game development designer

Chapter 9 Competitors
On July 21st, He Chennan from Jiawen Advertisement and his assistant came to Tianhe Network in Kylin Software Park.

These days Chuhe and his team worked overtime almost every day until the early hours of the morning, just to test the stability and bugs of the game.

As for Jiawen, He Chennan also didn't have any rest time. During this period, he used all the channels that Jiawen could hook up with, in order to complete Chuhe's tens of millions of orders.

This is Jiawen Advertising's first major promotion since its establishment. As long as it is successful, not only Tianhe Network will be a hit, but Jiawen Advertising will also be a hit in the industry.

"Mr. Chu, do you really plan to contact the distribution agent? This way the publicity channels will be wider, and there will also be an agency fee." He Chennan asked in the office after showing Chuhe the next advertising channel road.

"Mr. He, you have seen our game before. Do you think there is any difference between it and the mainstream page games in the market?" Hearing He Chennan's words, Chu He didn't answer directly, but asked back with a smile.

Because of the signing of the confidentiality agreement and the need to know the game developed by Chuhe for publicity, He Chennan personally tested the game during the internal test.

Thinking about the content of the game, He Chennan hesitated for two or three seconds before saying: "Compared with the mainstream web games on the market, the 2.5D performance of Legend of the Red Moon lags far behind on the screen, and although the game has a lot of content, it is automatic. Under the system of hanging up to fight monsters and finding paths, the content of this part is really empty, and ordinary players work hard for a long time, but krypton gold players can quickly catch up with the progress, and even if they enter the game at the same time, krypton gold can quickly catch up. Keep your distance."

In fact, after receiving the order from Tianhe Network, He Chennan was really not optimistic about the other party's game after learning about it in depth.

Although it is clear that the other party will not use the 1000 million for nothing, especially when He Chennan knows that the 1000 million is the money Chu He collected from selling his two houses in Shanghai, he is even more certain.

But at the same time, He Chennan really couldn't figure out why this game could be successful.

Although Jiawen hasn't done promotional plans for those 3A-level games, he has been exposed to many games and has some understanding of the games.

If the potential is divided according to the three levels of ABC, there is no doubt that Chuhe's game belongs to the C-level one.

"Since Mr. He knows that this game may not be approved if it is sent to the publisher. Even if it is passed, a contract with high revenue and low buyout is placed in front of me. Why should I sign it?" Chu He looked. He Chennan said.

Even if Chuhe has never looked for a game that bullies customers, especially his own game, which looks backward in appearance and completely runs counter to the mainstream, Chuhe understands that it is basically difficult to pass the other party's evaluation.

In order to expand the interests of the page game platform and distribution agency, Chuhe will definitely look for it, but at least not now, but after the legend of the red moon is publicized, it will show its own value.

At that time, even if you don't look for it yourself, the other party will come to you by waving money.

"However, I have a bad news to tell you, Mr. Chu. Just yesterday afternoon, Interactive Online Entertainment held a press conference. Their new product 'Interactive Hands down' will be officially released at the end of July for file deletion testing. And according to my friends in the industry, it is because of our promotional actions that they let their products go on the market one step ahead of time, in order to compare with our products. Inside, not to mention that there will be no future ones, but at least there will be no ones before." He Chennan said towards Chuhe.

Chuhe was stunned for a moment. It wasn't that he didn't know anything when he first came to this parallel world.

Of course he knows the origin of interactive online entertainment.

In the game industry, the other party is nothing, but in the field of web games, the other party is considered an old-fashioned manufacturer, and has developed a variety of web games. At present, the most popular web game "Kai Tian Kai Di" reached its peak monthly revenue. 1 million. Although it is no longer as popular as it was at the beginning, the monthly turnover has remained stable at around 2000 million.

In fact, the other party's project has been established for a long time. Although there is news that it will be opened in the near future, but because the other party knows about his promotional funds, he is going to step on his head in the ring?
Chuhe has been perfecting the legend of the red moon with the team these days, and has not paid too much attention to the new news in the industry. Hearing He Chennan's words, he immediately turned on the computer to search for relevant information.

After 10 minutes, Chuhe finally figured out what the other party's "interaction handed down" was like.

