game development designer

Chapter 10 I've acted in a lot of plays, but I only like to play Legend of the Red Moon
August 7st, nine in the morning.

As a qualified game dead house with ten houses in the capital, Zhou Xiao's daily schedule is very simple.

Get up and visit game post bars and forums; eat breakfast at noon, go to the bathroom; play games in the afternoon, finish dinner at night, and then go to bed.

Life is very regular. Occasionally, when the nature comes, I go to collect the rent in person, and it is a pleasant thing to live every day.

Turning on the computer and entering a game website that he often visits, Zhou Xiao was going to see if there was any latest game news, but just as he entered, he heard a "bang" system prompt, and a pop-up advertisement popped up. When it was forked off, I heard a burst of magical plastic mandarin coming from my own loudspeaker.

'Dal residue, I have four or three chickens, the legend of the red moon, and the new version of the ship that has no bowls in the four miles. I need to experience three bells. Legend of the Red Moon! '

On the pop-up webpage, a middle-aged man with a thin head in Moganxi was holding a prop knife as big as others in his hand, wearing an exaggerated golden battle armor, with a serious expression on his face and using a very plastic-smelling mask. Hong Kong Pu said his lines.

As for the actor, Zhou Xiao usually likes to watch some old Hong Kong movies, and recognized him as a popular Hong Kong star more than ten years ago.

But what about this commercial?

This is too TM LOW!You have invited celebrities, so can't you shoot a little taller?What the hell is going on with this exaggerated particle effect and the knife that is bigger than a person! ?
"What the hell kind of ad is this!"

Zhou Xiao stared dumbfounded at the advertisement that popped up in front of him. Obviously, based on the four characters of "enter the game" flashing next to it, it can be deduced that this should be an advertisement for web games.

But when did web game advertisements become so messed up?Also specially invited someone to shoot such a LOW commercial?

But I have to admit that Zhou Xiao is really curious about what kind of page game this "Legend of the Red Moon" is.
With a heart to find out, Zhou Xiao clicked on the webpage to enter the game.

Like Zhou Xiao, most young people in their 20s who often surf the Internet, the first impression when they see this advertisement is that it is too LOW.

About [-]% of them entered the game out of curiosity.

But in another group, the reaction after seeing this advertisement is completely different from that of young people.

Liu Jin, as a treasurer who works in the Water Conservancy Bureau, only works six hours a day, and out of these six hours, usually five hours are spent in the office, drinking tea, reading newspapers and watching dramas. Although he is only 5 years old now, he feels that he has lived the life of 33 years old.

As usual, after brewing a cup of tea and turning on the computer in the office, Liu Jin is going to go online to see if the latest drama has been updated.

"Hi, I'm four or three chickens. I've acted in a lot of dramas. My son likes playing egg games like Legend of the Red Moon. Whenever I want to play, there are only four of my brothers!"

The moment I opened the webpage, a pop-up window popped up suddenly, and there was the sound of a magical brainwashing advertisement.

"A web game advertisement handed down from generation to generation? Pheasant endorsement?" Seeing the advertisement that popped up suddenly, Liu Jin was a little surprised.

Of course he played Hands down. When he was in college, he went to an Internet cafe with his college roommate to hack Hands down all night. At that time, computers were not widely available. How could ordinary students have the money to buy a computer?

I could only save my breakfast money, and then gave it all to the unscrupulous Internet cafe owner, in order to cut off an hour with my brother, and pass it down for two hours.

At that time, I had no money to go to the cinema, and to watch movies I could only buy pirated discs for 5 yuan a piece from street stalls.

"Forget it, let's play it. If it's as troublesome as those web games before, then just don't play." Liu Jin looked at the magical advertisement and muttered to himself.

After all, it is a public computer. Even though I have time, it is not easy to download client-side online games, so web games are the best choice.

But the previous games took too much time. If you don’t play for a while, you can’t keep up with the rhythm. Although he works in a public institution and is quite free, it’s not like he can spend so much time playing games every day. .

Over time, those page games were also abandoned by Liu Jin.

Kylin Software Park, inside the office of Tianhe Network.

Everyone stopped what they were doing and looked at the server values. There were 4 deleted servers on the first day, each of which could accommodate 1500 players.

At present, the load of the four servers is full, and there is a queue phenomenon. At the same time, the phones outside are constantly ringing, all of which are calls from players who cannot enter the server.

And Lin Xiaoxue, as the guest customer service, is so busy that she almost doesn't even have time to drink water.

"The number of robots on each server should be controlled, and it should not exceed the average player level and combat power." Chuhe took a deep breath.

The configuration of the server, Chuhe chooses to rent according to the quality of the end game, so although a large number of players flooded in in a short period of time, there is no messy phenomenon such as lagging.

The only downside is that the only 4 servers currently cannot meet the needs of so many players because of the intensive placement of advertisements.

"Mr. Chu, do we need to continue to open new servers?" Li Jie said excitedly to Chuhe.

As a member of the team, the success of the game is simply the best news for them.

"Of course new servers are opened. The four servers are just to test the water first. After the servers are fully loaded, one server will be opened every half an hour until the new server is not fully loaded before stopping." Chu He nodded and said to Li Jie.

"Mr. Chu, the recharge amount has reached 20! And it's still increasing!" Xu Chang, who had been observing the background, said excitedly.

It has only been two hours since the file was deleted and the server was opened, and someone has already recharged it. 20 sounds like a lot, and compared to the tens of millions of publicity fees Chuhe invested, it is just a drop in the bucket.

But for a new game, and it's still a browser game, there is no doubt that this is an extremely good data.

"Mr. Chu, the turnover rate of players is a bit high, reaching 40.00%!" Tao Fa said worriedly on the other side.

Although there are new players flooding into the game every moment, the number of players leaving the game is also very large, even reaching half.

As a gamer, although he has not been in the industry for a long time, Tao Fa also understands what this number represents.

Sure enough, when they heard these words, the people nearby were taken aback for a moment, and then moved nervously in front of Tao Fa.

"Remember what I said in the meeting with you before, if you can make detailed statistics, you will find that 80.00% of these people who have left, or even higher, belong to young people in their 20s, and these people have no That's not our target audience."

If such a player churn rate is placed on a stand-alone online game, there is no doubt that this game project will definitely fail.

But web games are a completely different category from online games and stand-alone games. Even in terms of specificity, mobile games are not as special as web games.

At least in the web game industry, Chuhe has never seen many web games with very high user stickiness.

I have never seen any web game that can do it, and the user churn rate is controlled within 50.00%.

With the propaganda method of Legend of the Red Moon, the current player turnover rate of 40.00% is already a very good result.

All that remains is to see how many of the remaining players can be converted into paying players.

　By the way, am I still single player now?
　　
　
(End of this chapter)