, and if you raise prices, my Du’s restaurant will lower the price by 5% across the board, grabbing all your customers.

Sure enough, after the announcement of Du's restaurant's price reduction to repay old customers was issued, the town was full of praises. Boss Du is still a man, always considers customers, and is the conscience of the catering industry!It's much better than the Gu's restaurant where the money is taken into consideration. I've decided to go to the Du's restaurant to eat in the future. Gu's restaurant, huh, goodbye!

Seeing all the signs of restlessness among the customers, Gu Dawei became anxious and anxious for a while, his hair turned white with worry, and he approached Zhou Ming many times, hoping that he would cancel the price increase plan, otherwise he would lose more than half of the customer traffic !The price increase has not yet been implemented, and now it is too late to look back!
"It's inevitable that some people will leave. The Gujia Hotel doesn't have so many tables and chairs. To entertain those low-end customers, our goal is mid-to-high-end customers! Because mid-to-high-end customers are not willing to sit in the same lobby with those low-end customers. For dinner, the expansion and renovation plan of the restaurant must be included in the agenda. The restaurant will be completely demolished first, and then two floors will be added to separate some private rooms for entertaining high-end customers, and then a few chefs and waiters will be recruited , but also to buy some smart kitchen utensils to improve work efficiency..."

Zhou Ming talked about his plan endlessly, not caring about those low-end customers who would be lost.

"That's not to lose a little bit of people, at least half of them will be lost! Even those mid-to-high-end customers you mentioned will lose a lot...Xiaoqiang, don't do that, the risk is too great!"

"Uncle Gu, there is a saying in my hometown that there is no turning back when the bow is opened. Now that the price increase announcement has been released and you have nodded, you can only continue to move forward, only 2, 30% increase, and those customers Fate, don't be swayed by the threatening words of these customers. They say very loudly, but they will be honest in the future. Even in the worst case, 80% of them will go away at once, and the remaining 20 %, the profit brought will not be less than before, our work is easier, and we can spare a lot of time to develop new dishes, isn't this a good thing?"

After listening to Zhou Ming's words, Gu Dawei calculated silently in his heart, and found that it was true, because the current turnover of the store is about 15 credits per day, multiplied by 20%, that is 3, the average daily turnover in previous years Well, it's almost the same number, and slightly less, and the workload of the two is indeed quite different.

After figuring this out, Gu Dawei is no longer so entangled. Let this kid make troubles as he wants. If there is no other way, he lowers the price back.

In addition, it will be September soon, and the most important thing for the Gu family now is not the shock of customers caused by the increase in restaurant prices, but the future star of the Gu family, who has been admitted to the entire 52 districts and ranked fifth. Naifeng Gu from Hanka Medical University in Huashi is about to enroll in the report, and now he has a headache how to solve the registration fee of 5 money + 50 credits.

50 credits is easy for the Gu family to take out, but 5 coins...is impossible.

Because all the movable money of the Gu family is now in the hands of an outsider.

Zhou Ming.

The Gu family didn't know where he hid the money. Anyway, they searched countless times and couldn't find it. Now it's time for Gu Naifeng to enter school. The Gu family is so anxious that they want Zhou Ming to return the money. Not to mention all of them, at least Gu Naifeng's tuition fee request - five money must be resolved.

For Gu Naifeng's bright future, for a while, all the members of the Gu family looked anxiously and pleadingly on Zhou Ming.

　Around ten o'clock, there is another chapter

　　
　
(End of this chapter)