"Official authorization, perfect restoration of handed down quality."

This is the selling point promoted by the other party at the press conference.

At present, most of the web games on the market are copycats that have been handed down from generation to generation, and they are trying to borrow the feelings of the inheritance, but this time, Hudongwangyu purchased the official authorization of the IP from the inheritance, which is simply a genuine version.

However, Chuhe is not afraid that the other party will sue him for infringement. After all, there are so many types of handed down page games on the market, and he has already figured out the rules, knowing which places can be imitated and which places cannot be touched.

Otherwise, Sheng Da could make a lot of money just by suing these page games.

As for perfectly restoring the quality handed down from generation to generation, Chuhe can say that if the other party really did this, it would be a dead end.

Looking at the original handed down from the current point of view, the setting is simple and rude, and the career system is clear. These are all advantages.

But there are also countless shortcomings, not to mention the picture and operation, after all, technology is constantly improving.

But in terms of game concept and experience, handed down is really very, very poor.

It is difficult to fight monsters to upgrade, it is difficult to fight monsters to make money, and it is difficult to fight monsters to explode equipment.

You can say it is very hardcore, but these experiences are placed on the web game, even if the web game is well-made, there is only a dead end.

"Is there any rumor about the other party's propaganda strategy?" Chu He asked He Chennan.

Chuhe is confident about the concept of experience in web games, but publicity is the most important thing for fast-paced web games. If the other party's publicity investment is not less than his own, then it is really not a good one. news.

It is also a game outsourcing advertising company, and it is also well-known in the industry. Jiawen's information sources must be well-informed.

"Yes, it has been widely spread in the industry. It is said that the budget for the initial round of interactive online entertainment this time is about 200 million. The method used is the same as before. Media soft articles, anchor demos, and website banner ads, plus On the Internet, they have a good cooperative relationship with many web game agency platforms, and these platforms will also carry out corresponding promotion. If the resources are converted into funds, it is about 500 million." He Chennan seems to have expected Chuhe to know He will inquire about this matter later, and put the documents that he has prepared in front of Chuhe.

After reading the document, Chuhe was silently relieved.

"Advertisements that can be placed are now being launched. The promotional videos are distributed in various post bars and forums through the trolls, and at the same time, let those big Vs gradually release the emoticons of the promotional videos. At the same time, contact the video author to start making ghost videos of game promotional videos, and spend money. Burn the name of the game, and I want people who don't play games to know about the page game Legend of the Red Moon!" After closing the files, Chu He looked at He Chennan and said.

"No problem, the channels have been arranged long ago, but with such a large-scale publicity, it is conservatively estimated that 1000 million can only be burned for about a month." He Chennan nodded and looked at Chuhe.

Although he believed in his approval of the game, He Chennan was not very optimistic about the game after learning about the Legend of the Red Moon project, but he was also shocked by Chuhe's courage.

This is a real money burn just to get people to know about the game.

But it is not just popularity that determines the success of a game, especially a browser game.

This also involves traffic conversion rate, as well as player conversion rate.

To put it simply, how many people will come to play your game when they see the advertisement, and how many people will spend money after playing this game.

Even if there is no commission from the platform and agents, excluding costs, maintenance and a series of investments, He Chennan conservatively estimates that only when the monthly turnover reaches about 2500 million, the Chuhe game can start to make a profit.

And the page game with a monthly turnover of 2500 million is already a top existence in the domestic page game market.

But in any case, the channels have been opened up, and the contracts have been signed, and the arrow has to be released.

After discussing with He Chennan, Chuhe held an internal meeting and basically unified the next actions.

Open the official webpage that has already been made, and at the same time, put the first set of servers that were originally scheduled to open on July 7 directly tomorrow.

The only thing that makes Chuhe feel at ease is that in this parallel world, there is a very strict set of laws for illegal business competition.

If a game company maliciously attacks a competitor's server, after filing a case for investigation, the final fine may even directly bankrupt a well-funded company.

So in the past, some web game companies and online game companies were most afraid of hackers attacking servers on the earth, but this kind of thing is almost impossible in the parallel world.

The next thing to look at is the power of advertisements and trolls, to see if they can stir up this topic and form a culture of Internet memes for a short time.

(End of this chapter)